The digital advertising industry continues to boom as brands leverage display ads. With more competition and information easily available in today’s day and age, businesses need eye-catching display ads that attract and engage target markets.
The latest display ad trends will give you a better idea of what digital mediums to invest in and why display ads will continue to stay relevant. We’ve narrowed down the most informative statistics that will help brands stay on top of their competition.
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- 566 billion U.S. dollars were projected to be spent on digital advertising worldwide this year, 2022
- The U.S. is the largest digital advertising market in the world with $6 out of $10 invested in ads devoted to digital advertising
- Display ads make up 12% of total website traffic.
- 92% of organizations have made efforts to integrate their paid and organic social efforts
- In 2021, 50% of U.S. internet users believe that marketing ads help them discover more things that interest them
Here’s a rundown of the stats we’re going to cover:
Digital Advertising Industry Trends
This year digital advertising spending globally was expected to reach 566 billion U.S. dollars with 79% of marketers ranking paid search and paid ads as the 2nd most effective marketing channel last year. With social media making up 33.1% of total digital advertising spending, 80% of brands this year used social media ads via Facebook and YouTube.
- $566 billion U.S. dollars were projected to be spent on digital advertising worldwide this year, 2022
- In 2021, 79% of marketers ranked paid search/ads as the 2nd most effective marketing channel
- In 2022, 80% of brands use paid social media advertising with Facebook and YouTube being the most popular places for companies to spend their advertising budget
- U.S. digital ad spending growth by industry in 2022:
- Retail: 23.5%
- Travel: 22.5%
- Telecom: 20.8%
- Entertainment: 19.4%
- Financial Services: 18.1%
- Targeted social ads are among the top 3 marketing strategies for B2B and B2C brands
- Social media makes up 33.1% of the total digital advertising spending
- The U.S. is the largest digital advertising market in the world with $6 out of $10 invested in ads devoted to digital advertising
Sources: Statista, HubSpot, Insider Intelligence, Litmus, HootSuite
Display Ads in Numbers
Display advertisements make up 12% of total website traffic and when advertisers add a responsive display ad to a static display ad group, they can expect twice as many conversions. Looking at display ad designs, animated display advertisements are the most popular (63.66%) in the 300 x 250 size.
- Display ads make up 12% of total website traffic
- The most popular design types for display ads are as follows:
- Animated: 63.66%
- Static: 35.02%
- Audio and Video: 1.32%
- The most popular animated ad sizes include:
- 300 x 250: 15.6%
- 728 x 90: 13.5%
- 300 x 600: 12%
- 160 x 600: 11.1%
- 320 x 50: 5%
- The most popular static ad sizes include:
- 300 x 250: 12.6%
- 728 x 90: 9.8%
- 300 x 600: 9%
- 320 x 50: 8.6%
- 160 x 600: 7.7%
- The most popular video ad sizes include:
- 300 x 250: 36.4%
- 300 x 600: 8.6%
- 728 x 90: 7.5%
- 160 x 600: 6.2%
- 970 x 250: 5.4%
- Advertisers see 2 times more conversions on average when adding a responsive display ad to an ad group with a static display ad
Sources: HubSpot, Google, Creatopy
The Future of Marketing Ads
The digital advertising and marketing industry’s revenue is expected to reach 700 billion U.S. dollars in 2025 and 786.2 billion U.S. dollars the following year. 51% of marketers in 2022 planned to invest in marketing ads that did not disrupt the social media experience as 69% of total ad spending will be attributed to mobile and 89% to programmatic advertising in 2027.
- Projections predict that digital advertising revenue will surpass 700 billion U.S. dollars by 2025
- The global digital advertising and marketing industry will reach 786.2 billion U.S. dollars by 2026
- 69% of total ad spending in the digital advertising market will be generated through mobile in 2027
- 89% of the digital advertising revenue will be generated through programmatic advertising in 2027
- 51% of marketers planned to spend more on social advertising this year with ads that do not interrupt the social media experience
- 92% of organizations have made efforts to integrate their paid and organic social efforts
- In 2021, 50% of U.S. internet users believe that marketing ads help them discover more things that interest them
- 49% of U.S. internet users last year thought that ads make it easier to find the products/services that interest them the most
- However, 44% of U.S. internet users in 2021 felt that marketing advertisements were invasive
Sources: Statista, Global Industry Analysts Inc., Statista, Hootsuite, Merkle
While Google Adsense continues to lead the charge for display ad revenue for third-party publishers, there are many viable Adsense alternatives that have risen with the sole purpose of helping publishers generate even more revenue than before.