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The sports blogging niche has become a way for followers and fans to get insight into their favorite teams, players, and matches. Social media platforms have also made it easier for sports bloggers to reach professional sports spectators and provide analysis on performances, strategies, and trends.

Sports blogs are one of the most popular ones in the blogging space and enthusiasts looking for statistics on the subject have come to the right place. Coaches, experts, competition and sports aficionados can rely on blogs and their data to better understand a sport so here are the numbers you need to know before starting a blog of your own.

Editor’s Picks

  • Sports blogs are among the top 3 categories of blogging
  • A traditional sports writer will make at least $11.42 an hour and at most $23.29 which means that the average base salary for this job in the U.S. is $16.34.  Sports bloggers can make MUCH more.
  • It was also found that by January 2022, 22% of people that use social media from ages 16 years old to 64 years old do so to watch or follow sports

Here’s a rundown of the stats we’re going to cover:

Sports Blogs and Writers

Among the different blogging niches, sports blogs are in the top 3 categories. With this much popularity, research conducted on sports blogs concluded that 98% of sports blogs written by newspaper sports writers were men, which makes sense as many men use blogging as a side hustle. The most recent average base salary per hour for a sports writer in the U.S. is $16.34.

  • Sports blogs are among the top 3 categories of blogging 
  • 98% of newspaper sports writers who also blog for their newspapers’ websites were men 
  • A sports writer will make at least $11.42 an hour and at most $23.29 which means that the average base salary for this job in the U.S. is $16.34 

Sources: SAGE Journals, Indeed

Sport Spectators and Followers in Numbers

Studies on sports spectators and followers found that 24.8% of sports pro spectators in Korea used social media blogs as a source of information. On the other hand, 42% of Hungarian sports fans followed sports through online news, websites, and blogs. As a whole, sports blogs make up 6% of all blog topics and blog types, and 22% of people that are aged 16 years old to 64 years old use social media to either watch or follow sports. 

  • Sports make up 6% of all blog topics and blog types
  • In 2021, blogs made up 24.8% of social media used by pro sports spectators in South Korea ​​
  • In 2021, Hungarians followed sports via
    • TV: 70%
    • Online News, Websites, and Blogs: 42%
    • Social Media: 34%
    • Online Broadcasting and Streaming: 31%
    • Radio: 8%
    • Print Newspapers: 8%
  • As of January 2022, 27.3% of internet users from 16 years old to 64 years old visited a sports website or used a sports-related app in the past month 
  • It was also found that by January 2022, 22% of people that use social media from ages 16 years old to 64 years old do so to watch or follow sports 

Sources: Statista, Statista, Pew Research, Hootsuite

With the world of sports constantly evolving, now is an exciting time to start a sports blog. The sports industry has seen a surge in popularity and with the rise of new technology, it’s now easier than ever to access live games, highlights and breaking news.

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