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Studies show that the brain processes visuals 60,000 times faster than text, and humans can feel the sense of a visual scene in less than a 10th of a second. This means that the significance of visual content cannot be overstated, particularly in online marketing.

It would help if you found a quality resource with millions of options and a reasonable cost. For example, Shutterstock is a well-known platform with the largest royalty-free photo collection on the web. 

In this Shutterstock review, we’ll be diving into who Shutterstock is good for, their offerings, pros & cons, pricing, and more.

Shutterstock Summary

Shutterstock logo

10 out of 10

Ron’s Thoughts

Shutterstock is arguably the best-known content hosting platform in the world but the reasons for its success aren’t as well-known. Well, one such reason is that you can easily realize commercial and personal projects, allowing you to monetize the content you create with swiftness. Shutterstock doesn’t host just images but videos, illustrations, and music as well. Also, the 1-month trial is superb for testing the platform and learning more about it.

  • Biggest Pro:

    Excellent Selling Opportunities

  • Biggest Con:

    Cannot Purchase Single Images

  • Annual Discount:

    Yes - Up to 40% Off

  • Price:

    Starts at $49/Month

  • Promotion:

    1-Month Free Trial

Is Shutterstock Worth it?

Best of all, when you get a Shutterstock monthly subscription service, you also receive access to Shutterstock Editor, which allows you to crop images, add filters, and make other enhancements to the files you download. 

Shutterstock is an excellent option for realizing personal and commercial projects. It’s easy to use, affordable and provides an endless library of images, illustrations, graphics, videos, music, and more.

If you need images to use on your website, social media, email, or marketing campaigns, then this is the only source you require with yearly subscription prices, no cancellation fee, stock images, and more. 

Simply conduct a search for the exact type of image you need, and you’ll be able to find thousands to choose from. Additionally, you get customization options that allow you to enhance any image and make it unique to suit your specific needs. 

All of this barely scratches the surface of what this platform really offers.

Whether you have basic or advanced needs for visual materials, this platform will cater to them all at a very affordable price. 

There’s nothing you won’t be able to find on this stock images service, including royalty-free vectors, photographs, videos, illustrations, and even music. You’ll also get editing tools and media organization features to make your work much easier. 

This is your one-stop-shop for all things visual in all categories, including editorial, abstract, nature, outdoors, vintage, finance, and infographics, among many others. 

With this one tool, you’ll be able to take care of all your visual requirements, which means you can save money and time when you don’t have to sign up for multiple tools for sourcing and to edit your assets.

Who is Shutterstock Good For?


Shutterstock is ideal for anyone who has a need for visuals to use online. The platform has a massive library filled with all types of media, including: 

  • Images
  • Videos
  • Music tracks
  • Illustrations
  • Vector images
  • Templates
  • Editorial content
  • 3D models

…and much more.

Shutterstock has everything any content creator could ever want to help them create eye-catching and engaging visual content, which makes this image service perfect for: 

  • Bloggers
  • Artists
  • Filmmakers
  • Marketers
  • Agencies
  • Media organizations
  • Nonprofits
  • Schools, Colleges, Universities
  • Startups
  • Hobbyists

Shutterstock Offerings

As part of this Shutterstock review, I’ll be showcasing what you’ll be able to get using this platform.

1. High-Quality Images

With over 316 million images, Shutterstock is one of the largest resources for high-quality visuals you’ll find online. In addition, the platform is continually adding new images to the ever-growing library, which means finding the exact image for your needs gets easier with each passing day.

All images on the platform are high quality and commercial-ready. The company’s offer of stock photography rests on three main pillars: quality, quantity, and variety. So regardless of the theme or style of image, you’re searching for, the odds are that you’ll find it on Shutterstock. 

Every image is distinctive because of its top technical quality and commercial appeal. Each picture is ready to jump from the platform’s catalog to your design without further enhancements.

But if you need to make some edits, you can do so easily with the platform’s easy-to-use drag-and-drop visual editor that lets you crop, resize, cut, and enhance photos using various filters. 

2. Video Footage

Other content offered by Shutterstock includes video footage you can download and use as part of your marketing campaigns. The platform has a growing community of over 1 million contributors, adding hundreds of thousands of video clips each month. 

There are currently over 18 million clips to choose from, and these creative assets are ideal for YouTube-based projects that automatically scan videos to find copyrighted backing tracks or footage. When you use content from Shutterstock, your project will be licensed to ensure compliance with most website guidelines.

3. Music Tracks

In addition to images and video footage, you can also download music tracks on Shutterstock. As the leading global provider of licensed content, this platform will provide your business with music to use in your projects, so you don’t have to worry about copyright issues.

4. Convenient Interface

One of the platform’s main selling features is the convenient interface that will simplify your work. A wide range of filters to search for the specific images you need. You’ll find what you need in Shutterstock’s library of free images, from photographs and illustrations to vectors.

You can choose an image category, such as animals/wild nature, beauty/fashion, backgrounds/textures, etc., to make your search easier.

Although millions of visual and auditory files are available, the platform makes it easy for users to find what they need through a wide range of intuitive search capabilities.

5. Shutterstock Editor

Shutterstock has its own image editor that is free for users on all subscriptions, even with a free trial. It’s beginner-friendly and intuitive, allowing you to transform ordinary images into breathtaking visuals for use in your marketing campaigns.

Now improved with artificial intelligence (AI) technology, the Shutterstock editor allows you to perform simple yet effective image editing tasks even without any technical or graphic design knowledge.

Shutterstock apps

This editing tool greatly simplifies image post-production processes. For example, before downloading a stock image, you can choose “User Size” and adjust the image to the required size. If you want to add a filter, simply click on the “Filters” icon and select from the various options on the side panel. 

For example, you can add the “Nickel” filter to add sharpness and make colors brighter, or you can apply the “Carbon” filter to make your photo black and white. On the other hand, the “Titan” filter will mute your colors. You can also add and edit text or add figures as backgrounds. 

Once you’re satisfied with the size and color of your image, you can click the “Download” button to save all your changes and download your image with a free trial and monthly plan.

6. Shutterstock AI

This is one of the platform’s latest developments. Shutterstock (dot) AI makes it faster and easier for creatives to discover the right content. The AI-based platform also helps users manage their projects effectively. 

For instance, there is an intelligent image recognition feature that allows you to match stock images to purposes and concepts.

Although Shutterstock isn’t a tech company per se, it’s still strongly tech-driven, which is why the platform is always pushing its limits further in terms of innovation and functionality.

7. Shutterstock Apps

Shutterstock apps

There’s a Shutterstock App on both Android and iOS platforms that lets you search, share, and download photos on mobile from their stock photo site with no cancellation fee. You can easily explore featured collections of both images and videos in the palm of your hands, even with a free trial that automatically converted to a monthly plan.

Tap to save your favorite content in designated collections folders for stock photos or stock videos. Download images or share them with your friends. You can do it all on the go with a handy mobile app that allows you to get more work done.

8. Shutterstock Search Engine for stock images and videos

Shutterstock has an advanced search engine that includes features like reverse image search with stock photos in the search bar with an image pack, and you can download pictures at discounted rate

This intuitive search tool has robust keyword searching and filters that allow you to narrow your results to exactly the stock images, videos, music tracks, and image packs that you are searching for – with great customer service. This is great since a stock photo agency with poor customer service and high monthly subscription costs isn’t what you should be looking for.

You can also make use of the latest computer vision technology that will assist you in finding similar images in the platform’s vast collection better than other stock photo sites.

Shutterstock search engine

Since its update, the platform’s search tool has become quite sophisticated and intuitive. It now has several features that make it that much faster for you to find your desired content. 

You have several options for searching, and you can sort images by relevance, freshness, keywords, filters, or reverse image search.

So, for instance, you might start with a keyword search and then use a filter to refine and narrow down the search. 

Or, if you see an image online that you like, you can simply use Shutterstock’s reverse image search feature to find that same image or a similar image that you can then purchase on the platform when you buy images and an enhanced license.

9. Shutterstock WordPress Plugin

Shutterstock has released a WordPress plugin that can be used to upload images from the platform from within your WordPress editor. What’s more, this plugin not only works with WordPress but also with WordPress VIP, which is used by media giants like Facebook and Spotify with a minimal monthly fee after the trial period and with an enhanced license for on-demand purchases.

Simply download the Shutterstock WordPress plugin and then connect it to your Shutterstock account. You’ll then be able to see images live even without purchasing them through the live preview option. Of course, the image will be watermarked until you license it. 

If you regularly work on creating content on WordPress, or if you use Final Cut Pro on your Mac, you’ll find this a beneficial tool that provides seamless integration of the image platform with a variety of computer apps and software, including Google Slides, Microsoft Office Powerpoint, Photoshop, InDesign, Premiere Pro, Adobe Illustrator, and various other tools. 

10. Free Images

Right now, Shutterstock offers an exclusive, risk-free trial way you can get free images, videos, and music for 30 days. You can cancel with just a few clicks at any time within the first month, and you will pay nothing for any of the files you’ve downloaded.

Even if you cancel your free trial, you get to keep all your licensed images and videos. Within that time, you’ll have full access to the platform’s entire library of over 316 million photos, vectors, and illustrations.

All you need to get started is to enter your email and password on the website, and your free trial will be live. Additionally, you can also get free files (templates, vector illustrations, images, etc.) in the platform’s weekly newsletter.

11. Earn Money from Your Photos

In addition to purchasing images from Shutterstock, you also have the option to sell your own photos on Shutterstock. One of the reasons why Shutterstock is quickly growing to become the world’s best resource for images and videos is because it allows submissions from artists and photographers from all over the world when selling photos and submit their images to be sold on the platform.

These Shutterstock contributors earn up to 40% commission each time one of their images is downloaded from the platform. This is a reliable way for you to sell your images because the platform has a ton of buyers which increases your chances of selling your content. 

However, keep in mind that there are a lot of factors that affect how much you can earn on the platform.

For example, depending on the quality and style of your work, as well as how well your keyword optimize your images, and what the competition is within your niche. There are also specific submission guidelines that should be followed if you want your images to be accepted.

There are other ways to make money on Shutterstock as well if that’s what you’re aiming to do.

Shutterstock Pros and Cons

Shutterstock, like all other software, comes with its own set of pros and cons. And no Shutterstock review would be complete without this section so pay attention to what I mention below to fully understand the weak and strong sides of this platform.


  1. Risk-Free Trial: Sign up for a free 30-day trial to start downloading images and videos for free with Shutterstock free trial
  2. Multiple Subscription Options: The platform offers a range of options for image service subscriptions for both small and large needs. 
  3. Massive Library: There’s an insanely large library of images, videos, music tracks, illustrations, and more.
  4. Selling Opportunities: Creatives can sell their work on Shutterstock as a way to create passive income.


1. Cannot Purchase Single Images: Shutterstock doesn’t offer you the option to purchase a single image, but you can buy a pack that includes anywhere from 2 to 25 image assets.

2. No Exclusive Content: You can’t get exclusive content on the platform.

Shutterstock Competitors

Although Shutterstock is one of the best image services available right now, it does face some serious competition from the platforms listed below.

1. Shutterstock vs Adobe Stock (with monthly and yearly subscription)

Adobe Stock

If you already use Adobe’s suite of tools, then you may be better off going with Adobe Stock. This is a great platform for designers and agencies that want high-quality, complete images that need very little additional editing.

You’ll find plenty of options for use in high-end concepts created in Photoshop or Adobe Illustrator. On the other hand, Shutterstock is ideal for freelancers and other users looking for affordable images to use as a base for images that need additional editing. 

Both platforms offer royalty-free images, extended licenses, annual and monthly subscriptions, and on-demand images with email reminder for plans.

However, the main difference between the two platforms is the subscription cost per image, with Shutterstock offering images at $0.22 while Adobe Stock costs $0.26 per image.

2. Shutterstock vs. iStockPhoto (with royalty-free images)


iStockPhoto is yet another well-known media stock files platform. It’s touted as the web’s original source of royalty-free microstock photography and media.

They have royalty-free licenses for thousands of designers, artists, and photographers. They distribute their work on the platform, which is then purchased by consumers royalty-free without any exorbitant cancellation fee for Shutterstock images and videos. 

Just like Shutterstock, iStockPhoto users only have to pay once, and they can use the files multiple times.  

Shutterstock offers a legal guarantee that any content you buy from the site won’t infringe on copyright, moral rights, trademark, or intellectual property rights. 

To purchase images on the site – all you need is just an email for image pack and register on different Shutterstock pricing; you have to get credits for between $0.95 and $1.50 USD each. You can then choose from different credits that range between 1 credit and 150 credits depending on the size of the image.

3. Shutterstock vs. Canva (with more than a monthly subscription)

Canva is an online design tool that a lot of people are raving about. It comes with millions of images, videos, and audio in an ever-growing library, not only images but with videos and more.

The platform has set-and-forget brand colors, logos, and fonts, which makes it easy for you to take care of all your visual material needs. Of course, if you’re looking for the best logos, you may want to just consider a logo maker instead.

You can transform a single graphic into multiple graphics with a click resize feature. Create transparent backgrounds to use your graphics anywhere, on your website, social media, email, or any other channels without any bad reviews for any stock photo experts and with unlimited downloads.

Choose the perfect size and quality for your downloads and say goodbye to blurriness. All in all, you’ll find all the tools here that you need to create professional-looking images and videos. Best of all, the platform lets you sign up for a free 45-day trial for the Canva Pro plan.

Shutterstock Pricing

Shutterstock pricing

Shutterstock offers multiple buying options and price points without breaking your bank account:

  • Flex Plan: $29/month
    • 10 Credits/month – billed monthly auto-renew
    • All-in-one subscription for videos, images, and music – low Shutterstock cost
    • Risk-free: Cancel with just a few clicks anytime within the first month and pay nothing with no option for a full refund
    • Keep Shutterstock images: Even if you cancel, you can keep your licensed images.
    • Save more: Get your first month free with Shutterstock free trial, then enjoy an annual subscription for just $29/mo after the free trial with image packs.
    • Full access: Enjoy our entire library of more than 316 million photos for a large image or any image size you need for illustrations, vectors, and video packs
  • On-Demand Images: $49
    • Standard license
    • Five downloads within one year with auto-renewal options
    • Save and sort your favorite assets with Collections
    • Share Collections with anyone, anywhere, with image packs and fine print quality
    • Try before you purchase with downloadable comps
    • Easily keep track of your download and browsing history
  • Pro Plan: $99/month (monthly charges)
    • Everything in the On-demand plan + 
    • 50 downloads per month
    • Tools for planning and organizing content 
  • Business Plan: $479/month
    • Everything in the Pro plan + 
    • Up to 10 team members
    • 750 downloads per month with video packs
    • More images and planning tools -depending on how many images you need
    • Team collaboration features

Product Support

Shutterstock users can expect 24/7 customer support via live chat or phone even with a free trial or annual commitment with an auto-renewal feature with royalty-free images and Shutterstock photos or premium images for anyone like honest business people with a royalty-free license for the right image.

After sifting through dozens of online reviews of any one image or more, I’ve yet to find complaints about Shutterstock’s customer service, unlike some agencies with bad reviews and some terrible company in the market that has even threatened bad reviews on review sites or coupon code.

The customer support team is extremely polite and responds quickly to queries. They are knowledgeable and friendly and strive to solve problems as quickly as possible so users can get back to enjoying the platform like other customers.

Is Shutterstock Legit?

So, what’s the verdict of this Shutterstock review?

Well, there’s no doubt about it. Shutterstock is a super helpful platform that is definitely worth buying for anyone who creates content on a regular basis. 

If you need to use Shutterstock content like images, videos, or music tracks, you’ll appreciate the Shutterstock subscription that allows you to download the exact types of media you need, so you don’t have to search for hours online. 

Also, you have the peace of mind of knowing that you’re not infringing any copyright laws when you use your visuals. 

Furthermore, the image editing tools on the platform allow you to enhance images and make them unique for use on your own website or social media. And all of this is offered at affordable prices, which makes Shutterstock one of the best image platforms you’ll find out there. 

Sign up for a free Shutterstock trial to start downloading high-quality images from the millions of options available on the platform.

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