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Imagine the freedom and joy of turning your passion for beauty and makeup into your own blog, having your voice heard, and connecting with like-minded beauty enthusiasts around the globe.

It’s a dream that feels a bit elusive, doesn’t it? You’re not alone.

Every successful beauty blogger started right where you are—eager but uncertain. Let’s demystify this process together, outlining clear, practical steps to help you learn how to start a beauty blog.

Editors Note

This guide is extremely DETAILED and explains everything you need to start a Beauty blog. I’ve been at this blogging stuff for over 8 years and have built a business making $20,000 per month, so I have a lot of helpful advice for you newbies out there.

If you get stuck or need advice, I HIGHLY recommend that you get my 100% FREE blogging course by clicking here. If that doesn’t help please contact me directly and I’ll help you out for free.

How to Start a Beauty Blog in 10 Steps:

If you just need someone to walk you through the process of setting up your blog quickly and easily, check out step 5.

Beauty blogs are among the most popular types of blogs that people start online. They are great as they let people express their creative side and showcase their passion. In fact, a study from 2023 indicated the following facts:

  • The beauty industry generates over $100 billion in revenue worldwide.
  • The men’s personal care market is projected to hit $276.9 billion by 2030.
  • Skincare is projected to generate up to $177 billion by 2025.
  • Beauty companies spent an estimated $7.7 billion on advertising in 2022.
  • Cosmetic retailers report $17.09 billion in online sales.

And while you may think that the beauty niche is saturated, the fact that the industry is experiencing growth means that there are opportunities for bloggers who want to get started right now. 

Before we dive into the steps for creating your own beauty blog, let’s take a look at a few of the reasons why starting a beauty & makeup blog is a great idea.

  • Create Something around Your Passion: Starting a beauty blog allows you to create content and develop an exciting career in the beauty industry. Some top makeup blog owners even resign from their full-time job to pursue blogging. 
  • Make Money Doing Something You Love: A blog about beauty will allow you to earn a good income while sharing your knowledge and experience with your audience.
  • Attend Exclusive Events: As a beauty & makeup blogger, you may be invited to attend exclusive events. You may also receive certain products before their official launch.
  • Discuss Products You Like: From makeup and fashion to skin care, nail care, hair care, and so on, you can discuss all the different products and your personal preference that you like with an audience of avid readers.
  • Build Your Personal Brand: As long as your passion, voice, and blog are unique, you will be able to build a strong personal brand while growing a following online.

1. Decide the Focus of Your Beauty Blog

As the name suggests, a beauty blog is focused on beauty-related topics. However, to build a successful blog about beauty, you must avoid going too general. Instead, pick a single focus or direction for your blog. 

For instance, you can choose to review products on your blog, or you can focus on helping women who want beauty on a budget. On the other hand, maybe you just want to focus on nail art. The list is endless, but you have to choose before you can start building your blog. 

Listed below are some of the different ways to position your beauty blog:

  • Review Products: You can write super helpful product reviews to help your audience make the right choices for their needs.


  • Product Hauls: Another option that will help you in beauty blogging is product hauls, where you discuss your experiences with products you recently purchased.
  • Favorite Monthly Products: You can also blog about your favorite monthly products or beauty boxes that appeal to your target audience in your beauty blogging.
  • Tutorials and Advice: If you have skills in makeup, hair care, nail care, skincare, etc., you can create content such as videos and blogs sharing your knowledge and expertise. You can also develop a step-by-step guide and answer frequent questions from search engines like Google, Bing, and more. While this may not be a teaching blog at its core, it can teach other people techniques and help other bloggers in the beauty world.


  • Complimentary of a Youtube Channel: Beauty blogging and makeup blogging can also be designed to compliment your YouTube channel, where you share videos about beauty products. Some popular beauty bloggers start a makeup and beauty blog while also doing makeup tutorials.
  • Beauty Products for Beginners: The focus of your blog can also be on one small segment of the population, such as Beauty Products for Beginners (or elders, or moms, etc.)

The key when you start a beauty blog and create a successful career is that the blog reflects the person who creates it. To make your blog unique, you must allow your passion, voice, and personality to shine through. This will go a long way in ensuring the success of your beauty blog and keep creative juices flowing.

2. Choose Your Beauty Niche

Now that you know the focus or direction of your blog, the next step on how to start a makeup blog is choosing your niche. As previously mentioned, you stand a better chance of success if you don’t go too general with your blog. 

There are many different types of niches in the beauty industry. I’ve listed some of them below to help you brainstorm the right choice for you. 

Keep in mind that it’s best to start with just one or two niches. Of course, you can always add more later if you want to, but going too broad from the beginning may hurt your relevance. 

By niching down, you make it a lot more likely that you will be able to build a strong following for your new blog. 

For instance, a 40-year old woman with a busy lifestyle is more likely to follow a female influencer with a side hustle who blogs about 10-minute Asian skincare routines for mature women than one that offers generic advice on how to take care of your skin every day.

Here are the different beauty niches you can choose from: 

  • Beauty for a Specific Audience: This can be beginners, moms, teens, guys, or any audience you choose. 


  • Skincare: There are many routes you can take for skincare. For instance, you can do relevant posts that focus on quick daily skincare routines, Asian skincare routines, weekly skincare routines, and so on.
  • Makeup: As with skincare, makeup also has a lot of subcategories that you can choose from. You can focus on just the eyes, eyebrows, lips, etc., or you can focus on all of it.


  • Nails: Do you love nail polish? Or maybe you have a talent for nail art? Whatever the case, you can choose nails to be your beauty blogger niche.
  • Affordable Beauty: Some women want to look their best on a budget. Your blog can focus on drugstore brands and other affordable products.
  • High-End Beauty: You can choose the luxury beauty and skincare niche where you blog about high-end beauty products.
  • Affordable Fashion: There is a massive audience of people searching for affordable ways to look fashionable and stylish. If you can provide advice and tips on that, this niche would be a great option.


  • High-End Fashion: Conversely, you will find a much smaller audience interested in high-end fashion, but you may find it a lot easier to generate money from your high-end fashion blog since your readers will have more disposable income. If fashion seems like the niche you want to focus on, you may want to read my guide on how to start a fashion blog instead.
  • Vegan or Cruelty-Free Beauty: Your beauty blog can be focused on cruelty-free or vegan products in the makeup, skincare, or hair care categories.


  • Minimalist Beauty: You can blog about helping women execute minimalist beauty routines, such as homemade face masks or lip balm as blush, as well as various other real-world beauty practices.


  • DIY Beauty Products: If you are skilled at making your own homemade skincare and other stuff, you can blog on DIY beauty products.


3. Choose Your Blogging Platform

You now know the focus and niche of your blog, the next step on how to start a beauty blog – selecting a platform for your new blog. 

There are many platforms to choose from, some totally free. These include Blogger, Wix, and Squarespace. However, it’s not a good idea to opt for these free hosted blogging platforms because they come with a lot of drawbacks: 

  • Unprofessional Look: A free website platform like Blogger has a very generic unprofessional look. Your blog will look like millions of other blogs online.
  • Limited Customization Options: These types of blogs are also very hard to customize, particularly if you don’t have the technical skills required.
  • Low Monetization Potential: It’s also very hard to monetize a free blog because you’re limited in the types of monetization methods you can use.
  • Lack of Control: You don’t have much control, and the hosts can add their own ads to your site, which makes it look even more unprofessional, while self hosted blog gives you full control of your site.
  • You Don’t Own Your Site: With free blogging platforms, you can lose your website and all the content on it if you violate their terms of use.

So which blogging platform should you choose? 

I recommend using self-hosted WordPress. It’s the absolute best choice for bloggers, particularly if you’re a beginner. 

WordPress is an open-source CMS (content management system). This means you can use the software for free. However, you need to pay for your web hosting and domain, which we will look at further. Also, I recommend WordPress because it is extremely flexible and easy to use. 

Here are some more reasons to choose WordPress over all other blogging platforms:

Benefits of Choosing Premier WordPress for Beauty Bloggers

  • WordPress is user-friendly and great for beginners
  • The platform is flexible and adaptable to changing needs
  • There are tons of totally free and paid plug-ins available
  • WordPress websites are mobile responsive 
  • It also offers thousands of WordPress plugins
  • All websites have an inbuilt blog
  • WordPress has a massive helpful community of developers and users

Considering all these benefits, it’s no surprise that WordPress software is one of the most popular blogging platforms in the world. 

Check out some of these recent statistics that prove self-hosted WordPress Blog is a superior choice to hosted alternatives:

  • Over 37% of the websites online are built on WordPress
  • 60% of CMS-built sites use WordPress 
  • A unique WordPress blog is created 661 times every single day
  • 70.5 million posts are published on WordPress sites daily
  • 59,000 Free WordPress plugins
  • Over a third of the world’s top 10,000 blogs use WordPress
third of the world's top


4. Decide Your Domain Name

Your own domain name is simply what you will call your new beauty blog. 

Trying to choose the perfect domain name can be a stressful endeavor. But, lucky for you, I have a list of helpful tips to help you choose a unique, memorable, and immediately recognizable name that will reflect your style and brand.

But before we get into the list of tips, here are some lists I put together that can help:

1. Purchase a .com Domain Name: There are a lot of domain extensions to choose from, particularly for beauty & makeup bloggers. This includes .beauty, .blog, .fashion, and so on. 

But, I always recommend that you choose a .com for your makeup and beauty blog because that is usually what people search for. It’s the most familiar domain name extension and easiest to remember.

2. Allow Room for Expansion: Try not to choose a free domain name or a name that is too specific, as this will limit the types of content and products you can blog about. 

For instance, a blog name like Glamourholic Mom is a better option than Paris Runway Fashionista as you can focus on fashion from all over the world rather than just Paris.

3. Keep Your Domain Name Short: Choose a short and sweet name. It should be one that your audience will easily remember. Examples of short and memorable names include “The Glam Soul,” Beauty on Distress, “and “D Cosmetist. “

4. Use Alliteration: Alliteration is simply when two words begin with the same letter or sound. Beauty blogs that use this tactic include “Serious Sensations, “Salon Secrets, “and “The Touchup Trove. “

5. Get Creative: Sometimes, the name you want has already been taken, but do not worry. There are a few tips and tricks that you can use to get a great beauty blogger name. 

Find unique words or synonyms that mean the same thing. For instance, if you wanted a name like “Pamper You” for your blog about beauty, instead, you might use “Spoil You” or “Indulge You. “

6. Add Extra Words: If, after trying all the different synonyms, you still can’t find the right name for your beauty & makeup blog, try adding extra words like “the,” blog, “club, “etc. So, if you couldn’t get the name “Beauty Mirror, “you might settle for “The Beauty Mirror” instead.

7. Brainstorm a Branding Concept: Another way to help you develop unique blog names is to think of the concept or ideas for how your new beauty blog could be branded. Consider where it could go in the future, and this will help you brainstorm names aligned with your blog’s purpose.

8. Use Name Generation Tools: If you find yourself still stuck, there are specific tools that you can use to help you come up with the perfect name for your blog. For example, try LeanDomainSearch.comInstantDomain.com, or my favorite, Namechk, which checks for the domain name and the availability of the same name as a username on 90+ social media platforms.

9. Avoid High-Priced Domain Names: Don’t purchase an expensive domain name. Instead, start with a common domain name. You’ll be much better off using that money for content creation for your new business, maybe even consider hiring a content writing service to help.

10. Don’t Get Stuck Here: Many people get stuck at this stage. Don’t let that happen to you. Instead, assign a couple of hours to complete the process of choosing a name for your beauty blog and then move on to the next step.

5. Buy Your Domain Name and Hosting

Once you’ve chosen a name for your blog, the next step on how to start a beauty blog is to purchase your domain name and the best website hosting for your blog. As previously explained, the domain name is what your new blog will be called. 

So, if your blog name is “My Beauty Style,” you will purchase the domain name “MyBeautySyle.com.” 

You can have your blog hosted by purchasing your domain name and hosting from a blog hosting service like Bluehost. 

This service is like renting business space. Only you are renting it on the Internet. Your website files will be kept on the web host’s servers to ensure that your site is available on the Internet at all times.

I recommend Bluehost for your web hosting needs because the company is reliable and offers affordable prices when hosting blogs, particularly for those who are just getting started as bloggers.

Below, I will take you through the steps to purchase your domain name and a hosting account. I will also show you the process of installing WordPress on your new domain hosting account.

So, when someone types in your website URL, Bluehost will show your blog to the individual who searched for it.  

I’ve created a step-by-step tutorial to walk you through the entire process of buying your domain name and hosting. So the first thing you need to do is click on this link to visit Bluehost and follow along with the tutorials and step-by-step guide from creating a Bluehost account, having to install WordPress, to launching and publishing your blog below.

Below is a YouTube video and screenshots showing you the exact step-by-step process; choose whatever tutorial works best for you. 

Step 1: If you haven’t yet, click on this link, and you’ll be brought to the WordPress Hosting page that you see below. 


Step 2: Next, you’ll be brought to the hosting package plan page. When you purchase hosting, you could choose to get a “Plus” or “Choice Plus” plan, but honestly, that’s not a requirement.

The Startup plan is the cheapest at $2.95/month through my link vs. the normal $8.99/month.  

This plan has everything you need including 50GB of webspace (plenty of room for your files), a free domain for a year, plus other standard features like a free SSL and a secure WordPress install. Feel free to browse a bit to decide the right plan for you, but rest assured that Basic will work just fine if you want to minimize your investment.

Bluehost plan

Step 3: After clicking into the plan, you’ll be brought to the next page where you will type in your new domain, or you can just choose “I’ll create my domain later” if you haven’t decided on one yet. The domain is the URL people will type into a browser to view your website in the future. 

set up your domain

Step 4: Once you submit, the next page will ask for your information. That will start with your account information, which is self-explanatory.

account information

Step 5:  Next, you’ll have to input your Package Information. This is to choose how long you want the plan to go for. I advise you to choose 24 months to get the discount and save some money, but you can go as low as 12 months if you want.

Package information

Step 6: Next, you’ll have to choose what “Package Extras” you want. You can scroll over “More Information” to understand each of these items, but here is my advice.

I would get the “Domain Privacy + Protection.” This makes it so that no one can tie your name to the domain name you create. To me, the only other one worth considering is “Codeguard Basic.” The other two I wouldn’t personally get. But choose what is best for you.

Package extras

Step 7:  The next step is Payment Information, which is self-explanatory.

Payment information

Step 8: The last step of signup is to confirm that you read and understand the Bluehost Terms of Service, Cancellation Policy, and Privacy Notice. Click the check button and then click “Submit.”

Bluehost terms of service

Step 9: Next, you’ll be prompted to create an account and password. You’ll use this information to log in to the Bluehost website platform to manage your site and account info.

Bluehost log in

Step 10: At this point, Bluehost puts you through a short questionnaire to better understand your scenario. You can answer all of these questions or click “Skip this Step” at the bottom. If you’re a newbie, I advise you to answer the questions as it’ll help your onboarding experience.

Skip this step

Step 11: After you’re done with that, you’ll be advised to choose a theme. For now, you can just choose to use a free theme. You can always replace the theme later if you’d like.

pick a free or premium theme

Step 12: From there, you’ll be brought into the backend of WordPress in the admin panel. This is where you’ll manage your site from. You can add posts/pages as you see fit, but when you’re ready, click on the blue button that says “Launch Your Site.”

Launch your site

Step 13 (Final): Your blog is LIVE. Just go to a browser and type in your domain name. Once you do this, you’ll be able to access your website!

blog is live

Congrats! You officially have a website.

If you’re wondering how to edit things on the website, all you have to do from here is go to your website URL with /wp-admin at the end in a browser and log in.

Example: http://mostawesomewebsiteever (dot) com/wp-admin

And don’t worry, we cover how to edit things more in the rest of this guide. So please continue reading.

How to Start a Beauty Blog for Free

If you’re thinking about starting a beauty blog for free then you’ll be happy to hear that it is possible. However, since most hosting providers offer relatively short trials (and hosting) for free, this will only be useful in the short run.

For example, if you have a couple of ideas that you’d first like to test out, then figuring out how to start a beauty blog for free is a good idea. Usually, if you choose a free plan, you’ll be able to host your site for free.

But there’s a drawback – you won’t actually own your domain. Most of the time, it will be in the form of ‘yoursitename.XYZ.com’ where ‘XYZ’ is the hosting provider’s domain.

You’ll always be able to upgrade from the free plan, so there are virtually no drawbacks going down this route for testing purposes.

6. Choose and Install a Theme For Your Beauty Blog 

A theme is a piece of software that controls how your WordPress website looks. It is a very important step on how to start a makeup blog; when you install WordPress for the first time, it comes with a default WordPress theme. 

But, it’s best to have a new theme when you install WordPress – preferably one that is beauty blogging-specific so you can customize it to suit the preferences of your ideal audience. 

There are tons of free and premium themes that you can choose from. However, and in keeping with the theme so far (pun intended), I suggest that you choose a premium WordPress theme over a free one. There are many reasons for this, some of which I have outlined below.

Why Choose a Premium WordPress Theme?

  • Full customization abilities
  • Available technical support
  • Clean code for a faster, high-ranking website
  • Great-looking templates for images and videos
  • Free WordPress updates for life

Paid themes are user-friendly and perfect for beginners. They extend the functionality of your blog or website. However, you won’t get the full customization features with premium WordPress themes you won’t get with any of the free alternatives. 

With a premium WordPress theme, you will be able to create slick, unique, and professional page designs to capture the attention of your ideal audience. 

And, in case of errors, you get excellent customer support – something that is unlikely when using a free theme.

Theme Options for Makeup & Beauty Blogs

1.    Divi:  If you’re looking to design a stunning website with ease, Divi from Elegant Themes stands out as arguably the best WordPress builder available today. Its intuitive visual drag-and-drop interface empowers users to craft amazing sites quickly. What sets Divi apart is its vast array of customizable modules, real-time design feedback, and a responsive editing feature that ensures your website looks impeccable on any device.

2.    Astra:  While Divi is renowned for its versatile design capabilities, the Astra theme offers a distinct set of advantages for those prioritizing speed, performance, and seamless integration. Astra stands out for its feather-light weight, ensuring that websites load at lightning-fast speeds—a critical factor for SEO and user experience. Moreover, Astra’s deep compatibility with major page builders, including Elementor and Beaver Builder, means that users aren’t restricted to a single design environment. The theme is also built with a focus on customization as well. You may want to read my Astra Theme Review as well.

3.    Themeforest.net: Themeforest has a significant amount of themes far beyond other platforms out there.  There are over 48,000 total themes available on this platform, so you can find whatever you need.  

If what I have above doesn’t work for you, here are some other options you may want to consider.

  1. Mestyle Beauty Blog Theme
  2. GlamChic Beauty Blog Theme
  3. Allure Beauty & Fashion Blog Theme
  4. Brightly Spa Beauty Blog Theme
  5. Pure Beauty/Fashion Blog Theme

If you don’t like any of these themes, you can also search through marketplaces like ThemeForest.com to find a theme that matches your particular style, but don’t skip the aesthetics because they’re a major part of learning how to create a beauty blog.

If you’re still not sure what type of theme to choose, simply check out some of the more popular, well-designed beauty blogs that you know. Use a tool like WPThemeDetector.com to help you determine which theme they’re using so you can get some inspiration.

What to Look for in a Great Beauty Blog Theme:

  • Beautiful, High-Quality Designs
  • Easily Customizable to Match Your Style
  • Mobile Responsiveness
  • Speed
  • Reliable Customer Support
  • Created by Reputable Brand
  • Lots of Good Online Ratings from Users

The theme you choose for your new blog about beauty should meet all the criteria listed above. Once you’ve made your choice and installed your theme on your blog, it’s time to start creating the essential pages for your website.

Now that everything is in place, you can start creating your blog’s essential pages. These pages are a crucial step in how to start a beauty blog. This includes the About page, contact, and privacy policy pages. If you need images for these, consider using Shutterstock as they have the best selection of digital assets like images and video for this.

Also, take a look at other beauty blogs and how their essential pages look like. This can help with ideas that will prove useful in creating a unique experience when people visit your essential pages.

About Page

A lot of your readers will be curious to know who is behind the posts they’re reading. So they will click on your About page to find out more about you. This makes your About page the most important page on your makeup and beauty blog. Most beauty blogs have an About page so make sure to include it on your site.

When writing your About page, make sure to include the following:

A bit of history about yourself: Includes your name and how old you are. You must also include information on where you live, why you started the beauty blog, and why people should take beauty advice from you. For the most part, people relate to you better when they identify with your passions, so don’t be afraid to let your personality and your love come through.

Tell them exactly whom your blog serves: Make sure to include a little bit of information about why you have created your blog. And who you created it for, as well as the pain points, problems, or challenges that you hope to solve with your blog.

Include a relevant, high converting opt-in: As one of the most visited pages on your blog, your About page is prime real estate. Make the most of it by including the relevant opt-in to get more of your readers on your email list.

Contact Page

Some of your readers will want to connect with you, and you should make it as easy as possible for them to do so. If they wish to ask questions, make comments, or provide feedback, having a Contact page where readers can reach you is convenient for everyone. 

Furthermore, as you become more popular in your niche, brands and companies may want to get in touch to collaborate with you. So make sure you have clear contact information, including an email address, phone number, and company address where you operate from. 

As with your About page, you can also use your Contact page to boost your email by including a form with a checkbox asking people to subscribe to your newsletter. 

You can also have social media buttons so they can connect with you on the other platforms where you publish, promote content, and build website traffic.

Privacy Policy Page

It’s important to include a Privacy Policy page on your blog. If your beauty blog attracts readers from any jurisdiction with privacy laws, this page will ensure that you comply with the laws that protect the readers’ privacy rights. 

There are many free sites to get a Privacy Policy drafted for your blog. It’s also a good idea to get your Terms and Conditions, Disclosures and Disclaimers, and other legal pages done at the same time. 

Check out my list of the best privacy policy generators for free and paid options to help.

Depending on the type of beauty blog you are building, you may decide to add other pages, such as a Homepage, Products/Services page, FAQ page, and so on. Once your essential pages are up, it’s time to start blogging.

Beyond that, it’s also a good time to focus on creating a logo when you start a beauty blog because it will be your identity, and it is as important as your blog name. There are a LOT of different ways to do this, but I’m a big fan of using one of these logo makers.

8. Begin Blogging

As a new blogger, you may be a bit overwhelmed by the sheer number of topics available for you to blog about. As a result, you may find it a little hard to decide where to begin. 

Listed below are some of the most common beauty blog categories that you can choose from for your initial post. 

It always helps if you take the time to plan your content before actually writing it. This will help ensure that you have a healthy mix of interesting and engaging content on various topics in your chosen niche. 

Also, you will be able to include all the different types of content like how-to posts, list posts, etc., to satisfy the various segments of your audience.

What Should A Beauty Blogger Blog About?

  • Product Reviews: You can create high-quality, in-depth posts packed with lots of helpful information to help your audience make better product choices.
  • Beauty Tips: Your post can be about sharing specific beauty tips (face, skin, hair, nails, fashion, etc.) with your audience
  • How-To Tutorials: Is there something that you are exceptionally skilled at that you know your readers would love to learn? If so, you can create a tutorial post sharing your knowledge.
  • Monthly Favorites: At the end of each month, some bloggers publish a roundup of some of their favorite things. You can do the same with the products you’ve used so far.
  • Latest Beauty Trends: Keep your readers updated by writing a blog post about the latest beauty trends in hair care, skincare, and makeup.
  • Top 10 Best Articles or Collections: List articles or listicles are posts that contain a list of things, such as a “Top 10 Best Makeup Brands” blog post. These are great for a new blog.
  • New Products: Whenever new products come out, you can be the first to let your audience know about them.
  • FAQ Articles: Another type of post that you can create is answers to some of the most frequently asked questions in your niche. Simply search on Google and other search engines and on beauty-related groups, forums, social media, and in the comments sections of other blogs to find the questions your audience is asking. Then write a blog post to provide answers to the most common questions.
  • Beauty Industry News: You can also use your blog to keep your readers up-to-date with all the latest news in the beauty industry.

Remember, you must have a few categories for your blog, and each post that you publish must fall under at least one of your chosen categories—for instance, Reviews, Tutorials, News, Face Treatments, Hairstyles, etc. 

Have At Least 10 Posts Published before Promoting Your New Blog

Make sure you’ve written at least 10 posts and have them already published prior to promoting your new beauty blog. 

There is no point in sharing your blog with anyone if you only have one or two posts to offer them. Instead, you want them to find a populated, professional-looking blog with enough content for them to browse around. 

Having a more comprehensive range of content also makes it more likely that your new blog will be able to capture the attention of a more significant segment of your audience.

9. Promoting Your Beauty Blog

Someone once said, “Build it, and they will come.” That person wasn’t talking about online business. If you want your new beauty & makeup blogging career to succeed, you need to promote it. 

So, if you want to learn how to create a beauty blog the proper way, you’ll have to adhere to some of the most efficient promotion methods.

Below, I’ve listed some of the most effective ways for you to promote your beauty blog. Of course, you don’t have to implement all of them at once, but you can start with a few of them, and as soon as you’ve implemented those successfully, you can add more blog promotion methods.

1. Tell Your Friends and Family: The first thing you should do when your blog is live is shared it with your family and friends. Send the link to everyone you know, ask them to visit your blog and read your posts. 

If they have any comments or feedback, they should leave that too. Also, ask them to share your blog with their friends so that you can increase your exposure.

2. Leverage the Power of Social Media: Social media is a great place to get free targeted traffic for your new blog. Simply share a link to your blog on all your profiles to get a stream of visitors to your blog. You can also make this process easier for yourself by using one of the many social media management platforms.

You can also add the link to your profile headers with a call to action for fans to sign up for your newsletter or click-through to your blog. Your social media presence will help you promote and be on your way to being a successful blogger.

Each time you publish a post on your blog, share it on social media as well. You can use snippets from the post together with eye-catching visuals to attract an audience to your blog. 

3. Join Blogging Communities: On Facebook and LinkedIn, you will find plenty of groups and blogging communities most beauty & makeup bloggers join. You will be able to find other beauty bloggers. They will help you promote your new blog articles; you may also learn from their blogging journey. Do your best to find relevant groups and forums online where your ideal audience hangs out. 

Join their community, share and comment on other people’s posts, and also share a link to your own blog so others can check it out. You may be able to find other beauty and fashion bloggers. It will help you develop or learn new blog post ideas. Find a blog title and blog articles categories such as makeup blog, fashion blog, and more. Remember that this tactic involves actual networking and not simply spamming groups and forums with your link.

4. Write Guest Blogs: One of the most effective ways to grow your audience is to write posts on other blogs in your niche. Look for blogs that you share an audience with and approach them about writing a post on their blog. 

The more popular the blog, the more visitors you will get coming to your site. But, don’t discount the smaller blogs. If you make this a consistent part of your marketing strategy, you will start to see a steady stream of visitors.

5. Try Paid Social Media Ads: When it comes to driving traffic to a new blog, many bloggers find success with social media advertising, such as Facebook Ads, Instagram Ads, and Twitter Ads. Millions of social media audiences are being reached by social media ads. Getting started with these types of ads is affordable and easy. The process is designed to make it simple even for complete beginners to get ads up and running in no time.


10. Start Making Money

In this section on how to start a makeup blog, we are in the best part – figuring out how to monetize a beauty blog. We are going to look at the different ways you can start making money with your beauty blog. We will look at specific examples related to what your audience might enjoy.

Affiliate Marketing: Affiliate marketing is where you get paid a commission for every sale that you refer to the merchant. You can add affiliate links and earn money blogging from beauty products, skin care products, fashion products, and more to your content and blogs. There are many different beauty & makeup blogger affiliate programs that you can join to help you start making money from your blog. These include: 

  • Amazon
  • FlexOffers
  • Rakuten
  • Tailwind
  • Honey
  • Target
  • Walmart

Of course, there are many more affiliate networks to choose from, and some will work better than others for you, depending on your niche, but the affiliate programs listed above are a great place to begin for new beauty bloggers.

Consulting: Being a beauty blogger means you can offer your services as a beauty consultant as a way to monetize your blog. A simple search for a beauty consultant or image consultant will show you just how many people have needs that require the help of a qualified beauty expert. 

So, if you have in-depth knowledge or skills in a particular area, you can create a beauty blogger consultant landing page on your blog, so you can start attracting clients.

Information Products: As a beauty & makeup blogger, you can create a wide range of information products, including e-books, courses, how-to guides, and video tutorials to help your audience achieve their beauty goals. 

Some of these you can offer for free, and others you can sell on your blog as a way to monetize your traffic. You can also add affiliate links for the products your choose to create a blog on.

An example of a blog that does this exceptionally well is Hello Glow, a beauty & makeup blog that offers digital products on skincare, DIY beauty products, and healthy recipes. 


Google AdSense: This is one of the most common ways new bloggers monetize their blogs. As you begin generating traffic, you can sign up for Google AdSense or one of its alternatives. Then, every time Google displays ads to your website visitors, you will get paid a small fee. 

Over time, this can add up to a steady stream of income that will continue to grow as your traffic grows. There are many other ad networks that you can choose from, but Google AdSense is one of the easiest ones to set up. Also, it requires very little maintenance, making it perfect for beginners.

Sponsored Posts: As your blog grows, you will have the opportunity to work with brands and companies that will pay you for sponsored posts. This is where you review their products and services on your blog in exchange for free products or monetary compensation. 

When using this tactic, only write product reviews on products that fall within your beauty niche so that you avoid alienating your blog readers.

Create Your Web Shop or Online Store: Yet another way to monetize your new blog is to set up a shop on your site. When you start a beauty blog, you want to earn money while doing your passion. You can sell various items, such as makeup kits, haircare or skincare kits, nail polish, eyelashes, homemade products, wigs, etc. Taking high-quality pictures of beauty products in natural light is a great way to upsell the items.

These products are very popular with fashion, beauty, and lifestyle bloggers. By creating your web store, you will sell these and other products that you know your audience wants. 

These are just a few of the many different ways you can use to learn how to monetize a beauty blog. You can read my article about how to make money blogging to learn more.

How to Start a Beauty Blog: The Final Word

This post outlines everything you need to know to create, grow, and monetize your beauty & makeup blog. 

Although it’s a lot to consider, if you follow each of the steps in the process, you will be well on your way to a popular and profitable beauty blog

And remember, consistency is the key to success. Anyone can start a blog, but not everyone can build a successful blog.

  • Being a health blogger, I want to start my own beauty and health blog and this blog will be very helpful to me. Thanks for sharing!

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