I remember when I was a young child. My mother would have her friends over to the house almost every day. They would gossip and share motherly advice. It was quite a community, and I remember those days fondly.
But times have changed, and with the rise of social media, those social gatherings just don’t happen as much anymore. While those times will be missed, technology has enabled everyone (including you) to make it simple to create a mom blog of your own and connect with other mothers, most of them outside of your immediate social circle — and also make a little extra money blogging.
See, marketers have realized that moms really do know everything, and people take their opinions very seriously. So some of the biggest brands on the market are paying mothers to discuss their products on their blogs, and that’s only one of the many ways to earn income.
That said, many moms are already out there in the blogging world. So you need a strong strategy before you dive in. If you’re ready to take the leap, read on and learn how to start a mom blog and make extra money.
This guide is extremely DETAILED and explains everything you need to start a mom blog. I’ve been at this blogging stuff for over 8 years and have built a business making $20,000 per month, so I have a lot of helpful advice for you newbies out there.
How to Start a Mom Blog in 10 Steps:
If you just need someone to walk you through the process of setting up your blog quickly and easily, check out step 5.
People start blogs for all kinds of reasons. For instance, some moms start blogs as a way to stay at home and homeschool their kids, while for others, it’s about sharing what they’ve learned about parenting with other moms.
Here are a few other reasons for starting a mom blog:
- Hone Your Writing Skills: Starting a blog is a great way to improve your writing skills while doing something you love.
- Get Free Products: Mom bloggers often get a lot of free products from brands in their niche.
- Make Money Online: Starting a mom blog can help you bring in extra cash every month and possibly even turn it into a full-time income.
- Build a Following: You can build and connect with an audience of people with whom you can share information, parenting advice, and stories.
- Share Experiences: As a mom, sharing your own experiences can help you maintain your sanity while at home with the kids.
- Grow Community: You can create your own support group of like-minded individuals to encourage you in your important endeavors.
If you are a stay-at-home mom looking for ways to start a blog and write blog posts, it’s probably for at least one of these reasons.
But, regardless of what your reasons are, the important thing is to get started right now.
1. Decide the Focus of Your Mom Blog
The first step in building a successful blog and when you have started blogging is to decide on the focus or direction your blog posts will take. In other words, what type of blog do you want to create?
You might choose to start a collaborative blog. Or, you might want to build a community blog for mothers and some others known as stay-at-home mom where they can come together to share experiences and ideas.
Alternatively, you might even want to build a money-making blog solely focused on creating a source of income for you.
Whatever it is, you must choose a specific focus for your blog and blog posts. This is important, and it will be helpful tips and guide you as you complete the rest of the steps below.
Remember, unless you are a celebrity, the people who read your blog will want to do so because it helps THEM.
So make sure your blog will help your audience solve a legitimate problem.
But, for this to work, you need to be very clear about the problem you are trying to solve – which brings us to our next step.
2. Choose Your Niche
A niche is a targeted population segment your blog posts will serve particularly well. For example, the mom blog niche is targeted toward moms.
However, the blog niche for moms is very broad. To help create a more specific focus, its helpful to choose a few sub-niches, such as the ones listed below:
- Making money as a mother
- Balancing work with kids
- Parenting advice
- Budgeting and money-saving advice
- Cooking and baking
- Crafts (Quilting, sewing, crochet, etc.)
- Traveling (My list of affiliate programs for travel bloggers may help if you write about this)
- Health and Fitness
- Fashion and Beauty
- Weight loss
- Home decor
As you can see, there are many different aspects of motherhood to choose from.
Here are some popular mom blogs in different niches from which you can draw inspiration:
Making Money as a Mother: Twins Mommy
Cooking and Recipes: What Moms Love
Frugal Living: This Tiny Blue House
3. Choose Your Blogging Platform
Once you have chosen your niche, it’s time to pick a blogging platform.
Your blogging platform is the system that allows you to publish your content online to be found by your readers.
There are many blogging platforms to choose from. Some of them are free, and others cost money.
Free options include platforms like:
Before you consider choosing any of these, it’s important to keep in mind that although they are free, in the long run, they will cost you a lot of money in lost profits.
That’s because free blogging platforms come with many drawbacks, such as limiting your ability to monetize your mom blog in the future.
If you are serious about building a profitable and successful mom blog, your only option is to choose a self-hosted blogging platform, such as WordPress.
WordPress is an open-source content management system (CMS). You can use the software for free if you pay for your web hosting and domain (we’ll look at these later on).
Aside from being the most popular blogging platform, it also comes with many benefits when you use and install WordPress.
Benefits Of Using Self-Hosted WordPress Blog
- WordPress is a free blogging platform for anyone to download and create a self-hosted blog.
- A self-hosted blog gives you total control over your website
- You own everything on your website, including all the data
- You can customize your site any way you like
- There are tons of WordPress plug-ins to improve your website’s functionality
- You can monetize your self hosted blog in a variety of ways
And if that’s not enough to convince you that self-hosted WordPress is the best option for you, here are some more reasons to install WordPress:
- WordPress powers over 39.6% of websites on the Internet
- WordPress websites receive over 400 million visitors every month
- 661 WordPress websites are created every day
- You can choose from over 50,000 plug-ins for your sites
- A third of e-commerce goes through WooCommerce
I use WordPress for my websites because it is the best option available for bloggers.
I hope I’ve convinced you that when it comes to free vs. self-hosted alternatives, it’s always best to choose a premier solution, such as wordpress.org.
4. Decide on The Domain Name for Your Mom Blog
The next step regarding how to start a mom blog is to decide on your domain name.
Since you want your blog to be about you and your life, avoid using free domain names from the hosting website and choosing your name. Your domain name is simply what you will call your new mom blog. Remember, it’s what your readers will type into their browsers whenever they want to visit your blog.
So, make sure you choose something short, memorable, and easy to type.
Choosing a blog name for their new site can be challenging for most people. Unfortunately, they spend so long on this part that they never actually get around to starting their blog.
To help you avoid getting stuck here, I’ve included some tips that you can use for choosing a great name for your mom blog.
You can also read this article that contains more in-depth information on choosing a domain name.
1. Purchase a “.com” Domain Name: These days, you’ll find tons of domain extensions for all types of blogs. For instance, for mom blogs, there are “.mom” extensions.
However, it’s always a good idea to choose “.com” because this is what the internet is built on, and your audience will remember most easily.
2. Choose a Broad Name: Choosing a domain name that is too specific will make it harder for you to expand your mom blog in the future.
For example, a blog name like “Teething Toddlers” will limit your growth ability. In contrast, a blog name like “Mommy and Toddler” will make it easy for you to expand into a wider variety of topics (other than teething babies).
3. Keep It Short and Sweet: A shorter blog name will be easier for your readers to remember and type into the browser without misspelling it, especially when you start a blog with a unique name.
Do your best to keep your blog name under four words. Two words would be more ideal.
For example, instead of having a blog name like “Daily Life in New Motherhood,” which would be a nightmare for readers to type on mobile devices, you might consider something shorter, such as “Motherhood Daily,” instead.
4. Use Alliteration: Alliteration refers to two or more words that start with the same letter or sound. For instance, “Merry Mama,” “Bouncy Babies,” and so on. This helps to make the name more memorable and easier to remember.
5. Get Creative: You may find that the name you want for your blog has already been taken. If that is the case, simply look for synonyms or words with similar meanings.
For example, say you wanted “Mom Charm,” but it is already taken. So you might consider a name like “Mom Glamour” instead.
You might even use words from a foreign language to develop a creative and unique name for your new blog.
6. Add Extra Words: If everything else fails, you can add extra words to the name you want, such as “the “home, “blog, “etc.
For instance, the name “Modern Mom” would become “The Modern Mom” or “Modern Mom Blog.”
7. Think of a Concept: Another way to help you brainstorm great names for your new blog is to develop a concept around your domain name.
For example, think about how your blog could be branded and how it might expand in the future. This will help you come up with names aligned with your blog’s true purpose.
All you have to do is insert a few keywords about your blog topic or niche, and the tool will present you with dozens of ideas to choose from.
9. Don’t Buy a Domain Name: If the name you want is already taken, you may find it up for sale for significantly more than what standard domains cost. It’s never a good idea to purchase an expensive domain name when you are just getting started.
Instead, buy a standard domain name and use that money to create content so you can quickly grow your blog and your audience.
10. Avoid Getting Stuck Here: As I mentioned before, many people get stuck at this point and never make it past choosing a name for their blog.
Don’t let that happen to you. Set aside a couple of hours, and then follow these steps to help you choose a great blog name. Pick one that you like, and move on to the next step.
To help jumpstart your brainstorming process, below, I’ve listed five examples of mom blogs already out there with an explanation of why their names make sense.
Examples of Mom Blogs (and why their names make sense)
1. Rookie Moms: This name makes sense because it’s short, easy to remember, and it makes it clear exactly who this blog is targeted toward – new moms.
2. Tech Savvy Mama: This is another example of a blog name that is descriptive and memorable.
3. Struggles of a Fit Mom: This blog name resonates with most new mothers who struggle to keep fit after having a baby.
4. Kids Eat in Color: This blog name is unique and memorable. It’s descriptive of this type of blog that helps mothers create fun, colorful food for kids.
5. Baby Bonds: This blog name uses alliteration for a simple name that is easy to remember.
5. Buy Your Domain Name and Hosting
Now that you’ve chosen a name for your new blog, your next step is to purchase the domain name and hosting.
The domain name is your address on the internet. So, for instance, if your blog name is “Mad Money Mama,” you would purchase the domain name “MadMoneyMama.com.”
The domain hosting is your blog’s home. It’s the online real estate to build your blog (using WordPress).
Web hosting companies provide a hosting service to keep your website files on their servers. They ensure that your blog is online and available to your readers at all times.
I recommend using BlueHost as your web hosting provider.
The company offers reliable services and affordable beginner hosting plans for new bloggers. They also have different tier plans to cater to growing blogs.
Many people start to panic when they get to this stage, especially those without any technical knowledge whatsoever.
But don’t worry. I have created a simple step-by-step walk-through – complete with videos, to help you through the entire process.
Click this link to visit BlueHost and follow along with the tutorial below.
Step 1: If you haven’t yet, click on this link, and you’ll be brought to the WordPress Hosting page below to help you start a blog in easy steps.
Step 2: You’ll be brought to the hosting plan page next. You could choose to get a “Plus” or “Choice Plus” plan, but honestly, that’s not a requirement.
The Startup plan is the cheapest at $2.95/month through my link vs. the normal $8.99/month.
This plan has everything you need including 50GB of webspace (plenty of room for your files), a free domain for a year, plus other standard features like a free SSL and a secure WordPress install. Feel free to browse a bit to decide on the right plan, but rest assured that Basic will work fine if you want to minimize your investment.
Step 3: After clicking on the plan, you’ll be brought to the next page where you will type in your new domain, or you can just choose “I’ll create my domain later” if you haven’t decided on one yet. The domain is the URL people will type into a browser to view your website in the future.
Step 4: The next page will ask for your information once you submit. That will start with your account information, which is self-explanatory.
Step 5: Next, you’ll have to input your Package Information. This is to choose how long you want the plan to go. I advise you to choose 24 months to get the discount and save some money, but you can go as low as 12 months if you want.
Step 6: You’ll have to choose what “Package Extras” you want. You can scroll over “More Information” to understand each item, but here is my advice.
I would get the “Domain Privacy + Protection.” This makes it so that no one can tie your name to the domain name you create. The only other one worth considering is “Codeguard Basic.” The other two I wouldn’t personally get. But choose what is best for you.
Step 7: The next step is Payment Information, which is self-explanatory.
Step 8: Thelast sign-up step is to confirm that you read and understand the Bluehost Terms of Service, Cancellation Policy, and Privacy Notice. Click the check button and then click “Submit.”
Step 9: Next, you’ll be prompted to create an account and password. You’ll use this information to log in to the Bluehost platform to manage your site and account info.
Step 10: At this point, Bluehost puts you through a short questionnaire to better understand your scenario. You can answer these questions or click “Skip this Step” at the bottom. If you’re a newbie, I advise you to answer the questions as it’ll help your onboarding experience.
Step 11: After doing that, you’ll be advised to choose a theme. For now, you can just decide to use a free theme. Of course, you can always replace the theme later if you’d like.
Step 12: From there, you’ll be brought into the backend of WordPress in the admin panel. This is where you’ll manage your site from. You can add posts/pages as you see fit, but when you’re ready, click on the blue button that says “Launch Your Site.”
Step 13 (Final): Your blog is LIVE. Just go to a browser and type in your domain name. Once you do this, you’ll be able to access your website!
Congrats! You officially have a website.
If you’re wondering how to edit things on the website, all you have to do from here is go to your website URL with /wp-admin at the end in a browser and log in.
You can also use many other hosts, including SiteGround, A2 Hosting, InMotion, and many others.
And don’t worry, we cover how to edit things more in the rest of this guide. So please continue reading.
6. Choose and Install a Theme For Your Mom Blog
If you have followed the steps above, you have your WordPress domain set up by this point.
Now it’s time to pick a theme for your new blog.
A theme is a piece of software that alters how content is displayed on your website. If your blog is your content’s “home” on the internet, the theme can be likened to your home’s interior decor.
There are tons of themes to choose from, some themes from a free blogging platform are free and some are paid. I would advise against using free themes because they come with a lot of drawbacks.
- Free themes have limited support options
- Customizing a free theme may require coding knowledge
- Free themes have similar designs meaning your blog will not be unique
- They also lack much of the functionality required for running a successful blog
Worst of all, sometimes free themes are bundled up with malicious software that could potentially harm your blog.
So, rather than using the free theme, choose high-quality premium WordPress themes so you can build a unique, professional-looking mom blog and blog posts.
Benefits of Using a Premium WordPress Themes
- Responsive Design: Premium WordPress themes are designed to look great on any device
- SEO Friendly: Clean code from a Premium WordPress Theme makes the themes super fast, so your blog posts rank high in the search engines
- User-Friendly: WordPress blog themes are built for complete ease of use, especially for beginners
- Tech Support: There is a robust system of support available for premium WordPress Theme users
- Inbuilt Security: WordPress blog themes are secure and help to fight off malicious code
- Unique Designs: Full customization features allow you to build unique websites unlike any other online blog builders when you start a blog.
As you can see, premium WordPress themes are best for you if you want to build unique, professional-looking successful blog posts that will attract and capture the attention of your ideal audience.
What to Look for in a Good Theme
Not all themes are created the same, and the one you choose should meet the following criteria:
- Mobile responsiveness
- Beautiful designs and templates
- Easy customization features
- Prompt tech support
- Well-established brand
- Great ratings and reviews
The good news is all premium WordPress themes below meet the criteria above.
Mom Blog Theme Options for WordPress
You have to select your theme when you start your first blog posts for your mommy blogs. That is where Thrive Themes can help. I always recommend Thrive Theme Builder to people. Why? Because it’s completely customizable, and you can adjust your blog to look exactly how you want by pointing/clicking as opposed to hiring a developer.
This blog and almost all my posts were built using Thrive Theme Builder, and I’m thrilled with the result. Long term? I think this is the most cost-effective theme you’ll find.
Click the image below to watch a video and learn more about Thrive Theme Builder.
And, if you’d like to watch an extremely detailed tutorial, you can watch this playlist on YouTube.
If you feel Thrive Theme Builder isn’t for you, here are some other theme options perfect for a Mom blog to help you pick a theme when you start a blog.
This theme has everything you need to build an awesome mom blog, including photos, graphics, fonts, etc. There is nothing else you need to buy.
It comes with many different templates to choose from and detailed content pages to make it easy for you to layout your images and text.
This multi-concept WordPress theme is perfect for new bloggers. It has a well-thought-out structure that will impress readers with a clear, crisp, and responsive design, and a great theme once you start a blog.
It also comes with a variety of blogging tools and elements, such as layout templates, sliders, subscription boxes, etc., to help you create an immersive visitor experience once you start a blog.
This theme is perfect for mom bloggers focusing on cooking or crafts. It comes with pre-built templates so you can layout your content and images in optimized ways for both SEO and readability.
You have custom branding and unlimited color choices, which means you can easily customize your pages to suit your tastes and preferences.
This is a simple, affordable theme for mom blogs focused on arts and crafts. It’s easy to use and requires zero coding knowledge. It has a powerful admin panel, and you can take care of all your blogging tasks from one convenient place.
The theme also comes with a WooCommerce widget to make it easy to sell products and services directly from your blog.
This is a great-looking baby Shopify theme that is perfect for mom blogs that sell toys, baby clothes, babysitting services, and even digital products, such as e-books, printable posters, baby yoga courses, etc., to other stay-at-home mom or working moms and help make money.
The theme is simple and clean, which ensures high-speed performance. It also has a mobile-friendly design, essential for an online shop.
The five themes above are just a few of the many mom blog-focused themes available to you.
If you don’t find any of these appealing, you can simply search through theme marketplaces like ThemeForest.com to find one that matches your style.
7. Create Essential Pages & Logo
Now that everything is in place for your blog, it’s time to get your WordPress blog set up.
We’ll start with your blog’s essential pages, which are:
This page contains all the information readers need to know about you.
Many of the people who come to your blog will be curious to know more about the person behind the posts they are reading.
So, on this page, make sure you include whatever information you think they might want to know, such as:
- Your name
- Your age
- A bit of history about yourself
- An image of yourself
- Why you started the blog
- Who your blog serves
… and so on.
The About page is one of the most trafficked pages on your website, so it’s prime real estate. To make the most of it, you might also include an opt-in form for your blog newsletter so readers can join your email list.
Many of your readers will want to connect with you online. They may want to ask questions, leave comments, or provide feedback on your blog.
Whatever the case, you should have a page or post dedicated to making it as easy and convenient as possible for them to reach you.
Furthermore, as your blog grows in popularity, brands and companies will seek to collaborate with you.
That’s why it’s important to ensure you have clear contact information that is easy to find on the page.
Here are some details to include:
- Your email address
- Phone number
- Company address
- The location where you operate from
- Social media buttons for all the platforms where you are active
As with the About page, you can leverage your Contact page to add to your email subscriber base by including a sign-up form for visitors to subscribe to your blog newsletter.
Create a Logo
Once you’re done with the essential pages of your blog, it’s time to create a logo.
Your logo will brand your mom blog and make it easier for your audience to recognize it.
Gone are the days when you had to pay for expensive graphic designers to create your blog logo. These days, there are tools like this free online logo creator which you can use to create a professional-looking logo in just minutes.
8. Begin Blogging
Your blog is built, and you have your essential pages in place.
Now you are ready to create your first blog post.
But what exactly are you going to write about?
This will depend on the niche you choose. Your first step will be to break down the niche topic into smaller subtopics.
For example, if your chosen niche is “losing belly fat, “a few blog post ideas might include:
- Recipes for healthy eating
- Quick workouts
- Intermittent fasting
- Healthy and effective detoxes
- Tips for cutting down on sugar
… and so on.
You can then find topics to write about under each of those categories.
There are many types of posts you can write, including:
- How to posts/guides, e.g., How to Stop Eating Sugar in 30 Days
- List posts, e.g., 10 Easy Workouts for Reducing Belly Fat
- Review posts, e.g., Best Convertible Car Seat for Toddlers
- Comparison posts, e.g., Intermittent Fasting vs. Calorie Restriction Diet
- News posts sharing the latest news new industry
You can also write checklists, cheat sheets, or infographics posts (or other image-driven posts).
Alternatively, you can choose interviews or allow other bloggers to publish guest posts on your blog.
To add a bit of variety to your blog, make sure you also include posts with personal stories, as well as case studies.
As you can see, there are a ton of ways you can pick topics to write about on your new mom blog.
Just make sure that each topic you choose falls under at least one of the categories on your blog.
Important Note: Make sure you have at least ten posts published on your blog before promoting anything.
The last thing you want is to send people to a sparsely populated blog. When visitors arrive at your blog, they should be met with a variety of content that will maintain high levels of engagement and compel them to return for more.
So, make sure those ten posts are a healthy mix of mom content and informational content using the blog post formats outlined above.
9. Promoting Your Mom Blog
Your next step on how to start a mom blog is to start sharing your new blog with the world. Without a steady stream of visitors to your blog, all the work you’ve put in will go to waste. It will be hard to build a successful mom blog and make money because you will be unable to build an audience and community or make money-making blog posts.
Here are some of the most effective blog promotion methods to make money that works great for mom blogs. But, of course, how much money mom blogs can earn will depend on your skills in promoting your mom blog.
Share Your Self-Hosted Blog with Friends and Family
This is one of the easiest ways to gain exposure and make money for your new blog. First, tell everyone you know that you are starting a mom blog and tell your blogging journey to inspire them to help you. Then, ask your friends and family and even some stay-at-home mom to read your first blog posts and share them with their own networks on social media to give you even more exposure.
Promote Your Blog on Social Media
Share the link to your new blog on all your social media profiles. Each time you publish a post, share snippets of it on social media and in relevant groups, and you can also tell your blogging journey to your social media accounts.
Pinterest, in particular, is great for mom blogs, and it can bring a flood of traffic, particularly if one of your pins goes viral and make money from the fame.
Remember to use eye-catching imagery, a compelling call to action, and relevant hashtags so readers can find your posts. Also, if you’re focused on Social media, it’s a good idea to get a social media management tool to help manage everything and make money from social media.
Join Forums and Groups for Moms
Another great way to gain quick exposure for your new blog is to share it in groups and forums that talk about the same topics you write about on your blog; you can even be the new favorite mom blog names and gain popularity.
You can also talk to someone like a stay-at-home mom discuss and learn from other bloggers, and a personal finance niche. Just make sure to participate in conversations and offer helpful advice before adding links to your blog posts; otherwise, you may come across as being spammy.
Build an Email List
When you start a mom blog, you should build a list of engaged subscribers by using an opt-in form on your blog. Then, whenever you publish a new post, simply share it with the people on your email list from your first blog posts and send traffic to your blog.
Use Share Buttons on Your Blog
When you start a blog, you can add sharing buttons on your blog pages so that your readers can share your content easily. Make sure you include a strong call to action to compel them to share your post.
Leverage Search Engine Optimization (SEO)
SEO is one of the primary drivers of traffic to mom blogs and ways to make money. But, it does take hard work and patience before you can start seeing real results from Search Engines Optimization.
You must consistently post high-quality, helpful, keyword-optimized content on your blog post, and in about 6 to 12 months, you will start to see a steady stream of traffic to your posts.
Connect with Other Mom Bloggers
As a new mom blogger, networking is the greatest resource available to you to make money. Read other mom blogs and leave a comment, share their content on your social media, and integrate yourself with as many peers as you can.
Over time, you will get on their radar, and they will want to return the favor and share your content with their audiences, exploding your blog traffic.
Also, building relationships with other mom bloggers will likely result in great opportunities for profitable partnerships in the future.
Try Paid Social Media Ads
Many people shy away from this blog promotion method because they assume that it is either too complex or too expensive that they think it will be hard to make money.
On the contrary social media platforms ads like Facebook Ads, Twitter Ads, and Instagram Ads for your Instagram page are quite affordable, and they will allow you to drive instant, targeted traffic to your new mom’s blog.
Guest Post on Other Mom Blogs
Submitting guest posts on other popular blogs will give you a broader reach and allow you to put your content in front of brand-new audiences. So reach out to other mommy bloggers and see if they’d be willing to let you guest post. Usually, you can even put in a few links to your site and include a bio.
Many blogs which allow guest posting will even share your articles across their social media channel. You get traffic from her blog to your own blog post by posting on other mom blogs.
You can also use guest posting as an opportunity to expand your blog niche. While mom blogs are, of course, relevant to moms, there are overlapping niches, but be careful and keep your blog files. For example, a lot of moms guest post on various lifestyle blogs. Using these opportunities to diversify your audience is a great way to grow your traffic streams.
10. Make Money as A Mom Blogger
And now comes the fun part: Time to start monetizing your blog traffic.
There are many different ways to make money from your blog, but not all of them may be ideal for a mom blog.
Below is a list of the monetization strategies that have been proven to be effective in helping mom bloggers learn how to make money. Many of this help create a steady stream of passive income, which is perfect for busy moms who have kids to take care of.
When you start a blog, you may not yet have your own products or services to sell as a new mom blogger. Affiliate marketing provides you with a great way to start making money from your audience by writing a sponsored post and recommending other people’s products and services using an affiliate link, and you can earn money online.
Writing blog posts with affiliate links helps you get paid for each sale made from your recommendation. You can become an affiliate on shopping sites like Amazon or join affiliate networks like Flexoffers, Awin, Impactor, or even private affiliate programs.
Consider adding ads to your mom blog by participating in ad programs like Google AdSense. You can also join ad networks like Media.Net, Infolinks, and Propeller Ads.
As a mommy blogger, you can display ads using ad networks like Google AdSense will be shown on your new WordPress blog, and each time visitors view or click on an ad, you will get paid a small fee. Over time, Google Adsense revenue adds up to a nice source of passive income and make money that grows as your audience grows.
Direct advertising is an alternative to using Google AdSense. For example, to make money blogging you can partner with brands to place personal ads on your mommy blog.
However, it’s important to note that this monetization strategy works effectively once you have built up a strong following on your blog.
Selling on social media is a trend that is becoming more and more popular with many mom bloggers. Social media makes it easy to connect with your target audience, and you can sell to them directly on the platform which can contribute to your blogging success.
You can sell using both a personal and business account in various Facebook groups created for your blog niche. There are all sorts of mom groups on Facebook covering every topic imaginable. Selling gently on their Facebook page, some sell used baby clothes, toys, cribs, and more is one way to turn parenting into a side hustle with successful blogs.
Sell Your Services on Your Blog
If you have any skills or knowledge to share with your audience, this is a great way to monetize your blog.
For instance, you might offer services such as:
- Freelance blog writing
- Keyword research
- Social media management
- Editing and proofreading e-books
- Creating online courses
- Graphic design (Pinterest pins, logos, e-book covers, etc.)
- Managing email inboxes
- Responding to customer emails
- Technical services such as fixing websites or editing HTML
…the list goes on.
The types of services you offer on your blog will depend on the skills you possess currently and those you are willing to acquire as you learn more about the blogging world and business.
Sponsored Blog Post and Content
Another effective way to make money blogging as a mother is to get sponsored posts and content from ad agencies or individual brands in your niche. You can also sometimes have guest writers create sponsored posts and try guest blogging. Hosting guest writers is a great way to increase your social reach and build a positive reputation for your brand.
This monetization method of writing a sponsored post can work even while your audience is still relatively small, as long as it’s made up of engaged readers.
Some companies in the blogging industry and similar industries may approach you for a sponsored post as you grow your blogging business and help you start making money blogging about profitable blogging niches.
If you start a mom blog and create one blog post for your niche, you’ll get excited about making money and growing a profitable mom blog. You can start by reaching out to local companies to let them know that you can take on sponsored posts and content for your mom blog.
There are even mom influencers on TikTok and Instagram you might be able to reach out to. If your mom blog becomes big enough, maybe you can be an influencer too.
Create Physical Products For Your Blog Niche
Depending on your blog niche, there are a lot of physical products you can sell on your blog posts, such as your own photography, novel items, crafts, branded T-shirts, mugs, and other merchandise.
You can create an eCommerce store on your mommy blog to sell your products directly to your audience.
Create Your Own Digital Products
Another great way to monetize your mom blog is to create digital or information products, such as e-books, online courses, printables, templates, etc.
Virtually any product that your audience finds relevant and useful will be happy to purchase. The great thing about digital products is that you only have to create them once and sell them forever, like many of the most successful bloggers do.
There are always additional steps you can take from here to set up your business properly in the area where you live. In most states, this would require the formal creation of a sole proprietorship and getting a registered agent (which is a requirement in many states for business formation).
But don’t get hung up on all of the legal issues just yet. Focus most of your time on creating an online presence and do the absolute bare minimum to satisfy legal requirements so you can write off your business expenses as you grow.