Constant Contact and TinyEmail are both well-known email service providers that offer easy-to-use tools for creating professional email campaigns, managing subscriber lists, integrating with e-commerce platforms, and tracking analytics. However, they differ in their specific features, performance, and pricing models.
In this comprehensive Constant Contact vs TinyEmail review, we will evaluate these platforms across several key criteria, such as ease of use, email automation, deliverability, customer support, and pricing.
By the end, you will be able to make an informed decision on which solution offers the right blend of functionality, reliability, and affordability to match your business goals.
1. Understanding the Basics
Constant Contact was founded in 1998 by Randy Parker. It is considered one of the largest and most well-known email marketing platforms, currently used by over 600,000 small businesses worldwide. Constant Contact has a strong market presence as one of the top email service providers.
TinyEmail was launched in 2020 by Seamas Egan. As a relatively new platform, TinyEmail has quickly grown in popularity for its simplicity and affordability compared to other email services. While Constant Contact has been around for over 20 years, TinyEmail is gaining attention as an agile competitor in the space.
Constant Contact has an active Facebook community with over 204K followers offering advice and sharing best practices. TinyEmail also has a growing Facebook page that connects over 1,1K users.
2. Features and Functionality
Automation
Constant Contact
Constant Contact offers a range of marketing automation capabilities to help streamline your email marketing workflows. You can set up welcome emails to engage new subscribers, create automated email series to nurture leads, and design triggered emails that are sent when a subscriber takes a specific action like clicking a link or making a purchase.
The platform includes easy-to-use drag-and-drop editors for building your automated emails. You can customize the content, schedule sends based on delays or dates, and segment your lists to target specific groups. Automation can also leverage conditional logic to adapt the messaging based on subscriber attributes and behaviors.
Overall, Constant Contact provides robust automation tools while still maintaining a simple interface. The visual workflow builder makes it easy to set up multi-step campaigns without the need for coding. You get access to open and click tracking to see how your automation is performing.
TinyEmail
TinyEmail also provides automation capabilities, albeit with a more basic feature set compared to Constant Contact. You can set up automatic welcome emails for new subscribers as well as email sequences that are triggered based on dates or delays from the initial subscription date.
The platform lacks robust conditional logic or segmentation options for advanced automation workflows. However, TinyEmail’s drag-and-drop builder does allow you to easily design the layout and content for your automatic emails.
TinyEmail has automation features suitable for basic email marketing needs. However, users requiring more advanced options may find Constant Contact provides greater flexibility for custom campaigns.
Winner: Constant Contact
When comparing Constant Contact to TinyEmail, the former wins for automation features due to providing more advanced options like conditional logic, customer journey workflows, and segmentation. The expansive toolset makes it easier to create personalized and automated email campaigns suited to your business needs.
Email Templates
Constant Contact
Constant Contact provides hundreds of professionally designed email templates to choose from. You can browse templates by category like Promotions, Newsletters, and Invites. They offer mobile-optimized templates that look great on any device.
The template editor makes it easy to customize colors, fonts, and design elements. You can also easily drag and drop in your own content blocks. All templates are already styled so you don’t need coding experience to create an attractive email.
Constant Contact’s large template library covers templates for all major holidays, seasons, and business needs. The modern and visually engaging designs help your emails stand out.
TinyEmail
TinyEmail has a smaller selection of basic email templates to select from. They provide templates for common uses like newsletters, promotions, welcome series, and notifications.
The drag-and-drop template editor allows you to modify colors, and fonts, and add images. However, customizing layouts is more limited compared to Constant Contact. TinyEmail’s templates get the job done but may require more work to achieve a highly polished, branded look.
The template options are sufficient for simple transactional and promotional emails. But users wanting more visually dynamic and professionally designed templates will find Constant Contact’s selection far superior.
Winner: Constant Contact
Constant Contact wins for its vast library of professionally designed, mobile-optimized email templates. The large selection across categories combined with easy customization provides great flexibility for creating on-brand, visually engaging emails.
Segmentation
Constant Contact
Constant Contact provides powerful segmentation options to target your email campaigns. You can create segments based on subscriber attributes like location, purchase history, and engagement with your emails.
The platform makes it easy to build segments with drag-and-drop filtering, allowing you to select the criteria you want to use. You can also leverage behavioral filters to target subscribers who took actions like opening a recent email or clicking a specific link.
Once you create a segment, you can send targeted emails just to that group. Constant Contact’s segmentation ensures your messages remain relevant to subscribers with shared characteristics and interests.
TinyEmail
TinyEmail has basic segmentation capabilities based on subscriber attributes like email address, name, and date subscribed. However, it lacks more advanced behavioral segmentation options.
The platform’s filtering options to build segments are more limited compared to Constant Contact. You cannot create segments based on subscriber engagement or purchase history.
For simple subscriber list segmentation, TinyEmail provides adequate capabilities. But Constant Contact is the clear winner if you need robust, customizable segmentation for advanced email targeting.
Winner: Constant Contact
Constant Contact wins for its powerful segmentation tools enabling advanced subscriber targeting based on attributes, behaviors, and engagement. The flexible options help ensure each email reaches the most relevant audience.
Analytics
Constant Contact
Constant Contact provides powerful analytics to track and optimize your email marketing performance. You get access to real-time reports showing open rates, clickthrough rates, and unsubscribe rates for each campaign.
The platform offers in-depth segmentation analytics so you can see how different subscriber groups engage with your emails. You can even track which links were most clicked on in each message.
Constant Contact integrates with Google Analytics for expanded analysis. You can connect multiple tracking codes to attribute email performance to goal conversions. The robust analytics ensure you have the data to continually refine your campaigns.
TinyEmail
TinyEmail provides basic email analytics including open and clickthrough rates. You can view the total subscribers gained or lost during each campaign.
However, TinyEmail lacks more advanced analytics offered by Constant Contact. There are no segment-specific insights or link-level performance tracking available.
For a general gauge of email campaign effectiveness, TinyEmail delivers adequate reporting. However, the limited scope pales in comparison to the powerful analytics Constant Contact offers.
Winner: Constant Contact
With its real-time, segmented, and integrated analytics, Constant Contact clearly wins for providing email marketers with the in-depth data they need to measure results and optimize campaigns. The analytics go far beyond what TinyEmail can offer.
Unique Features
Constant Contact
Some unique features Constant Contact offers include an AI content generator and website and event registration tools to help you manage signups and collect payments for events or consultations in one place. The platform also provides social quick share buttons to enable subscribers to easily share your emails on their social media platforms. This simplifies your social media marketing automation.
Constant Contact integrates with Google Workspace allowing you to sync contacts from your Google account into your email lists. The platform also enables you to create surveys and polls to get feedback from your audience. Additionally, you can design coupon and gift certificate campaigns to help drive leads and sales.
Overall, Constant Contact is a powerful email marketing tool that provides an expansive suite of marketing tools beyond just email campaigns. This consolidation of capabilities into one platform is a major benefit.
TinyEmail
TinyEmail focuses specifically on core email marketing features without many extra unique capabilities. However, the platform does allow users to create basic surveys with customizable questions to collect feedback from their subscriber list.
TinyEmail also offers RSS-to-email functionality enabling you to deliver your blog content directly to your subscribers’ inboxes. Additionally, the platform supports email comments to allow readers to respond to your messages.
While TinyEmail covers the basics of email marketing well, Constant Contact clearly offers a fuller set of integrated marketing features and tools beyond just email.
Winner: Constant Contact
Constant Contact wins for unique features based on its wider array of marketing capabilities for events, surveys, social sharing, and more. The platform consolidation provides added value and convenience beyond email functionality.
3. Ease of Use
Constant Contact
Constant Contact provides a user-friendly interface with an intuitive drag-and-drop user interface that makes email creation straightforward even for beginners. The visual editor and pre-designed templates accelerate building professional emails without the coding skills required.
The platform delivers a smooth user experience with easy access to all key features from the main menu. You can quickly build subscriber lists, craft campaigns, and analyze results with just a few clicks.
For new users, Constant Contact offers thorough help documentation and step-by-step getting started guides. The platform is designed for simplicity without sacrificing advanced functionality for scaling your marketing.
Overall, Constant Contact’s usability and intuitive workflow enable users of any experience level to create effective emails and grow their business with a shallow learning curve.
TinyEmail
TinyEmail also offers a simple email editor focused on ease of use. Drag-and-drop templates help new users quickly build and send attractive emails.
However, some more advanced features like automation rules or custom HTML templates require digging deeper into the platform’s menus. The interface is fairly intuitive but lacks some of the polish and simplification of Constant Contact.
TinyEmail’s documentation provides adequate guidance for getting started. However, the learning curve is steeper compared to Constant Contact when utilizing more sophisticated capabilities.
For basic email needs, TinyEmail delivers on simplicity. Yet Constant Contact’s superior usability makes it easier to master even with no marketing experience.
Winner: Constant Contact
Both Constant Contact and TinyEmail are designed with beginners in mind. However, with its highly visual interface, pre-designed templates, and simple menus, Constant Contact wins for superior ease of use. The platform lowers email marketing’s barrier to entry for new users while still supporting growth. This is why it’s such a popular email marketing platform among new users.
4. Email Deliverability
Constant Contact
Constant Contact takes a proactive approach to ensure strong email deliverability. The platform provides dedicated IP addresses to protect the sender’s reputation. Constant Contact also maintains whitelisting with major ISPs to bypass spam filters.
For each campaign, you can enable deliverability tools like open tracking, link wrapping, and spam filter testing. Constant Contact also offers deliverability consulting services to optimize engagement.
By leveraging proprietary deliverability technology and established ISP relationships, Constant Contact provides excellent inbox placement and open rates.
TinyEmail
TinyEmail lacks some of the advanced deliverability features Constant Contact offers. There are no options for dedicated IPs or ISP whitelisting.
The platform does allow open and click tracking. However, TinyEmail must rely more on general best practices for spam avoidance rather than specialized deliverability tools.
As a newer and smaller platform, TinyEmail faces greater risks of deliverability issues and spam filter blocking. Its lack of mature proprietary deliverability systems is a drawback.
Winner: Constant Contact
With its dedicated IPs, ISP whitelisting, and optimization technology, Constant Contact is the clear winner for email deliverability. Its focus on keeping your emails out of the spam folder is a major advantage, making it one of the most effective tools in the email marketing space.
5. Customer Support and Community
Constant Contact
Constant Contact provides 24/7 customer support via phone, email, and live chat. They also offer an online knowledge base with articles, videos, and guides to address common issues.
Users can access one-on-one support from email marketing experts to optimize their campaigns. Constant Contact also hosts regular webinars and an annual marketing summit with training sessions.
The Constant Contact Facebook group has thousands of members who share best practices and give feedback. This active community provides peer learning opportunities beyond official support.
TinyEmail
TinyEmail offers email and in-app support ticketing for assistance. Phone support is currently unavailable. Their help center contains some basic education resources and tutorials.
However, TinyEmail’s customer service options are more limited compared to Constant Contact. There are no expert coaching services or extensive educational materials provided.
TinyEmail’s user community is also significantly smaller with just 1,1K followers on Facebook. While useful, the page lacks the depth of Constant Contact’s community.
Winner: Constant Contact
Constant Contact wins for excellent customer support through their phone and chat options, expert coaching, and robust educational resources. Their enormous community also sets them apart, and you can rest assured you’ll get the assistance you need to further your email marketing efforts.
6. Integrations
Constant Contact
Constant Contact integrates with popular third-party platforms like WordPress, WooCommerce, Shopify, and Google Analytics. This makes it easy to connect your marketing tools into one ecosystem.
Key integrations include:
- CRMs like Salesforce, HubSpot, and Zoho sync contacts and campaign data.
- Webinar platforms like GoToWebinar to turn attendees into email subscribers.
- Social media to expand your reach and turn followers into subscribers.
Constant Contact also offers a WordPress plugin to embed forms and content right into your website, as well as integrations for SMS marketing. The breadth of integrations enhances functionality and convenience.
TinyEmail
TinyEmail has limited integration capabilities compared to Constant Contact. There are no official integrations with major CRM, ecommerce, or webinar platforms.
The WordPress plugin allows you to embed opt-in forms. But there is no functionality to pull website content or campaigns into your WordPress site.
While TinyEmail covers the email basics well, its lack of integrations results in a fragmented workflow compared to the unified experience Constant Contact enables.
Winner: Constant Contact
Constant Contact is the winner for its vast integration ecosystem that seamlessly connects your marketing stack. TinyEmail’s limited capabilities fall far short.
7. Pricing
Constant Contact
Constant Contact’s free trial lets you send to 500 contacts. The Lite email plan is $12/month for up to 500 contacts with additional features like the marketing CRM, event management tools, and social marketing features.
The Standard plan is $35/month and comes with 3 users, pre-built automation, and contact segmentation features.
For $80/month, you get the Premium plan, which includes unlimited users, custom automation, custom segmentations, revenue reporting, and Google Ads Manager.
Core features are available in most paid plans beyond free trials. The lower-volume tiers can represent good value for smaller businesses. But costs rise sharply for unlimited plans compared to TinyEmail.
TinyEmail
TinyEmail is free to send automated emails to up to 500 contacts. Paid plans start at $15/month for unlimited contacts. The Pro plan is $65/month and comes with additional resources and advanced email automation features like pre-built segments, custom segments, and an AI subject line assistant.
Volume discounts are not available, so the per-contact price is higher with TinyEmail for larger lists compared to Mailchimp.
For small lists under 500, the TinyEmail free plan provides strong value. However, experienced marketers and businesses that outgrow those limits may find better long-term pricing with Constant Contact.
Winner: Tie
Both platforms offer competitive pricing options. TinyEmail wins for smaller lists while Constant Contact provides better enterprise-level value. We declare this category a tie.
8. Reviews and Reputation
Constant Contact
Constant Contact earns positive reviews for its intuitive interface, extensive features, and quality customer support. Users praise the platform’s ease of use and pre-designed templates that make email creation simple.
Many reviews on sites like G2, Capterra, and Software Advice highlight the depth of Constant Contact’s analytics and segmentation tools. Reviews average around 4 out of 5 stars.
Some negative mentions include the occasional complex workflow for advanced functions. But most agree Constant Contact provides excellent value for money based on features and capabilities.
TinyEmail
Reviews for TinyEmail focus on the platform’s affordability and simplicity. Users mention the straightforward drag-and-drop builder and basic analytics as positives.
However, many lament the lack of advanced features like automation rules which Constant Contact includes. Some reviews on Trustpilot rate TinyEmail around just 3 stars.
While TinyEmail satisfies email marketing basics, reviews agree it lacks the mature feature set and polish of a top provider like Constant Contact.
Winner: Constant Contact
Based on more positive user reviews praising its capabilities and usability, Constant Contact emerges as the winner over TinyEmail. Reviewers agree it provides a superior overall package.
9. FAQ’s
Constant Contact FAQs
- What types of email campaigns can I create?
Constant Contact supports email newsletters, promotions, automations, and more. Pre-designed templates make it easy to create any type of email. - Is there a limit on contacts?
Limits range from 500 contacts on the starter plan up to unlimited contacts on enterprise pricing. All plans support unlimited emails. - What integrations and apps are available?
Constant Contact integrates with CRMs, ecommerce platforms, social media, and more. There are also mobile apps to manage your account on the go. - How does Constant Contact ensure email deliverability?
Proprietary deliverability tools like dedicated IPs and ISP whitelisting maintain excellent inbox placement. - Does Constant Contact offer a free trial?
Yes, you can sign up for a 60-day free trial to test all features risk-free.
TinyEmail FAQs
- What email features are included?
TinyEmail allows the creation and sending of marketing emails, newsletters, and automatic follow-ups. Basic templates and drag-and-drop editing are provided. - What analytics do you offer?
Open-and-click tracking is available to see how campaigns perform. More advanced analytics like link clicks or segment views are not included. - Can I integrate it with my CRM or store?
TinyEmail currently does not offer official integrations with platforms like Shopify or Salesforce. - Is there a limit on contacts?
You get unlimited subscribers for $15/month. - Is there a free trial?
Yes, TinyEmail offers a 30-day free trial to test out the platform.
Final Thoughts
Choose Constant Contact if…
Constant Contact is the best choice for growing businesses that want access to advanced email marketing tools without complex interfaces. Powerful features like automation, analytics, and integrations make it easy to execute sophisticated campaigns.
Constant Contact is ideal if you need to create highly professional and visually engaging emails. The extensive template library ensures your messages consistently reinforce your brand. It’s a great solution for anyone prioritizing results and serious email marketing capabilities.
Alternatively, you may also enjoy reading about Constant Contact alternatives.
Choose TinyEmail if…
TinyEmail is optimal for solopreneurs, startups, and smaller operations with simpler email marketing needs. The affordable pricing and ease of use make it accessible for any budget.
While TinyEmail lacks some of the robust features of Constant Contact, it covers the email basics well. It’s a good option if you just need simple email newsletters and automation without advanced segmentation or analytics.
If you aren’t sure if TinyEmail is right for you, consider reading my favorite TinyEmail Alternatives.
Choosing the right email marketing platform is crucial for your business success. Make sure to select the solution that best matches your functionality needs, business size, and budget. Please let me know in the comments if you have any other questions so I can help guide you!