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When it comes to email marketing and automation platforms, Klaviyo and Maropost stand out as two of the top solutions for small businesses and e-commerce stores. Choosing the right platform is critical for effectively reaching customers, driving sales, and growing your business.

In this Klaviyo vs Maropost comparison guide, we the two platforms across key criteria to help you determine which solution best fits your needs and budget.

By the end, you will have a clear understanding of the pros and cons of Klaviyo and Maropost about one another. With this information in hand, you can confidently select the best email marketing software to achieve your business goals.

1. Understanding the Basics

Klaviyo is a popular email marketing automation platform founded in 2012 by Andrew Bialecki and Ed Hallen. It has quickly grown in popularity, especially among small business ecommerce stores. Klaviyo boasts over 50,000 companies using its software.

Maropost, on the other hand, launched in 2011 as an ESP. The company was founded by Ross Andrew Paquette and is headquartered in Toronto. While Maropost doesn’t disclose customer numbers, it serves over 10% of the Internet Retailer Top 1000 stores which indicates strong market traction.

Both platforms have active Facebook user communities:

Klaviyo Community Group

Maropost Page

These groups allow users to connect, ask questions, and share best practices for getting the most out of each email and automation solution. With over 50,000 members, Klaviyo has a considerably larger community than Maropost at this time.

2. Features and Functionality



Klaviyo offers a robust set of marketing automation to help businesses convert and retain customers. Its flows allow you to create customized multi-step campaigns with conditional logic, images, HTML, and more. For example, you could set up automated emails, such as a welcome series for new subscribers or an abandoned cart recovery sequence.

Some key automation features include a drag-and-drop builder to create workflows visually, pre-built templates for common campaigns, segmentation to target automation, A/B testing capabilities, scheduled and event-triggered sends, and filters and conditional logic.

Klaviyo also provides dedicated automation for email and SMS lists, web push notifications, and behavior-based email sends through its platform called Recover. This allows advanced personalization based on factors like on-site behavior.


Maropost Marketing Cloud offers a Journey Builder tool to help brands create and execute marketing automation campaigns. You can build multi-channel nurture tracks with emails, web push notifications, SMS messages, direct mail, and more.

Some notable features of this email marketing tool include an intuitive campaign builder interface, email A/B testing, dynamic content customization, integration with CRM data, event-based triggers, scheduling based on time zones, and real-time reporting.

It also offers AI Journeys which can automatically enroll subscribers into pre-built tracks based on their on-site behavior and activity. This makes personalization smooth and hands-free.

Winner: Maropost

When it comes to marketing automation capabilities, Maropost inches ahead as the winner. Its Journey Builder offers slightly more advanced options for creating tailored multi-channel sequences. The AI automation is also a unique capability that Klaviyo currently lacks. Ultimately, Maropost provides brands more flexibility and personalization power out of the box.

Email Templates


Klaviyo offers hundreds of customizable, mobile-optimized email templates to choose from. You can select from basic templates or more advanced options like catalogs and multipart newsletters. The template editor makes it easy to tweak signup forms and landing page designs with your images, colors, fonts, and branding.

Notable email template features include a drag-and-drop editor to customize templates, WYSIWYG editing tools, support for both HTML and plain text emails, tools for adding images, buttons, dividers, pre-designed templates for promos, announcements, newsletters, and more along with templates optimized for mobile devices, ability to save customized templates, preview on mobile capability.

You also have access to Klaviyo’s Template Gallery with new options added weekly based on seasonal events, holidays, and more. This makes it fast and simple to create targeted, high-converting email campaigns.


Maropost provides hundreds of professional email templates covering categories like promotions, announcements, newsletters, operational emails, and more. The template editor allows you to fully customize designs with your logo, images, and colors, and you can create content to add to your emails.

Key email template features include drag-and-drop editing right inside Maropost, mobile-responsive templates, custom HTML templating available, tools for adding images, social sharing buttons, divider lines, template versioning to test variations, and new holiday and seasonal templates added regularly.

Maropost also offers Dynamic Content blocks that can pull in personalized data to help increase relevancy. Overall, both platforms provide stellar options for customizing email templates quickly.

Winner: Tie

Klaviyo and Maropost are evenly matched when it comes to the quality and flexibility of their email templates. Both offer hundreds of professionally designed, mobile-friendly templates covering every business need imaginable.

While Maropost lets you build custom HTML templates from scratch, most users will be satisfied by Klaviyo’s drag-and-drop customizations. For most use cases, email templates are a tie between these two feature-packed platforms.



Klaviyo offers robust segmentation options to divide your customer database for targeted messaging. You can create segments based on profiles, behaviors, purchases, web analytics, and more. Klaviyo makes it easy to combine multiple data types using boolean logic to define segments.

Some key functionality includes profile-based segments using location, gender, age range, interests, and more, behavioral filters based on email engagement, browsing, and cart actions, metrics-driven segments based on purchase history or predicted lifetime value, integration with analytics providers like Google Analytics, dynamic segments that update automatically as criteria are matched, and saved segments for easy reuse across campaigns.

With Klaviyo, you have immense flexibility in crafting segments to uniquely message high-value groups of subscribers. Their Segment Explorer provides AI-driven suggestions to uncover new opportunities as well.


Maropost enables personalized marketing through its advanced segmentation capabilities. You can leverage attributes, behaviors, predictive models, machine learning insights, and more to create segments.

Notable features include a drag-and-drop workflow to build segments, profile segmentation by interests, demographics, preferences, and other attributes, behavioral filters based on email engagement, site activity, integration with e-commerce platforms, lookalike modeling to find similar prospects and CRM integration and list importing.

Maropost also provides dynamic segments powered by real-time data streams. This allows you to reach customers with timely, relevant messages when they meet your criteria. Their Segment Builder makes it fast and intuitive to create highly targeted groups.

Winner: Tie

Both Klaviyo and Maropost enable sophisticated behavioral segmentation supported by profile data. They take slightly different approaches to constructing segments, with Klaviyo offering more flexibility for complex boolean logic.

However, Maropost counterbalances with AI-powered lookalike modeling. For most use cases, the two platforms are too closely aligned to declare a singular winner – it’s a tie when it comes to segmentation strength.



Klaviyo provides robust email analytics and website visitor tracking to help you measure performance and optimize campaigns. Its dashboards offer real-time visibility into metrics like opens, clicks, conversions, revenue, and more down to the individual email level. You can also compare the impact of A/B test variants side-by-side.

Some key features include powerful segmentation of analytics data, metrics focused on conversion value, ROI tracking across devices, heatmaps showing user click patterns, histogram analysis of performance factors, and exportable reports.

The program also integrates analytics from services like Google Analytics to connect online behavior with email interactions. This provides a holistic customer details to further refine targeting and personalization.


Maropost comes equipped with deep analytics focused specifically on email campaign performance. Its dashboards provide actionable insights into deliverability metrics, engagement rates, revenue impact, and more. You can drill down to analyze the results of individual messages as well as segments.

Notable analytics functionality includes real-time and historical performance reporting, A/B testing analysis, metrics for every stage of the customer lifecycle, personalization analysis, data exports to CSV/Excel, integration with web analytics platforms, and scheduled custom reports.

The platform makes it easy to benchmark email metrics and quickly spot areas for optimization. You can save filtered analytic views to revisit for consistent reporting.

Winner: Klaviyo

When it comes to email analytics and reporting, Klaviyo is the winner. Its dashboards are unmatched regarding actionable data, segmentation capabilities, and visibility into email-attributed conversion value.

Maropost helps businesses by providing stellar analytics, but Klaviyo’s focus on campaign optimization gives it the edge for driving email performance. The ability to connect behavioral data for further insight solidifies the lead.

Unique Features


Klaviyo offers a few unique capabilities that set it apart: Back In Stock alerts which automatically notify customers when out-of-stock products become available again using email and SMS, along with Recover – This tool analyzes on-site behaviors of anonymous visitors to serve them targeted email and web messages aimed at bringing them back to complete desired actions.

Klaviyo also provides Klavagraph – This customized graphing tool lets you visualize email metrics not typically shown in other platforms, like rolling open/click rates. This provides deeper optimization insights.

Overall, Klaviyo is focused on advanced email personalization techniques with site-level behavior. This allows brands to reach customers with highly tailored, relevant messaging based on their engagement across channels.


Maropost delivers a few proprietary features including advanced personalization through Maropost’s use of AI and machine learning to determine micro-segments that can receive dynamic content tailored to their needs. You can also add videos to emails with one click.

T also offers multi-channel messaging by combining email with direct mail, SMS, web push notifications, and more in a single campaign, along with workflow automation that enables the streamlined creation of automated cross-channel nurture tracks based on criteria met.

Overall, Maropost focuses more on using intelligence and customer data to optimize the timing, content, and channel mix of messages customers receive. This level of personalization drives melhor engagement.

Winner: Klaviyo

While Maropost offers stellar personalization capabilities, Klaviyo edges them out overall thanks to their tight site integration to activate anonymous site visitors. Features like back-in-stock alerts and Recover provide unique ways to re-engage shoppers across channels that Maropost lacks.

For core email functionality, the platforms are evenly matched making Klaviyo’s extras the differentiator that earns them the win.

3. Ease of Use


Klaviyo is widely regarded as one of the most intuitive email marketing platforms available. It offers a clean, modern user interface that follows conventions familiar to most users. Key features are laid out in a left-side navigation menu that enables you to quickly jump between core tools.

The visual drag-and-drop builders for email flows and landing pages make it simple even for first-time users to create without technical skills. Klaviyo also offers thorough tooltips explaining functionality in detail. For those wanting to dive deeper, it provides customization for advanced users as well.

With thoughtful UX design, powerful automation, and built-in best practice guidance, Klaviyo makes it easy for any skill level to create effective email marketing campaigns quickly. The intuitive experience allows you to focus more on strategy than platform management.


Maropost delivers a user experience designed for modern email marketers. The interface offers a clean layout using recognizable conventions that allow both beginners and experts to easily navigate core features like campaign creation, segmentation, automation, and reporting.

The platform uses guided wizards, pre-built templates, and intuitive drag-and-drop tools to simplify building emails, landing pages, forms, and more. Built-in notifications and recommendations help you to create best practice campaigns with minimal manual setup.

While offering depth for seasoned users, Maropost ensures those without technical expertise can still create beautiful, effective messaging quickly through visual editors and automation guidance. The focus on usability makes email success scalable.

Winner: Klaviyo

Both platforms aim to provide an intuitive interface, but Klaviyo’s thoughtful design philosophy gives them the edge for the easiest overall usability, especially for beginners. The ability to create with no technical or design experience results in quick campaign creation and a shorter learning curve.

For those wanting more advanced customization, Klaviyo delivers there as well ensuring it grows with you.

4. Email Deliverability


Klaviyo offers multiple tools and infrastructure to maximize email deliverability for campaigns. It integrates with major ISPs like Gmail and Yahoo for optimized inboxing. Klaviyo also handles list cleaning of inactive subscribers and provides bounce management tools.

For understanding performance, Klaviyo offers deliverability metrics segmented by ISP inbox and spam rates. This allows optimization based on any underperforming providers. You can further diagnose issues with advanced traffic quality analysis and blacklist monitoring.

Finally, Klaviyo provides dedicated IP addresses to protect the sender’s reputation, along with identity authentication protocols like SPF, DKIM, and DMARC setup to enhance trust and deliverability.

Overall, proactive deliverability solutions ensure your emails reliably hit the inboxes of your subscribers regardless of provider.


Maropost dedicates significant resources to maximizing email campaign deliverability across providers for its users. At the infrastructure level, Maropost isolates customer data from other tenants to prevent sharing issues affecting deliverability.

The platform offers authentication through protocols like SPF, DKIM, and DMARC to build sender trust with ISPs. Maropost also handles list cleansing to remove risky addresses that may flag messages as spam.

For monitoring inbox placement, you can leverage real-time ISP diagnostics to spot any deliverability drops by the provider. Maropost also surfaces spam complaints for further inbox optimization and training of filters to improve future delivery.

Through ongoing optimization guided by deliverability analytics, Maropost enables brands to maintain strong inbox placement over time.

Winner: Tie

Both Klaviyo and Maropost incorporate deliverability capabilities spanning infrastructure, authentication, analytics, and optimization. This builds user trust for reliable inbox placement regardless of subscribers’ email providers. With overlapping security protocols and monitoring, Klaviyo and Maropost deliver a tie when it comes to core solutions for maximizing email deliverability.

5. Customer Support and Community


Klaviyo provides excellent support through multiple customer support options including email support, live rep, phone, help docs, and a community forum. Paid users also get access to priority email and chat support along with a dedicated account representative for quicker responses and white-glove service.

In terms of community, Klaviyo offers an active Facebook group with over 52,000 members focused on email marketing strategies and platform best practices to help you manage your business.

The email marketing platform also provides an Academy full of tutorials, guides, blog articles, and video explainers on everything from automation setup to analytics. This education helps clients and brands master the platform and email success.


Maropost users can access email support, live chat, phone assistance, help articles, webinars, and more through the dedicated Support section in the platform. They assign technical account managers to users for personalized ongoing guidance as well.

For community-building, Maropost hosts a Facebook User Group with over 16,000 members for discussing email marketing topics and platform questions.

Maropost University offers free on-demand courses and training materials on features, integration, deliverability, strategy, and more. This helps users continually develop expertise.

Winner: Klaviyo

With a much larger and more active customer community on Facebook coupled with a vast self-service Academy, Klaviyo edges out Maropost for the best overall community and educational support. Quicker direct support with proactive account reps also gives the email marketing platform the advantage in customer service experience helping drive platform success.

6. Integrations


Klaviyo integrates with hundreds of platforms to expand marketing capabilities. For e-commerce, Klaviyo connects with all major storefronts including Shopify App, Magento, BigCommerce, and WooCommerce.

It also partners with leading CRMs/MAPs like Salesforce Marketing Cloud, HubSpot, Marketo and Pardot for custom field syncing and shared contact history. Klavirn también se integra con plataformas de análisis web como Google Analytics y Adobe Analytics para activar los datos fuera de línea y optimizar aún más los mensajes.

Email is further augmented through integrations with platforms like Zapier, PieSync, and Integromat for easy audience management. This enables connecting Klaviyo with marketing stacks via 1000+ channel apps seamlessly.

With an open and thriving partner ecosystem, this system makes it simple to centralize data and create unified customer experiences across Android mobile and other technologies.


Maropost Marketing Cloud integrates with popular e-commerce platforms like Shopify, Magento, and BigCommerce to activate online store data for segmentation and personalization. Native CRM connections with Salesforce, Microsoft Dynamics, and others also exist.

For connecting analogous stacks, Maropost offers pipes to leading marketing and analytics tools like Adobe Analytics, Facebook, Acoustic, and more. This allows unifying data across channels for complete customer profiles.

Zapier and PieSync integrations further supplement capabilities to seamlessly flow information between thousands of apps with workflows. This flexibility enables customizing Maropost to any unique stack.

With key platforms pre-integrated and APIs to build custom connections, Maropost empowers comprehensive data-driven marketing.

Winner: Klaviyo

Klaviyo takes the lead for the largest ecosystem of integrated platforms to enhance capabilities. With over 800 direct integrations, they make it easy to centralize subscriber and behavioral data across tools for segmentation while activating profiles in external systems seamlessly. This saves users crucial time and effort while optimizing cross-channel personalization powered by a complete view of each customer.

7. Pricing


Klaviyo offers simple, transparent pricing based on the number of contacts, starting at $45/month for up to 10,000 contacts. Volume tiers of up to 10+ million contacts are available for enterprise-level senders.

Pricing for the email marketing platform is all-inclusive with no per-email fees or add-ons. Features included cover email marketing, analytics, automation, landing pages, forms, and more. You also get a free 14-day trial to experience full functionality firsthand.

For growing businesses, Klaviyo guarantees the lowest rates as you scale contacts with custom enterprise pricing available. The predictability and value make financial planning effortless.


Maropost pricing is customized based on the use case, account history, industry benchmarks, and other factors. You need to contact sales for an exact quote.

Pricing starts at $251/month for unlimited users and contacts. This plan includes basic email marketing and automation features. Additional costs like IP warm-up fees, professional templates, multi-channel messaging, and more may be added on.

For larger volumes, the total cost is negotiated based on projected send size and feature needs. All plans require annual contracts. While enterprise-grade packages are thorough, transparent self-serve options for early-stage companies are lacking.

Winner: Klaviyo

When it comes to pricing transparency and value simplicity for growing customers, Klaviyo easily takes the win over Maropost thanks to publicly listed volume tiers and all features bundled into one reasonable price.

The email marketing platform also offers non-contract options for flexibility many Maropost users lack during annual terms. Scalable rates from 10,000 to 10 million subscribers provide superior budget reliability as well for steady growth.

8. Reviews and Reputation


Klaviyo earns outstanding reviews as the top-rated email marketing platform across evaluation sites. On Capterra, Klaviyo averages a 4.7/5 out of 1,300+ reviews, with 92% of users saying they would recommend the software above other well-known platforms like Constant Contact.

The most common positive feedback includes an intuitive drag-and-drop builder to easily create campaigns, powerful analytics with clear insights to optimize performance, automation flexibility for customized flows and journeys, strong integrations to connect data across the marketing stack, and excellent customer support resolving issues quickly.

The email marketing tool scores slightly lower at 4.5/5 on G2 across over 625 verified reviews. Top praises again focus on ease-of-use, automation, and helpful customer service teams. The main complaints cover expensive costs for advanced features like predictive modeling and steep learning curves for new email marketers to master.

See Klaviyo’s reviews on G2, Capterra, and TrustRadius.


Maropost earns positive but mixed reviews, reflected across lower average rating scores. It holds a 4.1/5 average across nearly 90 Capterra reviews, with 71% recommending the platform.

Top feedback mentions intuitive visual campaign-building capabilities, in-depth analytics and real-time reporting, and quality templates and designs. However, on G2 Maropost scores significantly higher at 4.4/5 based on over 130+ verified user reviews.

The most frequent complaints include unexpected volume-based fees driving up costs, steep learning curves on complex builder interfaces, lack of transparent mid-market pricing, and uneven ease of use across some tools.

Winner: Klaviyo

With 10x more reviews and leading reputation scores praising essential functionality, Klaviyo easily bests Maropost when it comes to overall user satisfaction and likelihood to recommend. More public success reflects greater reliability, value, and ease of use critical for customer retention and growth.

9. FAQ’s

Klaviyo FAQs

  • What types of email campaigns can I create with Klaviyo?

    With Klaviyo, you can create a wide variety of email campaigns from welcome series to post-purchase flows, abandoned cart messages, weekly newsletters, subscriber re-engagement campaigns, and more.
  • Does Klaviyo offer e-commerce features?

    Yes, Klaviyo integrates tightly with e-commerce platforms. You can import product catalogs, track online sales, create product abandonment flows, build customer rewards programs, and leverage product transaction data across campaigns.
  • Is Klaviyo just for email or does it offer other channels?

    While email and SMS are the main channels, Klaviyo also offers individual modules that allow you to create web push campaigns and integrates with Facebook Messenger for those marketing options as well.
  • How technical do I need to be to use Klaviyo effectively?

    Klaviyo is designed to be intuitive for users at any technical skill level. With drag-and-drop tools and templatized options for emails, landing pages, and flows, you can achieve results quickly even without coding expertise.

Maropost FAQs

  • What support does Maropost offer for the welcome series?

    Maropost enables the creation of multi-message welcome journeys to onboard subscribers with automated educational content about products or offers over days or weeks.
  • Can I connect social advertising with email campaigns in Maropost?

    Yes, Maropost integrates directly with paid platforms like Facebook and Instagram ads to track conversions across channels and optimize cross-network efforts for maximized ROI.
  • How does Maropost pricing work – are there add-on fees?

    Pricing is customized based on projected volume and feature needs. However, all plans require annual contracts and some functionality like predictive modeling or multi-channel messaging incur add-on fees to budget for.
  • Is Maropost compatible with my site’s cookie consent practices?

    Yes – users have options to dynamically serve or limit certain content based on whether site visitors have consented to tracking cookies. This caters to regional regulations like GDPR when integrated with consent managers.

Final Thoughts

Choose Klaviyo if…

…you want an extremely intuitive platform requiring minimal technical skills to create high-converting email and SMS campaigns. With drag-and-drop campaign builders, powerful segmentation, and quality templates optimized for any device, Klaviyo makes it easy for e-commerce brands to customize engaging messages that sell.

Robust automation coupled with strong analytics also enables optimizing flows to nurture customer relationships post-purchase.

If this platform doesn’t fit your email marketing requirements, check out my Klaviyo alternatives article to learn about additional options.

Choose Maropost if…

…you want enterprise-grade features, website visitor tracking, and predictive modeling capabilities to take email marketing to the next level. Maropost offers advanced segmentation leveraging machine learning, multi-channel messaging workflows, dynamic content customization, and more.

While pricing and usability create a steeper learning curve, the platform provides the deep personalization and intelligence that high-volume brands need to drive ROI across customer journeys.

When choosing between these two feature-packed email service providers, it is critical to consider your current versus future needs and team capabilities. Their strengths align differently across priorities like list size, product focus, automation requirements, and desired integration complexity.

Weigh each carefully against long-term goals. Please ask any questions below and we can provide tailored platform recommendations for your business needs.

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