Reviews on products and services have become an entire blogging niche of their own as more consumers use these types of blogs as a source of information. Today, there are professional bloggers that post review content in order to share personal experiences and data that can actually influence purchasing decisions. Whether you’re looking to start a blog of your own, or have already begun, writing reviews if a crucial way to earn affiliate income.
There are review blogs in different niches across the world and bloggers not only create content centered on a brand or company’s products and services but can also generate income from their websites. Review blogging continues to accompany consumers along their customer journey and here are the statistics on this type of blog.
Editor’s Picks
- About ¼ of professional bloggers post reviews as their typical blog content
- 60% of bloggers said that they preferred to publish reviews
- 60% of people are inspired to seek out a product after reading content about it
- 47% of customers go through 3 blog posts to 5 blog posts during the buying purchase before making a decision
Here’s a rundown of the stats we’re going to cover:
Review Blogging in Numbers
Of all the professional bloggers in various niches worldwide, ¼ will post reviews as part of their typical blog content as 60% of bloggers prefer publishing reviews compared to other types of content. Bloggers who earned $7500 to $25,000 on a monthly basis will typically earn 12.2% of their money from sponsored reviews and content while 42.2% of profit comes from affiliate links.
- About ¼ of professional bloggers post reviews as their typical blog content
- 60% of bloggers said that they preferred to publish reviews
- Professional bloggers who earn $7,500 to $25,000 a month make:
- 12.2% of their money from sponsored reviews
- 42.2% of their money from affiliate links
Sources: Ecommerce CEO, Rank IQ
The Relevance of Review Blogs to Consumers
Reviews on products and services are more relevant than ever as 60% of people tend to feel inspired to seek out a product after reading content about it. Review blogs have also become a part of a consumer’s purchase decision with 47% of people going through 3 blog posts to 5 blog posts before deciding whether or not to buy something.
- 60% of people are inspired to seek out a product after reading content about it
- 47% of customers go through 3 blog posts to 5 blog posts during the buying purchase before making a decision
- In 2018, the share of consumers who read online reviews or blogs in Australia aged 30 years old to 39 years old was 79%
- In 2019, people that were 15 years old to 25 years old in France favored the following consumer review channels:
- E-commerce Websites: 34%
- Amazon: 27%
- Google Reviews: 23%
- Specialized Sites, Blogs, and Social Media: 14%
- In 2020, user reviews were the 3rd most consulted source of information with 45% of business-to-business (B2B) tech consumers relying on these sources to know about tech products
- In 2017, 36% of consumers in the U.S. consulted online reviews about products and service providers via expert sources within the last 6 months
- In 2018, 18% of heavy social media users discovered brands via celebrity endorsements or from reviews by expert bloggers
Sources: Demand Metric, Demand Gen Report, Statista, Statista, Statista, Statista, Statista
Now is a great time to start a review blog because people are increasingly turning to online reviews to make their purchase decisions. As e-commerce grows in popularity, more and more products are being sold online and reviews are a key factor in helping customers make informed decisions about what to buy.