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When I first started building and monetizing websites, I have to be honest: I didn’t know what I was doing. However, I’ve learned a lot over the last several years and developed many successful strategies to rank my web pages first on Google.

This is important because approximately 1 in 3 people click on the first link when they Google search according to Zero Limit Web.

When creating content, I always choose a strategic keyword that people are likely to search for and then optimize my content to rank first on Google when people search for that keyword.

I use keyword rank tracking software to ensure that this page and my other pages rank highly for the targeted keyword. I feel like this is an absolute requirement for anyone serious about SEO because it helps you quickly and efficiently track and monitor the keywords that you’re trying to rank for in a straightforward interface.

Wincher is one of those few ranking trackers that stands out from the rest. It’s built specifically for tracking page rankings for targeted keywords, and it’s one of the most affordable options available. It also comes with many valuable tools for competitive analysis, automated alerts, daily ranking updates, and much more.

If you’re looking for the best rank tracker but don’t know which one to choose, check out my Wincher review below before making your final decision. Wincher may be just what you’re looking for.

Wincher Summary

Wincher logo

9.6 out of 10

Ron’s Thoughts

Keyword research tools such as Wincher are a joy to use thanks to their simplicity and ease of use. Wincher is like that to a T, making it a great choice for beginners. Additionally, it comes with features such as keyword grouping, automated alerts for search engine rankings changes, and competition comparison. It’s also more accurate than other keyword tracking tools when it comes to daily rankings updates.

WATCH THIS BLOG POST IN VIDEO FORMAT

What Is Wincher Rank Tracker?

I know some of you are probably wondering, “Well, what’s Wincher?”

I’ve talked about this a little bit in the past, but Wincher Rank Tracker is an SEO tool. More specifically, it’s a keyword tracking tool for search engine optimization that allows you to see ranking position changes and ranking history for specific keywords over time that you’re targeting.

This means that it helps you track how well your pages are ranking for targeted keywords on Google search engine results pages (SERPs). In other words, if you write a blog post about a particular topic that you’re trying to rank for, it lets you track that keyword phrase in the search engine (like Google and other search engines) to see where you’re ranking and how keyword positions have changed over time.

Additionally, it includes competitor tracking tools, daily rank updates, local rank tracking, on-page SEO tools, keyword rankings reports for specific pages, new keyword suggestions, lists of related keywords, keyword tracking to those you are targeting, and much more.

This makes it great for tracking a vast number of keywords, competitor analysis, reaching your target audience, and increasing the ROI on all your SEO efforts. It’s a great, intuitive tool for beginners building their first website, long-time bloggers, business owners, and content marketing professionals.

One great benefit is that while Wincher Rank Tracker has a website, you can also integrate it easily with WordPress. That’s right: Wincher comes as a website or WordPress plug-in, making it great to see how your keywords are doing on your WordPress site without having to bounce between tabs in your internet browser.

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How Does Wincher Help Your Blog or Website?

The Headlights On Your Car

I look at it because the Wincher keyword research tool is the headlights on a car. If you’re driving a vehicle without headlights, you don’t know where you’re going. You might be able to see a few blurry things, and you’re like, “Okay, I could probably go here and hopefully find some streetlights.” 

If you use Wincher, you’ll get to your destination safely. Wincher is your headlights because it makes everything much clearer.

Keyword research helps you understand the keywords and phrases you’re trying to rank for in Google. It will help you see how you’re currently SEO rankings and how you’re doing is either bringing those ranks up or down. ‘

One thing to note is that Google Data Studio helps power the headlights on the car. While you can still use Google Analytics and Google Search Console as a third-party tool, Wincher is integrated with Data Studio. However, you can still index your pages for your site easily on Google Search Console without impacting how Wincher functions and without hurting your rank tracking.

It Helps You Track Competitors

In addition to that, like a keyword research tool, it also helps you track your competitors. But, again, for anybody who’s been in this website stuff a long time, you know it is vitally important to track your competitors, understand what they’re doing, look at their best practices and the things they’re doing, and frankly,, try to do it better.

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How Much Does Wincher Cost?

So we’re doing a Wincher review here and explaining what this tool is all about, but how much does it cost? Of course, all tools have a price, and they can be kind of expensive. However, Wincher’s pricing model is pretty reasonable. 

Free Version

You get the first 14 days for free. After that, you enter your website name and information and get a free trial. After that, you can go ahead and join, with no credit card required; I can vouch for that. 

Wincher

We’ll talk about the features briefly, but the pricing after the free trial is over is pretty reasonable, really even without the flexible pricing model. 

Paid Version

This company is over in Europe, so it’s in Euro.

After the free trial, if you decide to purchase it;

  • 500 keywords, which is about $29/month
  • 1000 keywords, which is about $59/month
  • 5000 keywords, which is about $249/month
Wincher pricing

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General Tutorial

I know that this is supposed to be a review, but I’m going to do the review as I go through a general overview of the tool because I have to show you the tool to show you the different things I’m talking about. 

As you can see below, I am logged in here, and this is the onehourprofessor.com page. Ignore the free trial thing. I have a situation where I’ve talked to them, and I can use a tool for these tutorial purposes. 

General tutorial

This keyword research tool lets you see your keyword rankings, how your positions are changing over time, and how everything is going. It explains all of it with tooltips. Also, as you can see below, there are the Keywords, Best Pages, and Features.

If you’re in the featured snippet, it tells you the position that you’re in for the particular keyword. I know I’m blocking out the keywords in the Best Page area, but that’s because I don’t want people to copy mine.

It also has Change, which shows whether they’re going up or down. So as you can see, some things are going up for me, and some are going down. 

It shows what the CPC is, which is how much people are usually paying if they’re doing paid search for it. And it shows what the volume is, which is the estimated search volume every month, and then what estimated traffic you’re getting from that keyword. 

Pros of Wincher

Simple and Focused

One thing I like about Wincher is that it’s pretty simple and focused. Other keyword research tools, like Ahrefs, have a ton of functionality. Still, keyword tracking is almost convoluted because there are so many different tools that it’s challenging to focus on just the keywords. 

If you’re looking to focus on one thing, this tool is excellent for that. So it lets you do that. So it’s simple. 

Grouping of Keywords

Wincher is one of the best rank tracker in the market. You can do keywords that are important to me. This is something that I love. For example, if I click on “Groups,” you can see below that I have different groups related to my website.

Grouping of Keywords

I have Adsense (Google AdSense), entrepreneurship, how to blog, make money, online business, online jobs, reviews, and software. I like that I’m able to see how my groups are doing. A group is a grouping of keywords. 

In this particular one, I have six keywords in the AdSense group, my average position is 63.3, my traffic is two, and position one, I have zero, but positions two to three, I have one. Positions 4-10 I have zero, and 11-30, also zero. 

So, these user-friendly rank trackers help you understand how all the keywords are doing in their search engines rank keyword groups. This is important because if I’m making a content cluster about Google AdSense, I want to have all those Google AdSense terms that I’m trying to rank for in one group to understand as a whole how that cluster is doing. So, helping me rank in search engine rankings and monitor them with rank tracking tools and keyword tracker that track keywords and search results.

Automated Alerts When Search Engine Rankings Change

The other thing that’s cool about Wincher is they have notifications. I love these notifications, as you can see in the screenshot below. And again, some of this is blurred out because I can’t show you what keywords I am ranking for and such.

Wincher have notifications

It gives you notifications for when certain things occur for specific keywords. You could turn these on or off, but I prefer to have them on. I have it to where I get alerted by email every time a keyword breaks into the top 10. 

I think this is an excellent feature, and I haven’t seen it with many other tools. 

Competitors Feature to Spy on Your Competition

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When you go to the competitor section, you’ll see that it shows you how you compare. For example, I’ve got onehourprofessor.com, this guy Adam I follow, and Authority Hacker here. It helps me understand how I’m comparing with them. 

Below, you can see we’ve got the average position, which shows this graph. 

Competitors Feature to Spy on Your Competition

In the following image, you can see the amount of traffic you’re getting compared to them. 

amount of traffic

Finally, we have the position summary, which helps you understand their positions for the certain keywords you’re focused on versus yourself. 

position summary

It’s also nice to break it down by keyword groups. So, for example, I can choose to only look at “how to blog” to see where they’re ranking, as you can see below. 

can choose to only look

Compared to myself, Authority Hacker is behind me, Adam Enfroy is ahead of me, and I am right in the middle there. So it helps me understand where I am for that particular keyword group. 

You can also do it for different data periods, which is nice. But, overall, it just tells you where you compare to your competitors out there. 

I can also do on-demand ranking updates, add new keywords, use multiple keywords, multiple websites, see competitors’ traffic, check the latest keyword positions, visit my website’s rankings, and more with this SEO tool.

Allow for annotations

Another thing Wincher does, which many people probably underutilize, is annotations. 

Annotations are excellent because if you are, let’s say, building backlinks to a particular page on your website and trying to rank that page with local rank tracking. You can put annotations within your account to remind yourself that you built a link to this particular page related to this one keyword. 

If you click “add annotation,” this box will pop up (as you can see below), and you could say, “I am trying to rank for X, and I built a link to that particular page,” so then you can watch how that link impacts your rankings.

add annotation

This is helpful, but as I said, I don’t think many people use it. On the other hand, it can be compelling to understand if you’re doing the right things if used correctly. 

If you’re revising content, is it increasing your rankings, or is it hurting? If you’re building links, is it growing, or is it breaking? This helps you understand all of that. 

Daily Ranking Updates (better than Ahrefs and SEMrush Rank Tracking Tool)

In addition to that, one of the things that Wincher does that I like is they update your rankings daily. 

I know a lot of people use Ahrefs, and they’re like, “Oh, I use the keyword tracking there.” If you have the lower-tier plan as I do, it updates the rankings once a week. And even with the higher-tier one, I think it’s every three days.

That can get pretty frustrating. This tool will update them more frequently at a fraction of the cost, which is nice. These more frequent data updates are incredibly helpful for ensuring that my pages consistently rank well.

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PDF and CSV exports

In addition to that, under the “Reporting,” they have an option for you to have automated emails sent daily, weekly, or monthly. These could be PDFs if you’re working with other clients, or you could send them CSV exports, which is nice. 

 PDF and CSV exports

Multiple Users for Keyword Rank Tracker

They also have multiple users, which is good if you’re in an agency setting or maybe you’re working with someone on your blog. It is a way for two people to log in and look at the content to relate to the account. 

Good Support Team for a Keyword Research Tool

They have an excellent support team as well. I had a few different things happen in the beginning here, and I was like, “Okay, I need to know this,” or, “I need to know that,” so I asked them questions.

They’ve been very responsive to me. It was pretty dumb on my part; I should have just looked at the content they had out there, but I quickly found the answers that I needed. 

They also have this keyword research tool, as you can see below. I don’t use this a lot—I still use Ahrefs because I paid for the tool, and it helps me know the SEO competition and build my SEO strategy. This one has that, but I don’t fully understand how they’re coming up with this competition value. 

Good Support Team for a Keyword Research Tool

I base my business off of Ahrefs for this, but if you don’t want to pay for Ahrefs at all, and you want to do it here, you can. You can go off of these competitive metrics. It gives you ideas for keywords you’re already ranking for or in the top 10 for that you might want to make a focus keyword. 

This is important because if you create a blog post around those particular keywords, there’s a good chance that you can rank quickly for those. So, for example, if you’re already ranking top 10 or top 20, you could create content around that, and then you’d be able to get pushed up to number one. 

They have some excellent filters here, too. If you’re going for a long tail, you can say, “Okay, I only want to do 6-14 words,” and now you’re able to make a blog post about that particular thing.

I see that as kind of an additional benefit; I don’t use it very much, but it doesn’t mean that it’s not good. I already have Ahrefs that I use for all my backlinking info.

WordPress Plugin

They do have a plugin that I think some people will like. As you can see below, it’s under the “W” (which is for Wincher) Google Rankings. In the backend of my WordPress site, it shows how my keywords are ranking.

WordPress Plugin

This shows me my average positions, traffic, and position distribution. You can click on any keywords to see a more detailed version of this. It’s nice to have this all here, but I don’t use it. I’d instead log into the website and look at it because there’s more data. 

Cons of Wincher

Now let me talk about the cons because I’ve already talked about all the cool things I like. 

WordPress Plugin is Limited in Functionality

First of all, the WordPress plugin has limited functionality. It doesn’t impact my experience because I don’t use it that much. I’d instead go to the website, so it doesn’t make sense for them to duplicate everything. 

However, some people would probably like the WordPress plugin to have just as much data as the website itself—not me personally, but I can understand how that can be a con to some. 

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Estimated Search Volumes Don’t Always Match Other Platforms

In addition to that, the estimated search volumes within their keywords don’t always match other platforms. 

As you can see below, if I go to “keyword research” (and again, I know these are blanked out), when I search a keyword here, I may see 110 search volume. But, if I put this into Ahrefs or other tools out there, that search volume usually isn’t the same.

keyword research

Now, one of the annoying things about these tools is that typically they don’t have the same search volume. I know part of it is that Google has an API.

I don’t know where they pull this data from, but Wincher doesn’t match with other ones, and other ones don’t match with Wincher. I don’t know what the system of truth is here, so that’s one of the frustrating things about it. 

I don’t know that anybody has (even Google themselves) the perfect amount of search volume. I’ve had times when I search in one tool, and I see that the search volume is 100, and then I searched in Wincher, and I see that the search volume is 10—that’s significant variance. 

I’d like that to be figured out and have a number or a tool that I could rely on. Currently, I don’t have one.

I don’t know if that’s a con for the Wincher keyword research tool or more of something that all these tools struggle with. It would be nice if they had a little more accuracy or knew that Wincher is the best, and then I could rely on their data.

Can’t Assign An Ideal URL for Each Keyword

One of the things that I liked in another tool I tried was that you could assign the best page for a particular keyword. Now, I will say Wincher has done a fantastic job in that every time I put a keyword in here, they typically assign the best page automatically and get it right every time. 

Can’t Assign An Ideal URL for Each Keyword

I haven’t had them go wrong, but I’ve had other tools that did go wrong with that predictive kind of analysis to understand what page you want to rank for. 

I don’t know how they come up with that information, but I’d also like to be able to assign the page so that I understand as the individual that I assigned this keyword, but this is the page that I want to rank for that keyword, and maybe there’s a reason behind that. 

I don’t know the reason, but maybe they’ll answer it after seeing this. As I said, they have done a great job in predicting the right page every single time so far.

I know at some point, if I put a broad keyword in there, it’s probably going to trigger the wrong page. That is why it is crucial to use a rank tracking tool to add keywords; check your rank with an on-demand data update on rank tracking using the Wincher SEO tool.

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The Bottom Line

For The Cost, It’s a Total Bargain

The bottom line is, based on the cost of this keyword research tool and how I feel about it, it’s a total bargain. I wish I had known about this years ago, but I recently found it. Tracking your keywords is a vital part of search engine optimization, and if you don’t do it, you’re riding blind.

There is plenty of other rank tracking tools for agencies (like Accuranker) and plenty for individual rank trackers (like Wincher). Just try to choose the one that will work best for your particular situation.

So I think for about $10-$11 a month for this keyword research tool, it’s worth it, especially if you have one website. It’s also great for websites that are focused on search engine optimization. 

Now, if you have a blog out there and you’re like, “Well, I just write about my thoughts,” then this isn’t for you.

If you’re not focused on keywords and SEO, you’re just trying to grow a community on Facebook that follows you and your blog about feelings, thoughts, and musings, and this isn’t for you.

You can also use the Wincher keyword research tool as an on-page SEO tool that would be great for tracking keywords, using keyword grouping, seeing them in your WordPress dashboard, using Wincher’s keyword suggestions to boost your SEO Efforts without any other SEO tools to use rank trackers and analyze keyword data and related keywords rank.

But, if you are trying to rank and you want to get traffic to your blog, this is a great platform to use.

It’ll help you track those keywords that you want to rank for and help you understand whether the things you’re doing are helping or hurting.

If you enjoyed this review and the tutorial, you can click on my affiliate link here and purchase Wincher for yourself. I always appreciate the support you guys give me; the community is incredible. Thank you, guys, if you’re willing to do that.

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