Last Modified:
December 24, 2021

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Traditional marketing strategies aren’t as effective at generating leads or conversionsas they used to be. Today, digital marketing is the name of the game.

And the most effective players are those who are using content marketing as a central part of their digital marketing strategy. According to Demand Metric, content marketing costs on average 62% less than traditional marketing while yielding approximately 200% more leads.

However, many businesses are shifting to content marketing as part of their overall marketing strategy. This means that you can’t just create content and share it on Facebook or Twitter.

No, you have to create engaging and interactive content that people actually want to see and interact with. It’s not enough to just create memes or throw some inspiring caption on an Instagram photo anymore

You need chatbots, interactive quizzes, surveys, polls, trivia, and similar tools to grab people’s attention, get them interacting with your brand, and capturing their attention for more than just a quick second as they scroll through their social feeds.

Creating these tools on your own can be a tedious process that requires extensive coding knowledge. Fortunately, there are tools like Outgrow which makes creating, sharing, and monetizing interactive content across various digital marketing channels easy.

Read this review today to see if it’s right for you. If you do try Outgrow, I’d be grateful if you supported me by clicking on this link.

What Is 

Outgrow is an amazing platform that allows you to effortlessly create different types of highly engaging interactive content like quizzes, assessments, surveys, calculators, etc. 

The brainchild of two Wharton/UPenn tech experts, the platform has over 50 team members and has helped businesses and marketers create more than 50,000 interactive calculators since its inception in 2015.

With this no-code tool, you can focus on the end result instead of having to worry about the technicalities of interactive content creation. 

Read the rest of this review to discover more about Outgrow and how you can use it to supercharge your content marketing efforts. Or, watch the video below.

Is Outgrow Worth it?

If you want any easy way to boost customer engagement, increase lead generation, accelerate traffic growth, and generate new conversions, (who doesn’t?!?!) this tool is for you. 

It’s perfect for small content creators who want to harness the power of interactive content in an affordable way. It will help you provide real value to your users and enhance their experience, all of which will translate to real results for your brand.

Considering the number of apps you get, this is a must-have tool for serious content creators. It’s certainly worth it and will provide a very high return on investment by helping you acquire qualified leads in a number of ways. 

You’ll be able to create a wide range of content types, including:

  • Quizzes
  • Calculators
  • Surveys
  • Assessments
  • Polls
  • Recommendations
  • Giveaways
  • Chatbots
  • Forms
  • Trivia
  • Questionnaires

… and much more.

As you can see, this one platform will save you a lot of time and costs if you want to create different types of interactive content since it has everything you need. 

You won’t have to search for additional third-party lead generation tools and conversion rate optimization apps to complete your projects. You can do it all from one convenient place. 

Furthermore, the platform is designed with ease-of-use in mind which makes it perfect for users of all skill levels. 

Who is Outgrow Good For?

Outgrow is perfect for anyone who wants to improve their marketing results through the use of interactive content. 

To help you get a better idea of who this tool is best suited for, here are a few use cases.

1. Create Quizzes with No Code

By using Outgrow, even tech-challenged users will be able to create high-quality quizzes that generate leads on autopilot. There are plenty of pre-built, optimized templates to choose from, which means you’ll have your quiz ready to go in just minutes.

2. Boost Conversion Rates

Outgrow will help you increase your lead conversion rates by up to 40% and get tons of new customers thanks to dozens of eye-catching, optimized templates on the platform.

3. Qualify Your Leads

The platform allows you to offer personalized answers to each of your customers’ most pressing queries, which means you can add value while, at the same time, qualifying new leads.

4. Segment Your Audience

You can use Outgrow’s wide range of tools to help you gain customer insights while helping them and segment your audience using hundreds of different integrations.

5. Publish Anywhere Within Minutes

With just a few clicks, you can embed your content from Outgrow on any page as a pop-up, exit intent, in-chat, etc., or on your subdomain. This makes it the perfect tool for the modern marketer.

You can also easily embed interactive content from Outgrow onto WordPress and other website builders.

As you can see, Outgrow makes it easy for absolutely anyone to take advantage of the opportunities offered by interactive content. 

Outgrow Features and Functionality

In this section, we take a look at some of the best aspects of this feature-packed platform. 

But first, here’s what the use of Outgrow’s (many) features can do for you: 

Decrease Bounce Rate

The more people interact with your pages, the longer they stay on your website, which ultimately decreases your bounce rate. With tons of different types of content on Outgrow, you can find something to suit every segment of your audience.

Increase Conversion Rates

Thanks to the platform’s easy-to-use dashboard and fantastic analytics and performance recommendations, you’ll be able to use your interactive content to significantly increase your conversion rates.

Build Your Email List

The quizzes, polls, surveys, forms, and other tools on the platform are perfect for helping you attract targeted subscribers so you can build and grow your email list and send follow-up emails with content your readers will actually be excited to see in their inbox.

Increase Social Shares for Your Content

The platform’s social integrations feature makes it extremely easy for users to share your content on various social platforms. This will expose your business to brand-new audiences and can also help you grow your email list. This ensures that a positive user experience with Outgrow content throughout its life-cycle.

Increase Backlinks

Backlinks are a crucial aspect of search engine optimization and Outgrow’s tools help you build a lot of high-quality backlinks to your site. For instance, people love original data and if you collect industry-specific data (surveys, polls, etc) and show it on your page, then others will likely link to it. 

And now, let’s take a look at some of the platform’s core features: 

1. Smart Builder App

This powerful tool accelerates interactive content development to just minutes. You’ll be able to easily create questions and options thanks to the simple and intuitive interface with the following features:

  • Text Input
  • Single Select/Multi-Select
  • Numerical Slider
  • Opinion Scale/Rating
  • Date/Time Picker
  • File Upload

… and more.

2. Templates

Rather than having to create your interactive content from scratch, you can use one of the dozens of pre-designed templates on the platform.

You can search for templates by industry or by the type of tool you want. When you search by industry, you get real examples of the templates in use, making your choice even easier. 

Here’s a look at each of the different content templates to choose from: 

  • Numerical Calculator: This allows you to use math formulas to give projections, estimates, quotes, cost savings, ROI, etc. For instance, “How much do you save by buying a Tesla?
  • Outcome Quiz: This type of quiz offers “if/then” logic. This means that rather than sending all quiz participants on one path, you can send them on multiple paths (and eventually different outcomes) depending on the answers to your questions. This way, people basically segment themselves as they answer your quiz questions.
  • Assessments: This tool allows you to provide your audience with scores based on how each user answers questions. You can use assessments with tests or graded quizzes. Here’s an example from Outgrow that allows you to test your English:
  • Poll/Survey: Polls and surveys are a great way to increase engagement with your website or blog content. People always want to see the results, and this can also help you generate links as well. Check out this template for a simple poll on Outgrow:
  • eCommerce Recommendation: This is a great addition to the platform that allows you to ask questions so you can provide advanced recommendations by filtering a wide range of products and services. It’s a powerful tool to have if you run an eCommerce store. 

Here are some templates with examples of the type of interactive content you can create:

For anyone in eCommerce, the platform offers a unique shopping experience, improved customer engagement, higher average order value (AOV), and a reduction in abandoned carts. 

  • Chatbot: This feature lets you ask questions in a chat formation so you can provide recommendations or outcomes to your users. For example, you might use it to answer the question “How early can you retire?” or “Which diet should you follow?” Here’s an example from the website:
  • Giveaways/Contests: If you regularly run giveaways on your website or social media, this tool can help you generate more leads on autopilot by making it easy to give rewards to users who share your content. Here’s an example of a pre-designed giveaway template: 
  • Forms/Surveys: With this tool, you can gather data from prospects, customers, employees, etc. You can use it for employee satisfaction surveys or create professional contact forms for brand partnerships. You can even use it for collecting emails for your subscriber list.

3. Email and Social Integrations

Email marketing and social media marketing are two of the most important marketing channels for most businesses. 

Outgrow lets you integrate your email marketing tools so you can build your list, segment your subscribers, etc. 

The platform also makes it easy for your users to share your content on different social media networks, making it more likely that your interactive content will go viral.

4. Easy Website Embed

Instead of hosting your interactive content on Outgrow’s platform, you have the option to embed it on your own website pages. 

You can do this easily by going to the General Settings tab for any type of content you create on the platform. 

Click on the “Embed on a Webpage” link, and follow the prompts.

5. Performance

This category shows you how well you’re doing on the Outgrow platform. This is a unique feature that gives you a clear idea of whether or not Outgrow is worth it for you. 

You’ll be able to avoid having to manually go through settings to look at analytics. Instead, the platform straight-up shows you what you can do to get more from its use and increase your ROI. 

This includes every aspect from your account to your launch processes, promotions, etc. 

Whether you’re a veteran marketer or are new to the world of interactive content, you will appreciate this objective perspective to help ensure that you are always on the right track.

6. Analytics

If you have any interactive content on your site, this is where you can go to check out how it’s performing. 

You’ll find the analytics tab located next to the Dashboard and Performance tabs on the Outgrow interface. 

A unique feature of the platform is that it offers easy visualizations so you can gain insights from your data at a glance.

Here are a few things you can do with the different analytics features: 

  • Overview: Get an overview of your visitors and conversions.
  • User Details: See detailed analytics and user responses.
  • User Funnels: Get detailed metrics on user flows.
  • Compare: Compare results gathered on Outgrow.
  • Reports: Consider and send custom PDF reports.
  • Relate: Find relationships between data gathered on Outgrow.

7. Advanced Features

Outgrow’s main focus is to provide you with no-code tools for building interactive content. However, you also have access to advanced features that allow you to easily create complex formulas if you so choose. 

For instance, you can calculate anything to do with math or statistics, including:

  • Mortgages, bonds, and interest
  • If/else and nested “if” statements
  • Percentages and discounts
  • Math uploaded from Excel

… and much more.

It’s evident by now that this tool has so much to offer. 

All the features outlined above barely scratch the surface of what’s possible with this platform. 

You also get tracking and events features, SEO tools, localization, user restrictions, and much much more. 

Check out this Outgrow Video Tutorial that explains more about how Outgrow content can help you grow your business.

Outgrow Review: Competitive Analysis

A lot of people use content creation software these days to give them a competitive edge in the crowded online space.

There are tons of different solutions available out there, some of which will make great alternatives to Outgrow depending on your specific needs. 

Here are the top 3 Outgrow alternatives:

Outgrow vs Constant Contact

It’s hard to find a tool that can compete with Outgrow’s massive wealth of apps for creating interactive content. 

However, when comparing some of the marketing functions, such as customer surveys, event scheduling, marketing automation, Constant Contact offers a viable alternative to Outgrow. 

Having said that, Outgrow has unique features such as prospecting tools, real-time data, real-time reporting, and activity dashboard that puts it heads and shoulders above all the rest. 

In terms of pricing, Constant Contact starts from $20/month, but considering the significantly fewer features on offer, it’s clear to see that Outgrow provides better value for money.

Outgrow vs Landbot

Landbot is yet another alternative with a lot of features in common with Outgrow. The chatbot builder also offers SMS messaging, multichannel communication, and email management. 

If these features are crucial to running your business, then this could be the more appealing option for you. 

Outgrow, on the other hand, offers unique features such as distribution management, form management, campaign segmentation, and content management that you won’t find on Landbot. 

With regard to pricing, Outgrow has a ton more features and helps you achieve a lot more business objectives compared to Landbot, which makes it more worthwhile. 

Outgrow vs Salesforce Marketing Cloud

Salesforce is well known in the marketing software space. The Salesforce Marketing Cloud platform has a lot of features in common with Outgrow and some that are unique to the platform. 

For instance, in addition to customer surveys and web forms, Salesforce Marketing Cloud offers multivariate testing, metadata management, landing pages, etc. 

Outgrow’s unique features include web traffic reporting, feedback management, charting, and lead capture. 

While both platforms have a lot to offer in terms of helping you attract more leads and boost conversions, Salesforce’s $4,800 price tag might be off-putting to a lot of businesses and marketers. 

You’ll be able to get almost all the tools offered on the Salesforce platform for just a fraction of the amount on Outgrow’s platform.

Outgrow Pros and Cons

With so many features, this interactive content creation tool is certainly worth the investment. But, as with all other online tools, Outgrow comes with its own set of pros and cons, which we take a look at below:


  1. Feature-Rich Product: Outgrow is a powerful platform that routinely adds new tools to help you create even more types of interactive content.
  1. Tons of Interactive Content Templates: There are a lot of predesigned templates to choose from so you don’t have to create content from scratch. Each of these templates can also be optimized with customizable layouts.
  1. Great Support: The platform has a responsive customer support team and help desk, as well as lots of articles and YouTube tutorials to answer all your questions.
  1. No Programming Needed: You can create any type of tool without having to learn how to code or hire expensive developers. 
  1. Allows for Full Embedding: The platform allows you to embed any of the content you create on your website with just a few clicks.
  1. Diverse Suite of Integrations: Outgrow allows you to easily integrate the platform with most email tools as well as over 1,000 customer relationship management (CRM) and marketing services.


  1. Complicated Platform: When you first get started with Outgrow, it can be a bit overwhelming due to the sheer number of tools available.
  1. Pushy Sales People: According to some reports online there are some pushy salespeople on the platform who consistently try to get you to upgrade. 
  1. Wide Pricing Gap: Outgrow pricing plans come with a significant gap between the entry plans and the higher tiers. Upgrading from the Freelancer to Business plan will add $575 a month to your bill! That’s a 2400% increase!
  2. Continuing SaaS Expenses: Outgrow is a software-as-a-service, which means that instead of just buying the product, you have to pay to use it every month. For the Freelancer package, this isn’t going to eat too deeply into your monthly costs, but at $600 for the business plan, you’re looking at a pretty decent cost to your budget.


Outgrow offers a limited free trial. No credit card is required, all you have to do is enter your email and you can start using the platform right away.

To unlock the full functionality of the software, you have to upgrade to one of the premium plans, which are as follows:

  • Freelancer Limited ($14/month): Outgrow plans start at $14/month for 3 content types, 1 user, 12,000 leads per year, and 5 content pieces.
  • Freelancer ($25/month): For $25/month, you get 7 content types, 1 user, up to 12,000 leads per year, and 6 content pieces.
  • Essentials ($95/month): This plan comes with 8 content types, 90,000 leads per year, unlimited content pieces, and 3 team members.
  • Business ($600/month): You can get the full suite of Outgrow tools by upgrading to the Business plan which costs $600/month paid annually.

Product Support

Outgrow offers support in a variety of ways. For beginners, there is a ton of documentation on the website to assist you with everything from creating an Outgrow account to advanced content strategies to get the most from the platform. 

You’ll get as much support as you need from the tutorials and tips, but you can also get help from the responsive support team through email or chat.


You can supercharge your marketing and sales funnels with Outgrow integrations. The platform makes it incredibly easy for you to create integrations on the go. 

For instance, with Zapier-powered integration, you’ll be able to connect to over 1,000 web tools and apps for everything from lead information management to analytics data and everything in between. 

Outgrow integrations include: 

  • Google Analytics
  • Hubspot
  • Pardot
  • ActiveCampaign
  • Drip
  • Trello
  • Google Calendar
  • MailChimp
  • Evernote
  • Pipedrive
  • Facebook Pages
  • Google Drive

…and hundreds of other apps for marketing, sales, customer service, data analysis, etc. 

To integrate Outgrow with third-party tools, all you have to do is:

  • Navigate to the Outgrow dashboard interface. 
  • Click your name on the top right-hand side of the page to go to Account Settings. 
  • Next, select “Settings” from the drop-down menu and you’ll find the API key on the settings page.

You can then click on the “Generate/Regenerate option to access the API key for the company you want to integrate through Zapier.

Is Legit?

Outgrow is a powerful and easy-to-use tool for creating interactive content that will lead to higher engagement on your site and more leads for your business.

The platform has helped thousands of companies both big and small to drive engagement and generate more leads. It’s been used by huge names like Adobe, Tesla, State Farm, and more. 

It’s just as effective for small businesses as it is for huge corporations. 

Regardless of which industry you’re in or your level of expertise, if you engage in content marketing, this is a great tool to have in your arsenal. So click here to give a try today with a FREE 7-day trial.

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