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Responsive web design is more than just the latest trend but what can set businesses apart from leading brands. The web design industry has become more relevant as consumers turn to e-commerce providers and their websites on various devices.

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  • The market size of the U.S. web design services industry, which is measured by revenue, is $11 billion this year 
  • In the second quarter of 2022, mobile devices (excluding tablets) generated 58.99% of global website traffic 
  • 73.1% of web designers believe that a non-responsive design is the top reason why visitors leave a website 
  • 96% of consumers have encountered sites that weren’t designed with mobile in mind
  • Around the world, 89% of users will switch devices or stop viewing altogether when coming across content issues

Here’s a rundown of the stats we’re going to cover:

Web Design Industry in Numbers

The United States web design industry’s market size was $11 billion this year alone. With 200,000 web developers and digital interface designers in the country today, employment rates are expected to grow 23% from 2023 to 2031.

  • The market size of the U.S. web design services industry, which is measured by revenue, is $11 billion this year
  • The employment of web developers and digital designers is projected to grow 23% from 2021 to 2031 which is much faster than the average for all occupations.
  • There are about 200,000 web developers and digital interface designers in the U.S.

Sources: IBIS World, Bureau of Labour Statistics, Statista

In the second quarter of this year, mobile devices generated 58.99% of website traffic around the world. In the U.S., more than 10% of all retail sales are expected to be generated via mobile commerce by 2025. Despite the numbers, not all sites have a responsive web design.

  • In the second quarter of 2022, mobile devices (excluding tablets) generated 58.99% of global website traffic 
  • By 2025, more than 10% of all retail sales in the United States is expected to be generated via mobile commerce 
  • 53% of visits are abandoned if a mobile site takes longer than 3 seconds to load 
  • 96% of consumers have encountered sites that weren’t designed with mobile in mind
  • 48% of visitors feel like a company does not care about business if a site doesn’t work well on their smartphones
  • 50% of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app

Sources: Statista, Statista, Google, Google, Google

Responsive Web Design

Responsive web design should be the new standard with 83% of consumers around the world using at least two devices simultaneously. 73.1% of web designers believe that non-responsive design is a top reason why visitors will leave a website and it’s true! 30% of viewers stop viewing content that does not display well on their current device and 89% of users switch or do not explore content that has viewing issues.

  • 83% of global consumers report that they use two or more devices simultaneously 
  • 30% of visitors will stop viewing content if it is not displaying well on their current device 
  • Around the world, 89% of users will switch devices or stop viewing altogether when coming across content issues 
  • 88.5% of web designers believe that a website that loads slowly is a top reason visitors might leave a website  
  • 73.1% of web designers believe that a non-responsive design is a top reason why visitors leave a website 
  • 53.8% of web designers cite “not being responsive on all devices” as a top reason for a website to be redesigned

Sources: Adobe, GoodFirms

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