Last Modified:
January 7, 2022

how to start a fashion blog

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If you have a passion for fashion, then you may feel that starting a fashion blog is the next logical step. With a blog, you’ll be able to share your expertise, recommend things to others, build a community around the topics you love, and make money online. 

If that interests you, then carry on reading. Here you’ll find everything you need to know about how to start a fashion blog successfully. 

Over the past few years, there have been thousands of fashion blogs popping up, but only a few are successful and profitable. 

The reason for that is they’re built following a solid, step-by-step strategy for creating a blog which includes using the right tools, setting up your blog the right way, promoting it effectively, and finding the best ways to monetize it.

That’s exactly what you’ll find in this guide on how to start a fashion blog in 2021 – and make money from it. 

Editors Note


This guide is extremely DETAILED and explains everything you need to start a Fashion blog. I’ve been at this blogging stuff for over 8 years and have built a business making $20,000 per month, so I have a lot of helpful advice for you newbies out there.

If you get stuck or need advice, I HIGHLY recommend that you get my 100% FREE blogging course by clicking here. If that doesn’t help please contact me directly and I’ll help you out for free.

How to Start a Fashion Blog in 10 Steps:

If you just need someone to walk you through the process of setting up your blog quickly and easily, check out step 5.

People start fashion blogs for all kinds of reasons. Some have a specific topic they are interested in while others simply love talking about all things fashion. 

Other reasons to start a fashion blog include:

  • Make Money
  • Get Free Products
  • Grow a Following
  • Share Experiences
  • Grow Your Credibility
  • Build a Community

Regardless of your reasons for wanting to start a fashion blog, here are the steps to help you do so in a way that will set you up for success from day one.

Step 1: Decide the Focus of Your Fashion Blog

The first thing you need to do is decide on the focus or direction of your new blog. Your blog can be whatever you want it to be, but it must have a clear purpose if you want to be able to build an engaged audience. 

So, rather than focusing on everything to do with fashion, you must decide how you’re going to position your blog and this will guide the rest of your blog creation process. 

Here are a few ideas for the main focus of your fashion blog:

  • To make money from your passion.
  • To build credibility in the industry.
  • To build a community of like-minded individuals.
  • To share your knowledge with the world and teach others what you know.
  • To be a trend-setter on the leading edge of fashion. 

Having a clear focus for your blog will also make it easier to pick topics and create content that your audience will find relevant and engaging. Something that I’ll expand on in the next step.

Step 2: Choose Your Niche

Step number two involves choosing your niche. A niche is simply a smaller subset of your market that you are going to focus on. 

You can choose absolutely any niche you like, but if there’s something that you’re particularly skilled, experienced, or knowledgeable about, then I believe that’s the niche you should choose. 

It’s so much easier to create content and position yourself as an expert when you actually know what you’re talking about.

Here’s a list of a few different types of fashion blog niches you might consider:

  1. Fashion Advice
  2. Fashion Hacks
  3. Fashion Diary
  4. Outfit of the Day
  5. Celebrity Fashion
  6. Bad Fashion, etc.

The best part about choosing a niche is that you can combine two or more niches to come up with your own unique niche that will help you stand out from all the other fashion blogs online.

Step 3: Choose Your Blogging Platform

Before you can get your blog online you need to choose a blogging platform. There are free (hosted) platforms and paid (premium or self-hosted) ones. 

Free blogging platforms like Wix, Squarespace, and Blogger may seem appealing to beginner bloggers but they come with a lot of drawbacks. 

For instance:

  • They offer poor customization which means your website will look the same as everyone else’s.
  • They have an unprofessional look (e.g. “MyFashionBlog.Squarespace.com” instead of “MyFashionBlog.com”).
  • They have limited features and you won’t have eCommerce, email tools, custom themes, etc.
  • Free platforms also have low monetization potential which means you’ll have a hard time making money from your fashion blog.
  • There is also a lack of control to contend with. The site never really belongs to you and if something happens to the host, you will lose all your content.

Self-hosted platforms, on the other hand, offer a ton of benefits. 

Not only do you have total control over your website and content, but you can also customize every aspect of it to make it look and feel the way you want. 

You have the ability to build a strong brand and sell products on your website so you can keep all your profit. 

Here are a few additional reasons why you must choose a self-hosted WordPress over free blogging platforms.

Why Choose Self-Hosted WordPress?

  • The software is user-friendly, great for beginners with no coding experience
  • WordPress is free to use and installs in one click
  • The software comes with tons of plugins for adding site functionality
  • WordPress also integrates with a ton of other apps and services 
  • There’s a huge community of developers and users to provide support
  • You get a lot of flexibility in monetizing your fashion blog

Now that you know all the reasons why you should choose premium WordPress over hosted options, it’s time to move on to the next step, which is to choose a domain name.

Step 4: Decide Your Domain Name

Choosing a name for a new fashion blog isn’t just about picking the first name that comes to mind. 

There are a few factors to consider to ensure that you choose a good name that will serve as a strong foundation for your brand. 

This article I wrote goes into detail on how to choose a domain name, with 11 things you must know. 

But, here’s a quick look at some of the important steps to take when deciding on a name for a fashion blog.

1. Choose .com: Although there are tons of fashion-centric domain extensions to choose from (e.g. .fashion, .style, etc.), it’s always best to buy a “.com” domain name as this is the easiest for everyone to remember.

2. Choose a Broad Name: Don’t make your name too specific as this will limit you in the types of content you can create for your blog. So, for instance, instead of calling your fashion blog “Winter Boots Blog”, you might call it something like “Boot Barn”, instead. This will allow you to focus on a wider range of shoes. 

3. Keep It Short and Sweet: Your domain name should be short and easy to remember. Do your best to keep it to just two or three words, four at the maximum. So, for instance, a name like “GetaHotFashionMakeoverinThreeWeeks.com” is way too long (not to mention super spammy). 

But, you might choose something like “MakeoverMaven.com” which makes way more sense and is a lot easier for your audience to remember and type into their browsers.

4. Use Alliteration: Alliteration is when you use two or more words that sound the same or start with the same letter. Examples of names that include alliteration are: Fashion Fiesta, or Cool Canvas, Heels and Heights. 

5. Use Creativity: If the name you want for your new blog is already taken, don’t despair. You can use creativity to find similar-sounding names or words that have the same meaning. Use an online thesaurus to help you come up with great alternatives and synonyms for the name you want.

6. Add Extra Words: If all else fails, and you still can’t get the name you want, simply add more words like “the”, “with”, “club”, “world”, etc. For instance, if you wanted a name like “Girl Curves”, you might consider “Girl with Curves”, instead.

7. Think of the Concept: To help you brainstorm ideas for your fashion blog name, try to think of the concept around your blog. Ask yourself what it could be branded as and how it could grow in the future. This will help you think of great ideas for names when you can imagine the possibilities for your blog.

8. Use Name Generation Tools: If you find yourself still stuck, there are plenty of free online tools that can help you come up with a great domain name. Two of my favorite tools I like to use are Instant Domain Search and Lean Domain Search.

9. Don’t Buy a Domain Name: You might find a name for your fashion blog, but it’s on offer for hundreds or even thousands of dollars. Don’t be tempted to buy it. It’s not worth it at this point. 

Rather, look for a different name or a variation of that name that is available for purchase at the regular price and use that money for creating content to grow your new fashion blog instead.

10. Don’t Get Stuck Here: Most people obsess so much over getting the perfect domain name that they never move past this stage. Don’t let that happen to you. Spend a couple of hours at most, pick a name you’re happy with, and move on to the next step.

Examples of Fashion Blog Names (and why they make sense)

To help with your brainstorming process, I’ve listed a few examples of popular names of fashion blogs that are already out there with a short explanation of why the domain names make sense.

1. Her Bones: This is a very clever name and usage of branding. With this site, the idea is that beauty and fashion run more than skin deep, hence the “Her Bones” name.

2. Harper and Harley: This fashion blog uses alliteration for a unique and memorable name.

3. Elle: Short and sweet – need we say more?

4. Who What Wear: This is a clever play on words that makes for an unforgettable blog name.

5. Fashion Gone Rogue: This celebrity outfit review blog has a unique and descriptive name.

6. Gal Meets Glam: This is yet another example of the use of alliteration for a fashion blog name that is easy to remember.

Step 5: Buy Your Domain Name and Hosting

Now that you’ve picked out a great name for your new blog, it’s time to actually purchase that domain name and the hosting to accompany it. 

Your blog domain name is like your address on the internet. It’s what visitors will type into their browsers to get to your blog, which can be likened to your house online. 

The hosting is the real estate on which your house sits. It’s an online service that “hosts” your website files and ensures that your site is always online and available for your visitors.

I’ve created a detailed walk-through of the entire process of purchasing your domain name and hosting.

First, click this link to visit Bluehost and follow along with the tutorial below: 

Step 1:  If you haven’t yet, click on this link and you’ll be brought to the WordPress Hosting page that you see below.

Step 2:  Next, you’ll be brought to the hosting plan page.  You could choose to get a “Plus” or “Choice Plus” plan, but honestly, that’s not a requirement.

The Startup plan is the cheapest at $3.95/month through my link vs. the normal $8.99/month. This plan has everything you need including 50GB of webspace (plenty of room for your files), a free domain for a year, plus other standard features like a free SSL and a secure WordPress install. 

Feel free to browse a bit to decide the right plan for you, but rest assured that Basic will work just fine if you want to minimize your investment.

Step 3:  After clicking into the plan, you’ll be brought to the next page where you will type-in your new domain, or you can just choose “I’ll create my domain later” if you haven’t decided on one yet. The domain is the URL people will type into a browser to view your website in the future. 

Step 4: Once you submit, the next page will ask for all of your information. That will start with your account information, which is self-explanatory.

Step 5:  Next, you’ll have to input your Package Information. This is to choose how long you want the plan to go for. My advice is that you choose 24 months to get the discount and save some money, but you can go as low as 12 months if you want.

Step 6:  Next you’ll have to choose what “Package Extras” you want. You can scroll over “More Information” to understand what each of these items are, but here is my own advice.

I would get the “Domain Privacy + Protection”, this makes it so that no one can tie your name to the domain name you create. To me, the only other one worth considering is “Codeguard Basic”. The other two I wouldn’t personally get. But choose what is best for you.

Step 7:  The next step is Payment Information, which is self-explanatory.

Step 8:  And the last step of signup is to confirm that you read and understand the Bluehost Terms of Service, Cancellation Policy, and Privacy Notice. Click the check button and then click “Submit”.

Step 9:  Next you’ll be prompted to create an account and password. This is the information that you’ll use to login to the Bluehost platform to manage your site and account info.

Step 10:  At this point Bluehost puts you through a short questionnaire to better understand your scenario. You can answer all of these questions, or click “Skip this Step” on the bottom. If you’re a newbie, I advise you to answer the questions as it’ll help your onboarding experience.

Step 11:  After you’re done with that you’ll be advised to choose a theme. For now, you can just choose to use a free theme. You can always replace the theme later if you’d like.

Step 12:  From there, you’ll be brought into the backend of WordPress in the admin panel. This is where you’ll manage your site from. You can add posts/pages as you see fit, but when you’re ready click on the blue button that says “Launch Your Site”.

Step 13 (Final):  Your blog is LIVE.  Just go to a browser and type in your domain name.  Once you do this, you’ll be able to access your website!

Congrats!  You officially have a website.

Now that you have your home on the internet, it’s time to decorate it and make it look good. For that, you need a theme. 

Step 6: Choose and Install a Theme For Your Fashion Blog

Once you’ve purchased your domain name and hosting, you’ll be prompted to install WordPress in one click. When this is done, you’ll notice that WordPress comes with a default theme. 

A theme is a software that dictates how your blog looks. It determines things such as layouts, colors, fonts, etc. 

You need to swap out the default WordPress theme for something that is more visually appealing. 

When choosing a theme, you have thousands of options, but it’s always a good idea to pick a premium WordPress theme that has the following characteristics:

What to Consider When Choosing a WordPress Theme

  • Mobile Responsiveness: The theme you choose should be mobile responsive to ensure that it looks great on all devices.
  • Speed: Choose the theme that’s built for speed so you don’t have to worry about slow loading pages on your website. 
  • Easy Customization: Your theme should offer you full customization capabilities so you can make your fashion blog look and feel the way you want it.
  • Beautiful Design: Choose a theme that has beautiful, modern, sleek designs that allow you to showcase your fashion knowledge in a visually appealing way.
  • Reliable Customer Support: Make sure your theme offers robust support in convenient ways so you can get help anytime you need it.
  • Trusted Brand: You’re better off going with themes that come from trusted brands with longevity in the market.
  • Great Online Ratings: Check online for reviews and ratings and third-party websites to see whether or not your theme satisfies users’ needs.

Premium themes have the advantage of being updated on a frequent basis. They are also more secure and provide more flexibility and easy customizability.

Now that you know what to look for in a good theme, let’s take a look at a few examples of great themes for fashion blogs.

Fashion Blog Theme Options for WordPress

1. Didi – Fashion Blog WordPress Theme

This is a modern and responsive theme with the sole focus of helping you present your fashion content in the best way possible on devices of all screen sizes. 

It comes with a clean layout combined with beautiful typography to draw and keep readers attention to the most important parts of your content. 

You can choose from 6 blog layouts, for custom page templates, and a variety of page options to create a website that looks and feels the way you choose.

2. Vogue CD – Lifestyle & Fashion Blog Theme for WordPress

Fashion bloggers will absolutely love this premium WordPress theme. It allows you to easily build a clean, modern, beautiful website or blog that lets you share your lifestyle blog in a visually appealing way. 

It has features like full version post carousels, widgets, masonry layout, etc., and is extremely easy to customize. The theme is also fully responsive and SEO friendly, with great website performance.

3. Noemi – Lifestyle & Fashion Blog

This theme is fast and reliable, with a knowledgeable support team to provide professional assistance to all its users. 

It comes with advanced theme options and a powerful admin panel that makes it easy to navigate all the different features that make your blog unique and extremely useful. 

The intuitive admin panel allows you to quickly set up and use the theme, and you also get perfect demo content that gives you the chance to create stunning websites even with zero technical knowledge.

4. Allure – Beauty & Fashion Blog Theme

This is a stylish collection of pre-designed pages that will help you build an attractive blog to showcase your fashion knowledge. 

You can import full demo content with a single click. All of it is easily customizable and you get a comprehensive set of intuitive options so you can transform your blog and make it truly unique and on-brand. 

One special feature of this blog is that it has elegant blog sliders that let you highlight your content effectively to ensure that your blog posts get the attention they deserve.

5. Fashion Blog Theme – Applique

This theme is beautiful in its simplicity. It’s fully responsive with features that are designed specifically for style publishers. 

Everything is kept simple to ensure that every fashion blogger can use the theme, even those with no IT background. 

The theme feels fluid, light, and intuitive and you’ll get clean code and detailed designs for each of your website pages.

Step 7: Create Essential Pages and a Logo

Every website requires a set of essential pages that provide visitors with important information and resources. 

For your new fashion blog, you need to have an About page, Contact page, and Privacy Policy page. 

You can add other pages depending on your needs, but these three are essential to have before you launch your blog. 

Let’s take a closer look at what each page entails.

About Page

The About page is where readers come to learn more about you, the person behind the blog. 

A lot of your readers will click on the About page to discover more details about you, so make sure you include everything you think they might want to know, including your name, how old you are, where you live, and a bit of history about yourself. 

You might also add an image of yourself on this page. Make sure you include information about the reason for starting a fashion blog and what you hope to achieve with it in the future. Use the same style and tone of voice that readers can expect throughout the rest of your blog.

Contact Page

Your website also needs a Contact page with details for readers who want to get in touch with you. This can be your email address, social media profiles, phone number, Whatsapp, Skype, etc. 

Add whatever you deem relevant to provide your visitors with a convenient way to send you messages. 

It’s also a good idea to include a contact form on this page to make it easy for visitors to get in touch with you instantly.

Privacy Policy Page

A Privacy Policy lets readers know about the types of information you collect and how you intend to use the data. 

It’s a crucial page to have, particularly if your fashion blog attracts readers from jurisdictions with privacy laws. 

Luckily, there are plenty of places online where you can create a Privacy Policy for free, including this site

Alternatively, you can enlist the services of a legal professional to draft your Privacy Policy together with other legal pages for your website, such as Terms and Conditions, Disclosures and Disclaimers, and so on.

Create a Logo

After you’ve published the essential pages of your website, it’s time to create a logo for your fashion blog. 

A logo will make your website instantly recognizable to your audience. You can also use it on social media and in various other places to help strengthen your brand. 

Use this free resource to create a blog logo. If you require high-resolution logo files, you can pay a minimal fee to access them.

Step 8: Begin Blogging

Now that your blog is built, it’s time to start creating content for it. Depending on the niche you chose, you have a wide range of options for the type of content you can create for your fashion blog. 

Here are a few ideas for the different types of posts that do well online:

  • List Posts: For example, “100 Style Tips to Make You Stand out in 2022”
  • How-to Posts: For example, “How to Find Flattering Jeans for Your Body Shape”.
  • Roundup Posts: For example, “21 Brilliant Fashion Bloggers You Must Following 2022”
  • Industry News Posts: Share the latest relevant news from your industry.
  • Interview Posts: This is where you interview other fashion bloggers, experts, or audience members in your niche.

You can also create a welcome series outlining your journey toward starting a fashion blog. You can talk about how you did it, as well as why you did it, and so on. You can even share behind-the-scenes information to give your audience a peek into the way you do things.

The options are endless. 

Just make sure that you stick to your chosen niche when choosing topics to write about. Also, write informational content as well as the fashion content you specifically want to focus on. This will help you bring more to your website.

If you are having a hard time coming up with topics for your blog, simply browse through other blogs in your niche to see what they typically write about. 

Check out their posts on social media and see which topics get the most engagement. This will give you some idea of where you can start creating content for your own blog.

The next step involves promoting your fashion blog, but you must make sure you have at least 10 posts written and published on your blog before you start promoting anything. 

This is to ensure that people don’t land on a sparsely populated blog, which would make you look like an amateur. Also, when you have many different posts on offer, it gives people stuff to browse and something to look forward to when they come back to your blog.

Step 9: Promoting Your Fashion Blog

Everything is set up, but you still need people to come to your blog. This is where blog promotion comes in. 

There are many different ways to promote your blog, some more effective than others. Listed below are some of the most effective ways to promote your fashion blog so you can bring more eyes to your content.

Tell Friends and Family

Once your blog is live, the first thing you should do is share it with your family and friends. Ask them to visit your blog, read your posts, and share your content with other people in their social networks. 

This will provide you with exposure to new audiences and your family and friends can provide you with valuable feedback that will help you improve your new fashion blog even more.

Leverage Social Media

Social media is a powerful tool for blog promotion. Simply share the link to your blog on all your social media profiles and ask your connections to visit your blog. 

You can take this a step further by joining relevant groups in the fashion community and sharing your link there. 

Just remember not to spam people with your blog link, but rather provide value first by reading and replying to other people’s comments before asking them to check out your blog.

Use Paid Ads

Paid ads (social media ads, in particular) are a great way to get a reliable, steady stream of traffic to your new blog. 

A lot of people shy away from spending any money on their online business, but if you want to experience success, this can definitely help you get there faster. 

The best part is that you don’t have to spend a lot of money to get started with Facebook ads, Instagram ads, Twitter ads, etc. For as little as $5 per day, you can start driving instant, targeted traffic to your fashion blog.

Focus on SEO

Search engine optimization is among the most effective ways to get targeted traffic to your website without paying any money. 

All you need to do is focus on important keywords in your niche, include those in your content, use SEO best practices, and Google will reward you with free traffic. 

The more high-quality content you post, the more traffic you’ll get to your fashion blog.

Guest Posting

Writing guest posts for other blogs in your industry is a simple yet wildly effective way to drive traffic to your own site. 

Seek out other fashion blogs in your niche, particularly ones that are already popular, and submit content with a link back to your own website. 

This will expose you to brand new audiences, and you’ll soon see a steadily growing flow of traffic to your blog.

Join Fashion Forums

You can join groups and forums that are focused on the type of fashion niche you are in. Here, you’ll be able to meet like-minded individuals and make connections with other people and brands that can get you in front of new audiences and possibly lead to lucrative collaborations in the future.

Step 10: Start Making Money

Now comes the fun part, making money from your fashion blog. As with blog promotion techniques, there are a variety of ways to monetize your website traffic.

Some are more effective than others, and to make your job easier, below I’ve listed some of the best ways to monetize a fashion blog, but you can always read my blog post that explains how to make money blogging.

Affiliate Marketing:

Affiliate marketing is among the best ways to make money online. It works in a very simple way. All you have to do is join an affiliate network and recommend other people’s products and services to your own audience. 

You’ll be paid a commission for each sale generated. Fashion bloggers, in particular, extend to benefit greatly from this blog monetization method because there are a wide range of fashion-related products to choose from on affiliate networks like Look At Me, New Chic, and RewardStyle. 

Display Ads:

Display ads are a great way to generate passive income on your blog. You can join a display ad network like Google AdSense or Ezoic, and once your account is approved, the ad network will show ads to your blog visitors. You’ll then be paid for each ad view or click. 

Unfortunately, for you to start earning a full-time income from ads, you have to have a large audience. This means that during your first days as a fashion blogger, you might not see much revenue from this monetization method.

Consulting

Consulting is a great way for monetizing your new fashion blog because you can start benefiting from it even while your traffic numbers are still low. 

Simply offer your services as a fashion consultant for the particular niche you’re in. For instance, you might become a style consultant for expecting mothers. 

Whatever your expertise, there’s a way to package and monetize it by offering your services to relevant people who have a need.

Create Information Products

Digital or information products are a great way to monetize any type of website. You only have to create the product once, and you can sell it as many times as you wish. Also, there’s low overhead and you get to keep all the profits. 

As a fashion blogger, you might create products like fashion calendars, dressing apps, eBooks, patterns, digital clothing, photos, principles, designs for print-on-demand T-shirts, and so on. 

You can even create online courses to share knowledge and teach others what you know about fashion.

Accept Sponsored Posts

Fashion blogs typically get a ton of free products and they do sponsor posts in return for free things. However, you can also charge brands a certain amount for each sponsored post to help you generate more income on your blog.

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