Preparing for travel has become more convenient with online websites and blogs. While tourist destinations, providers, and travel agencies are taking advantage of the functionality that the Internet has to offer, travelers are also adopting technologies that make it easier to look for inspiration, virtually explore different countries, book vacations, and read about other travelers’ experiences.
Travel blogs are a rich source of other travelers’ personal experiences, suggestions, and information about tourist and destination spots. Whether you want to start a blog of your own, or are just curious about how big the niche is, this post will dive into the travel blog niche and data on bloggers and their audiences.
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- In 2021, the website traffic benchmarks in the travel industry on mobile devices was 56%
- In 2020, 50% of travelers worldwide used the web as their main source of inspiration for vacations
- In 2017, 79% of mobile travelers competed a booking after doing research on their smartphone compared to 70% in 2016
- Travel blogs account for 10% of high income blogs or blogs with more than 50,000 sessions a month
Here’s a rundown of the stats we’re going to cover:
The Industry and Travelers
The travel industry is going online and mobile with 50% of travelers, worldwide, using the web as a source of inspiration for vacations and 16% taking advantage of the information that celebrity and influencer social media channels have to offer. In 2017, Google explored how much change occurred from 2016 to 2017 and found that 79% of mobile travelers completed a booking after doing research on their smartphone compared to the previous year (70%).
- In 2021, the website traffic benchmarks in the travel industry was:
- Mobile: 56%
- Desktop: 41%
- Tablet: 3%
- In 2020, travelers around the world used the following as a source of inspiration for vacations:
- Web: 50%
- Talking to Friends and Family: 36%
- Celebrity and Influencer Social Media Channels: 16%
- In 2017, 79% of mobile travelers completed a booking after doing research on their smartphone compared to 70% in 2016
Sources: Statista, Contentsquare, Google
Travel Blogs and Bloggers At a Glance
Different types of travel bloggers invest different amounts of time related to their blog with bloggers who write for pleasure spending 2 hours to 7 hours a week and lifestyle bloggers spending 35 hours to 45 hours a week on activities. The time that travel bloggers invest pays off to an extent as the median monthly income for this niche is $5,000 and travel blogs are considered high-traffic.
- The median monthly income of travel bloggers is $5,000
- A study conducted on the time spend on activities related to a travel blog found out that different types of bloggers spent the following amounts of time:
- Pleasure Bloggers: 2 hours to 7 hours a week
- Part-time Bloggers: 8 hours to 14 hours a week
- Dedicated Bloggers: 16 hours to 30 hours a week
- Lifestyle Bloggers: 35 hours to 45 hours a week
- Travel blogs account for 10% of blogs with over 50,000 sessions a month
- Travel blogs account for 18% of all new blogs started in the past year
Sources: University of Manitoba, Rank IQ
With the world normalized after the pandemic, now is a perfect time to start a travel blog (this guide will help you name it), as the thirst for wanderlust and new experiences is higher than ever. As a travel blogger, you’ll have the opportunity to inspire and inform people about different cultures, destinations, and ways of traveling. You can share your personal experiences, tips, and recommendations and be a trusted guide for people who are planning their next adventure.