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There are many platforms for selling digital products, but not all are built the same. Some are easy to use, while others are affordable. Some offer advanced tools to help you grow your business. Rarely do you come across a platform that provides all of these features together, which is exactly what SendOwl does. 

In this review, we analyze SendOwl’s features, user experience, and overall effectiveness for businesses operating in the digital product market. By the end, you’ll know whether this is the right tool to sell your digital products. 

SendOwl Summary

sendowl logo

9.4 out of 10

Ron’s Thoughts

SendOwl is a great digital product sale platform with some powerful features. For starters, you can expect seamless integration with most popular email marketing tools, including ActiveCampaign, MailChimp, and more. The platform’s analytics tools offer various performance metrics (open rates, click-through rates, etc.) and visual reports. Overall, if you want to make the most out of selling digital products online, SendOwl is an excellent choice.

  • Biggest Pro:

    Comprehensive digital files delivery and marketing

  • Biggest Con:

    Advanced features have a steeper learning curve

  • Annual Discount:


  • Price:

    Starts at $18/Mo

  • Promotion:

    7-Day Free Trial is Available

What is Sendowl?

SendOwl is a comprehensive digital product delivery and marketing platform designed to streamline the process of selling digital goods, managing customer relationships, and driving sales from your website. 

You can integrate the shopping cart program into your website, blog, Shopify store, or other online platform. 

This powerful e-commerce solution lets you sell digital products, including ebooks, software, video courses, and more while providing robust marketing tools to engage with customers and drive sales. 

Its user-friendly interface and extensive feature set make it popular among entrepreneurs, creators, and online businesses.

SendOwl Features

1. Ease of Use

SendOwl is a feature-rich ecommerce platform that offers a user-friendly interface that’s easy to use even for beginners. No tech knowledge is required. Its drag-and-drop website builder allows for the quick and effortless creation of professional-looking storefronts, while its intuitive dashboard simplifies the management of products, orders, and customers. 

With seamless integration options, automated delivery mechanisms, and robust security features, SendOwl streamlines the selling process, enabling entrepreneurs and creators to focus on their core offerings without worrying about the technicalities of online sales.

Account Creation Process

Setting up a SendOwl account is a straightforward process that involves providing basic business information, selecting a pricing plan, and configuring payment gateways. 

Head to the SendOwl website, choose your plan (or free trial), and follow the prompts to get started. 

The platform offers a range of flexible pricing options, catering to businesses of all sizes and varying needs (more on that below). 

Dashboard and Navigation

SendOwl’s intuitive dashboard provides a clear overview of key metrics, including sales, revenue, and customer activity. 

Navigation is seamless. You can easily access various features and tools to efficiently manage your digital products and marketing campaigns.

Mobile Accessibility

In today’s mobile-driven world, SendOwl recognizes the importance of accessibility by offering a mobile-responsive interface. 

This allows you to manage your digital products, monitor sales, and engage with customers on the go. You and your customers get a seamless experience across all devices.

2. Email Campaign Creation

SendOwl seamlessly integrates with all the popular email marketing tools, including: 

  • Constant Contact
  • ActiveCampaign
  • Campaign Monitor
  • GetResponse
  • MailChimp
  • ConvertKit
  • InfusionSoft
  • Sendy
  • AWeber
  • Drip
  • Mad Mimi
  • MailerLite

This comprehensive compatibility ensures businesses can leverage their existing email marketing platforms, catering to diverse requirements. 

Integration is straightforward, with SendOwl’s clear knowledge base guiding users through setup effortlessly. 

Within minutes, businesses can configure the platform to automatically add buyers to targeted mailing lists, facilitating seamless email campaign execution and customer engagement.

Here are some of the email marketing features you’ll enjoy with supported SendOwl email marketing tools: 

Templates and Design

You get a wide range of customizable email templates, enabling businesses to create visually appealing and professional-looking campaigns. 

The drag-and-drop editor simplifies the design process, allowing you to tailor the layout, formatting, and branding elements to align with your brand identity.

Personalization and Automation

Personalization is key to effective email marketing, and SendOwl’s integrations will help you in this regard. 

Platforms like Active Campaign have advanced personalization options that you can use to create targeted campaigns based on factors like customer behavior, purchase history, and preferences. 

Automated workflows further streamline the process, ensuring timely and relevant communication with your customers.

3. Contact Management

Contact management refers to any of the practices, strategies, and technologies you use to store, organize, and maintain information about your contacts, which can include customers, prospects, partners, vendors, and other stakeholders. 

It involves a variety of key aspects, and SendOwl helps you with all of them thanks to the robust range of integrations. 

Importing and Organizing Contacts

The platform simplifies contact management by allowing businesses to import customer data from various sources, including email clients, CSV files, and third-party integrations. Once imported, contacts can be organized into distinct lists, enabling targeted messaging and segmentation.

Here are some of the main contact management features you’ll get: 

  • Contact database: A centralized repository to store contact details such as names, addresses, phone numbers, email addresses, and other relevant information.
  • Data entry and management: Processes for capturing, updating, and maintaining accurate contact information.
  • Communication tracking: Recording and maintaining a history of interactions and communications with each contact, such as emails, phone calls, or meeting notes.

As you can see, SendOwl provides effective contact management to help you build and maintain strong relationships with your contacts, streamline communication, and improve the overall customer experience.

Segmentation and Targeting

Effective segmentation is crucial for delivering personalized experiences and maximizing engagement. 

SendOwl’s connection to contact management tools like Hubspot, Zoho CRM, and ActiveCampaign offers robust segmentation tools, allowing you to segment your contact lists based on various criteria, such as demographics, purchase history, and engagement levels. 

This targeted approach ensures that the right messages reach the right audiences, and you can leverage the following features to streamline your work:

  • Contact segmentation: Categorize and group contacts based on various criteria, such as demographics, interests, or purchasing behavior, for targeted communication and marketing efforts.
  • Task and activity management: Assign and track follow-up tasks, appointments, or other activities related to specific contacts.

4. Analytics and Reporting

In addition to helping you keep your data organized, SendOwl also helps you generate insights and reports on contact data, interactions, and engagement levels to inform your sales, marketing, and customer service strategies.

Through various connected tools, you can get the following :

Performance Metrics

Receive comprehensive analytics and reporting features, enabling your business to track key performance metrics, such as open rates, click-through rates, and conversion rates. 

This data-driven approach allows for informed decision-making and continuous optimization of your email marketing strategies.

Visual Reports and Insights

Get data that is presented in visually appealing reports and dashboards. These visual representations provide your business with actionable insights, making it easier to identify trends, spot opportunities, and make data-driven decisions to improve your marketing.

5. Integrations and Add-ons

SendOwl offers seamless integrations with a wide range of third-party tools and platforms, enhancing its functionality and enabling businesses to streamline their workflows and processes effectively.

CRM Integrations

SendOwl integrates with popular Customer Relationship Management (CRM) systems, such as Salesforce and HubSpot, allowing businesses to sync customer data and activities between platforms. 

This integration ensures a centralized view of customer interactions, enabling more personalized and effective communication strategies.

E-commerce Integrations

For businesses operating online stores, SendOwl integrates with leading ecommerce software like Shopify, WooCommerce, and BigCommerce. You can also connect SendOwl to Linktree, Notion, Facebook, and more. 

With these and other e-commerce integrations, you can easily sell all kinds of digital products online and seamlessly manage your digital product sales, inventory, and customer data within your existing e-commerce ecosystem.

6. Compliance and Security Features 

Protecting sensitive customer data is paramount, and SendOwl employs robust security measures to safeguard information. 

Features like secure data transfer, encryption, and regular backups ensure that customer data remains safe and secure at all times.

SendOwl prioritizes data privacy and compliance with regulations such as the General Data Protection Regulation (GDPR). 

You also get tools and features to help you manage customer data in a compliant manner, including opt-in consent management, data retention controls, and privacy policy enforcement.

SendOwl Customer Support

SendOwl offers multiple support channels, including email, live chat, and a comprehensive knowledge base.

The support team, known for its responsiveness and effectiveness in addressing customer queries and resolving issues, is available during extended business hours. This ensures that you get prompt assistance whenever you need it.

Many online reviews show that the company provides clear and actionable solutions, ensuring businesses can maximize the platform’s capabilities and achieve their desired outcomes.

Resources (Knowledge Base, Webinars, Tutorials)

In addition to direct support, SendOwl provides a wealth of self-help resources, including an extensive knowledge base, video tutorials, and regular webinars with just what you need. These resources empower businesses to learn and troubleshoot independently, fostering a seamless and self-sufficient experience.

SendOwl Pricing

SendOwl offers a range of pricing tiers to accommodate businesses of varying sizes and needs. From a free plan for startups to enterprise-level solutions, the pricing structure is designed to be flexible and scalable, ensuring you can find a plan that aligns with your budget and requirements.

Plans are as follows: 

  • Starter Plan: $18/Month: This plan starts from just $1/month for two months, and then you pay $18/month. You’re charged a 5% fee per order using Stripe and Paypal, and you get 10GB of storage.  You can try the plan for free for 7 days. 
  • Growth Plan: $37/Month: Like the Starter plan, the Growth plan offers a free 7-day trial, and you only pay $1 per month for the first two months. There are lower transaction fees, and you get all the features of the Starter plan, as well as 100GB of storage. 
  • Pro Plan: $89/Month: On this plan, you get all the Growth Plan features, as well as 200GB of storage. There are no limits to the number of orders you can have, and the platform delivers unlimited products and subscriptions, which makes it infinitely scalable.

Considering the comprehensive feature set, robust marketing tools, and seamless integrations, SendOwl offers exceptional value for money.

The platform’s pricing is competitive within the industry, making it an attractive choice for any business that needs a powerful and cost-effective solution for managing digital product sales and marketing campaigns.

Pros and Cons

Like any other online business platform, SendOwl has distinct pros and cons. Listed below are some of its most prominent benefits and drawbacks to help you determine whether this platform is right for you. 

SendOwl Pros: Advantages of Using SendOwl

  • Comprehensive digital files delivery and marketing platform
  • User-friendly interface and intuitive navigation
  • Seamless integrations with popular CRMs and e-commerce platforms
  • Robust email campaign creation tools with personalization and automation
  • Advanced contact management and segmentation capabilities

SendOwl Cons: Limitations and Challenges

  • Limited customization options for email templates and landing pages
  • Steep learning curve for some advanced features
  • Limited third-party app integrations compared to some competitors

Customer Feedback and Ratings

SendOwl enjoys a strong reputation among its user base, with many customers praising its powerful features, ease of use, and excellent customer support. 

Online reviews and ratings across various platforms consistently highlight the platform’s effectiveness in streamlining digital product sales and marketing processes.

For example, this user on G2 states that SendOwl is the best digital purchasing and marketing tool. Most 5-star reviews attest that the company has superior customer service, features, and pricing compared to many of its competitors. 

SendOwl Alternatives

While SendOwl has much to offer, including its ease of use, affordable pricing, and unlimited products, it still has a few drawbacks. 

For example, the platform isn’t ideal for selling physical products. Also, the platform isn’t a complete e-commerce solution, but more of a checkout platform. For these reasons, you might be considering other e-commerce solutions. 

That said, here’s a brief comparison with 3 top SendOwl competitors to help you make the right choice.

SendOwl vs Podia

SendOwl and Podia are both popular platforms for selling digital products and online courses, but they differ in their approaches and feature sets. 

SendOwl is primarily focused on providing a robust e-commerce solution for selling digital downloads, memberships, and subscriptions. It offers a range of payment gateways, customizable checkout pages, and integrations with email marketing tools. 

SendOwl’s strength lies in its flexibility and customization options, making it suitable for businesses with unique requirements.

On the other hand, Podia is an all-in-one platform that combines e-commerce capabilities with course creation and delivery tools. It provides a user-friendly interface for building and hosting online courses, along with features like drip content, quizzes, and community forums. 

Podia’s emphasis is on simplifying the process of creating and selling online courses, making it an attractive option for course creators and educators.

While both platforms offer robust e-commerce functionalities, SendOwl caters more to businesses selling digital products, while Podia is geared towards course creators and online educators. 

The choice between the two often depends on the specific needs of the business, such as the type of products being sold, the level of customization required, and the importance of course creation and delivery tools.

SendOwl vs Sellfy

Like SendOwl, Sellfy is a straightforward and user-friendly platform aimed at individual creators and small businesses. It offers a simplified interface for quickly setting up an online store and selling digital products like e-books, music, videos, and software. 

Sellfy’s strength lies in its ease of use and quick setup process, making it an attractive choice for those who prioritize simplicity over advanced features.

While both platforms cater to digital product sellers, SendOwl is geared towards more established businesses with scalability needs and complex requirements, while Sellfy targets individual creators and entrepreneurs seeking a more streamlined and user-friendly solution. 

The choice between the two often depends on the business’s size, complexity of requirements, and the level of customization needed. 

While Sellfy caters to simpler business needs, SendOwl is a comprehensive solution that offers a wide range of features for selling digital products, subscriptions, and memberships. It provides advanced customization options for checkout pages, payment gateways, and email marketing integrations.

SendOwl vs Gumroad

Compared to SendOwl, Gumroad is a more streamlined platform aimed primarily at individual creators, artists, and entrepreneurs.

It offers a simple and user-friendly interface for quickly setting up an online store and selling digital products like e-books, music, videos, and software. 

Gumroad’s appeal lies in its ease of use, quick setup process, and minimal fees, making it an attractive option for those just starting out or with simpler product offerings.

While both platforms cater to digital product sellers, SendOwl provides advanced features such as customizable checkout pages, a wide range of payment gateways, subscription and membership management, affiliate programs, and robust reporting and analytics tools. 

SendOwl’s strength lies in its flexibility, scalability, and ability to accommodate complex pricing structures and product offerings, which makes it the better choice if you’re not a complete beginner who’s just getting started selling online. 

Unique Selling Proposition (USP) Analysis

While SendOwl’s competitors excel in specific areas, such as all-in-one e-commerce capabilities or marketing automation, SendOwl’s unique selling proposition lies in its comprehensive approach to digital product delivery and email marketing integration.

By combining robust email marketing tools with seamless digital product sales and delivery capabilities, SendOwl offers a unified solution tailored to the needs of businesses operating in the digital product market.

Final Thoughts

SendOwl is a powerful and feature-rich platform that simplifies the process of selling and delivering digital products while providing robust email marketing and customer engagement tools. 

Its user-friendly interface, advanced automation capabilities, and strong compliance and security measures make it a compelling choice for businesses seeking to streamline their digital product sales and marketing efforts.

So, Is SendOwl Right for You? 

For businesses operating in the digital product market, SendOwl is a highly recommended platform to sell online. 

Its comprehensive feature set, seamless integrations, and competitive pricing make it a valuable investment if you’re looking to optimize digital product sales, enhance customer engagement, and drive revenue growth. 

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