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When it comes to choosing the right email marketing and CRM platform, Klaviyo and HubSpot are two of the top options business owners turn to. Both platforms aim to help companies maximize sales through targeted communication while offering powerful analytics and automation. However, they have key differences business owners must consider before investing.

Choosing the platform that best aligns with your business’s size, industry, goals, and budget is crucial for success. Our Klaviyo vs HubSpot comparison focuses on ten key criteria to reveal the strengths and weaknesses of both email marketing automation solutions.

We will analyze market position, ease of use, customization options, functionality around blogging, e-commerce, SEO, and analytics as well as evaluate performance, customer support, pricing, and reputation to help you select the perfect email marketing platform to save time and maximize ROI.

1. Understanding the Basics

Founded in 2012 by Andrew Bialecki and Ed Hallen, Klaviyo is a rapidly growing email marketing and automation platform. With over 100 billion emails sent annually, Klaviyo powers communication for over 100,000 businesses including Huckberry, Chubbies, and Marxent.

HubSpot started in 2006 when MIT alumni Brian Halligan and Dharmesh Shah sought to create inbound marketing and sales software. Now publicly traded, HubSpot works with over 120,000 customers in over 120 countries. HubSpot is considered a leader in its market position.

Klaviyo and HubSpot have active user communities. Klaviyo users can join the 34,000-member Klaviyo Community group. Over 460,000 members are in HubSpot’s Inbound Community for marketers and sales professionals. These groups allow users to discuss best practices and issues.

2. Features and Functionality



Klaviyo offers a visual drag-and-drop builder to create multi-step workflows and automation triggered by time delays, specific actions, metrics, and more. You can target automation based on profiles, behaviors, and custom properties and then have emails sent instantly or scheduled in advance.

For example, you can welcome new subscribers with a drip campaign over a set timeframe. Or reward loyalty by triggering discounts after a customer hits a lifetime value threshold through a customized flow. Abandoned cart automation reminds customers of items left behind.

Powerful segmentation controls subscriber groups for targeted communication. Filters automatically update lists as people meet the criteria. You can build segments with unlimited combinations of factors like geography, purchase frequency, or item category interest.

Klaviyo also handles automated SMS marketing including cart abandonment flows and post-purchase follow-ups. Transactional emails confirm purchases, shipments, and more. The platform seamlessly integrates this functionality with e-commerce platforms like Shopify for robust automation.


HubSpot enables both marketing and sales teams to create customized multi-channel automation across email, SMS, notifications, web experiences, and more. Workflows are built visually with a drag-and-drop editor that any user can master quickly.

Trigger workflows based on subscriber actions, delays, form submissions, e-commerce behaviors, and other app activity. For example, onboard new contacts with email and in-app messages or trigger service ticket creation automatically when a sensor threshold is met.

Robust segmentation options exist in HubSpot including static, dynamic, and event-based lists to help enhance your marketing efforts. Segmentation combines multiple property types to group contacts intelligently. List memberships update automatically as people meet defined criteria.

In terms of volume, HubSpot supports sending up to 50 million marketing emails per month. The platform also handles critical functionality like confirmation and shipping notifications with customer lifecycle stages pre-built to support e-commerce stores natively.

Winner: Tie

With powerful visual automation builders, multi-channel communication, and intelligent segmentation, both Klaviyo and HubSpot Marketing Hub provide exceptional and comprehensive automation to maximize efficiency. Choosing between the two platforms depends more on business size, industry, and specific use cases.

In the email marketing automation category, Klaviyo and HubSpot deliver essentially neck-and-neck with user-friendly and versatile options suitable for most companies.

Email Templates


Klaviyo offers hundreds of professionally designed, mobile-responsive email templates to choose from for welcome series, promotions, announcements, holidays, and more. Templates are organized by category making it easy to find options that match your niche.

The template editor lets you customize templates without any coding knowledge needed. Change colors, fonts, images, and layouts with an intuitive drag-and-drop builder. Dynamic content blocks pull in user data to personalize messaging automatically. You can also create new sections like coupons easily.

In addition to pre-designed templates, Klaviyo offers a blank canvas to build completely custom emails. This flexible editor includes image tools, content blocks, and design elements. Emails are optimized for all major email clients and mobile devices out of the box.

Klaviyo also offers A/B testing capabilities to experiment with subject lines, content variations, and designs. See real-time reporting on open, click, and conversion rates to optimize email performance. Tests can run continuously collecting data over time and revealing the highest quality options.


HubSpot’s template gallery contains professional designs for welcome emails, newsletters, announcements, cart flows, and more. Filter options by category, industry, or format making it easy to select an ideal starting template that matches your business needs.

The drag-and-drop editor allows anyone to customize templates without coding skills. Easily resize sections, swap images, adjust colors and fonts. HubSpot’s Signature Email Editor provides responsive mobile-optimized templates that look great on any device.

Dynamic content blocks pull in subscriber information like name, company, and more to personalize messaging with one click. HubSpot also enables the creation of custom templates fully from scratch for unique designs. Code-free tools make it simple to realize your vision.

A/B testing options allow for optimizing email content and designs for the highest performance. Set conversion goals then launch tests to experiment with subjects, content variations, and more to boost metrics. Tests incorporate machine learning to continuously adapt based on collected data revealing the optimal combinations.

Winner: Tie

Both Klaviyo and HubSpot make it incredibly easy to leverage professionally designed responsive email templates that convert. Their code-free drag-and-drop builders allow full customization for unique needs. With robust testing capabilities to optimize engagement, the two platforms offer essentially equal template quality and performance potential earning this category a tie.



Klaviyo offers powerful segmentation tools to group contacts based on any information collected about them including demographics, behaviors, preferences, purchase history, and more. Create unlimited static and dynamic segments using drag-and-drop filters with boolean logic.

For example, target customers who opened a back-in-stock email about fitness gear and clicked the link. Or create an audience who spent over $100 in the last 60 days across multiple orders. Klaviyo makes complex segmentation easy.

As contacts meet or fail criteria, segment memberships update automatically in real time. Leverage these lists for emails, SMS campaigns, Facebook ads, and more to deliver personalized messaging that converts.

Klaviyo also enables the creation of saved filtered metrics dashboards. For example, view segment-specific metrics like email open rates or average order value for precise analysis. Comparing performance across segments informs better targeting and optimization.


HubSpot provides extensive segmentation capabilities through its contact properties, groups, lists, and tags. Build dynamic or static contact lists based on detailed criteria like demographics, engagement metrics, usage data, and CRM interactions. Complex filters are easy to create with boolean logic.

Segment membership updates automatically as people meet defined conditions. Use lists to personalize messaging across channels like email, in-app, SMS, and ads. Analyze performance for each segment through custom dashboard reporting.

For deeper analysis, HubSpot reporting also outputs metrics for the intersection or union of multiple segments. See how messaging affects groups common to several lists for more refined optimization.

Advanced machine learning models can also auto-generate lookalike audience segments based on your highest-quality contacts. Quickly discover new untapped segments perfect for expanded campaigns.

Winner: Tie

Both Klaviyo and HubSpot make segmenting contacts and customizing communication to those groups seamless. Their UIs allow building complex filters across all collected data with no coding. Automatic list updating enables sends timed perfectly to buyer journeys. With comparable functionality, declaring a winner is too close, earning this category a tie.



Klaviyo enables deep analysis with custom dashboards showing high-level metrics as well as email and segment-specific reporting. View key engagement and conversion data across your entire customer lifecycle in one place. Dashboards compile critical metrics like email opens, clicks, send rates, conversions, revenue driven, and more for precise tracking.

You can apply filters to analyze performance by specific campaign, series, segment, time range, and other parameters to drill into what content and targeting performs best. Charts and graphs visualize trends in engagement over time so you can optimize scheduled sends around periods of peak responsiveness.

Klaviyo also offers an analytics API and event tracking to connect data from your broader martech stack directly into the platform.

This unified reporting provides a truly holistic view of customer journeys across each touchpoint in one consolidated analytics suite instead of having data siloed across various apps. The platform’s powerful predictive modeling capabilities leverage machine learning algorithms to inform sending strategies and targeting for optimal timing and personalization.

Models process historical performance data and suggest the ideal frequency caps, future send times, content recommendations, and more maximize engagement rates based on previous behaviors.


HubSpot delivers exceptionally powerful analytics through customized reporting dashboards that can be extensively filtered and segmented across all datasets for deep analysis. Email metrics cover critical performance indicators like sends, opens, clicks, unsubscribes, spam complaints, and more to optimize your campaigns.

Drill down to any campaign or series performance over time with interactive charts visualizing granular engagement rates at each step.

Compare email metrics side-by-side to related landing page visit activity, form, and contact timeline data for complete end-to-end attribution tracking of the entire conversion funnel. This unified view shows how email drives traffic to your site and what visitors do once they arrive.

HubSpot also effortlessly connects other solutions like web analytics, paid ads, live chat, surveys, support tickets, and more via APIs to further unify cross-channel analytics. Leveraging sophisticated machine learning models, HubSpot will automatically process this wider funnel data to reveal customer journeys, model attribution touchpoints, and inform ideal messaging personalization.

These robust AI and predictive analytics capabilities allow HubSpot to recommend highly specific send times, optimal frequency capping, and ideal subscriber treatment groups to directly increase campaign performance. The platform essentially optimizes itself by outputting suggested improvements for email content, targeting, and design based on historical data.

Winner: Tie

Both platforms provide exceptional analytics, customizable real-time reporting, predictive recommendations powered by machine learning, and the ability to connect data from other platforms for complete unified attribution. With comparable sophisticated broad and deep functionality, Klaviyo and HubSpot offer essentially identical analytics capabilities of the highest caliber.

Declaring one a winner is too difficult, hence this category deserves a tie between these two analytics powerhouses.

Unique Features


One of Klaviyo’s most unique features is its platform-wide integration with SMS messaging. Beyond email, you can build SMS flows for cart abandonment, post-purchase follow-up, appointment reminders, loyalty rewards, and more. Personalize text message content with customer data just like email.

Klaviyo also offers built-in referral and loyalty programs for customer acquisition and retention. Automate referral reward emails and track performance with custom analytics. Set up flexible loyalty programs with points earnings and automatic rewards at tiers like $50 off for 100 points.

Native integration with social platforms like Facebook and Instagram allows leveraging email subscribers to build targeted audiences for paid social campaigns. Sync email subscriber profiles or leverage Klaviyo lists to create tailored ad audiences ideal for your brand’s niche.

Klaviyo also provides an extensions directory featuring over 250 direct integrations with helpful marketing apps. Connect solutions like Google Analytics, Facebook Pixel, Slack, SurveyMonkey and more.


One of HubSpot’s most unique features is its all-in-one suite bundling marketing, sales, and service functionality. Beyond marketing automation, HubSpot offers integrated solutions for chat, email tracking, meetings, SD sequence emails, landing page hosting, forms, and more.

Built-in sales enablement tools also empower calling, email tracking, and campaign integration. Robust analytics measure marketing contribution to pipeline and closed/won revenue. Client service options include ticketing/live chat, Knowledge Base, feedback, and support portals.

HubSpot also provides meeting tools like scheduling assistance and automated notes transcription summaries. Integrated payments enable easy invoice creation, delivery, and tracking.

With wider functionality and more powerful marketing tools, HubSpot delivers end-to-end CRM and martech both essential for complex business needs saving costs/complexity of multiple vendors.

Winner: HubSpot

While both platforms offer unique features like SMS, loyalty programs, and more, HubSpot provides integrated marketing, sales, and services earning it the win. With wiped feature sets in one centralized platform, HubSpot empowers comprehensive digital transformation and optimization at scale critical for enterprise needs.

3. Ease of Use


Klaviyo’s interface features a modern, intuitive design that most users find easy to navigate. The dashboard enables getting started quickly, organizing key data into sections like Segments, Metrics, and Email Campaigns. Icons and graphics help visualize information.

The platform prioritizes automating complex functionality behind a simple UI. For example, its workflow builder allows visual mapping of multi-channel customer journeys with a drag-and-drop editor requiring no coding. Settings use toggles, checkboxes, and menus reducing complexity.

Klaviyo offers high-quality documentation including getting started guides, videos, live workshops, and expert tips tailoring guidance to users of all experience levels. The community forums also provide peer knowledge sharing for addressing any issues.

With these layered learning resources plus an intuitively designed interface focused on simplifying advanced capabilities, most users find Klaviyo quick to grasp allowing going from sign-up to first campaign launch faster than competitors.


HubSpot prioritizes ease of use across its all-in-one suite supporting marketing, sales, and services teams. The platform provides role-specific dashboards, so reps see only the most relevant metrics and tools for their job. Iconography and data visualization aid comprehension.

Workflows across HubSpot including building emails, landing pages, forms, and more leverage drag-and-drop editors with templates, themes, and blocks that allow creating content intuitively. No coding or design expertise is needed.

Extensive Academy course libraries offer new users structured learning paths with videos and documentation tailored to their position’s needs from analyst to social media manager and more. Live troubleshooting and expert training sessions are also available on demand.

With tailored experiences, HubSpot allows individuals across an organization to ramp up quickly and achieve proficiency in navigating the robust platform faster than traditional enterprise software solutions.

Winner: Tie

Both Klaviyo and HubSpot focus heavily on usability delivering easy-to-use interfaces, simplified access to complex functionality, tailored educational resources, and intuitive workspaces. As two leading platforms committed to ease of use and lowering barriers to adoption, choosing a singular winner is impossible – this category deserves a tie.

4. Email Deliverability


Klaviyo prioritizes keeping your emails out of spam folders through advanced proprietary deliverability features like automatic list cleaning, strict compliance monitoring, real-time ISP feedback loops, and more. Customizable blocklists allow easy prevention of sending to risky or unengaged domains to avoid flags.

Real-time analytics track critical inbox placement metrics like spam complaints and unsubscribe rates to stay ahead of issues.

Granular blocking and throttling settings give users more control to optimize delivery speed for target ISPs based on their historical performance data with your account. Slow down or pause sending to providers aggressively filtering emails while maximizing delivery to engaged domains.

Klaviyo also enables setting up a dedicated IP address to maintain an independent email-sending reputation or leveraging their proven high-quality shared IPs for immediate deliverability based on their strong sender score.

For advanced high-volume users, the company offers exceptional customization options like SMTP routing to optimize delivery paths leveraging their algorithms that analyze enormous volumes of historical traffic data to inform intelligent dynamic decisions optimized for your account and subscriber base.


HubSpot ensures incredibly reliable inbox email delivery through stringent contact list management functionality and advanced authentication protocols like SPF, DKIM, and DMARC to verify your domain.

Automatically re-engage inactive subscribers with customized campaigns before removing them from lists to maintain reputation. Dedicated IPs also allow the establishment of independent positive sending reputations over time.

HubSpot’s sophisticated deliverability tooling like proprietary bounce classification and dynamic list segmentation systems allow users to continuously optimize email campaigns for each specific subscriber audience in real-time.

You can reference their detailed ISP-specific analytics dashboards to tailor content appropriately for providers statistically more likely to flag emails from your account in the past.

The platform also enables intelligently routing outgoing emails dynamically via multiple IP pools with customized content scoring models per IP that leverage machine learning to analyze your historical performance data and assign the ideal delivery routes for every new send.

This guarantees strong ongoing deliverability at high volumes. For enterprise customers sending millions of emails on tight schedules, HubSpot also provides premier VIP deliverability services including fully manual review, priority routing, and compliance checks plus dedicated IP specialists.

Winner: Tie

Both Klaviyo and HubSpot provide exceptional email deliverability through automated list management, advanced routing capabilities powered by machine learning models, granular ISP-specific analytics, and easy access to dedicated IPs which are essential for keeping your emails reliably landing in subscriber inboxes.

With comparable sophisticated enterprise-grade functionality, this category is too close to definitively call a winner and ends in a tie.

5. Customer Support and Community


Klaviyo provides 24/7 email support and live chat for all pricing plans. All customers get a dedicated account manager to guide onboarding then ongoing optimization and issue resolution. Phone support options are also available for enterprise-tier accounts.

The company also offers an extensive public knowledge base with articles, tutorials, and FAQs searchable by keyword. Users can browse content tailored to getting started, email marketing, segmentation, and other categories. If needed, customers can submit online support tickets for deeper troubleshooting.

Klaviyo also fosters an active user community through its private Facebook group which has over 14,000 members currently. The forum allows subscribers to discuss best practices, ask questions, and participate in exclusive beta testing opportunities helping inform future product development.


HubSpot offers reliable 24/7 chat and email support across all tiers focused on fast resolution times and escalation if needed to managers to solve tricky issues. Phone, screen share, and ticket support upgrades come standard at higher price points, great for complex business needs.

The platform also provides an incredibly deep searchable knowledge base with thousands of articles, how-tos, templates, ebooks, and training. Users can self-serve the answers to common questions or take free courses around digital marketing fundamentals through the HubSpot Academy.

For the community, the HubSpot User Groups across networks like LinkedIn and Facebook have over 500,000 engaged members in total. These groups foster sharing ideas and best practices through forums, events, and certifications helping brands master inbound methodology. The platform also leverages this feedback to inform product updates.

Winner: Tie

Both platforms offer exceptional customer support with multi-channel options, extensive educational resources, and engaged user communities numbering 10,000+ members. With comparable help resources enabling users to optimize the use of these complex Martech solutions, this category earns a too-close-to-call tie.

6. Integrations


Klaviyo integrates natively with hundreds of third-party platforms across essential categories like CRM, email, accounting, e-commerce, analytics, social media, and more. You can connect the other tools you already use to centralize all data into Klaviyo and create seamless automated workflows triggered across different apps.

For example, sync detailed customer and sales activity data from your CRM like Salesforce commerce cloud or a store like Shopify directly into customized Klaviyo data profiles used for segmentation and email personalization.

Take that a step further by setting up automation so purchase confirmation emails are automatically sent to customers via Klaviyo when new transactions hit your accounting platform like QuickBooks in real-time. Native integrations require no IT resources or coding, instead using simple UI menus within Klaviyo to connect and manage APIs.

Klaviyo also offers its REST API and Zapier integration to build custom connections between other martech solutions if needed, allowing nearly limitless possibilities to centralize data across your broader tech stack.

Some of the most popular platform integrations used by Klaviyo customers include analytics tools like Google Analytics, advertising platforms like Facebook Ads, e-commerce builder WooCommerce, email service MailChimp, team chat app Slack, SMS service Twilio, and many other leading brands. Browse Klaviyo’s extensive integration directory to fully explore the hundreds of available pre-built options.


As an all-in-one CRM and marketing platform, HubSpot delivers dozens of pre-built integrations between its core software solutions for marketing automation, email, live chat, meetings, sales CRM, and customer service ticketing.

Instead of managing disparate apps, these native integrations allow different teams to leverage shared workflows that converge previously siloed tools into unified systems centered around CRM data improving communication and transparency.

HubSpot also makes it easy to integrate hundreds of popular third-party apps outside of its core software suite — no IT or dev resources required. For example, sync activity data and centralize contact profiles across HubSpot tools and other platforms like Salesforce, Marketo, Eventbrite, SurveyMonkey, QuickBooks, and more through integrators like Zapier and PieSync.

For more advanced needs, access detailed API documentation to build custom app connections and integrations as your business needs scale over time. Guidelines and code resources cover capabilities for different programming languages like JavaScript, PHP, Python, and more making development straightforward for technical teams.

Explore the vast Integration Marketplace to browse the many available integrations organized neatly across categories like analytics, advertising, e-commerce, payments, chat solutions, and more. New options arise continually as HubSpot builds partnerships.

Winner: Tie

Both platforms offer hundreds of third-party integrations, both pre-built native options and custom API connectivity, enabling users to centralize data and workflows between the other essential martech and data solutions teams already leverage daily.

With comparable ecosystem breadth and ample flexibility for interconnectivity via development resources if required, choosing a singular winner between Klaviyo and HubSpot is too difficult – this category earns a tie.

7. Pricing


Klaviyo offers a free plan with free marketing tools covering up to 1,000 contacts and unlimited emails up to 125,000/month. Paid plans scale from $45/month supporting 10k contacts and 500k monthly emails up to custom enterprise pricing. Discounts apply for annual subscriptions.

All tiers include email and automation essentials like workflows, landing pages, forms, metrics, and more. Higher plans add more contacts, emails, SMS marketing campaigns, team members, and premium support. The company transparently publishes its pricing online allowing accurate planning budgets.

Klaviyo pricing scales flexibly with customer growth over time. As businesses drive expansion thanks to marketing results, upgrading plans is easier than rebuilding workflows on entirely new platforms. There are no long-term contracts locking users in either.

The company also offers free email courses and plans tailored specifically for startups and small businesses to accelerate success for companies just getting started. Discounts may also apply to non-profits and education.


HubSpot begins with a free CRM plan focused on contacts, deals, and reporting. Paid marketing software begins at $20/month for up to 1 million contacts and unlimited contacts. Enterprise scales up to 120 million contacts.

Lower tiers cover core features like email, automation, chat, meetings, and landing pages. Higher plans add more workflows, personalized SMS, custom reporting, sales acceleration tools, and support.

Transparent public pricing allows planning costs accurately aligned to current needs which can scale up over time fluidly. HubSpot also offers a startup plan with deeper discounts as well as nonprofit, education, and government pricing. Multi-year contracts may enable larger discounts as well.

By centralizing marketing, sales, and service functionality on one platform, overall costs and complexities can be reduced compared to buying separate tools. Volume discounts are also available for agencies.

Winner: Tie

Both Klaviyo and HubSpot offer flexible pricing tailored for early-stage startups and scalable enterprise plans with transparent public tier details enabling aligning costs to key needs. With cost-effective options for companies at every stage, very limited lock-in, and pricing that flexes with customer growth, this category is too close to call.

8. Reviews and Reputation


Klaviyo earns consistently positive reviews and recommendations across user review platforms. On G2, they rate 4.5/5 stars from over 650 verified user reviews. Praise covers ease of use, automation capabilities, and excellent results driving revenue growth.

Capterra rates them 4.5/5 stars. Users highlight valuable email insights revealed through reporting and analytics plus great segmentation tools and workflows tailored to major ecommerce platforms. Some downsides noted include complex pricing and occasional deliverability hiccups.

On TrustRadius, Klaviyo rates 9.2/10 from almost 300 extensively detailed client reviews. Users mention effective features for abandoned cart flows and standing out as easy to use at the enterprise scale. Room for improvement exists in expanding integrations.

Across key review sites, Klaviyo averages around 4.5 stars out of 5 reflecting a positive reputation for ecommerce brands matching its rapid customer growth and retention. The platform delights subscribers through powerful but usable marketing technology.


HubSpot garners outstanding reviews as a market leader across major software review platforms. On G2, over 3,400 ratings average to 4.7/5 stars. Users praise valuable all-in-one software consolidation, robust analytics, and effective sales team enablement functionality.

The platform earns 4.6/5 on Capterra bolstered by in-depth analyses of strengths around templates, education resources, and customizable reporting dashboards. Some downsides around complexity and clunky UX elements come up as well.

Finally, hundreds of verified TrustRadius reviews give HubSpot a score of 9.4/10. Clients mention excellent email deliverability, quality integrations ecosystem, and helpful ongoing optimization guidance via customer success reps and content.

With averages approaching 4.5 to 5 stars everywhere and thousands of positive testimonials, HubSpot maintains its status as a reputable brand and Recommended leader enabling successful digital transformation across organization needs.

Winner: Tie

Both platforms earn strong reputations and overwhelmingly positive verified user reviews thanks to effective marketing technology capabilities and business growth acceleration. With negligible differences in average review scores, this category ends tied as Klaviyo and HubSpot both delight customers with robust email and CRM software.

9. FAQ’s

Klaviyo FAQs

  • What types of email campaigns can you create with Klaviyo?

    Klaviyo enables welcome emails, promotional blasts, abandoned cart flows, customer re-engagement, event triggers, automated workflows, and more. Robust options for any email goal.
  • Does Klaviyo offer SMS capabilities?

    Yes, Klaviyo allows the creation of targeted SMS flows for cart abandonment, appointments, shipping updates, reorders, and more. Sync SMS data into customer profiles.
  • What level of customization exists within Klaviyo?

    Klaviyo enables extensive customization for templates, metrics, workflows, forms, and integrations. Modify the platform to your brand.
  • How does Klaviyo support e-commerce stores?

    Specialized features for stores include abandoned cart automation, customer lifecycle metrics, order notifications, product reviews, and more out of the box.

HubSpot FAQs

  • What software products are in HubSpot’s platform?

    HubSpot bundles marketing automation, email, chat, meetings, CRM, tickets, pages, forms, and more in its all-in-one suite.
  • Does HubSpot offer phone support?

    Yes, HubSpot provides phone support by default for Enterprise tier customers. Starter, Professional, and Enterprise tiers offer 24/7 live chat.
  • Can HubSpot host our website domain?

    Yes, you can easily use HubSpot tools and hosting to build a site on your domain. Leverage templates or custom themes.
  • How does HubSpot compare to SFDC, Marketo, Adobe, and others?

    HubSpot competes by consolidating the key software suites these providers sell separately into one integrated platform.

Final Thoughts

Choose Klaviyo If…

Klaviyo is an excellent choice for e-commerce brands, online retailers, subscription box companies, and other online businesses selling directly to consumers.

With advanced features purpose-built to maximize sales through flows like abandoned cart and browse abandonment emails, Klaviyo gives direct-to-consumer companies industry-leading tools to drive repeat purchase revenue. Startups and small businesses make up a large portion of Klaviyo’s user base as well thanks to the platform’s affordability and intuitive ease of use.

On the other hand, if you think that Klaviyo isn’t the best choice for you, some Klaviyo alternatives may be a better fit.

Choose HubSpot If…

HubSpot shines for mid-market and enterprise sales hub focused on complex sales cycles, lead nurturing, marketing lead database, and attribution analytics.

The platform consolidates CRM, marketing automation, email, chat, meetings and more making it perfect for organizations needing an all-in-one solution that seamlessly works together powered by a central database. HubSpot also appeals to agencies and resellers who can leverage tiered reseller discounts.

Choosing the right email and CRM platform for your organization’s specific needs and stage is essential to maximize value.

If you still have any questions about which marketing automation platform would best empower your customer communication, engagement, and company growth after reviewing this extensive comparison guide, please leave a comment below!

We’re happy to provide personalized advice and recommendations to ensure you select the perfect platform.

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