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Over 250,000 new websites are built every day worldwide. But, some stand out more than others thanks to the types of tools used to create the site. 

Whether you’re building your first or next website, you want a site builder that offers you a streamlined experience so you can handle everything from one place. 

Wix and Webflow are both well-known website builders with tons of features to offer. I’ve spent over 9 hours reviewing and comparing the two platforms, and in this guide, I’ll share everything I’ve discovered – from ease-of-use, design and customization, eCommerce capabilities, blogging and SEO, and more. 

By the end of this in-depth Webflow vs Wix comparison guide, you should be able to choose the right site builder to meet your specific needs.

Let’s get to it. 

1. Ease of Use

Good website usability is essential if you want to create a good impression for your website visitors. It may be the difference between you being able to turn casual visitors into potential customers or having them bounce away due to poor design. 

That’s why it’s important for you to choose a website builder that not only provides you with all the tools you need, but also makes it as easy as possible for you to use them. 

Let’s see how Webflow and Wix compare in this regard.


Founded in 2013, Webflow is a platform that offers a range of powerful website-building tools

Although relatively new, the software already has millions of users worldwide and continues to grow in popularity thanks to its impressive range of features for building professional, highly customized websites.

One of the reasons Webflow is so popular is that it offers a visual website builder that lets you drag-and-drop different elements onto a page making it easy for you to create complex designs even with no web design or coding knowledge. 

You can completely customize your site, which gives you more control compared to other CMS options. 

All in all, Webflow provides you with a hassle-free process for creating a website that looks and functions exactly the way you want. 

However, it’s important to note that Webflow comes with a much steeper learning curve compared to Wix. Of course, once you’re used to the platform, you’ll find the level of customizability liberating. 

In fact, experienced web designers will find a welcome overlap between the tools offered and Webflow’s traditional approach to web development. But, beginners might find the platform a bit intimidating to navigate, especially due to the advanced terminology used in much of the how-to documentation. 

Summary of Webflow’s Ease of Use Features:

  • Visual canvas for building professional websites with no coding knowledge
  • Full website customizability
  • User-friendly dashboard that’s easy to navigate
  • 100% responsive websites
  • Free website templates to get you started


Founded in 2006, Wix has consistently built up its name to become one of the best website builders in the industry. 

With over 200 million users across the world, the platform offers a broad range of tools including a drag-and-drop website builder, Wix ADI (artificial design intelligence) builder, and Wix Code, a more sophisticated editor designed for advanced users. 

User-friendliness is at the core of Wix’s operation. Anyone can create a professional-looking website regardless of their technical knowledge or skill. 

All you have to do is select a desired element (e.g. image, text, video, etc.), drag it using your cursor, and drop it wherever you want on the page. It doesn’t get any simpler than that. 

But, there are also options for more advanced users who want the ability to dive deep into the website’s code to make changes at the fundamental level. There is a full-fledged web development solution that provides this type of access to users.  

Summary of Wix’s Ease of Use Features:

  • 3 editors for users of varying skill levels
  • Startup Wizard for a simplified website setup process
  • Expertly-designed templates for all industries
  • Built-in features for marketing and sales
  • High level of website customization

Winner: Wix

If you want a website-building solution that is easy to use, then Wix is the answer. It comes with a drag-and-drop editor that is simple and intuitive. 

You also get AI-powered tools that can build your website for you. Advanced users can dive into the Wix Code to make pixel-level changes. 

By having three different types of page editors, Wix ensures that no single interface is overwhelming for users. They can choose the best editor according to their level of expertise. Either way, you get to create a high-quality, full-featured, and perfectly optimized website with Wix. 

Regardless of which editor you choose, all the website elements and tools you require are available on your sidebar. Simply choose one and go from there. The platform makes it easy to customize every aspect of each element to meet your needs.

2. Design and Customization

Design and customization are important features for any website builder. Wix and Webflow have a lot in common, but the two website builders also offer vastly different features in this area. Let’s take a look. 


Webflow offers a broader range of customization options compared to Wix. In fact, the sheer range of features can be overwhelming for beginners. 

Unlike Wix, where you have three beginner-focused website editors, Webflow only has one editor for all users. But, once you get the hang of it, you’ll come to appreciate the high level of flexibility and control you get from using this site builder. 

The platform promises that you’ll be able to “build with the power of code – without writing any”. In other words, you can use a visual canvas to take control of HTML, CSS, and JS code. 

You can do a lot of other things on Webflow that you can’t on Wix, such as adjusting web page paddings and margins between elements on the page, using advanced typography tools, and more. You can also preview CSS code for any of the elements you are editing. 

Summary of Webflow’s Design and Customization Features:

  • Sleek, modern, and optimized templates
  • Stylish web fonts, images, and styles that stand out
  • 100% responsive designs
  • Code access for advanced users
  • Built-in features for email marketing, payment processing, etc.


As previously mentioned, Wix has an easy-to-use drag-and-drop editor that lets you build any type of website you want even with zero coding knowledge. 

So, in addition to winning the ease-of-use contest, Wix also holds its own in the design and customization arena by providing you with drag-in elements like sections, galleries, headings, text, video, images, contact forms, lists, buttons, breeds, and more. 

You can use these to create a solid foundation for your web design process regardless of your technical expertise.

Wix lets you customize every page element by simply clicking it to pull up the customization options. You’ll find everything labeled precisely so you don’t have to think hard about the changes you want to make. 

For example, you can upload, manage, and even edit your site’s images right on your dashboard. 

There are plenty of Wix video guides available to show you how to get the best from the platform’s editor. There’s also a handy help button available on your dashboard which takes you directly to the relevant support documentation depending on where you are in your website-building process. 

Summary of Wix’s Design and Customization Features:

  • Over 800 templates to choose from in various categories
  • Free tools to create your own logo
  • Video background templates available
  • Editor X page builder for creating responsive websites
  • Royalty-free stock image library

Winner: Webflow

Wix provides a broad range of tools for building your website. Users of different skill levels can choose a Wix editor that suits their needs, ranging from the AI-powered editor to the drag-and-drop editor, Editor X, and the Velo web development platform. 

But is Wix better than Webflow in terms of design and customization? In short, no. 

Design and customization are two areas where Webflow really shines. The platform is built with professional website design processes in mind, which is why it’s the winner here. 

In addition to the simple drag-and-drop editor, you also have access to the HTML and CSS code of your website. You can export it to your collaborators easily and you have total control over the placement of your web pages

Unlike Wix’s editor, which requires you to build inside the central section of your theme, Webflow gives you total design flexibility thanks to its absolute positioning feature, which means you can easily drag your page components right into the corners of the page. 

3. eCommerce Capabilities

If you intend to sell products or services from your website, then you want a site builder that comes with the right eCommerce tools so you don’t have to worry about having to integrate third-party solutions. 

Here’s what Wix and Webflow have to offer.


Webflow provides you with all the tools you need to dive into the online selling arena. Some of its eCommerce functionality includes a fully customizable online checkout and cart, together with the ability to create custom product fields. 

You can also build custom landing pages for your products and modify transactional emails, including order confirmations and receipts. 

Webflow’s site builder is ideal for you if you want to show off your products in a highly tailored and unique way. You can sell both physical and digital products and you get to customize shipping regions and rules. 

Integrate shipping software to sync orders and use various payment gateways. You can review all order details on a simple order management dashboard. Here you can also review or change statuses, issue refunds, and more – you can do it all from one convenient place.

Summary of Webflow’s eCommerce Capabilities:

  • Create custom landing pages
  • Customize checkout and cart pages
  • Sell digital and physical products
  • Use different payment processors
  • Sync orders and manage everything from one dashboard


If you sign up for one of the eCommerce plans on Wix, you can add an online store to your website quickly and easily. In just a few clicks, you can start accepting global payments right on your website. 

Sell an unlimited number of products, whether physical or digital. Offer subscription products and services, and even integrate your site with social media platforms and online marketplaces. Wix does all of this and more. 

You can choose from hundreds of online store templates that allow you to showcase your products in a modern and stylish way. You can have different currencies depending on where your audience is, and you can even use multiple languages on your pages

You’ll have access to a centralized dashboard where you can monitor order management and fulfillment. Here, you can handle shipping and fulfillment, track and process all orders, add suppliers, drop shipping services, and third-party logistics. 

Wix also has an extensive app market where you can find additional plugins to further extend the functionality of your eCommerce store.

Summary of Wix’s eCommerce Capabilities:

  • Build beautiful digital storefronts from pre-made templates
  • Sell unlimited physical and digital products
  • Accept online and offline payments
  • Optimize products for Google and other search engines
  • Sell on online marketplaces like Instagram, Amazon, and Facebook

Winner: Wix

Wix takes the victory for eCommerce capabilities. Webflow just isn’t the best option for eCommerce. Compared to Wix, it has very basic eCommerce tools, many of which are still relatively new or just recently out of the beta stage. 

Wix, on the other hand, offers robust eCommerce functionality and has an edge with regard to its customer account features, abandoned cart emails, multiple language support, and multi-currency pricing. 

4. Blogging Tools

A blog allows you to publish content regularly so you can stand out in today’s crowded online marketplace. For this reason, you need a website builder with powerful blogging functionality to help improve your website’s SEO and credibility. 

Here’s how Wix and Webflow compare in this department.


Like Wix, Webflow has an effective content management system (CMS) that allows you to easily create and edit your content. You can edit blog content live on your website with the platform’s on-page editing tool. 

Webflow automatically generates meta-titles, open graph settings, page descriptions, and more to make your blogging work even easier. The open graph settings, in particular, are important because they determine what information is displayed when your post is shared on social media. 

These are handy features for anyone who doesn’t have much SEO knowledge, but if you need to, you can still edit all the settings manually. 

Having said that, building a blog on Webflow isn’t quite as simple and intuitive as it is on Wix. Fortunately, the platform offers a simple-to-follow guide on how to get started. You’ll have to pick a CMS template in order to access the on-page editing tool and CMS panel

From there, you can customize your blog feed and edit the actual posts themselves. You can restyle them by adding a rich text field where you can adjust the classes for headers and text. You can also add box shadows to make your images stand out

There are a lot more design options available, although many basic users will appreciate the simplicity of the process, particularly when using a pre-designed blog template.

Summary of Webflow’s Blogging Tools:

  • Auto-generated meta-titles and page descriptions
  • Pre-designed blog templates with stunning layouts
  • Edit blog content directly on the website
  • In-depth image design settings
  • Intuitive CMS panel ideal for beginners


On Wix, creating a blog is easy. Simply click the “Start Blogging” tab on the left-hand side of your dashboard. Choose a blog layout from the available options and you can start creating your content. 

The Wix blog templates simply determine the layout of your blog and are independent of your main website template. 

Most of the templates allow you to pick a featured image and post header and you can populate your content with different types of elements, including stylish headings, images, embedded videos, audio, and more. 

Organize your posts using relevant categories and tags. You can also enable commenting to increase interaction with your blog visitors. 

All in all, Wix has a blogging engine that is very easy to use. If you have basic blogging needs, it is everything you need to create and publish or schedule your posts.

Summary of Wix’s Blogging Tools:

  • Simple and fast blog setup process
  • Beautiful blog layouts are available 
  • Seamless, no-code content editing experience
  • Organize posts with categories and tags
  • Activate comments for increased reader engagement

Winner: Wix

Wix wins the blogging contest thanks to its impressive suite of tools. The platform even has its own marketing toolkit to help you get your content in front of even more readers. 

Compared to Webflow, getting your blog up and running on Wix is significantly easier, particularly if you are new to website building. 

You can launch a blog in just minutes and you benefit from the platform’s basic blogging features so there isn’t a lot you need to do to build an optimized blog except to add your content.

5. Search Engine Optimization Tools

In today’s world where most customer journeys start with an online search, it’s crucial to make your website more visible online. More visibility means more targeted traffic which results in increased opportunities to convert visitors into customers. 

Fortunately, both Wix and Webflow offer powerful SEO tools for optimal ranking. Let’s take a closer look.


Webflow takes your website search engine optimization seriously. Unlike Wix which focuses on keeping its SEO processes simple, Webflow gives you more granular control over the settings for your website. 

You can add all the basic optimizations, including URL slugs, meta-titles, meta-descriptions, image alt text, and more. 

You can also dive deeper into advanced settings to set things such as index rules, SEO markups, redirects, and much more. 

The platform generates a sitemap automatically whenever you publish a new website. This provides Google and other search engines with the information they need about your pages so they can rank your site appropriately. 

Having to create a sitemap manually is not only complicated but also a massive time drain so this is a great feature to have in a website builder.

Summary of Webflow’s Search Engine Optimization Tools:

  • Clean and structured code (which Google loves)
  • Global CDN for faster-loading pages
  • Over 100 data centers globally for superior website performance
  • 100% mobile responsive pages, great for SEO 
  • Automatically generated sitemaps


Wix comes with a built-in SEO wizard. This tool tells you everything you need to know to optimize your new website for SEO. All you have to do is follow the links to the relevant sections of your site and update each detail as advised. 

This feature is perfect for new users who aren’t very familiar with SEO best practices. But, the downside is that the intuitiveness of this wizard can also result in somewhat basic SEO processes

If you are an SEO pro, you can dive deeper into the settings to modify settings at an advanced level. Edit everything from page descriptions and meta-titles to image descriptions, 301 redirects, and more. 

Another great SEO feature of Wix websites is that they are all mobile-friendly. You can integrate Google Analytics into your website to get more SEO insights so you can discover areas for improvement.

Summary of Wix’s Search Engine Optimization Tools:

  • Built-in SEO Wizard for a simpler website optimization process
  • Advanced settings for SEO are available
  • Easy integration of Google Analytics
  • Meta-tags for enhanced social media sharing
  • Automatic image optimization for better site performance

Winner: Webflow

When it comes to SEO optimization, Wix doesn’t have as many features as Webflow offers. But, it does a very good job of making the website optimization process more intuitive which beginners will appreciate. 

But does that make Wix better than Webflow when it comes with regard to search engine optimization? Well, no. Considering how crucial SEO is to the visibility of your new website, I think it’s worth having more advanced tools despite the slightly steeper learning curve. 

6. Community and Support

Both website builders offer excellent customer support. Here’s a closer look at the type of community and support you can expect with each platform.


Webflow works to ensure that users get the support they need whenever issues arise during the website-building process. You can get in touch with the platform’s customer care Monday through Friday, from 6 AM to 6 PM PT. 

Like Wix, Webflow also has a callback service. All you have to do is log an issue and the support team will get back to you within 24 to 48 business hours. 

Alternatively, you can open a support ticket to get answers via email. You can also post on Webflow’s forum to get advice from other users in the community. 

There’s a self-help option, Webflow University, where you can watch online lessons covering a wide range of topics, including how to get started with Webflow, how to use the editor, how to create a blog, and more. 

You’ll find plenty of in-depth tutorials on advanced topics such as SEO, content management, eCommerce, web design, etc. Webflow also has a handy directory of vetted experts that you can hire to build your website for you or help you with any other aspect during your site-building journey. 

Summary of Webflow’s Community and Support Features:

  • Multiple channels for customer support
  • Well-curated knowledge base for self-help
  • Callback service for premium users
  • Additional support available via social media
  • Vibrant Webflow forum to connect with peers


Wix offers support in a variety of convenient ways, including an online help center filled with in-depth guides and tutorials on every conceivable website-building topic. You can browse through the articles or search using relevant keywords to find answers to questions. 

If you need to speak to someone from the support team, you can get in touch with them via live chat, email, social media, or the Wix Forum. The forum is a great space to connect with other Wix users so you can share ideas and get actionable tips on how to get the most from the platform. 

Wix also has a callback feature where you can input a request for one of the customer service agents to call you back.  

Summary of Wix’s Community and Support Features:

  • Multichannel, multi-language customer support
  • In-depth how-tos and beginner tutorials are available
  • Community-based information portal
  • Additional support through social media 
  • 24/7 callback option for premium users

Winner: Wix

Wix wins this one by virtue of having not only a wide range of channels for providing support but also a massive community made up of app developers and users. 

This means no matter what channel you choose, you’ll always get the answers you need from Wix customer support, other users, and even app creators.

7. Pricing


Webflow has a range of general and eCommerce-focused plans to make it easier for you to choose the best one to meet your needs. 

Here’s a quick look at the platform’s pricing structure for the General website-building software.

  • Free Plan: $0/Month: The starter plan is ideal for beginners who want to spend time learning the different features of the platform. It comes with a Webflow.io subdomain and 1 GB monthly bandwidth. You can have up to 50 records in your CMS database and 50 form submissions per month.
  • Basic Plan: $14/Month: This plan is ideal for launching a simple website. It comes with 50 GB bandwidth and you can connect and publish your website to a custom domain. There is no CMS database functionality, but you can collect up to 500 form submissions each month and you have the ability to customize your notification emails.
  • CMS Plan: $23/Month: This plan is ideal for blogs and other content-driven websites. It allows you to have up to 2,000 records in your CMS database and collect up to 1,000 monthly form submissions. You get 200 GB of bandwidth each month and you can add up to 3 content editors to help with creating, editing, and publishing content in your Webflow editor.
  • Business Plan: $39/Month: The Business plan is ideal for high-traffic marketing websites. It has everything in the CMS plan, including 10,000 CMS items, 2,500 monthly form submissions, and 400 GB bandwidth. You can add up to 10 content editors, and you get a global CDN.


Wix offers a range of plans to suit different needs. There’s a free, ad-supported plan that comes with everything you need to build a stunning website. You can upgrade to a premium plan to remove ads and get even more features and benefits. 

Here’s what each Wix plan entails:

  • Free Plan: $0/Month: You can use Wix’s free plan for as long as you want. You get a free subdomain and up to 500 MB of storage and bandwidth. Customer support and online payments are not included and you can’t connect a custom domain or third-party integrations like Google Analytics unless you upgrade to one of the premium plans.
  • Combo Plan: $16/Month: This plan is ideal for personal use. It comes with a custom domain, a free SSL certificate, and 2GB of storage space. You can host up to 30 minutes of video.
  • Unlimited Plan: $22/Month: The Unlimited plan comes with everything in the Combo plan + 5GB of storage space, one-hour video, and a visitor analytics app. This plan is ideal for entrepreneurs and freelancers and comes with a Google Ads budget to help promote your business.
  • Pro Plan: $27/Month: The Pro plan is ideal for complete online branding. It comes with all the features in the Unlimited plan, as well as 50GB of storage space, two hours of video, an events calendar app, and over 40 different sizes of your logo ready to use on various social media channels.
  • VIP Plan: $45/Month: This plan has everything in the Pro plan, as well as 100GB storage space, 5 video hours, and priority customer care. If you value first-priority support, then this plan is ideal for you.

Winner: Webflow

Webflow’s free plan comes with a lot more features compared to Wix. Also, each of the platform’s plans is priced lower but offers more value in terms of features and benefits. 

Final Thoughts

We’ve come to the end of this Webflow vs Wix comparison guide. By now, it’s clear to see that both platforms have a lot to offer. It’s hard to choose one over the other unless you consider the types of features that are a priority for you.

Choose Wix if you want an intuitive website builder with built-in safety rails to guide you throughout your web design journey. 

Choose Webflow if you want more design flexibility and total control over how different page elements are placed for a super-specific look. 

Although Webflow is marketed as a website builder for pros, it’s actually very easy to use and has successfully adopted modern design principles used by web pros and manually fused them with a visual editor to provide users with the freedom to drag-and-drop or code as they please. 

If you still aren’t sure which platform is right for you, you may want to consider reading about other Wix Alternatives.

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