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Drip and Moosend are two industry-leading software platforms for e-commerce businesses. Choosing the right platform is critical to getting your online business off the ground, acquiring and maintaining customers, and ultimately driving sales and growth.

In this Drip vs Moosend comparison article, we will evaluate the two platforms across several key criteria to help you determine which is right for your business.

Our evaluation focuses on market position and popularity, ease of use, design customizability, features and functionality like e-commerce tools, integrations, performance metrics, customer support, pricing models, and overall reputation. The Moosend vs Drip comparison will allow you to pick the email marketing platform that aligns with your business goals and day-to-day needs.

1. Understanding the Basics

Founded in 2013 by Rob Walling and Mike Perham, Drip is a popular e-commerce marketing automation platform. With over 10,000 customers, Drip is a well-established solution that empowers online businesses to drive sales through email and landing page tools.

Drip has an engaged Facebook community that business owners can join for discussions, advice, and updates.

Moosend was created in 2012 by Panos Melissaropoulos and Yannis Psarras. While not as widely known as Mailchimp, Moosend has been growing in popularity with small and midsize businesses. It serves over 4,000 paying customers globally. You can check out the Moosend Facebook Page to connect with other users.

2. Features and Functionality



Drip enables users to create automated email workflows based on customer behaviors and actions. Key features include drip campaigns that automatically enroll customers when they purchase specific products or trigger other website events.

Drip also offers lead scoring to track prospect engagement. Businesses can then automatically send targeted emails when a lead reaches a defined score threshold. Segmentation options allow automation based on customer attributes like lifetime value.

Additional automation in Drip includes abandoned cart recovery flows, post-purchase follow-ups, and customer re-engagement campaigns for inactive subscribers. With an automation builder, drag-and-drop editor, and over 500 app integrations, the automation software gives deep customization for the visual workflow builder.


Moosend provides visual automation workflows to convert leads and re-engage customers. Users can create timed email series, trigger campaigns based on actions like cart abandons, as well as set up SMS follow-ups.

Unique automation includes browse abandonment flows for non-subscribers, along with multi-variate campaigns that automatically test different email content. Moosend also enables birthdate triggers and attribute-based segmentation for personalization.

With 250+ app integrations and goal-based flows focused on conversions, the automation capabilities help streamline list growth and sales. However, Moosend may require more learning with its visual campaign builder.

Winner: Drip

With powerful segmentation options, advanced automation, a wider breadth of triggers, and a simple drag-and-drop workflow builder, Drip narrowly beats out Moosend as the winner for best marketing automation. The email marketing software makes it easy for both beginners and advanced users to create targeted, automated journeys that convert with it’s easy-to-use automation feature set.

Email Templates


Drip provides hundreds of professionally designed email templates that users can customize for their brand. Templates are organized by category, making it easy to find options for welcome series, product launches, promotions, holidays, and more.

The template editor allows for easy customization of content blocks, images, colors, and fonts. Businesses can also save customized templates to use across campaigns. For further personalization, Drip enables dynamic content inserts from product catalogs or CRM data.

While template options still skew towards e-commerce, the variety and customizations enable effective templates for most use cases.


Moosend has a library of over 550 responsive email templates suitable for multiple industries. Users can browse categories like sales, engagements, seasons, holidays and more to find relevant template designs for their niche.

The template editor provides useful customization options for images, content, styling, and layouts. Moosend also enables adding custom HTML or CSS for greater branding control. Saves template updates across connected campaigns for consistency.

For dynamic content, Moosend allows field inserts from online store platforms like Shopify and WooCommerce. The templates easily adapt to multiple use cases with built-in personalization and customizations.

Winner: Tie

Both Drip and Moosend offer extensive template libraries and powerful editors to customize emails. With similar features for dynamic content, saved templates, and design flexibility, the two platforms tie in when it comes to leveraging pre-designed email templates.



Drip provides powerful segmentation options to divide contacts based on attributes, behaviors, and user profiles. Key options include segmenting by email engagement, clicks, pages visited, custom field data, and more.

Segments can also leverage e-commerce data like total spent, products purchased, order frequency, and churn risk. Complex nested segments feature multiple rules to target the most relevant users.

Once created, segments dynamically update as customers meet defined criteria. They can be used across email campaigns, landing pages, and the profit dashboard for analysis.


Moosend enables segmenting subscriber lists by various properties and actions. Options include email engagement, geography, purchase history, browser usage, and sign-up tags.

E-commerce segments can leverage customer lifetime value, average order value, and recent order data for targeting. Moosend also allows combining multiple traits to create advanced, nested segments.

Created segments automatically refresh as contacts meet or exit the defined rules. They seamlessly integrate across email campaigns, subscription forms, and reports for streamlined analysis.

Winner: Drip

With a wider range of automation features and segmenting options based on both account attributes and behavioral data, Drip slightly edges out Moosend as the better platform for advanced subscriber segmentation and more effective campaigns. The seamless integration across messaging and analysis makes complex targeting simpler.



Drip provides robust email and conversion analytics to optimize campaigns. Key reporting features include open, click, and conversion rates along with metrics like revenue per send. Users can dive deep into campaign performance across multiple dimensions to maximize email ROI.

Granular segmentation lets users analyze performance by custom attributes like location, order history, or lead score. This additional filtering enables an understanding of differences in engagement across subscriber groups. Campaigns can then be further targeted based on insights uncovered in the platform’s segmented analytics.

The platform also monitors deliverability metrics like spam complaints for list hygiene and sender reputation. Public inbox placement rates give insight into the effectiveness of subject lines and sender tactics. Drip combines deliverability metrics with granular engagement analytics for comprehensive email optimization.


Moosend enables in-depth analytics on email campaigns, forms, and landing pages. Core metrics cover opens, clicks, unsubscribes, social sharing, and more to quantify engagement. Users can then optimize content, designs, and segments to improve email reach and conversion performance.

Conversion analytics track the customer journey from impression to purchase with goal tracking. Moosend also provides A/B testing for subject lines and content to compare variants. This expands optimization capabilities beyond engagement rates to revenue generation.

Segmentation filters results by group attributes and behaviors for targeted analysis. Users can view charts on performance over time, with export options for sharing reports across teams and stakeholders. The additional context helps strategically improve targeted campaign performance.

Winner: Drip

With its focus specifically on optimizing email conversion rates, Drip has a slight edge over Moosend in analytics depth to fully understand email ROI. Granular segmentation and easy-to-digest metrics right in the workflow builder enable swift optimizations.

Unique Features


Drip provides some unique features that set it apart from email marketing automation. This includes custom goal tracking to monitor the impact of campaigns on business objectives beyond opens and clicks. Users can define and optimize towards revenue, lead, or other custom goals for maximizing the ROI of their marketing programs.

Advanced integrations like custom code embeds, Zapier, and webhooks enable complex workflows to extend functionality beyond the core platform. Drip’s developer-friendly options create tailored solutions to automate specialized e-commerce scenarios for each unique business. This flexibility and customization enables new applications to solve niche use cases.

The software is purpose-built for e-commerce automation rather than a general marketing suite. The tailored tools and tight platform integrations provide powerful capabilities calibrated specifically for online retail success. Drip’s exclusive design for e-commerce delivers more robust features that general email platforms may lack.


Unique Moosend capabilities include options for sending Facebook Messenger broadcast messages to subscribers who opt-in. This expands reach beyond email into popular social messaging channels. Messenger combines new avenues for business communication with richer experience options.

Moosend also provides built-in surveys to collect first-party data from customers for segmentation and personalization. Easy integration into existing email workflows enables better targeting without third-party survey tools. More custom data drives more relevant messaging and higher engagement rates.

While Moosend integrates with e-commerce platforms, unique features optimize beyond the retail vertical into general email and SMS-based marketing campaigns. Flexibility beyond retail scenarios enables applicability across many industries and use cases outside of selling products online.

Winner: Drip

With custom goal tracking and deep e-commerce-focused tools, Drip wins for unique functionality that propels online retail success. The specialization provides tailored capabilities harder to find in general email marketing platforms.

3. Ease of Use


Drip provides an intuitive user interface focused specifically on email marketing workflows. The visual builder enables drag-and-drop creation of emails, landing pages, and automation with minimal learning needed.

Whether for lead generation or nurturing potential customers, new users can launch campaigns with just basic computer skills thanks to an experience optimized purely for email conversions.

Set up takes just minutes to connect Drip to an online store, import contacts for your small business, and start sending. Pre-built templates and intuitive editors make it fast for beginners to create professional emails without coding. Drip’s tailored e-commerce focus eliminates unnecessary tools to allow launching sales funnels swiftly out of the box.

While advanced options like custom CSS, scripts, and developer tools provide extensibility, the platform avoids complexity for simple broadcasting and conversions. Power users can tap deeper capabilities, but novices stick to simplistic workflows that convert. The specialized tools for retail marketing prevent feature overload for beginners compared to generalized suites.


Moosend offers a user-friendly platform for designing email and SMS campaigns with automation workflows. The visual editor simplifies building without the technical skills needed for those new to email marketing. Minimized learning curves enable first-time senders to contact subscribers without delays or barriers.

Drag-and-drop workflow creation combined with pre-designed templates enables fast broadcasting with professional polish. Moosend also guides with tutorials and tips for newcomers to optimize deliverability. Onboarding resources get novice users ramped up smoothly across email and SMS outreach.

While advanced options add complexity, Moosend empowers beginners to quickly activate and manage subscriber communications across email and SMS with a straightforward interface. No excessive features clutter the experience, keeping the focus on fast content creation.

Winner: Drip

With specialized tools focused solely on optimizing e-commerce through email, Drip provides a more streamlined user experience than the more generalized Moosend. Simplicity for building conversion funnels gives Drip the advantage.

4. Email Deliverability


Drip provides deliverability monitoring and tools to maximize email reach and land in subscriber inboxes. Features include sender score tracking, reputation insights, and alerts for issues impacting deliverability. This enables preemptive optimization before campaigns ever risk poor placement or spam filtering.

Drip also offers dedicated IP addresses to maintain send reputation, along with tools to help validate and clean lists for better engagements. Tailored IP services combined with proactive hygiene sustain trust and engagement as subscriber lists scale over time. List growth and ongoing broadcasts stay reputation-safe with these expanded inbox placement capabilities.

By focusing specifically on email marketing automation, Drip is calibrated for strong inbox placement and engagement out of the box for retail use cases. Retail-focused features account for the unique sending patterns and subscriber profiles common across e-commerce companies. Deliverability tools align with the vertical needs for sustainably maximized email reach.


Moosend enables email deliverability tracking with advanced inbox placement metrics across major ISPs. Users can view up-to-date spam test scores and blacklist monitoring for reputation transparency. Comparison benchmarks help guide optimization regardless of the current sender score and traffic volumes.

List cleaning and email validation happen automatically in the background to keep campaigns reaching the inbox. Moosend also offers tips to improve deliverability through custom tutorials and blog content. Proactive list hygiene complements informative guidance for well-rounded optimization.

With general email marketing for all industries in mind, Moosend still provides rack and stack comparisons to optimize sender reputation, regardless of niche. Broad applicability ensures core deliverability capabilities still fully serve retail and e-commerce use cases through a nonspecialized toolkit.

Winner: Drip

With dedicated IP addresses catering specifically to e-commerce along with granular tracking of reputation drivers, Drip wins for best-in-class inbox placement and email deliverability within the retail vertical.

5. Customer Support and Community


Drip provides email-based customer support along with an extensive knowledge base of articles, guides, and tutorials for self-help. Average response times are under 6 hours for inquiries with the digital channels. This combination of responsive email support and a comprehensive self-service library enables most questions to be resolved swiftly.

The platform also enables live chat support when reps are online for instant answers without waiting for emailed replies. Real-time assistance through chat complements the asynchronous email channel for more urgent troubleshooting needs. Different modes suit different scenarios for ultimately maximizing customer experience.

For community assistance, Drip customers can tap into the 7,500+ member Drip Users Facebook group to connect with other users and experts. The engaged social community and sizable membership provide crowdsourced wisdom from experienced customers familiar with platform intricacies. Peer insights supplement official support for well-rounded guidance.


Moosend offers 24/7 email and in-app messaging support with sales and technical teams. Phone-based assistance is also available during extended business hours for urgent issues. Varied options including after-hours online channels as well as live call access provide flexibility based on support case severity.

Self-help resources include documentation, webinars, and a startup-oriented email marketing blog with tips for newcomers. The educational materials aim to maximize user independence for common questions and getting started. But direct channels still handle more complex troubleshooting smoothly.

In terms of community, the Moosend Email Marketing Group provides discussions and idea exchanges among 1,500+ users of the platform. While smaller than Drip’s group, some peer assistance is available beyond official representatives.

Winner: Drip

With a substantially larger group of engaged customers in their community Facebook group, Drip edges out Moosend when it comes to leveraging crowdsourced wisdom from fellow users already experienced with the platform.

6. Integrations


Drip integrates directly with all major e-commerce platforms like Shopify, WooCommerce, and BigCommerce. These platforms can sync customer data, sales activity, and more automatically to Drip for segmentation and personalization. Tight e-commerce ties help marketers build targeted messaging based on real-time business metrics.

Over 500 other integrations are available via Zapier including webinars, membership, CRM, and marketing tools. Drip also enables webhooks for advanced custom connections to other platforms’ APIs not included in the app marketplace. An ecosystem purpose-built for diverse retail needs ensures critical tools boost rather than constrain email potential.

As a specialized e-commerce automation tool, Drip’s tight store platform integrations and retail-focused ecosystem provide powerful capabilities to maximize marketing results. No features feel out of place or unnecessary, with everything designed to directly enable more sales. Competitors with broader aims sometimes lack this level of tailored functionality.


Top e-commerce platforms like Shopify, WooCommerce, and Magento have direct Moosend integrations to sync information automatically. This enables the creation of targeted email segments and workflows based on store data like past purchases and browsing. Email messaging can dynamically reflect customer activity.

Moosend also connects 250+ other applications through Zapier like email services, analytics tools, payment processors, and other platforms. Less e-commerce specialized than Drip but still relevant for online retail marketing needs when leveraged fully.

Although Moosend targets broader email marketing use cases beyond just e-commerce, key channel apps still enable retail applications with inventory and order data ports. Users can ultimately achieve results despite non-specific origins. Albeit through more individual configuration effort.

Winner: Drip

With over double the number of integrations tailored specifically for digital retail and specialized store syncing, Drip surpasses Moosend’s e-commerce ecosystem for connecting the marketing automation workflows to real business infrastructure.

7. Pricing


Drip pricing starts at $39/month for up to 500 contacts and 1 user. Scaling up to $199/month supports 25,000 contacts and 5 seats before custom enterprise quotes become necessary. The platform emphasizes key features over contacts, with automation and integrations unchanged across tiers.

Core features like email and landing page builders, automation workflows, and e-commerce platform integrations are included at all tiers without functionality limits. Higher pricing enables more contacts, custom domains, and priority support rather than restricting basics. Customers get complete tools even at entry levels.

Overall, Drip provides strong value concentrated on core email marketing capabilities even at lower tiers rather than nickeled and diming basic functionality. No compromise on deliverability or platform power at any pricing bracket.


Moosend has a simple pricing structure:

  • Free Trial – $0/month with no credit card required. Test out the platform’s features and send unlimited emails to up to 1,000 subscribers.
  • Pro Plan – $7/month for up to 500 subscribers. Additional features include automation workflows, landing pages/forms, and transactional emails.
  • Enterprise Plan – Custom pricing. Includes all the Pro features, as well as an account manager, custom reporting, and dedicated IP.

Each plan includes unlimited emails, drag-and-drop editor, automation, segments, basic analytics, etc. Advanced features like SMS, landing pages, and priority support require higher tiers.

Overall, Moosend is competitively priced, and its tiers scale nicely for growing email list sizes. Credits for sending additional emails beyond plan limits can also be purchased.

Winner: Tie

With both Drip and Moosend providing strong email marketing capabilities for the investment even at entry-level pricing, the two options ultimately tie when it comes to overall value for money once aligned to the right use case.

8. Reviews and Reputation


Drip earns positive reviews across software evaluation platforms for its specialized e-commerce focus and intuitive automation builder. Users praise the seamless integrations with store platforms, easy-to-use workflows, and good support. Retail-specific tools optimized for sales earn consistent recommendations from the niche.

Some negatives cite the lack of advanced email editing capabilities or built-in surveys compared to generalized marketing suites. But most recognize Drip as a top-tier solution explicitly for optimizing retail sales through email rather than an all-in-one platform. Alignment with positioning prevents overpromising.

With over 700 reviews averaging a 4.7/5 star rating on popular sites like Capterra, Drip has earned an excellent reputation, particularly for the retail niche. Beyond raw ratings, detailed appraisals from actual e-commerce practitioners further instill confidence.


Reviews for Moosend also skew positive thanks to ease of use combined with good deliverability and useful integrations. The platform earns recognition as a straightforward email marketing service for small and mid-sized businesses across varied industries. Less specialization brings broader approvals.

Less specialized functionality compared to niche tools draws some criticism regarding more advanced segmentation, automation, or design capabilities. However, users still find Moosend effective for core email broadcasting needs at an affordable price matching the positioning. reviewers showcase realistic expectations.

While lesser known than category leaders, Moosend’s 450+ reviews and 4.5/5 average rating on GetApp and other sites give it strong credibility as an email automation choice. Quantitatively and qualitatively positive feedback confirms the capabilities.

Winner: Drip

With considerably more positive reviews specifically from e-commerce businesses praising its specialized functionality for retail sales, Drip narrowly beats Moosend for reputation with digital retail marketers in particular. Focus brings better results.

9. FAQ’s

Drip FAQs

  • Can I connect multiple e-commerce stores to my Drip account?

    Yes, you can connect as many online stores as needed via integrations with platforms like Shopify, WooCommerce, and BigCommerce. Drip enables managing multiple stores under a single centralized dashboard.
  • Does Drip have built-in email editing capabilities and templates?

    Yes, Drip provides an easy drag-and-drop email editor along with hundreds of professional, customizable email templates suitable for e-commerce campaigns. No external editors or coding skills are needed.
  • How technical do I need to be to use Drip’s features?

    Drip aims for an intuitive user interface that marketers can leverage without technical expertise. The platform avoids complexity, allowing beginners to build automation and send campaigns out of the box through visual workflow builders.

Moosend FAQs

  • Does Moosend integrate with sales platforms beyond e-commerce stores?

    Yes. In addition to major e-commerce integrations, Moosend connects CRMs, marketing tools, analytics platforms, and other channels via 250+ app ecosystem partnerships.
  • Can I send SMS messages in addition to email campaigns?

    Yes, Moosend enables sending automated SMS messages and alerts to subscribed contacts in addition to email campaigns and newsletters. SMS provides another subscriber touchpoint.
  • Is Moosend compliant with email regulations like CASL and GDPR?

    Yes, Moosend ensures compliance with major email marketing regulatory requirements like CASL, GDPR, and CAN-SPAM out of the box through opt-in requirements and easy preference management tools.

Final Thoughts

Choose Drip if…

You operate an online retail store. With deep e-commerce platform integrations, customer data syncing, and tailored automation for driving repeat purchases and loyalty, Drip provides specialized tools unmatched by general email platforms. The niche-downed approach delivers results for digital sellers through optimized features and app ecosystems purpose-built for that vertical.

It’s also worth noting that, although this platform is great, it may not be for everyone. If that’s the case, I recommend checking out some Drip alternatives to find one that resonates with your email marketing needs.

Choose Moosend if…

You need a straightforward email marketing platform across diverse use cases. While integrating with major e-commerce platforms, Moosend serves broader subscriber communication goals beyond just retail sales funnels.

More generalized capabilities allow single platform consolidation for managing newsletters, customer journeys, and marketing workflows under one pane of glass. Less complexity benefits generalists.

Ultimately the ideal platform aligns with your specific business needs and goals. Both Drip and Moosend can provide immense value depending on those scenarios. We urge readers to carefully evaluate their current and future email requirements to determine which solution offers the right fit. Please ask any questions in the comments and we’re happy to provide tailored guidance!

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