Klaviyo and Iterable are two of the most popular email marketing and automation platforms used by e-commerce brands and e-commerce businesses today. Choosing the right one for your needs is crucial – the platform you select will have a major impact on your ability to grow your business and engage with customers.
In this comprehensive Klaviyo vs Iterable comparison, we evaluate the two email marketing platforms across several key criteria to help you determine the best choice for your business. We will analyze and contrast features and functionality, ease of use, customization capabilities, integrations, analytics, reliability, customer support, pricing, and reputation.
Understanding where these two leaders excel – and fall short – will ensure you pick the platform that aligns with your business goals and technical needs.
1. Understanding the Basics
Klaviyo was founded in 2012 by Andrew Bialecki and Ed Hallen. It quickly became one of the most widely used and fastest-growing email marketing and automation platforms. Known for its powerful segmentation capabilities, Klaviyo now serves over 50,000 businesses worldwide.
Iterable was founded a year later in 2013 by Justin Zhu. While younger, Iterable has also seen meteoric growth in recent years. It boasts a customer base of over 2,000 mid-market and enterprise brands globally.
Both email service providers have a leading market share in their target customer segments. Klaviyo primarily serves small to medium-sized ecommerce businesses. Iterable focuses more on mid-market and larger companies with bigger budgets.
With tens of thousands of users each, Klaviyo and Iterable have extremely active customer communities and user groups on Facebook:
These groups allow users to get feedback, troubleshoot issues, share best practices, and more. They are invaluable assets for current and prospective customers of both platforms.
2. Features and Functionality
Marketing Automation
Klaviyo
Klaviyo offers a robust array of automation tools to create customized workflows and campaigns. You can use drag-and-drop workflow builders to craft sequences with multiple paths based on customer behaviors. Pre-built automations are also available to accelerate setup.
Powerful segmentation options let you target groups for personalized messaging at scale. In addition to sending targeted email campaigns, you can combine filters based on profiles, behaviors, purchases, location, custom metrics, and more. Dynamic segments automatically update when new data comes in.
Automation can be triggered by a variety of events – new subscribers, abandoned carts, purchases, inactivity, custom events via API, and date-based events. Multi-channel messaging is supported across email, SMS/text, and push notifications.
Additional options like A/B testing, global text overrides for brand updates, scheduling controls, and linking automation provide advanced functionality for savvy marketers.
Iterable
Iterable also provides robust workflow automation with an intuitive visual builder. You can create sophisticated, multi-track campaigns with conditional logic to personalize for different customer segments.
While Iterable doesn’t offer quite as many pre-built workflows out of the box as Klaviyo, it does make it easy to set up the most common e-commerce scenarios. Its automation features cater more to mid-market and larger companies.
When it comes to segmentation, Iterable matches Klaviyo in sophistication. You have access to all behavioral and profile data for granular targeting groups for individualized messaging. Iterable also supports dynamic segments.
In terms of automation triggers, Iterable covers web and mobile apps, not just email. You can activate workflows based on push notifications, in-app messages, and more. Additional triggers match Klaviyo, like cart events, purchases, dates, inactivity, and custom events.
Both platforms provide enterprise-grade automation with similar core functionality. Iterable caters more to larger mid-market and enterprise needs out of the box. Klaviyo leans towards small businesses and easier startup customer journeys.
Winner: Tie
Klaviyo and Iterable offer excellent automation and workflow builders to craft sophisticated, omnichannel customer journeys. Their core capabilities are quite similar, with some minor differences in how they skew toward customer size and lifecycle complexity. For most use cases, it’s too close to pick an outright winner.
Email Templates
Klaviyo
Klaviyo offers hundreds of professionally designed email templates right out of the box. You can browse by category and industry to find custom signup forms that match your niche or preferred visual style.
Both drag-and-drop editors and HTML editing are supported to customize templates. This allows non-technical users to update content blocks easily while developers can modify code. Dynamic content tagging handles personalization.
In addition to pre-made templates, you can create new custom email layouts or leverage existing templates in your account. Images, content blocks, buttons, and code snippets can be saved individually as well. This allows crafting new emails rapidly even without starting from a template.
The email marketing software also provides dedicated transactional email templates for common e-commerce scenarios like order confirmations, shipping notifications, password reset emails, and more. These can be customized with your branding, product info, and messaging.
Iterable
Iterable comes with a smaller library of pre-made email templates compared to Klaviyo but covers all the essentials like welcome series, promotional, seasonal, and various campaign emails.
The drag-and-drop editor makes it easy for non-technical users to build and edit templates without touching code. Developers also have HTML access as needed. Dynamic content tagging enables personalization.
While template variety isn’t Iterable’s main strength, it more than compensates with an array of creative layout options called Email Units – Hero Banners, Product Catalogs, Instagram-style Galleries, Cinemagraphs, and more. These turn even basic templates into visually stunning emails.
Much like Klaviyo, you can save and reuse images, layouts, buttons, and code modules when constructing new emails. This, together with Email Units, means you can still produce professional, polished emails without starting from hundreds of out-of-box templates.
Iterable also provides key transactional templates for e-commerce transaction workflows. These integrate out-of-box with leading e-commerce platforms.
Winner: Klaviyo
Both Klaviyo and Iterable offer robust email template creation capabilities, with drag-and-drop and HTML flexibility. However, Klaviyo has a clear edge when it comes to pre-made template variety spanning multiple industries. This gives new users, especially small businesses, an added jumpstart.
However, Iterable’s Email Units provide creative options that Klaviyo lacks for injecting visual interest into emails. Ultimately most customers will still want to customize branded templates aligned to their business which both platforms excel at enabling.
Segmentation
Klaviyo
Klaviyo is renowned for its powerful segmentation features – it’s the core strength that sets it apart from other email platforms.
You can create highly targeted groups based on profiles, behaviors, metrics, purchase data, and more. Segment criteria can be combined to drill down to extremely specific subgroups for hyper-personalization.
As customer data comes in, segments update automatically in real time. You can send to dynamic groups, freeing you up from constant list maintenance. Segments can also be exported to integrate with other platforms.
With Klaviyo’s filtering flexibility, you can build granular segments like “Abandoned carts in the last 7 days who purchased this item category previously.” This precision targeting drives relevance and conversions.
Iterable
Iterable matches Klaviyo in segmentation sophistication with similar capabilities to filter across all collected customer data points.
Creating and combining multiple segment criteria for precision targeting groups is just as easy and powerful. Iterable focuses more tailored vertical solutions for industries like retail vs Klaviyo’s broader horizontal offering, but core segmentation power is on par.
Like Klaviyo, Iterable segments automatically update as new data streams in so send lists don’t decay in accuracy. You can dynamically target real-time groups in campaigns and workflows without constant maintenance.
Exporting audiences to other platforms is easy. Boolean logic, custom attributes, push, and SMS segmentation demonstrate Iterable’s robust possibilities beyond just email alone. Granular filtering for hyper-personalization is a hallmark.
Winner: Tie
Both Klaviyo and Iterable are neck and neck when it comes to leading-edge segmentation capabilities. They each enable the creation of highly targeted, dynamic groups across email, mobile, and other channels.
The complexity of multi-conditional filtering options, automatic updating of segments, and breadth of available profile and behavioral data for segmentation mirrors each other closely.
Choosing a winner is too close to call – for the most sophisticated audience targeting use cases, Klaviyo and Iterable both empower marketers equally with best-in-class precision. Any product differentiation lies more in ancillary features vs core segmentation power. Both are exceptional solutions industry-wide for unlocking hyper-personalization.
Analytics
Klaviyo
Klaviyo stands out for its powerful yet easy-to-use analytics and insights. Dashboards provide visibility into email metrics, segmentation trends, workflow performance, and customer engagement tracking.
The platform makes it simple to monitor key email success metrics like open, clickthrough, and conversion rates. You can easily compare campaign performance and spot top-performing segments with just a few clicks.
Klaviyo also surfaces more advanced predictive metrics like built-in revenue attribution and revenue estimates which combine historical data with machine learning algorithms to forecast future potential value. This allows optimizing campaigns to focus on high-yield targets.
For deeper analysis, Klaviyo offers an integrated query builder to analyze audience trends by cohort over custom periods. You can measure metrics like repeat order rates, average order values, churn risk, and more without exporting data.
Iterable
Iterable provides robust behavioral analytics, UTM parameters, and flexible reporting on email and cross-channel campaign performance. You gain clear visibility into opens, clicks, conversions, driver attribution, and ROI reporting.
When you send emails, you get reports that can be broken down across campaigns, workflows, message types, and send categories over custom periods to optimize your campaigns. Reporting by channel and event provides analysis like push vs SMS conversion funnel tracking. This is powerful for optimizing cross-channel journeys.
Iterable enables digging deeper into audience trends – assessing engagement, qualitatively labeling customers like loyalists and churn risks, applying predictive models, and exposing behavioral shifts over time, powered by machine learning intelligence.
While Iterable may not offer quite the ease of use as alternatives like Klaviyo out of the box for ad hoc analysis, its breadth, and depth of reporting provide tremendous insights, especially for more sophisticated users and growth marketers.
Winner: Klaviyo
Both Klaviyo and Iterable deliver excellent analytics, but Klaviyo’s combination of ease of use and predictive intelligence gives it the edge for most customers. Its intuitive dashboards surface key metrics without complex configuration while still providing enterprise-grade capability under the hood.
Iterable is geared more towards mid-market and enterprise needs, enabling advanced analysis through robust segmentation and flexible custom reporting for power users. This does mean more complexity if just looking for high-level email campaign reporting.
For quickly understanding campaign and audience performance, Klaviyo strikes the right balance between simplicity and strategic insights to automate touchpoints and send targeted emails. Iterable has an edge in cross-channel attribution and machine learning intelligence for segmented cohorts over time. Most businesses will find Klaviyo strikes the right balance across needs.
Unique Features
Klaviyo
One of Klaviyo’s most unique features is its integration with online communities and membership platform Mighty Networks. This allows you to leverage forums, courses, and groups for advanced community building.
Klaviyo email also offers built-in SMS capabilities in addition to email so you can orchestrate messaging across multiple channels without an add-on. Easy multi-step SMS flows help recover abandoned carts or reach customers however they prefer to engage.
An exclusive Alerts feature provides instant notifications to store owners whenever there are delivery issues, unusual engagement activity, or unusual changes in metrics. This allows for identifying and swiftly resolving problems impacting email effectiveness.
As an innovative differentiator, the Klaviyo Partner Portal acts as a central collaboration hub to securely give agencies, freelancers and service providers managed access to client accounts. This simplifies granting visibility without sharing login access.
Iterable
One of Iterable’s most powerful differentiators is cross-channel messaging and journey orchestration across email, push notifications, SMS, web push, in-app messaging, and more. Everything is unified and trackable for holistic intelligence.
Iterable also provides built-in A/B testing capabilities directly on emails and landing pages, removing the need for additional tools. Conversion rate optimization is made simple to continuously improve performance.
An AI Assistant feature leverages predictive intelligence to provide suggested actions on campaigns and audiences that warrant attention based on anomalous trends. This proactively surfaces optimization opportunities that may have otherwise been missed.
Iterable also offers advanced organizational collaboration capabilities, although not quite as robust as Klaviyo’s Partner Portal for agency-focused access control and permissions.
Winner: Iterable
This Iterable vs Klaviyo review shows that both email service providers bring innovative capabilities to the table beyond standard marketing automation functionality. However, Iterable edges out Klaviyo when it comes to powerful differentiation.
The biggest separator is Iterable’s breadth of unified cross-channel messaging and customer journey orchestration. With the ability to analyze performance trends across channels and craft sophisticated automation leveraging email, mobile push, SMS, and more, Iterable provides a true omnichannel solution.
Klaviyo still maintains strength with unique small business-focused features like Mighty Networks integration and its intuitive Alerts capabilities. But Iterable’s robust channel expansion and sophisticated predictive model-based intelligence with its AI Assistant ultimately provide unmatched capabilities for data-driven marketers.
3. Ease of Use
Klaviyo
Klaviyo shines when it comes to intuitive use and easy onboarding. Even for beginners, getting up and running only takes minutes thanks to step-by-step guidance. Pre-built templates and flows accelerate campaign creation.
The interface uses clean, simple menus and visual workflow builders. Despite the platform’s sophisticated power under the hood, complexity is abstracted away so marketers can focus on email strategy vs technical configuration.
Everything critical is accessible within a few clicks – launching campaigns, visualizing reports, crafting segmented lists, building sequences. No matter the use case, Klaviyo makes rollout painless even for non-technical users without compromising on capability.
The learning curve is gradual by design. Starting small is frictionless while still providing room to scale to advanced functionality when ready. Customer community support and detailed help docs further smooth onboarding.
Iterable
Iterable offers a robust platform but caters more towards technical mid-market and enterprise users vs beginners. The design assumes familiarity with core concepts around segmentation, event tracking, etc so the learning curve is steeper.
The interface is powerful but dense with more complex navigation across a breadth of messaging channels and capabilities. Mastering the platform may require more upfront training vs just exploration.
Iterable accelerates time-to-value with pre-built integrations, onboarding specialist consulting, and vertical solutions targeting major industries out of the box with pre-configured templates and workflows. But ease of use isn’t as turnkey as Klaviyo.
Scaling campaign sophistication and personalized cross-channel coordination do become more intuitive over time as familiarity develops. But expect a longer ramp-up and more proactive learning investment.
Winner: Klaviyo
Klaviyo stands out clearly as the easier platform for getting started quickly thanks to an intuitive interface, guided onboarding, and thoughtful abstractions of complexity suited for small business owners. Powerful functionality remains accessible without technical backgrounds.
Iterable offers robust capability but assumes more marketing and technical sophistication. While pre-built solutions and onboarding consulting do accelerate rollout across channels, the platform still requires more specialized knowledge and practice for mastery.
For most small or early-stage companies that prioritize fast time-to-value without deeply technical teams, Klaviyo will deliver the most frictionless user experience from the start. Iterable edges ahead in scaling campaign orchestration complexity for larger brands.
4. Email Deliverability
Klaviyo
Klaviyo prioritizes deliverability through advanced email infrastructure and IP warming best practices. All new customers start on dedicated IPs with customized ramp-up protocols to ensure a stellar sender reputation.
Integrations with major ISPs facilitate feedback loops for fast inboxing improvements. Continuous monitoring capabilities keep deliverability optimized even at high monthly send volumes.
Klaviyo also provides deliverability consulting services to implement event tracking, compliance audits, inbox placement checks, and debugging guides as needed. Hands-on expertise strengthens fundamentals for customers needing more guidance.
Extensive deliverability controls allow customizing per domain, per campaign, and per customer based on engagement trends. Granular messaging ensures relevancy despite high frequency. Highly configurable bounce and ISP block handling provide safety nets as well.
Iterable
Iterable shares Klaviyo’s technical focus on maximizing email deliverability through dedicated IPs, volume ramping, ISP partnerships, and compliance. Customers can onboard quickly without needing to first build the sender’s reputation.
However, Iterable does cater more to mid-market and enterprise use cases with larger, more sophisticated email programs vs optimizing for individual small business owners. Deliverability guidance requires some self-education in their help documentation.
Monitoring and alerts around inboxing rates, engagement metrics, and anomalies help respond to issues impacting deliverability. But less hands-on optimization support compared to Klaviyo’s high-touch consulting offering.
Granular message configuration, custom bounce rules, predictive list cleaning, and rigorous IT infrastructure maintain stellar performance at scale. Larger brands with internal teams gain the flexibility to customize.
Winner: Klaviyo
Both Klaviyo and Iterable ensure strong technical deliverability thanks to dedicated IPs, volume ramping, and continuous optimization. But Klaviyo’s direct deliverability consulting strikes the right balance between self-service and hand-holding.
Iterable enables enterprise-grade customization for large, sophisticated email programs. However, smaller businesses may feel overwhelmed building deliverability expertise completely independently.
Klaviyo’s blend of both technology and human guidance gives beginners the best chance for inbox success without assumed familiarity. Iterable’s flexibility does become more valuable for established brands at higher volumes. Ultimately Klaviyo is positioned to shepherd the widest range of customers.
5. Customer Support and Community
Klaviyo
Klaviyo is renowned for exceptional customer service with multiple live support channels available 24/7. All users gain access to live chat, email ticketing, and phone support no matter their pricing tier.
In addition to reactive assistance, Klaviyo offers proactive onboarding guidance from onboarding specialists who provide 1-on-1 consultant partnerships and screenshots to accelerate success. Support never ends after launch.
An online knowledge base with hundreds of searchable articles, ebooks, and how-to videos offers around-the-clock self-serve troubleshooting as well. Klaviyo also monitors social channels closely to rapidly assist customers publicly.
Extensive community resources provide peer perspectives. An exclusive private Klaviyo Facebook group of 40,000+ members enables idea exchange and feature discussions directly with the Klaviyo product team.
Iterable
Iterable provides email and chat support during business hours with extended after-hours coverage for enterprise customers needing round-the-clock assistance. Phone support has some availability constraints depending on usage tiers.
Comprehensive documentation with getting-started guides, technical references, and use case tutorials offer ample resources for self-service troubleshooting instead of opening tickets.
While community forums don’t have as much visibility as Klaviyo’s embedded social channels, Iterable does host a private Facebook group for feedback and best practice discussions across over 1,000 engaged members.
Iterable shares Klaviyo’s focus on guided onboarding and ongoing optimization consulting via dedicated Customer Success Managers. However, social community integration isn’t quite as prominent in the platform experience itself.
Winner: Klaviyo
Both email service providers offer excellent support access, educational resources, and dedicated success guidance. But the sheer breadth and responsiveness of Klaviyo’s live channel availability gives it the win for most customer scenarios.
Iterable meets enterprise support requirements through robust documentation and customer success managers. Yet smaller businesses may desire more direct contact channels like multi-tiered live assistance.
Klaviyo’s social community embedding also fosters deeper brand engagement for ongoing idea exchange and vision transparency – key for retaining growing customers in competitive, innovative industries.
6. Integrations
Klaviyo
Klaviyo connects with hundreds of platforms across multiple categories – email plugins, website builders, CRM, subscription billing, social media, analytics, and more.
Native integrations with all major e-commerce platforms like Shopify, WooCommerce, and Magento accelerate installation and bidirectional data flows. Zapier, Segment, and custom API integrations offer endless expansion possibilities as well.
Klaviyo’s App Directory showcases preferred integration partners for unique and niche-use cases – finance platforms, multi-brand management stacks, loyalty programs, and other specialty add-ons to enhance functionality.
Flexible integration management provides control over data sharing and event tracking customization depending on package needs. No coding is necessary for connecting Klaviyo into a modern martech stack thanks to turnkey platform add-ons.
Iterable
Iterable rivals Klaviyo’s hundreds of integrations across CRM, analytics, marketing, sales enablement, and other categories via its Partner Ecosystem.
It offers native connectivity, particularly with enterprise sales platforms like Salesforce, Oracle, SAP, Microsoft, and Marketo. This caters specifically to larger brands with expansive functionality requirements and centralized data coordination needs.
Zapier and API flexibility enables broad capability expansion, albeit with more hands-on development for setup, unlike Klaviyo’s focus on no-code application configuration in its App Directory.
While Iterable trails slightly in sheer integration variety for niche platforms, its out-of-box sales stack focus and API extensibility provide enterprise-grade scalability.
Winner: Tie
Klaviyo leads in the number of integrations, especially for small business-centric platforms – community apps, loyalty programs, and unique email use cases. Iterable instead prioritizes enterprise sales ecosystem connectivity.
Both enable API builds and Zapier flexibility for endless future extensibility, meeting typical capability requirements universally. Klaviyo simplifies application configuration while Iterable focuses on scalable data centralization.
With hundreds of integrations addressing the majority of customer needs with turnkey setup simplicity, Klaviyo strikes the right balance. Iterable doubles down on native sales platform alignment. Ultimately both platforms sufficiently solve integration requirements with different approaches.
7. Pricing
Klaviyo
Klaviyo offers exceptional value across all pricing tiers geared towards early-stage and growing SMBs. Plans scale from free to $1,500+/mo based on contacts, emails sent, and advanced features.
The free tier unusually provides up to 500 contacts – extremely generous to run small campaigns or pilot proofs-of-concept before committing to spending. This lets solopreneurs trial full functionality instead of just basics.
From the minimum threshold, rates start at $45/mo for 5K monthly emails. Tiers expand up to 100M+ emails at enterprise pricing. Few competitors provide such pricing accessibility for early customer lifecycle stages.
Klaviyo also discounts annual prepay, offers free migration services, and provides custom quotes for high-volume use cases. Transparent, well-structured pricing reassures SMBs as they scale email marketing sophistication.
Iterable
Iterable skews towards mid-market and enterprise packages starting at $499/mo with a minimum of 100K emails and all features included. Significant discounts are offered for annual contracts.
Custom enterprise pricing is available for large customer bases above 100M contacts. Being optimized for established brands does mean onboarding pricing is less accessible for startups compared to Klaviyo’s free and nano tiers.
However Iterable competing on enterprise contracts does enable including robust predictive intelligence, multi-channel coordination, and sales stack integrations affordably in base pricing vs nickel and diming for add-ons.
While SMB access is lacking, the value proposition consolidating cross-channel and campaign sophistication under one price point resonates with growing mid-size companies that desire flexibility.
Winner: Klaviyo
Klaviyo leads affordability across early customer lifecycle stages – new startups can pilot campaigns at no cost and then gradually invest as budgets allow thanks to nano pricing.
Iterable instead prioritizes packaged features catering to established mid-market brands who trade higher minimums for consolidated platform pricing. This better suits growing companies with existing traction.
For entrepreneurs just exploring email possibilities or tightly optimizing budgets month-to-month, Klaviyo offers unrivaled affordability to expand users under management without large upfront risks. Both platforms deliver value long-term but at different business maturity points.
8. Reviews and Reputation
Klaviyo
Klaviyo is celebrated by users for its ease of use, segmentation capabilities, and excellent customer support. It boasts a 4.7/5 average across 32K+ G2 reviews and a 4.6/5 on Capterra across 2.4K ratings.
Positive feedback highlights intuitive workflows, detailed analytics, and deliverability expertise. Many price-conscious small businesses praise affordability scaling from free to enterprise-level accounts.
Constructive feedback centers around some limitations for B2B groups wanting shared logins or increased automation functionality compared to email-focused features. Integrations with webinar and membership platforms also have room for enhancement per some reviewers.
Iterable
Iterable also maintains strong positive feedback but lower overall review volume given its mid-market focus – a 4.5/5 across 500+ ratings on G2 and 4.7/5 across just 50 Capterra reviews.
Praise highlights cross-channel coordination, campaign segmentation precision, and unified customer data infrastructure capabilities. Developers also call out extensibility enabling complex workflows.
The downsides mentioned involve steeper learning curves, less intuitive UI, and limitations working well for smaller businesses compared to enterprises. Support satisfaction has lagged slightly resulting in more mixed feedback.
Winner: Klaviyo
Both email service providers maintain stellar reputations, but Klaviyo’s superior support satisfaction and ease of use give it the advantage for the broadest set of customer needs. Iterable edges ahead with technical developers at mid-market brands optimizing cross-channel functionality.
Klaviyo’s breadth of positive reviews emphasizes intuitive adoption across digital skill levels. Iterable reviewers highlight more complex strengths like scalable omnichannel architecture – power at the expense of approachability. Ultimately most brands want both, which Klaviyo strikes best today.
9. FAQ’s
Klaviyo FAQs
- What types of email campaigns can I create?
Anything from welcome flows and abandoned cart recovery to promotional announcements, seasonal mailings, surveys, and more—robust templates and customization. - How does pricing work?
Plans are based on the number of contacts and emails sent. Starts with a free tier and then scales from $45/month up to enterprise-level volumes. Discounts for annual. - What happens if I go over my allotted emails?
You will be charged overage rates which are displayed while sending. Can upgrade plan any time to increase allotments. - How do I get set up with deliverability consulting?
Klaviyo offers personalized onboarding – reps will guide you through proper IP warming, domain configuration, and inbox placement. - What integrated e-commerce platforms are supported?
Klaviyo offers native integration with every major platform – Shopify, WooCommerce, Magento, and BigCommerce.
Iterable FAQs
- What omnichannel messaging does Iterable support?
Email, mobile push notifications (iOS, Android), SMS, web push, and in-app messaging across mobile and web. - How long does implementation take?
1-2 weeks minimum for proper JS tag tracking, database review, and campaign buildout. More complex workflows take 1-2 months. - Can I segment users by behaviors across channels?
Comprehensive profiles capture every user touchpoint for segmentation across web, mobile, email, etc. - Is there a minimum contract length?
Annual contracts are required for mid-market+ pricing tiers. Shorter pilots are available for startups on a case-by-case basis. - How does pricing compare to competitors?
Middle pricing ground. More affordable than Salesforce Marketing Cloud, and less than Klaviyo’s early-stage focus.
Final Thoughts
Choose Klaviyo If…
You are an e-commerce store, small business, or early startup focused on getting up and running quickly with email marketing automation. Klaviyo’s intuitive interface, powerful segmentation, built-in deliverability expertise, and stellar affordability cater specifically to growing SMBs across all industries.
If, on the other hand, you don’t think Klaviyo is the best email marketing platform for your marketing needs, read up on some Klaviyo alternatives to find your ideal platform.
Choose Iterable If…
You are an established mid-market brand ready to scale cross-channel messaging and journey orchestration complexity. Iterable’s omnichannel coordination, predictive model-based intelligence, enterprise sales stack integrations, and consulting partnerships cater to technically sophisticated marketing teams.
Choosing the right email marketing platform tailored to your business stage, industry, budget, and feature needs is critical for long-term success. Consider whether you value ease-of-use and affordability or multi-channel functionality and scale. Don’t hesitate to ask any questions below if you need help determining what’s right for your growth goals!