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As a real estate investor, you know that time is money. If you waste countless hours bouncing back and forth between your lead generation software, CRM, and accounting tools, you’ll never get anything done. 

You need a reliable all-in-one platform to help you organize all your data and automate your marketing without juggling multiple tools and subscription services. The more effectively you can manage your operations, the more sales you’ll make.

With that in mind, read on to learn everything you need to know about the tool in this REsimpli review.

REsimpli Summary

resimpli logo

9.6 out of 10

Ron’s Thoughts

REsimpli is a powerful all-in-one real estate CRM tool that’ll help you save time and organize all your data with ease. You’ll be able to automate your marketing efforts and campaigns with various features such as appointment rescheduling, drip campaigns, and more. The tool itself is very easy to use and REsimpli’s experts will help you move to their system free of charge. If you’ve been looking for a great real estate CRM tool then look no more because REsimpli is an excellent choice!

  • Biggest Pro:

    Automated Marketing

  • Biggest Con:

    Slow Direct Mail Speed

  • Annual Discount:


  • Price:

    Starts at $99/Mo

  • Promotion:

    14-Day Free Trial

Is REsimpli Worth it?

According to recent statistics, 95% of real estate investors fail in their businesses. One of the reasons for this is that they treat their business like a part-time job or hobby – which means they don’t bother to get the right tools to help them succeed. But, in this REsimpli review, you’ll learn all about this tool and why it might be a good choice for you.

REsimpli is an all-in-one business management tool that is trusted by thousands of real estate investors. The software is easy to use and requires no customization. It provides you with real-time data and insights to help you make better decisions 

This is the perfect tool for real estate investors who want to maximize their net profit potential. If that’s one of your goals, then it’s absolutely worth investing in this software. 

With this powerful platform, you can build seller websites, and manage your data using the list stacking and skip tracing features. There’s also a comprehensive CRM and a built-in phone system to help you streamline all your marketing, lead generation, and sales operations. 

This just scratches the surface of what this platform offers. Suffice it to say that it provides you with tools to earn more while spending less on your marketing activities. 

Note: Our readers get an exclusive offer of a 50% discount after trial. Please click the button below to learn more.

Who is REsimpli Good For?

REsimpli is ideal for real estate investors and wholesalers who want a single piece of software to replace dozens of other tools to do with managing leads, making sales, analyzing data, and more. 

Choose REsimpli if: 

  • You want to simplify your day-to-day operations and support your most critical business processes. 
  • You want to transform your real estate business by getting rid of the need to use multiple platforms so you can save time and money. 
  • You want an intuitive and detailed real estate CRM (customer relationship management) tool with robust buyer management features. 
  • You need a comprehensive property management accounting tool to take care of all your business’s finance and accounting needs.
  • You want a platform that allows easy integrations so you can add your favorite real estate investor tools for lead generation, marketing, and sales. 

Note that if you’re a realtor, this software may not be right for you. It’s tailored specifically to wholesale real estate investors who need a powerful real estate marketing suite with customer relationship management at its core. Realtors may find that only about half of all the features on offer fit their specific use case.

REsimpli Functionality

1. Ease of Use

The first metric we’ll be looking at in this REsimpli review is ease of use.

Crushing REI doesn’t have to be hard when you use a platform like REsimpli which is built with ease of use in mind. The dashboard is well designed and structured for optimal use. 

The platform’s features resemble the typical business processes or workflow of a wholesaling or real estate investing business. 

You get a birds-eye view of all your important categories and you can use the platform’s intuitive system to run your entire business from one place. 

You’ll be able to: 

  • Organize your lead data more efficiently
  • Automate your marketing campaigns
  • Drive more sales
  • Optimize your process
  • Get real-time financial data 
  • Make better business decisions

All of this and more is possible with this single piece of software. You’ll be able to eliminate the need for using multiple apps, tools, and subscriptions. And the best part? Getting started is easy. 

Simply click “Get started for free” on the website and choose a plan. You won’t be charged anything until the free trial ends and you can cancel at any time if you decide that the software isn’t a great fit for your business. 

Setup takes less than two minutes and you’ll be ready to start using the software right away, including all of the integrated features. 

You can start uploading your contact and see your data analysis immediately. The call service, marketing features, and all of the platform’s functionality are right at your fingertips.  

No customization is required. The software comes with all the templates and integrated services you need already built in. 

If you need help getting started, the platform offers onboarding support for free. You can also contact support to request a live demo so you better understand just what this platform can do for you. 

Enterprise accounts come with a dedicated account manager and you get support via Chat, Phone, Email, or Zoom. 

2. Powerful Website Builder

REsimpli has a powerful website builder that you can use to create a full-featured seller website. There’s a range of expertly designed templates to choose from, allowing you to save time and effort. 

There’s no need to start from scratch when building your website, and no coding knowledge is required. 

Fully Integrated Seller Website

The website you create is fully integrated into your CRM, and any leads that you generate through the website are added to the CRM automatically. 

This simplifies the process of managing your leads and ensures that you keep track of all possible opportunities to follow up with potential clients. 

The platform plans to introduce a buyer website soon. However, this will only be available on the Enterprise plan. 

Free Website Hosting

Since REsimpli offers its website services directly through its CRM, it means that you don’t have to worry about things like website hosting and other technical considerations that come with building a website. 

You can build and edit your site or blog right from your CRM. This is yet another subscription service that REsimpli replaces, saving you even more money each month. 

3. Comprehensive CRM 

REsimpli’s customer relationship management software is simple yet powerful. It allows you to store all your contact lists in one place. You can then use the contacts to directly inform your various campaigns, analyses, and more. 

This inclusive CRM replaces multiple systems, thus eliminating the need for additional subscriptions, including: 

  • Phone service
  • Accounting tools
  • Driving for dollars apps
  • Data analysis tools

… and more. 

You’ll be able to save time through the use of automation features. Follow your leads through the prospecting stage to initial contact. Keep track of the follow-up process, handle marketing, and more – all from one convenient dashboard.

4. Full Accounting Functionalities

REsimpli has built-in accounting software for real estate investors that gives you a comprehensive view of all your finances. 

From your dashboard, you can easily see all your up-to-date accounting information whenever you need it. 

Use ready-made tools to manage every aspect of your financials, including:

  • Payments
  • Calculations
  • Reporting

… and more.

With this comprehensive set of tools, you can track all the money you put into your business, right down to the last dollar so you know the true ROI of your marketing campaigns. 

5. Built-in Banking

REsimpli’s CRM comes with full accounting functionalities built in. You can link your bank accounts and effectively track sales, purchases, offers, and expenses. In seconds, you’ll be able to get a clear picture of your business’s financials. 

The built-in banking feature makes it easy for you to know at a glance if you are making a profit, or if you have enough funds available to make an offer.

This enables you to make quick, effective decisions that help you close more deals and grow your business. 

6. Built-In Phone System

REsimpli comes with a built-in phone system, REsimpli Dialer, that lets you manage lead communications from right within your CRM. 

On the basic plan, you get 2 free phone numbers that you can assign to different lead sources. You can purchase additional phone numbers for $2/month/number. 

The built-in phone system has a number of powerful features, such as customizable call flow, automated alerts, and various other features that make it easy to contact motivated sellers and buyers. 

The automated drip campaigns enable you to customize your messaging and speed dial your leads, leave ringless voicemails (RVMs), and send scheduled SMS messages to keep up your lead follow-up even when you are not in the office. 

All in all, this is a feature-rich system that does all the labor-intensive work for you. 

Note: With REsimpli, there’s no need for a separate subscription for phone service. However, if you already have a CallRail account, you can use REsimpli with it seamlessly. 

7. Direct Mail

Even in today’s fast-paced digital arena, snail mail is still an effective and unique way to help your real estate investing business stand out. 

Direct Mail is one of the many prospecting features of REsimpli. It’s built into the CRM system and taps into your lists of existing clients. 

On the dashboard, you’ll see the option for uploading your own direct mail campaigns or choosing from the dozens of built-in mailer templates on the platform. 

With Resimpli’s direct mail feature, you can quickly send high-quality, low-cost mail to your leads as soon as they are in the system. Multiple leads are highlighted and easily visible in the list stacking feature so you don’t send the same mailing to the same person more than once. 

8. Cash Buyer Management Tools

REsimpli’s buyer management system lets you keep all of your cash buyers in a single place. You can use this feature to manage your properties and marketing campaigns, as well. 

Segment groups easily and send bulk email or text blasts to reach every one of your leads at once. 

The buyer management feature also lets you assign tasks, share files, and communicate with everyone on your list. 

Import lists, organize efficient campaigns to nurture your buyer list, filter lists to find ideal buyers quickly – the possibilities are endless. 

9. List Stacking

REsimpli lets you import existing lists, and organize and stack them without the need for multiple software apps. 

List stacking combines and manages different lists of motivated sellers so you can better target your marketing for improved results. 

You can use this feature to:

  • Find motivated leads fast
  • Uncover vacant properties
  • Identify duplicate properties
  • Reveal multiple motivations within repeating records
  • Send direct mail from your list stacking

The best part is that this feature lets you stay organized without the need for additional software. Part of this feature is the skip-tracing functionality that lets you find incomplete lead info. 

Skip Tracing

REsimpli’s built-in skip tracing feature gathers missing information to provide you with a comprehensive list of the contact details for each lead in your CRM. 

Trying to gather this information using other means can be a challenging process which often requires the need for a stand-alone skip tracing app. But with REsimpli, you’ll get all the missing lead information quickly and effortlessly.

Also, the skip tracing facility is linked with your marketing campaigns and database, making it even easier to gather missing phone numbers, addresses, and other information. 

One of the things I love about this feature is that after list stacking, you can use the platform to send direct mail. 

10. Driving for Dollars 

The integrated driving-for-dollars feature eliminates the need for a separate app. 

It’s designed to help you drive around a neighborhood to find distressed and potentially vacant properties that you can wholesale for a profit. 

You can take and upload photos, send direct mail to homeowners, and seamlessly add property information to your list stacking – all from the app. No need to manually enter details later. 

This tool also includes a route-tracking feature that you can use to document and contact off-market or unlisted houses. 

11. Email Drip Automation

Gathering leads on its own won’t help you succeed if you don’t have the ability to run effective follow-up campaigns. 

REsimpli has an automated drip campaign feature that helps you run follow-up or drip campaigns to nurture the leads you generate and improve your conversions. 

This highly effective feature automatically adds leads to your preset follow-up campaigns the instant they are created. 

It also lets you customize your messages and set different automation triggers, campaign durations, and more. 

With such an optimized lead management strategy, you’ll have more time to spend working on deals. 

12. KPI Monitoring

Key performance indicators are a particularly important feature for real estate marketers who look at their marketing and lead-generation efforts through data-driven and performance-based lenses. After all, you cannot improve what you don’t measure. 

With this feature, you can identify profitable marketing channels, do more of what works, and remove low-performing activities. 

The comprehensive KPI dashboard gives you a ton of valuable data at a glance, and you can filter to see things like your financial figures, as well as check team progress and identify future opportunities. 

You get all of this information in real-time, allowing you to make better decisions for business growth. 

13. Revolutionary Mobile App 

REsimpli has a mobile app that you can use to manage your entire real estate investing business on the go. 

The app was designed by active real estate investors who understand the game and cater to the needs of busy investors. 

With this multifaceted platform, you will never forget a task or miss another notification again. 

You can download the mobile app for Android and iOS.

14. Document eSign Feature

As a real estate professional, it’s important to have a defined system or process for how you handle proper contracts and paperwork. 

REsimpli’s built-in eSign feature eliminates the need for cumbersome third-party document apps. You can use this tool to create, file, and save legally binding agreements and contracts with buyers and sellers directly from your CRM. 

Upload templates or revise existing ones, create custom contract sequences, and much more. You’ll save tons of money on contract fees with this digital signature feature.

REsimpli Pros and Cons

Like any other software, REsimpli has its perks and disadvantages. Below, we take a look at some of its most prominent pros and cons to help you determine the software’s capabilities and limitations.


  1. Ease of Use: REsimpli setup is easy to set up and use. You can be up and running in under two minutes. 
  2. Free Trial: You can sign up for a free 14-day trial to test out the software’s core features before committing to a paid subscription. 
  3. Free Onboardings: The platform’s experts will help you move from your current system free of charge. 
  4. Automated Marketing: REsimpli makes it easy to connect with sellers, reschedule appointments, and follow up on offers with an in-built phone system and drip campaigns.
  5. Lucrative Affiliate Program: You can earn 20% recurring commissions for every customer you refer to the platform.
  6. Mobile App: Resimple has a handy mobile app that enables you to manage your real estate investing business on the go. 
  7. Weekly Mastermind Calls: Jump on a call to discuss important topics with like-minded real estate investors and wholesalers in the US. 


  1. Slow Direct Mail: It can take up to 12 days for an order of postcards to go out, which means another real estate investor might reach your targeted homeowner before you do. 

REsimpli Competitors

There are a lot of other options when it comes to real estate investing software. However, not all of them perform the same functions. 

For example, some REI CRMs compete directly with REsimpli to provide more or less the same services that are tailored to REI wholesalers. However, others cover additional use cases for real estate agents. 

Below, I’ve listed three of REsimpli’s top alternatives. You may find one tool better than the other depending on the features you need.

REsimpli vs REIsift

REIsift is a popular real estate tool that helps you refine your marketing data and pull more actionable insights from your existing lists. 

While this tool comes in cheaper than REsimpli for the basic package, it’s important to note that it doesn’t offer as many functionalities. 

For instance, the platform only offers direct mailouts, skip tracing, and list stacking, whereas RESimpli does so much more, including drip campaigns, website creation, KPI monitoring, and cash buyer management. 

Also, REIsift’s CRM isn’t anywhere near as sophisticated as its competitor, which means you may find yourself having to add more tools to achieve the same things as RESimpli. 

REsimpli vs REIBlackBook

REIBlackBook is another all-in-one platform for real estate investors who want an easy way to manage their entire business from one place. 

Like REsimpli, the platform has a powerful CRM system and features like driving for dollars, drip campaigns, and cash buyer management. You’ll find all the tools you need to build a predictable sales system that converts more leads into buyers. 

The major difference between the two platforms is in value. Although similarly priced, REsimpli provides significantly more features and resources on the basic plan than what you get with REIBlackBook. 

For instance, REsimpli offers twice as many SMS messages as on its basic plan. You also get features like Driving for Dollars, List Stacking, and a full-featured seller website. In short, REsimpli performs more tasks, and at a more advanced level. 

REsimpli vs PropStream

PropStream is a real estate investing platform with a comprehensive set of tools to give REsimpli a run for its money. 

It offers MLS details, tax info, comps, and owner details. Of course, if your main requirement is CRM software, then a direct comparison between these two may not be fair. 

But if you want a powerful platform for next-level data and targeted marketing, then PropStream might be right for you. With it, you can identify leads, research properties, and create targeted marketing campaigns with high conversions. 


This is a subscription-based software tool offering three REsimpli pricing plans: Basic, Pro, and Enterprise. 

Here’s what each REsimpli pricing plan entails: 

  • Basic Plan: $99/Month: This plan is ideal for a single user who requires no more than 2 phone numbers. It comes with a seller website, 500 calling minutes, and 500 SMSs per month. It also has a List Stacking feature that lets you combine and manage different lists of sellers for more targeted marketing. You can have up to 20,000 records on the Basic plan.
  • Pro Plan: $299/Month: This plan has 5 users, 5 phone numbers, and 2,000 minutes and SMSs. You can keep 100,000 records, build a seller website, and make use of the drip automation and driving-for-dollars features. Additional features can be added for a fee, such as lead assignment features, extra file storage, email tracking, and more.
  • Enterprise Plan: $749/Month
    • Unlimited users
    • 15 phone numbers
    • 10,000 calling minutes & 10,000 SMSs
    • Unlimited records
    • Seller website
    • Driving for Dollars + Drip Automation
    • Advanced features (Speed to Lead, In-App Answering, etc.)
    • Dedicated account manager

There are no long-term contracts, and you can cancel your account at any time. All REsimpli pricing plans come with a no-obligation trial for 14 days and a 100% money-back guarantee. 

If the software doesn’t meet all your needs, simply request a refund within 14 days and you will get all your money back – no questions asked.

Product Support

REsimpli offers support in a number of ways, including the following: 

  • Email: You can email support at [email protected] to get assistance or schedule a call.
  • Live Chat: Get instant answers via the live chat feature on the website. 
  • Help Center: If you like to figure things out on your own, you can browse through the documents in the help center to find the information you need. 
  • Social Media: You can connect with like-minded real estate investors and wholesalers through the platform’s Facebook, Instagram, and LinkedIn profiles. 


REsimpli works seamlessly with other real estate software tools like CallRail. You can also integrate it with over 5,000 other applications through Zapier to support your lead generation, buyer management, accounting, and various other business processes. 

Use Zapier to integrate with tools like: 

  • Batchleads
  • Batch Dialer
  • Unbounce
  • Mojo
  • Deal Machine

…and many others. 

Is REsimpli Legit?

We’ve reached the end of this REsimpli review so it’s time to talk about whether or not this software is legit.

The software is trusted by industry leaders like Call Porter, Dean Rogers, Real Estate Skills, Wholesaling Inc., and BiggerPockets. 

You can use its powerful features to streamline your operations with fewer platforms. Drive more sales by optimizing your entire sales process. Use the built-in data, marketing, and automation features to boost conversion and prevent leads from falling through the cracks.

Here’s a big-picture recap of what you can do with this comprehensive CRM software: 

  • Quickly import leads
  • Find missing seller information
  • Export your customer and revenue data seamlessly
  • Manage multiple markets using one account
  • Receive real-time financial data for improved decision-making
  • Streamline lead management using automation tools
  • Track upcoming tasks, lead status, and team member activities

…and much more. 

As you can see, there’s so much you can do with this software. It’s beyond the scope of this guide to dive deep into all its features and functionalities. 

The best way to get a full picture of what you can do with REsimpli is to try it out for yourself. Zero customization is required, which means you can start using the software as soon as you sign up. 

Check out what this happy user had to say: 

Are you ready to reinvent your business with REsimpli? If so, sign up for a free 14-day trial to test out the platform’s core features risk-free.

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