Today, digital marketing is the name of the game and the most effective players are those who are using content marketing as a central part of their digital marketing strategy. According to Demand Metric, content marketing costs 62% less than traditional marketing while yielding approximately 200% more leads.
However, many businesses are shifting to content marketing as part of their overall marketing strategy. Unfortunately, this means that you can’t quickly create content and share it on Facebook or Twitter. You have to create engaging and interactive content that people want to see and interact with.
You need chatbots, lead magnet, interactive quizzes, surveys, polls, trivia, and similar tools to grab people’s attention, get them interacting with your brand, and capture their attention for more than just a quick second as they scroll through their social feeds.
Creating these tools on your own can be a tedious process that requires extensive coding knowledge. Fortunately, there are tools like Outgrow, which make creating, sharing, and monetizing interactive content across various digital marketing channels easy. Read the rest of this Outgrow review to find out whether or not the tool is a good fit for you, its features and functionality, its pros and cons, and supported integrations.
Outgrow has everything a person requires for creating, sharing, and monetizing digital content. It has a lot of features and various integration options that make it stand out from the bunch of other digital marketing platforms. On top of that, using the Outgrow platform doesn’t require any programming knowledge so it’s a great choice for beginners. Lastly, you can expect a great time with the Outgrow support team if you have any questions.
Tons of Features & Integration Options
Business Plan is Expensive
Yes - Up to 44% Off
Starts at $14/Month
What Is Outgrow.co?
Outgrow is a fantastic platform that allows you to effortlessly create different types of highly engaging, colorful, and hopefully interactive content like interactive quizzes, assessments, surveys, calculators, etc.
The brainchild of two Wharton/UPenn tech experts, the platform has over 50 team members and has helped businesses and marketers create more than 50,000 interactive calculators since its inception in 2015.
With this no-code tool, you can focus on the end result in less than a week instead of having to worry about the technical know-how of interactive content creation.
Read the rest of this review to discover more about Outgrow and how you can use it to supercharge your content marketing efforts. Or, watch the video below.
Is Outgrow Worth it?
If you want any easy way to boost customer engagement, increase lead generation, accelerate traffic growth, and generate new conversions (who doesn’t?!?!), this tool is for you.
It’s perfect for small content creators who want to harness the power of interactive content in an affordable way. It will help you provide real value for money and your users and enhance their experience, all of which will translate to real results for your brand.
Considering the number of apps you get, this is a must-have tool for serious content creators. It’s certainly worth it and will provide a very high return on investment by helping you collect leads and gather highly qualified leads in several ways.
You’ll be able to create a wide range of content types, including:
… and much more.
As you can see, this one platform will save you a lot of time and costs if you want to create different types of interactive content since it has everything you need.
You won’t have to search for an additional third-party lead generation tool that qualifies leads and conversion rate optimization apps to complete your projects. Instead, you can do it all from one convenient place.
Furthermore, the platform is designed with ease-of-use in mind, making it perfect for users of all skill levels.
Who is Outgrow Good For?
Outgrow is perfect for anyone who wants to improve their marketing results through interactive content.
Here are a few use cases to help you get a better idea of who this tool is best suited for.
1. Create Quizzes with No Code
By using Outgrow and its lead generation tools, even tech-challenged users will be able to create high-quality quizzes and generate leads on autopilot. Outgrow quizzes provide opportunities for your business growth. There are plenty of pre-built, optimized templates to choose from, which means you’ll have your quiz ready to go in just minutes.
2. Boost Conversion Rates in Just a Few Clicks
Outgrow will help you increase your lead conversion rates by up to 40% and get tons of new customers thanks to dozens of eye-catching, optimized templates on the platform.
3. Qualify Your Leads
The platform allows you to offer personalized answers to each of your customers’ most pressing queries, which means you can add value for money while, at the same time, qualifying leads.
4. Segment Your Audience
You can use Outgrow’s wide range of tools to help you gain customer insights while helping them segment your audience using hundreds of different integrations without having to leave valuable demographic.
5. Publish Anywhere Within Minutes
With just a few clicks and a minimal learning curve, you can embed your content from Outgrow on any page as a pop-up, exit intent, in-chat, etc., or on your subdomain. This makes it the perfect tool for the modern marketer.
You can also easily embed interactive content from Outgrow onto WordPress and other website builders.
As you can see, Outgrow makes it easy for absolutely anyone to take advantage of the opportunities offered by interactive content.
Outgrow Features and Functionality
In this section, we look at some of the best aspects of this feature-packed platform.
But first, here’s what the use of Outgrow’s (many) features can do for you:
Decrease Bounce Rate
The more people interact with your pages and landing pages, the longer they stay on your website, which ultimately decreases your bounce rate. With tons of different types of content on Outgrow, you can find something to suit every segment of your audience.
Increase Conversion Rates
Thanks to the platform’s easy-to-use dashboard and great analytics and performance recommendations, you’ll be able to use your interactive content to increase your conversion rates significantly.
Build Your Email List For Lead Generation
The Outgrow quizzes, polls, surveys, forms, and other tools on the platform are perfect for helping you attract targeted subscribers so you can build and grow your email list and send follow-up emails with content your readers will be excited to see in their inbox.
Increase Social Shares for Your Content
The platform’s social integrations feature makes it extremely easy for users to share your content on various social platforms. This will expose your mid-size business and small business to brand-new audiences and help you grow your email list. Throughout its life cycle, this ensures a positive, user-friendly experience with Outgrow content.
Increase Backlinks to Generate Leads
Backlinks are a crucial aspect of search engine optimization, and Outgrow’s tools help you build many high-quality backlinks to your site. For instance, people love original data, and if you collect email addresses and offer industry-specific data (surveys, polls, etc.) and show it on your page, others will likely link to it.
And now, let’s take a look at some of the platform’s core features:
1. Smart Builder App
This powerful and essential tool with minimal learning curve accelerates interactive content development to just minutes. With this great tool, you’ll be able to easily create a few sliders, questions, and options thanks to the simple and intuitive interface with the following features:
- Text Input
- Single Select/Multi-Select
- Numerical Slider
- Opinion Scale/Rating
- Date/Time Picker
- File Upload
… and more.
Rather than having to create your interactive content from scratch, you can use one of the dozens of pre-designed templates on the platform.
You can search for templates by industry or the type of tool you want. When you search by industry, you get real examples of the templates in use, making your choice even easier.
Here’s a look at each of the different content templates to choose from:
This allows you to use math complex formulas to give projections, estimates, quotes, cost savings, ROI, etc. For instance, “How much do you save by buying a Tesla?“
Outcome Quiz Software
This type of quiz offers “if/then” logic. This means that rather than sending all quiz participants on one path, you can send them on multiple paths (and eventually different outcomes) depending on the answers to your questions. This way, people segment themselves as they answer your quiz questions.
This tool allows you to provide your target audience with scores based on how each user answers questions. You can be interactive through quizzes assessments and eventually results with tests or graded quizzes and calculators and even suggest splitting quizzes. Here’s an example from Outgrow that allows you to test your English:
Polls and surveys are a great way to increase your website or blog content engagement. People always want to see the results, which can also help you generate links. Check out this template for a simple poll on Outgrow:
This is an excellent addition to multiple platforms you can use that allows you to ask questions to provide advanced recommendations by filtering a wide range of products and services. It’s a powerful tool to have if you run an eCommerce store.
Here are some templates with examples of the type of interactive content you can create:
For anyone in eCommerce, the platform offers a unique shopping experience, improved customer engagement, higher average order value (AOV), and a reduction in abandoned carts.
This feature lets you ask questions in a chat formation to provide recommendations or outcomes to your users. For example, you might use it to answer the question “How early can you retire?” or “Which diet should you follow?” Here’s an example from the website:
If you regularly run giveaways on your website or social media, this tool can help you generate more leads on autopilot by making it easy to give rewards to users who share your content. Here’s an example of a pre-designed giveaway template:
With this tool, you can collect leads and gather data from prospects, customers, employees, etc. You can use it to create surveys for employee satisfaction or create professional contact forms for brand partnerships. You can even use it for collecting emails for your subscriber list.
3. Email and Social Integrations
Email marketing and social media marketing are two of the most important marketing channels for most big and small businesses.
Outgrow integrates with many marketing tools and all the integrations help you build your email marketing campaign to build your list, segment your subscribers, etc.
The platform also makes it easy for your users to share your content on different social media networks, making it more likely that your interactive content will go viral.
4. Easy Website Embed
Instead of hosting your interactive content on Outgrow’s platform, you have the option to embed it on your own website pages.
You can do this easily by going to the General Settings tab for any content you create on the platform.
Click on the “Embed on a Webpage” link, and follow the prompts.
This category shows you how well you’re doing on the Outgrow platform. This unique feature gives you a clear idea of whether or not Outgrow is worth it for you.
You’ll be able to avoid having to go through settings to look at analytics manually. Instead, the platform straight-up shows you what you can do to get more from its use and increase your ROI.
This includes every aspect from your account to your launch processes, promotions, etc.
Whether you’re a veteran marketer or are new to the world of interactive content, you will appreciate this objective perspective to help ensure that you are always on the right track.
If you have any interactive content on your site, this is where you can go to check out how it’s performing.
You’ll find the analytics tab located next to the Dashboard and Performance tabs on the Outgrow interface.
A unique feature of the platform is that it offers easy visualizations to gain insights from your data at a glance.
Here are a few things you can do with the different analytics features:
- Overview: Get an overview of your visitors and conversions.
- User Details: See detailed analytics and user responses.
- User Funnels: Get detailed metrics on user flows.
- Compare: Compare results gathered on Outgrow.
- Reports: Consider and send custom PDF reports.
- Relate: Find relationships between data gathered on Outgrow.
7. Advanced Features
Outgrow’s main focus is to provide you with no-code tools for building interactive content. However, you also have access to advanced features that allow you to create complex formulas if you so choose easily.
For instance, you can create a custom calculator and use the advanced calculation tools from Outgrow for you to calculate anything with the interactive calculators that has something to do with mathematical calculations or statistics, including:
- Mortgages, bonds, and interest
- If/else and nested “if” statements
- Percentages and discounts
- Math uploaded from Excel
… and much more.
It’s evident by now that this tool has so much to offer.
All the features outlined above barely scratch the surface with all the possibilities with this platform.
You also get tracking and events features, SEO tools, lead magnet, localization, user restrictions, and much much more.
Check out this Outgrow Video Tutorial that explains more about how Outgrow content can help you grow your business.
Outgrow Review: Competitive Analysis
Many people use content creation software these days to give them a competitive edge in the crowded online space.
There are tons of different solutions available, some of which will make great alternatives to Outgrow depending on your specific needs.
In our overview reviews, we have explored Outgrow features and tools, but here are the top 3 Outgrow alternatives:
Outgrow vs. Constant Contact
It’s hard to find a tool that can compete with Outgrow’s massive wealth of apps for creating interactive content.
However, when comparing some marketing functions, such as customer surveys, event scheduling, marketing automation, Constant Contact offers a viable alternative to Outgrow.
Outgrow has unique features such as prospecting tools, real-time data, real-time reporting, and an activity dashboard that puts its heads and shoulders above all the rest.
In terms of pricing, Constant Contact starts from $20/month, but considering the significantly fewer features on offer, it’s clear that Outgrow provides better value for money.
Outgrow vs. Landbot
Landbot is yet another alternative with many features in common with Outgrow. While growing your business, eventually, a chatbot can help you, and the builder also offers SMS messaging, multichannel communication, and email management.
If these features are crucial to running your small business, this could be the more appealing option.
On the other hand, Outgrow offers unique features such as distribution management, form management, campaign segmentation, and content management that you won’t find on Landbot.
Regarding pricing, Outgrow has a ton more features and helps you achieve a lot more features and business objectives than Landbot, which makes it more worthwhile.
Outgrow vs. Salesforce Marketing Cloud
Salesforce is well known in the marketing software space. The Salesforce Marketing Cloud platform has many features in common with Outgrow and some that are unique to the platform.
For instance, in addition to customer surveys and extended form of web forms, Salesforce Marketing Cloud offers multivariate testing, metadata management, landing pages, etc.
Some platforms ask for huge amounts of money for very few leads. Meanwhile, Outgrow’s unique features include web traffic reporting, feedback management, charting, and lead capture.
While both platforms have a lot to offer in terms of helping you attract more leads and boost conversions, Salesforce’s $4,800 price tag might be off-putting to a lot of businesses and marketers.
You’ll be able to get almost all the tools offered on the Salesforce platform for just a fraction of the amount on Outgrow’s platform.
Outgrow Pros and Cons
This interactive content creation tool is undoubtedly worth the investment with so many features. But, as with all other online tools, Outgrow comes with its own set of pros and cons, which we take a look at below:
- Feature-Rich ProductOutgrow supports much integration while being a powerful platform that routinely adds new tools to help you create even more types of interactive content.
- Tons of Interactive Content TemplatesThere are a lot of predesigned templates to choose from, so you don’t have to create content from scratch. Each of these templates can also be optimized with customizable layouts.
- Great Outgrow SupportThe platform has a responsive and competent tech team as their customer support team and helps desk and lots of articles and YouTube tutorials to answer all your questions.
- No Programming NeededYou can create any tool without learning how to code or hiring expensive developers.
- Allows for Full EmbeddingThe platform allows you to embed any of the content you create on your website with just a few clicks.
- Diverse Suite of IntegrationsOutgrow allows you to easily integrate the platform with most email tools and over 1,000 customer relationship management (CRM) and marketing services.
- Complicated PlatformWhen you first get started with Outgrow, it can be overwhelming due to the sheer number of tools available.
- Pushy Sales PeopleAccording to some reports online, some pushy salespeople on the platform consistently try to get you to upgrade.
- Wide Pricing GapOutgrow pricing plans have a significant gap between the entry plans and the higher tiers. For example, upgrading from the Freelancer to the Business plan will add $575 a month to your bill! That’s a 2400% increase!
- Continuing SaaS ExpensesOutgrow is a software-as-a-service, which means that instead of just buying the product, you have to pay to use it every month. For the Freelancer package, this isn’t going to eat too deeply into your monthly costs, but at $600 for the business plan, you’re looking at a pretty decent cost to your budget.
Outgrow offers a limited free trial and even choose lower tier pricing. No credit card is required to acquire a free trial, all you have to do is enter your email, and you can start using the platform right away.
To unlock the full functionality of the software (such as generating leads, options for quizzes and calculators interactive test, outgrow support team, and more features) from the free trial, you have to upgrade to one of the premium plans and select your own package, which are as follows:
Freelancer Limited ($14/month)
Outgrow plans start at $14/month for three content types, one user, 12,000 leads per year, and five content pieces.
Freelance package for $25/month, you get seven content types, one user, up to 12,000 leads per year, and six content pieces.
This plan comes with eight content types, 90,000 qualified leads per year, unlimited content pieces, and three team members.
You can get the full suite of Outgrow tools by upgrading to the Business plan, which is paid annually for $600/month.
Outgrow support offers great customer support in various ways, even when you have a free trial and while in a free test duration. For beginners, there is a ton of documentation on the website to assist you with everything from creating an Outgrow account to advanced content strategies to get the most from the platform.
You’ll get as much customer support as you need from the tutorials and tips, but you can also get help from the responsive Outgrow supports, and the team can communicate through email or chat.
You can supercharge your marketing and sales funnels with Outgrow integrations. The platform makes it incredibly easy for you to create integrations on the go.
For instance, with Zapier-powered integration, you’ll be able to connect to over 1,000 web tools and apps for everything from lead information management to analytics data and everything in between.
Outgrow integrations include:
- Google Analytics
- Google Calendar
- Facebook Pages
- Google Drive
…and hundreds of other apps for marketing, sales and sales process, customer service, data analysis, etc.
Outgrow integrates with third-party tools (other than Google Analytics). All you have to do is:
- Navigate to the Outgrow dashboard interface.
- Click your name on the top right-hand side of the page to Account Settings.
- Next, select “Settings” from the drop-down menu, and you’ll find the API key on the settings page.
You can then click on the “Generate/Regenerate option to access the API key for the company and entire organization you want to integrate through Zapier.
Is Outgrow.co Legit?
Outgrow is a powerful and easy-to-use tool for creating interactive content that will lead to higher engagement on your site and more lead generation for mid-size business and small businesses.
The platform has helped thousands of companies, both big and small, drive engagement and lead generation. It’s been used by huge names like Adobe, Tesla, State Farm, and more.
It’s just as effective for small businesses as for huge corporations.
Regardless of which industry you’re in or your level of expertise, this is a great tool to have in your arsenal if you engage in content and inbound marketing. So click here to give Outgrow.co a try today with a FREE 7-day trial.