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The beauty industry continues to adapt to customer preferences and explore different avenues in order to connect with potential buyers through advertisements, apps, videos, product lines, and blogs. Beauty buyers are turning to social media platforms, influencers, and blogs on the web to learn more about potential products that can be added to their beauty regimen.

We’ve narrowed down the beauty industry and blog data that you need to know about whether you’re a brand or consumer. Beauty blogging is evolving and taking on social media posts, influencer ads, and video blogs (vlogs) as beauty gurus and enthusiasts want to learn more about a brand’s product or service as well as share information about the beauty industry’s offerings.

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  • The beauty, health, personal, and household e-commerce market amounted to 94.72 billion U.S. dollars in 2022
  • In 2017, a study revealed that women regularly invested $3756 a year while men spent an average of $2928 annually
  • In 2019, 67% of beauty shoppers rely on social media influencers while 59% rely on third-party reviews for product information

Here’s a rundown of the stats we’re going to cover:

The Beauty Industry and Consumers

As of this year, the beauty, health, personal, and household care e-commerce market had an estimated revenue of 94.72 billion U.S. dollars. This number may seem like a surprise but a study in 2017 revealed that women spent an average of $3756 annually while men regularly spent $2928 on their appearance. 

  • The beauty, health, personal, and household care e-commerce market amounted to 94.72 billion U.S. dollars in 2022
  • In 2017, a study revealed that women regularly invested $3756 a year on their appearance while men spent an average of $2928 annually which may explain why some men turn to side hustles for extra cash.

Sources: Statista, Groupon

Beauty Blogs and Information

Back in 2018, 82% of U.S. women read magazines on beauty and cosmetics while 53% would turn to online blogs about this segment. A year later in 2019, beauty shoppers relied more on social media influencers (67%) while others preferred reading third-party reviews (59%) about products to get information. However in 2020, 36% of American online beauty shoppers used search engines to learn more about products while 13% would utilize beauty blogs for beauty-related information. 

  • In 2018, 82% of U.S. women read magazines about beauty and cosmetics and 53% of U.S. women read online blogs about beauty and cosmetics
  • In 2019, 67% of beauty shoppers rely on social media influencers while 59% rely on third-party reviews for product information 
  • In 2020, 36% of online beauty shoppers in the United States used search engines to retrieve beauty product information and 13% used beauty blogs to get beauty-related information 
  • The content search for “self care” on beauty and personal care brand pages on Facebook, Youtube, and Instagram in 2020 can be broken down into the following categories:
    • Skincare: 49%
    • Hair Products: 16%
    • Others: 13.2%
    • Make-up: 12.9%
    • Personal Hygiene and Health: 8.1%
    • Fragrances: 0.6%

Sources: Statista, Harvard Business School, Statista, Zenith

Whether you’re looking to start a beauty blog of your own or not (Here’s some beauty blog names if you need ideas), hopefully these statistics better help you understand all of the data you need related to the beauty industry.

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