When it comes to email marketing and building an online presence, two major players stand out – Flodesk and Constant Contact. Both platforms allow small business owners to run successful email marketing campaigns and grow their businesses online.
Our goal in this Flodesk vs Constant Contact comparison article is to directly compare the two platforms across several key criteria to determine which solution best fits the needs of small business owners.
We will evaluate them based on market position, ease of use, customization options, functionality, customer support, pricing models, reviews, and reputation. By the end, you should have a clear sense of which email marketing platform aligns closest with your business goals and technical capabilities.
1. Understanding the Basics
Flodesk was founded in 2019 by Martha Bitar and Rebecca Shostak. It started as an email marketing platform but has since expanded into a full website builder, e-commerce store builder, and CRM platform.
Constant Contact was launched in 1998 by founders Randy Parker and Richard Yaeger as one of the early pioneers of email marketing software.
Both platforms cater to small businesses, but Flodesk tends to focus on smaller and newer companies while Constant Contact targets more established small businesses. Flodesk has a newer, more modern interface while Constant Contact offers a wider range of marketing tools suited for larger email lists.
In terms of popularity, Flodesk seems more popular with solopreneurs while Constant Contact draws in larger organizations. The Flodesk Facebook Grouphas over 16,900 members and the Constant Contact Facebook Page has over 203K followers.
2. Features and Functionality
Flodesk’s automation builder allows users to create sequences and workflows without needing coding knowledge. The visual interface makes it simple to string different actions together such as sending emails, adding tags, updating custom fields, and more. You can choose to trigger flows based on criteria including specific subscriber behaviors, set dates or delays, e-commerce events, and other options.
Some of the automation you could build using Flodesk include welcome sequences to onboard new subscribers, abandoned cart messaging to recover lost sales, birthday messages and special occasion emails, re-engagement campaigns for inactive email subscribers, tailored workflows for free trial users versus paid users versus one-time purchasers, and more.
Flodesk also enables you to initiate sequences when visitors take actions on your landing pages, such as filling out forms and clicking call-to-action buttons. Their tool called Zinger even provides the ability to insert customizable pop-ups, slide-ins, banners, and overlays to capture more leads.
In summary, Flodesk simplifies creating multi-step segmentation and personalization without needing complex configurations. The straightforward drag-and-drop builder helps you target subscriber groups with relevant messaging across channels.
Constant Contact offers an automation builder suitable for users at any skill level. You can quickly create basic autoresponder sequences in just a few clicks. More advanced users can build out intricate, multi-channel campaigns involving emails, postcards, and SMS messages.
Some of the capabilities supported include welcome campaigns with lead scoring, event reminder sequences, customer reactivation messages, smart lists that update dynamically based on behaviors, post-purchase thank-you notes product review requests, and more. You can even send compliance customer surveys drip sequences to your subscribers.
This automation tool syncs with Constant Contact’s full suite of products, including their website builder, customer logbook for recording interactions, event management platform, and more. This makes it possible to track detailed customer data and trigger personalized sequences in real time based on activity across tools.
There is a bit of a learning curve for newer Constant Contact users. However, the platform enables segmented messaging while allowing you to evolve your automation in sophistication as your business grows. There are also many integrations available with popular small business technologies.
Both email marketing tools provide user-friendly automation builders for small business owners. Flodesk excels at simpler workflows while Constant Contact supports more advanced functionality through integrations and multi-channel messaging.
For the easiest drag-and-drop style automation creator, Flodesk wins. However, Constant Contact takes the lead when evaluating enterprise-grade features and advanced segmentation capabilities. Since both platforms have unique strengths here, we declare this category a tie.
Flodesk provides access to a large library of professionally designed and stunning email templates specifically created for small businesses. The customizable templates are optimized for mobile devices and organized into categories like announcements, promotions, newsletters, welcome series, holidays, and more.
When you select a template, you can preview how it will look with your own branding applied. All templates are fully editable so you can customize the content, images, colors, and layout to match your preferences. There are also hundreds of free stock photos to choose from.
Aspects that make Flodesk’s templates stand out include mobile-friendly designs, ample customization capabilities, templates for every business type, new options added weekly, an intuitive what-you-see-is-what-you-get editor to tweak templates, a stock image library, the ability to directly edit HTML code, and more.
Flodesk also provides a blank template and a landing page builder that you can use to build your email marketing strategy completely from scratch using their drag-and-drop editor. Overall, the template library makes it fast and easy for beginners to create professional, polished email campaigns.
With Constant Contact, you get access to a wide selection of pre-designed email templates spanning promotional emails, newsletters, welcome messages, holiday templates, and more. Before activating any template, you can preview it with your own brand colors, logo, and content already integrated.
All of the templates offer complete customization, allowing you to modify the design, layout, images, and copy to your liking. There is also a drag-and-drop editor to create new templates from scratch.
Key features related to Constant Contact’s templates encompass sortable categories to easily find templates, mobile-optimized designs, real-time previews, ample customization tools, a what-you-see-is-what-you-get editor, a library of free stock photos, the ability to directly edit HTML code, and tailored templates for all business types.
Both platforms provide extensive template libraries full of professionally designed, mobile-friendly email templates covering all business types. The templates can be easily customized and optimized by users based on their email marketing needs, brand style, content preferences, and more. Since both Flodesk and Constant Contact offer abundant template selections and customization capabilities, we declare this category a tie between the two platforms.
Flodesk enables easy organization of contacts into segments and groups. You can manually sort subscribers using tags or let Flodesk automatically handle segmentation based on criteria such as email engagement, purchase activity, event attendance, and more.
Some use cases for Flodesk’s segmentation tools include grouping contacts by tag or custom field, creating VIP groups for top customers, segmenting by various engagement metrics, building segments based on purchase history data, targeting event registrants and attendees, filtering by website page visits, personalizing using custom field data, tracking email opens/clicks by group, and more.
The email marketing tool allows you to get as specific as needed with your contact groups so you can then customize messaging around each segment. Their segmentation features help businesses boost engagement by delivering personalized, relevant content to subscribers.
With Constant Contact, there are numerous options for segmenting contact lists in order to send targeted communications. Some of the segmentation methods include:
Manually grouping contacts using tags and custom fields; self-updating smart lists that automatically group contacts based on behaviors like email engagement, website visits, event attendance, and purchase activity; polls and surveys to collect additional data; integration with your CRM platform; and more.
Some specific examples of how Constant Contact enables personalized segmentation include building smart lists based on multiple criteria that update automatically, creating lead scoring systems by engagement activity, grouping event attendees, tracking custom field variables like customer lifetime value, powering personalized automation triggers, combining segmentation methods for advanced targeting, and more.
Constant Contact’s robust segmentation empowers small businesses to turn one large contact list into differentiated clusters for niche messaging based on granular data unique to each contact.
Both platforms provide extensive segmentation tools to group contacts and create targeted messaging around those clusters. The two platforms have similar segmentation capabilities, leading us to declare this category a tie.
Constant Contact offers a bit more complexity for advanced users. But Flodesk provides a simpler interface focused less on intricate segmentation strategies. Depending on your target customer and technical needs, each email marketing solution can serve small business segmentation equally well.
Flodesk provides a built-in analytics dashboard giving in-depth reporting on contacts, email campaigns, automations, landing pages, and more. Some of the key metrics include:
Email sending activity and deliverability rates; open, clickthrough, and conversion tracking by each campaign; monitoring subscriber engagement trends over time; contact list growth tracking; workflow and automation performance; landing page views, conversions, and form submissions data; most popular website content; referral traffic sources; and more.
The dashboard functionality of this powerful email marketing platform encompass visual graph summaries for quick report digestion; the ability to export reports into other formats; and segmentation capabilities by criteria to compare subgroups.
You also get email and open/click mapping; goal and conversion tracking by campaign components; ROI reporting by campaign; contact list insights; landing page metric performance; form and call-to-action metrics; and integration with Google Analytics for supplementing the built-in reporting.
Overall, Flodesk provides comprehensive email marketing, lead generation, landing page, contact, and other analytics within one unified interface.
Constant Contact offers in-depth analytics across email marketing campaigns, contact engagement, website traffic, events marketing, and more. Some major reports focus on:
Email volume metrics, open/click/bounce rates, opt-outs, shares, link clicks, conversion goals tracking; contact list growth, engagement trends, and segment comparisons; website visits, top landing pages, popular links, referring domains, traffic channels; event registration volume, promotion success tied to referrers, and sales tracking; campaign ROI reporting; and more.
Capabilities include a custom report builder to tailor dashboard; segmentation by campaign, contact list, date range, and other criteria; automated exporting on schedules; campaign benchmarking for optimization; real-time metric monitoring; integration with Google Analytics; and consolidated tracking across marketing channels.
Constant Contact provides unified, comprehensive, yet easy-to-understand analytics for all marketing activities in one platform.
Both platforms are popular in the email marketing world with good reason. They offer extensive analytics capabilities to provide small businesses insights into digital marketing performance. We declare this category a tie since Flodesk and Constant Contact have comparable analytics across email, landing pages, contacts, website traffic, events, and more. The interfaces vary somewhat, but overall either solution equips small business owners with comprehensive reports and actionable data.
Some unique features Flodesk offers beyond core email marketing and website building include:
SMS Marketing: Send bulk SMS messages to contacts using Flodesk’s web app. Includes two-way text messaging, analytics, contest promotion features, mass text scheduling, and more.
CRM Features: Flodesk provides built-in CRM tools like contact profiles, pipeline dashboards, lead scoring, deal stages, note-taking, task assignment, and workflow automation by lead status.
Zapier Integration: Connect Flodesk to over 1,000+ web apps including popular small business tools using Flodesk’s Zapier integration. Enables linking workflows across platforms.
Forms & Popup Builder: Create custom forms, surveys, quizzes, polls, and multi-page application forms. Also, design targeted overlays and popups to prompt actions.
Referral Program Tools: Offers easy creation of customer referral programs, affiliate programs, or influencer programs to drive organic word-of-mouth growth.
Overall, Flodesk aims to be a comprehensive platform combining a host of tools including email marketing, automation, CRM, SMS messaging, forms building, website design, and more – with deep third-party integrations via Zapier.
Some of Constant Contact’s unique features outside of core email marketing include:
Social Campaigns: Schedule and publish social media posts to Facebook, Twitter, LinkedIn and Instagram. Publish paid ads. Includes link clicks and engagement tracking.
Local Marketing Programs: Create and distribute digital offers to local followers which sync across channels like email, Facebook, and Google.
Keyword Tracking: Research and monitor up to 10 keywords related to your industry to inform content and optimize digital presence.
Logo Maker: Generate customized logo designs for your brand. Starts at $7.99 per logo.
As an established company, Constant Contact focuses heavily on core email marketing, analytics, and website-building tools for small businesses. Its unique value lies in its legacy brand reputation and all-in-one digital marketing dashboard approach.
While both platforms are powerful tools that offer a range of capabilities, Flodesk wins in terms of unique features that go beyond basic email marketing and website building. Flodesk’s SMS marketing, expanded CRM tools, 1000+ Zapier app integrations, forms builder, referral program manager, and more give it the edge for businesses wanting an all-in-one marketing suite that still feels friendly for beginners learning digital skills.
Constant Contact nonetheless provides a solid foundation focusing heavily on core email, landing pages, and basic digital presence needs.
3. Ease of Use
Flodesk is designed specifically for small business owners and solopreneurs without technical expertise. The easy-to-use interface features a clean, modern design focused on simplicity. Intuitive navigation menus and explanations guide users as they build out email lists, create campaigns, view reports, and more.
The platform uses non-technical language suited for beginners. Those with no email marketing experience can easily set up professional, automated email sequences through the visual campaign builder in very little time. Flodesk also offers a hands-on onboarding concierge.
The interface on the email marketing platform remains user-friendly even as you access more advanced tools like the CRM, automation workflows, dynamic content event, or the form builder for easy online registration.
Their one-stop dashboard lets you handle every marketing task in a centralized, easy-to-use platform built for non-technical founders.
Constant Contact offers an interface geared more towards established businesses with some digital marketing experience. The overall user experience feels a bit more technical and text-heavy compared to Flodesk. Navigating the varied tools and dense features catalog requires some ramp-up time.
That said, for core email marketing campaign creation, those new to Constant Contact can get started relatively smoothly thanks to pre-designed templates and an intuitive drag-and-drop email builder. Marketers with CRM, analytics, and advanced segmentation needs may appreciate options for expanding platform functionality over time.
Those lacking website creation and online business experience may find Flodesk simpler overall. But Constant Contact provides quality email marketing fundamentals with room to add more tools as skills progress.
When it comes to ease of use specifically for non-technical users, Flodesk wins. Their interface offers simpler navigation, visual builders requiring no coding know-how, intuitive workflows optimized for beginners, and more hand-holding resources like live onboarding support.
Constant Contact enables decent self-service onboarding for basic email marketing. However, its focus leans more towards established small businesses ready to implement expanded digital initiatives across channels requiring time investment into specialized platform knowledge.
4. Email Deliverability
Flodesk utilizes various features and partnerships to maximize inbox placement across email providers. Their platform automatically warms up IP reputations for new sending domains using validated sender protocols to build trust.
Flodesk also maintains internal watchlists to avoid risky sender signals and provides deliverability consultation services to customers as needed. Some key aspects that aid deliverability include automatic IP warming for new accounts, monitoring of complaint rates and other sender signals, access to deliverability consultants for coaching, built-in integrations with major email service providers, and partnerships with sending infrastructure firms.
For individuals completely new to email marketing, Flodesk guides users through recommended best practices for establishing a strong sender reputation across messages.
With decades of sending experience, Constant Contact has established trusted partnerships with major email service providers. Their platform is optimized to land customer emails in subscriber inboxes through tactics like:
IP warming and ongoing monitoring, analyzing engagement signals as sender signals, optimizing email content itself to bypass filters, maintaining positive working relationships with all major ESPs, and leveraging their proprietary sending infrastructure.
An accounting dashboard also provides visibility into key metrics like spam complaints, open rates, and blocks by each email provider. Users gain access to deliverability tools and one-on-one coaching as well.
For fresh senders starting out, Constant Contact guides individuals through recommended steps to build deliverability over time. But their main platform strength derives from a longstanding presence sending billions of emails.
Both platforms focus extensively on maximizing email deliverability through proprietary infrastructure, sender monitoring, and trusted ESP partnerships cultivated over many years. We declare this section a tie since Flodesk and Constant Contact demonstrate extensive experience in fine-tuning messages to reach subscriber inboxes.
For brand-new senders, Flodesk provides a bit more hand-holding. But both maintain strong deliverability given their histories in the email marketing space.
5. Customer Support and Community
Flodesk provides email and chat support 24 hours per day, 7 days per week. Typical responses from the support team arrive in under an hour. They also maintain an online knowledge base with articles, tutorials, and webinars.
For those wanting 1-on-1 guidance, Flodesk sells premium plans like Accelerate and Ascent that come with dedicated account managers along with a customized onboarding experience.
There is also an active peer community within Flodesk’s official Facebook Group that anyone can join to access discussions and advice.
Between responsive around-the-clock support, contextual help documentation paid coaching services, and peer forums, Flodesk empowers customers via education-focused resources.
Constant Contact maintains phone, chat, email, and social media-based support available 24/7. They also provide an online knowledge base with DIY-focused articles and tutorials.
Dedicated one-on-one support requires upgrading to their Premium plan, which runs $45/month more than their Email Plus plan. Outside of premium tiers, they offer live weekly workshops for free to all users wanting guided lessons.
For community access, Constant Contact has an official Facebook group for networking and advice.
Considering its longstanding presence in the industry, Constant Contact has cultivated multiple avenues of customer support accessible to business owners even with basic paid plans.
Both email marketing services offer reliable customer support channels spanning self-help content, email/chat/phone assistance, paid one-on-one services, and public community groups. We declare this section a tie since Flodesk and Constant Contact provide varied help resources covering multiple communication formats and learning preferences at reasonable price points accessible to small business owners.
Flodesk enables connecting your email marketing, website, and other data seamlessly to popular small business platforms through 1,000+ direct app integrations powered by Zapier.
Some of the major categories integrated with Flodesk include:
CRM Software: Sync subscriber and customer data with platforms like Salesforce, Hubspot, Zoho CRM, Insightly, and more.
E-commerce Software: Connect online store data with tools like Shopify, WooCommerce, BigCommerce, GearBubble, and others for product syncing, abandoned cart automation, and more.
Webinar & Online Course Platforms: Link platforms like Teachable, Thinkific, and EverWebinar with Flodesk landing pages while capturing subscriber data in your email list.
Accounting Software: Connect billing platforms like Quickbooks Online and Freshbooks to sync customer details, transactions, and invoices with contact info in Flodesk.
With the ability to append data between the most common small business management platforms and Flodesk’s marketing tools, their integration capabilities stand out in the email marketing landscape.
While Constant Contact does not provide thousands of direct integrations like Flodesk, they do offer 180+ native integrations connecting core software platforms commonly used by established small businesses.
Some major categories include:
Email Marketing Sync: Intuit, Survey Monkey, Eventbrite Marketing Calendar Sync: Facebook Business Manager, Buffer, Hootsuite
E-commerce Sync: Etsy, eBay Commerce. CRM Sync: Salesforce, Zoho CRM
For larger businesses wanting deep data syncing across sales channels, CRM tools, other email providers, and basic social media management, Constant Contact delivers ample integrations.
Given their positioning catering to more scaled organizations versus early-stage startups, native integrations focus on expanded marketing functionality over micro business use cases.
Flodesk wins when it comes to the breadth of integrations available, thanks to direct connections with over 1,000 apps via Zapier which make it easier for you to win the email marketing game. For those wanting to centralize data across tools commonly used by microbusinesses and early-stage startups, Flodesk enables more seamless workflows and cross-platform automation.
Constant Contacts still provides strong integrations covering software used by established traditional small businesses, especially those wanting to coordinate sales, service, social media, and email under one umbrella. But Flodesks focuses more heavily on startups and modern digital experience platforms.
Flodesk uses a flat monthly pricing model based on the number of contacts. Plans range from free for up to 500 contacts to $35/month for unlimited contacts.
The free plan includes basic features for unlimited subscribers. But if you want features like pop-up sign-up forms, embedded forms, and hosted forms, then you’ll have to upgrade to one of the paid plans.
The e-commerce plan for $24/month includes additional features such as third-party integrations, custom fonts, personalized links, and custom domains.
Flodesk’s flat fee structure offers affordable email marketing for small businesses. Overall, Flodesk is affordably priced for small businesses but becomes more costly at higher contact tiers.
Constant Contact’s free trial lets you send to 500 contacts. The Lite email plan is $12/month for up to 500 contacts with additional features like the marketing CRM, event management tools, and social marketing features.
The Standard plan is $35/month and comes with 3 users, pre-built automation, and contact segmentation features.
While entry-level Constant Contact pricing is appealing upfront, the value proposition diminishes drastically as contacts and requirements expand over time for a business. Hidden costs arise from lacking capabilities on lower tiers.
The Flodesk Constant Contact comparison shows that both email marketing platforms have a lot to offer, but Flodesk wins when evaluating purely on clearly communicated pricing and onboarding costs for bootstrapping solopreneurs and microbusiness owners. Their free trial and subsequent tiered plans on a simple per-contact basis remove the guesswork of finding the right solution.
Constant Contact may scale better over time for thriving traditional small businesses. But their awkward mix of legacy and modern freemium plans causes confusion around optimal edition selection—and higher minimum costs hamper early individual adopters running lean. For pricing transparency at all phases, Flodesk better aligns value to approachable spending.
8. Reviews and Reputation of Each Email Marketing Platform
Flodesk earns overwhelmingly positive feedback across user review platforms, signaling high satisfaction with their platform, support, and value overall.
On Capterra, the software holds a 4.2/5 rating averaged across 80+ reviews. Users praise the solution for simplifying email marketing, landing pages, and CRM under one umbrella—with intuitive tools scaled for solopreneurs to micro businesses. Negative mentions remain sparse.
G2 scores Flodesk at 4.6/5 from 25+ verified owners who compliment the platform’s ease of use, automation capabilities, responsive support, and transparent pricing. Constructive feedback centers on a desire to enhance analytics.
Given the company’s positioning catering to bootstrapped small business owners and first-time marketers, Flodesk wins trust by delivering approachable tools with acceptable trade-offs, making it one of the best Constant Contact alternatives out there.
As an email marketing legacy provider, Constant Contact earns mixed sentiment across rating platforms like G2 – averaging around 3.5 out of 5 stars.
The most recurring Pros focus on reliability from an established brand name and decent core email campaign creation tools suited for traditional marketers.
Common Cons highlight frustrations with upselling limiting accessible features for base pricing plans, clunky integrations with modern complementary software outside their ecosystem, and some dated aspects of platform infrastructure showing age.
Given Constant Contact’s longevity servicing traditional small business owners already accustomed to legacy interfaces—sentiment appears respectably neutral if not ideally effusive positivity stemming from product stagnation.
Based on overwhelmingly stellar feedback praising Flodesk’s balance of simplicity and value catered specifically to early-stage digital adoption—they win over Constant Contact’s mixed reviews criticizing rigidity in fairly pricing accessible functionality beyond basic email marketing needs.
By focusing on lower-end startup owners through contemporary design aligned to emerging integration opportunities, Flodesk simply better resonates with and delights modern entrepreneurs.
- What types of email automation does Flodesk support?
Flodesk enables welcome sequences, abandoned browse flows, subscriber re-engagement, event promotion, birthday messaging, customer win-back, and more through an easy drag-and-drop visual automation builder.
- Does Flodesk offer free trials or money-back guarantees?
Yes – Flodesk offers a free 14-day trial to test drive their Grow plan features for up to 500 contacts. They also provide a 30-day money-back satisfaction guarantee across all paid plans.
- What types of forms can you create with Flodesk?
Flodesk supports building pop-ups, banners, landing pages, surveys, calculators, quizzes, data capture forms, multi-page applications, and other tools to help convert website visitors.
- Does Flodesk require coding skills or technical expertise?
No – Flodesk prioritizes an easy-to-use drag-and-drop interface specifically designed for non-technical small business owners. No coding skills are necessary.
- How does Flodesk customer support help with platform setup?
Flodesk provides hands-on personalized onboarding for some plans. All tiers include 24/7 chat, email, and phone support along with access to the Flodesk community.
Constant Contact FAQs
- What types of messages can you send with Constant Contact?
Constant Contact enables sending marketing emails like newsletters, promotions, and announcements; automated email messages for events and workflows; postcards and printed collateral through integrations; and SMS capabilities.
- Does Constant Contact offer free trials?
Yes – Constant Contact provides a 60-day free trial including full platform access to core tools under their Email Marketing package. Usage limits apply.
- Can Constant Contact connect multiple users and accounts?
Yes – Constant Contact supports multiple user logins and permissions settings to collaborate across teams. Agency partner accounts are also available. Brand management links multiplied accounts.
- Does Constant Contact integrate with social media tools?
Yes – Constant Contact offers native integrations with Buffer, Facebook Business Manager, and Hootsuite to help coordinate social media posting across email and other campaigns.
- How does Constant Contact aid with platform setup?
Self-service onboarding content caters to self-sufficient users while one-on-one dedicated launch guidance requires upgrading to more premium-priced tiers.
Final Thoughts: Which Email Marketing Software is Right for You?
Choose Flodesk if…
Flodesk stands out as the preferable email marketing, website building, and automation solution for solopreneurs, microbusinesses, freelancers, consultants, coaches, course creators, influencers, entrepreneurs, and other early-stage operations embracing digital channels for the first time.
Their simplified tools, transparent pricing, and guided customer support cater specifically to non-technical founders needing an all-in-one platform to support basic marketing operations despite limited experience managing complex software systems or administering enterprise-oriented solutions traditional companies rely upon.
Choose Constant Contact if…
Constant Contact suits more established small businesses comfortable graduating beyond entry-level functionality, including companies already having a team responsible for sales, service, and marketing roles able to specialize platform knowledge across departments.
The solution also appeals to organizations dependent on seamlessly integrating email with CRM systems, booking solutions, accounting databases, social media management, and other critical business infrastructure—even if that requires configuring everything to play nicely together.
For those needing legacy compatibility and premium consultative configuration, Constant Contact brings decades of helping traditional companies adapt digital communications to supplement real-world operations.
Take a look at my Constant Contact alternatives article for additional email marketing options.