Do-it-yourself projects are no longer tasks made up of everyday items that you put together. In fact, there are various DIY and home improvement retailers that cater to products that consumers assemble themselves in the comfort of their own homes.
With more homeowners and enthusiasts turning away from already-made goods, more consumers turn to blogs and social media platforms for DIY project inspiration and instruction. For home improvement and DIY retailers or those interested in starting a blog in this niche, here are statistics on why you should get started!
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- In 2018, the average annual home improvement expenditure per homeowner amounted to $7,560 which is about $6,650 more than the year before
- By 2025, the projected total home improvement sales in the U.S. is estimated to reach 621 billion U.S. dollars
- 47% of DIYers purchased a product directly or started a project because they saw it on a blog or social media brand
- All generations are DIYing but the age group that takes on DIY projects the most are those aged 31 years old to 40 years old which makes up 26%
- After researching where DIYers find inspiration or research projects, 78% start DIY project research online
Here’s a rundown of the stats we’re going to cover:
- Home Improvement and Do-It-Yourself (DIY) Industry
- DIY Projects and Social Media Platforms
- DIYers in Numbers
Home Improvement and Do-It-Yourself (DIY) Industry
In 2018, the average home improvement expenditure per homeowner amounted to $6,650 the previous year, totaling $7,560. In 2019, the DIY and home improvement market worldwide reached a revenue of 618 billion Euros where North America and Europe made up 87% of global revenue. The do-it-yourself market continues to boom and by 2025, the projected total home improvement sales in the U.S. alone are estimated to reach 621 billion dollars.
- In 2018, the average annual home improvement expenditure per homeowner amounted to $7,560 which is about $6,650 more than the year before
- Of these 618 billion Euros of revenue in 2018, North America and Europe made up 87% of global revenue
- By 2025, the projected total home improvement sales in the U.S. is estimated to reach 621 billion U.S. dollars
- In 2019, the DIY and home improvement market worldwide reached a revenue of 618 billion Euros which is a 593 billion Euro increase from the previous year
Sources: Statista, Statista, Statista
DIY Projects and Social Media Platforms
Influencers on blogs and social media platforms play a role in DIY purchasing decisions as a study showed that in 2017, influencers in the DIY, garden, and pet product categories encouraged purchasing of 15% of consumers. On Pinterest, a popular social network, crafts made up 5% of the most popular pinned topics worldwide while home-related DIY pines made up 3%.
- In 2017, the relevance of influencers on purchase decisions in the DIY, garden, and pet product categories in the U.S. was 15%
- In 2018, “crafts” made up 5% of the most popular pins on Pinterest while “DIY home” made up 3% of the most popular topics on the platform worldwide
- 47% of DIYers purchased a product directly or started a project because they saw it on a blog or social media brand
Sources: Statista, Statista, Venveo
DIYers in Numbers
The DIY community is made up of people of all ages but the age group that takes on DIY projects the most is those aged 31 years old to 40 years old which makes up 26% of DIYers. When the pandemic hit, at least 62% of people from March 2020 to May 2021. Research also shows that DIYers will find inspiration or research DIY projects online (78%), in-store (11%), or by word of mouth (11%).
- From March 2020 to May 2021, at least 62% of people started DIY projects in the previous month
- All generations are DIYing but the age group that takes on DIY projects the most are those aged 31 years old to 40 years old which makes up 26%
- 67% of DIYers create a budget for each home improvement project while 42% earmark between $2,500 and $10,000 toward renovations
- After researching where DIYers find inspiration or research projects
- 78% start DIY project research online
- 11% look for in-store inspiration
- 11% find DIY inspiration via word of mouth
Starting a DIY blog is now more achievable than ever due to the availability of various tools and guides from experienced creators. Don’t let your hesitancy stop you, try to begin as soon as you can.