Website design is intertwined with user experience and can determine a business’ reputation, conversions, sales, consumer base, and overall success. The online market is getting more and more competitive which is why prioritizing capturing target consumers is key.
The numbers are telling us that consumer preferences are changing and brands need to adapt to stay relevant and thrive. Here are the essential statistics that you need to know about the web design industry and what web designers and consumers are saying you need to invest in!
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- There will be 228.58 thousand web developer and digital interface designer jobs in the U.S. in 2032.
- The cost of designing a website that has basic features on average is $3200.
- 80.7% of web designers will take 1 month to design a website with basic features.
- 50% of consumers believe that website design is crucial to a business’s overall brand
- 75% of consumers make judgments on a company’s credibility based on a company’s website’s design.
Here’s a rundown of the stats we’re going to cover:
Web Design Industry in Numbers
With 59.72% of total web pages served to web browsers on mobile phones, it is no surprise that there are about 21,800 web developer and digital designer jobs, on average, every year. This year, there are 200,640 web designer jobs in the U.S. which is expected to climb to 228,580 in 2032.
- There are an estimated 200,640 web developer and digital interface designer jobs in the U.S. in 2022.
- There will be 228,580 thousand web developer and digital interface designer jobs in the U.S. in 2032
- There are about 21,800 job openings for web developers and digital designers each year on average
- The percentage of total web pages served to web browsers by the device in 2022 is as follows:
- Mobile Phones: 59.72%
- Laptop and Desktop Computers: 37.98%
- Tablet Devices: 2.27%
- Other Devices: 0.03%
Sources: Statista, Bureau of Labour Statistics, DataReportal
What Website Designers Are Saying
It costs $3200 on average to design a website with basic features and 80.7% of web designers will take 1 month to complete it. The number 1 factor that plays a role in the cost of a website is its features and functionality and 61.5% of web designers agree. Considering what aspects need improvement, the most common mistake by SMBs is crowded web design and visitors leave sites because of slow loading, non-responsive design, and bad navigation.
- Website designers say that the top 5 factors that influence the cost of web design include:
- Features and Functionality: 61.5%
- UI/UX Design: 46.1%
- Responsiveness to Multiple Devices: 46.1%
- Content Management System (CMS): 34.6%
- Usability and Navigation: 34.6%
- The cost of designing a website that has basic features on average is $3200
- It takes 1 month to 3 months to design a website with basic features:
- 80.7% of web designers take 1 month to design this type of website
- 27% of web designers take 2 months to design this type of website
- 24.3% of web designers take 1.5 months to design this type of website
- 7.7% of web designers take 2.5 months to design this type of website
- 11.5% of web designers take 3 months to design this type of website
- Top UI/UX tools used by web designers include:
- Photoshop: 88.5%
- Illustrator: 76.9%
- Sketch: 75%
- InDesign: 23.1 %
- 84.6% of web designers believe that the most common web design mistake made by small-to-medium businesses (SMBs) is crowded web design
- 73.1% of web designers cite non-responsive design leads to visitors leaving sites
- 61.5% of web designers think that bad navigation causes visitors to leave a website
- 88.5% of web designers believe that slow loading is a top reason for visitors leaving websites
Source: GoodFirms
Site Design Preference Statistics
50% of consumers believe that a website’s design is no longer a choice but crucial to a business’s brand with 75% judging a company’s credibility based on its site. Color schemes play an important role in user experience and 59% of global consumers prefer beautifully designed content while only 41% prefer simple and minimalist designs.
- 50% of consumers believe that website design is crucial to a business’s overall brand
- 75% of consumers make judgments on a company’s credibility based on a company’s website’s design
- 39% of respondents appreciate color more than any other component of a website’s design
- With only 15 minutes to consume content, 59% of global consumers prefer content that is beautifully designed
- However, 41% of consumers around the world prefer something that has been designed simply and plainly
Sources: Top Design Firms, Stanford Persuasive Technology Lab, Top Design Firms, Adobe