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These days, it’s no longer enough for makeup artists to rely solely on their social media profiles as a way to generate leads for their businesses. With the level of competition out there, you need to have a professional online portfolio, a well-designed website, and a blog that will help you stand out from the rest so you can attract your target clients.

Fortunately, building a website is now so easy that anyone can do it without investing a lot of time, money, or effort. All you need is the right website builder with specially designed themes that you can customize to match your brand. In this review, we look at some of the best website builders for makeup artists. We’ll compare features, pricing, support, and more so you can make the right choice for your business.

Wix

Wix is the best website builder for makeup artists with powerful built-in AI tools and a simple yet efficient template editor.

Zyro

If you've never built a website before, don't worry - Zyro is an ideal choice for beginners due to its ease of use and intuitive UI.

Weebly

Weebly is excellent for building your website quickly and efficiently thanks to its wide range of templates and easy-to-use tools.

Squarespace

Squarespace has a couple of useful promotion tools that can help you leverage your website as an efficient marketing channel.

Strikingly

If you're looking to build an eye-catching one-page portfolio or a single page website, then Strikingly is the best choice.

What Features to Look For in a Makeup Artist’s Website Builder

There are many different types of website builders available, each with its own unique list of features. You need to understand the most important factors to look for so you can make a more informed choice. 

With that in mind, here are the features to look for in a makeup artist website builder.

1. Ease-Of-Use: Whether you want to create a website, portfolio, blog, or online shop, you want a website builder that’s flexible and easy to use. I’ve ensured that all the options on this list meet those criteria. Each platform is beginner-friendly, with a simple and intuitive user interface. No coding knowledge or web development experience is required, and you can have your website up in a matter of minutes thanks to pre-built website templates that are perfect for makeup artists.

2. Customization Capabilities: A range of beautiful templates will be meaningless if you can’t customize them to match your preferences. After all, you want a unique website that looks different from anything else out there. So, make sure you choose a website builder that allows you to fully customize every aspect of your website, including colors, fonts, layouts, etc. so you can create a website that looks and functions exactly the way you want.

3. Stunning Galleries: As a makeup artist, you need a reliable way to showcase your skills. This can be a photo gallery, video background, slideshow, or any other feature designed to reflect your business’s best side. The website builders listed here all come with beautiful pre-designed themes for artists with different options on how you can arrange your videos and photos to showcase your portfolio on any of your website pages.

4. Additional Features: The site builder you choose should come with all the necessary features to build and launch a website, as well as additional tools to help you market and grow your business. These tools can be built-in or they can be integrations with third-party platforms. Either way, choose a website builder that makes it easy for you to get the features that will help you run and grow your business. 

For example, some website builders allow integrations with websites like Yelp, Gig Masters, LinkedIn, etc. where potential customers go to book makeup artists. This will make it easier for you to generate a lucrative customer list without having to pay for additional tools.

5. Affordable Pricing: The majority of website builders on this list offer both free and paid membership. At the very least, you’ll be able to sign up for a free trial to test out the software before committing to a paid subscription. The pricing for premium plans varies according to the types of features offered, and you can make your choice according to the tools you need to build your MUA website. For example, if you only want to build a single-page portfolio website, there is no need to choose a plan that offers advanced blogging or online store features. 

What Are the Best Website Builders for Makeup Artists?

1. Wix

Best Overall Website Builder for Makeup Artists (Free Trial, Then $16/Month)

Wix

Whether you’re an established makeup artist or just getting started, Wix makes it easy to create a website to boost your online presence and career. Even with no prior website building experience, you’ll find the entire process intuitive and fun thanks to the platform’s AI-powered technology, Wix ADI (artificial design intelligence). 

In a snap, this tool can create the perfect web design to meet your needs. All you have to do is answer a few questions about your website and target clients and the platform will do the rest. 

You also have the option to use the Wix Editor to build the website yourself using the simple drag-and-drop interface. Advanced users can use Wix Code to dive deep into the back end of the website.

Key Features:

  • Excellent Templates: Wix has a range of templates built specifically for makeup artists. You can find these under the Beauty and Hair template category on the main page.
  • Value for Money: The platform provides a wealth of helpful features, including SEO, marketing, and branding tools. 
  • Powerful Integrations: You can integrate your website with a variety of third-party tools, such as analytics, email, or social media marketing tools. 

Pricing: 

Wix pricing

Wix offers a free trial with access to the platform’s core features. After the trial ends, you have the option of upgrading to one of four premium plans depending on the features you need. Plans start from $16/month paid annually. 


2. Zyro

Best Website Builder for Beginners and Established Makeup Artists (Free Trial, Then $2.99/Month)

The reason Zyro is number one on our list is that it provides you with beautiful templates with convenient layouts and features that allow you to build fresh and novel websites for makeup artists. 

You’ll be able to easily showcase your skills and make money by directly selling your services through your website. 

No coding is required thanks to the intuitive grid-based WYSIWYG (what you see is what you get) builder. You can also power up your online portfolio website by using built-in eCommerce tools and integrating a variety of third-party apps to help you book more clients. 

Key Features:

  • Polished Templates: Zyro’s templates are modern, clean, and easy to navigate. They load fast and come mobile-ready out of the box.
  • Simple Editor: The platform’s grid-based drag-and-drop editor makes it possible for you to build a professional website with zero coding knowledge. 
  • All-In-One Solution: This website builder is a one-stop shop that provides you with everything from hosting to logo creation and everything in between. 

Pricing: 

Zyro pricing

You can sign up to use Zyro for free, allowing you to test out the different features on the platform. If this is the right fit for your business, you can simply upgrade to one of two premium plans for $2.99/month and $3.99, respectively.


3. Weebly

Best For Getting Started Quickly (Free Plan, Then $6/Month)

This website builder is beginner-friendly and super easy to use. With it, the process of building an artist’s website or online portfolio is quick and straightforward. 

All you have to do is pick a template from dozens of available options. Customize different elements, such as text, fonts, colors, images, layouts, etc., and once you are happy with the results, your website is ready to publish. 

You can create a website, blog, portfolio, or online shop (or all of them at once), and add specific tools like CRM (customer relationship management) software to help you run a successful makeup artistry business. 

Key Features:

  • Diverse Range of Themes: Weebly offers a wide range of themes and templates to choose from, many of which are designed specifically for makeup artists. 
  • Powerful eCommerce Tools: This platform is backed by Square Online, a powerful payment processing platform that makes it easy to start selling your MAU products and services online.
  • Free Plan Available: Weebly is perfect for budget-conscious makeup artists and it allows you to get started for free.

Pricing: 

Weebly pricing

Weebly has a free plan that’s perfect for basic use. To connect to a custom domain and get more customization, you’ll have to upgrade to one of the premium plans starting from $6/month billed annually.


4. Squarespace

Best Website Builder With Free Promotional Tools (Free 14-Day Trial, Then $16/Month)

Squarespace is well known for its range of beautiful, modern templates – all fully editable to your heart’s satisfaction. This means you can create a truly unique makeup artist’s website that’s picture-perfect right down to the last pixel. 

Squarespace also comes with a range of built-in SEO and marketing tools to make it easier for you to get your website in front of your target audience. 

You don’t need to be a marketing expert, either, to get the most from these features. The intuitive platform guides you every step of the way to help you build, launch, and promote your new website for the best results.

Key Features:

  • Purpose-Built Templates: The 100% customizable templates on Squarespace are designed to make it easy for you to leverage your personal touch and create an instant connection with your website visitors.
  • Clear Website Structure: Even with no web development experience, you’ll be able to build a website with a clear, easy-to-navigate structure for a seamless visitor experience.
  • Growth-Focused Pricing: With Squarespace’s affordable plans, there is no need to pay for features you don’t need when you’re just starting out.

Pricing: 

Squarespace offers a free two-week trial to learn how the platform works. After that, you can upgrade to one of the premium plans starting from $16/month.


5. Strikingly

Best For Building Online Portfolios for Artists (Free Trial, Then $8/Month)

Strikingly

With an eye-catching makeup artist website, you’ll be able to generate more leads for your business. Strikingly makes this possible by allowing you to create an awesome makeup portfolio website complete with an integrated online booking system. You can also add social media channels to connect with a broader audience. 

With this all-in-one site builder, there’s never a need to hire developers or learn web design. The entire platform is built to simplify the website-building process to a level where anyone can create a professional website regardless of their skill level. 

Thanks to dozens of pre-made templates, you’ll get complete freedom to create your website how you want. You can test out the different templates and features by signing up for a free trial, but you will have to upgrade to a paid plan if you want to build a professional, full-featured makeup artist website.

Key Features:

  • Attractive One-Page Websites: If you want a simple online portfolio website, then this is a great website builder to use.
  • 24/7 Live Chat Support: Strikingly offers round-the-clock support to ensure you get assistance whenever you need it.
  • Membership Site: The platform has a built-in membership website feature that you can use to offer your own private lessons or MUA courses.

Pricing: 

Strikingly offers a free trial that gives you access to all premium features. You can upgrade to a premium plan for $8/month to unlock all the tools you need to build a successful makeup artist website.


6. Format

Best for Building Full-Featured Online Portfolio Websites (Free Trial, Then $3.50/Month)

If you want a unique and stunning way to showcase your art online, then this platform is a great option for you to consider. There are dozens of templates to choose from, all of which are expertly designed for an enhanced visitor experience.

If you’re new to website creation and are unsure how your site should look, you can browse through the different templates in the Fashion and Beauty category and use them to help you understand the structure of your new website. 

This way, you’ll be able to create a site that’s not only visually pleasing but also makes your clients’ experience as smooth as possible.

Key Features:

  • Pre-Built Portfolio Websites: Instantly boost your online presence and brand with a pre-made makeup artist online portfolio website. 
  • Excellent Galleries: Show clients visually striking images of what you’re capable of to encourage more people to sign up for your services. 
  • Reviews and Testimonials: This feature makes it easy for you to collect and display social proof on your website to increase the level of trust between you and potential clients.

Pricing: 

Format has three simple plans, ranging from $3.50 to $12.50/month billed annually. You can sign up for a free trial to try out any of the premium plans.


7. Webnode

Best for Multilingual Portfolio Websites (Free Plan, Then $3.90/Month)

Webnode

Webnode offers a simple, yet powerful editor that will allow you to build up a creative portfolio to showcase your skills to your target clients effectively. 

You can add a blog and online store to your site in a few clicks. Connect your website with your social media profiles to get even more clients and make it easier for you to network with other like-minded professionals. 

This platform also allows you to add tools that make it easy for you to ask for reviews, testimonials, and referrals from happy clients.

Key Features:

  • Gallery Feature: Webnode makes it extremely easy for you to show off your artistic output so you can attract more clients to your business. 
  • Online Booking Tools: Stay relevant and professional by offering your website visitors an easy way to book your services. 
  • Free Plan Available: If you’re looking for a free website builder for makeup artists, then Webnode is an excellent option to use. 

Pricing: 

Webnode pricing

Webnode has a free plan, but if you want to use your own domain, get premium customer support, and connect analytics, email, and marketing tools, then you’ll have to upgrade to a paid plan for $3.90/month. 


8. WordPress

Best Website Builder With Unlimited Customization (Free Download, $4/Month Hosting)

There are two versions of WordPress: WordPress.com, and WordPress.org. The former is a website builder that comes with a range of pre-made templates and themes to help you build a stunning makeup artist website in minutes. 

This is great for beginners who want to avoid as much technical hassle as possible. But, if you want more freedom to unleash your creativity, you may be better served by using WordPress.org, a free and open-source software that makes it easy for you to customize your website fully. 

Both versions of WordPress have a huge community of developers who work tirelessly to ensure that the platform follows all modern tech and web regulations. You can be sure that you’ll always be able to provide an incredible experience to your website users with this platform. 

Key Features:

  • Plugins and Apps: You can integrate a range of plugins to promote your business and make more sales, such as tools for coupons, discounts, gift certificates, etc.
  • Social Media Integration: WordPress helps you connect with a broader audience on social media by adding social share buttons to your website. 
  • Affordable Plans: If you have your own hosting and domain, you can use WordPress for free. Alternatively, you can host your new website on the platform for under $5/month. 

Pricing: 

WordPress is free and open-source software that you can download and use without any expense. However, you still need to secure your own hosting and domain name, which costs $4/month on the platform. 


9. PortfolioBox

Best Online Portfolio Builder Made for Creatives (Free Plan, Then $3.50/Month). 

This is an excellent website builder with features that can help you stand out and get more customers online by allowing you to bring your unique vision to life.

It comes with customizable portfolios and blogs, and there’s an impressive selection of stylish, minimalistic template designs that you can use to build an attractive website that is easy to navigate. 

You can add an integrated online store to start selling your MAU products and services online. The website builder also comes with an image protection feature that allows you to watermark your website images so you never have to worry about the unauthorized use of your creative work. 

Key Features:

  • Mobile-Friendly Templates: All Portfoliobox templates look great and are easy to navigate on both computers and mobile phones.
  • Exquisite Galleries: The platform comes with built-in galleries and other tools to effectively display your work and help you shine the spotlight on your best designs.
  • Client Management Tools: This platform makes it easy for you to track your clients’ preferences, get client reviews, and more.

Pricing: 

Portfoliobox offers both free and paid accounts. However, the free account has limitations on functionality. If you want a wider choice of features, including a custom domain, Google Analytics integration, and more, then you will have to upgrade to a premium account for $3.50/month.


10. Duda

Best Website Builder for Technically Polished Portfolios (Free Trial, Then $14/Month)

Duda

As a makeup artist, you need a professional online portfolio and a well-designed website to help you generate a constant flow of leads for your business. 

Duda understands this and strives to provide you with everything you need to build an enviable website that will increase your reach. 

You can take inspiration from the stunning range of templates to determine the things you like and those you don’t, as well as the features you want to see on your own website.

Key Features:

  • Intuitive Gallery Functionality: Duda has an incredibly user-friendly gallery feature that lets you showcase your art and sell your work through your website. 
  • Customizable Templates and Layouts: You can choose a design to create a space that perfectly represents your work and change the template at any time. 
  • Blogging Tools: Create a blog to inform and instruct clients while sharing posts that showcase your skills as a makeup artist. 

Pricing: 

Duda pricing

Duda has a range of premium plans to suit all types of users. You can sign up for a free 14-day trial to test out the software, after which you can upgrade to a premium plan for $14/month. 


Best Website Builders for Makeup Artists Summary & Top Picks

Creating an online presence is a big step for you as a makeup artist. This article has outlined some of the best website builders that will help you build a strong brand online. 

Each of the site builders listed here has all the tools you need to design and create your website, and many of them even have features to help you promote your business so you can generate new leads and clients.

If you’re still not sure which one to pick, check out my top picks below:

Wix

Wix is the best website builder for makeup artists with powerful built-in AI tools and a simple yet efficient template editor.

Zyro

If you've never built a website before, don't worry - Zyro is an ideal choice for beginners due to its ease of use and intuitive UI.

Weebly

Weebly is excellent for building your website quickly and efficiently thanks to its wide range of templates and easy-to-use tools.

Squarespace

Squarespace has a couple of useful promotion tools that can help you leverage your website as an efficient marketing channel.

Strikingly

If you're looking to build an eye-catching one-page portfolio or a single page website, then Strikingly is the best choice.

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