More and more moms are sharing their experiences, advice, tips, and tricks via blogs. The mommy blog niche is definitely one to watch over the next few years as moms dominate various social media platforms by advocating for brands, engaging other moms, and voicing their opinions.
Moms are no longer just blog readers but are starting blogs and becoming influencers themselves. We looked at research on the mom blog niche and have put together the most important stats you need to know as an aspiring mommy blogger.
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- About 1 in 3 bloggers are moms
- The lifestyle/mommy blogs accounted for 13.3% of niches with the most high-traffic blogs (more than 50,000 sessions a month)
- Mommy blogs make a median monthly income of $5,150
- In 2021, 93% of moms use some kind of social media compared to 73% in 2012
- More than 50% of everyday moms are following a variety of influencer moms on Facebook or via bloggers’ pages
Here’s a rundown of the stats we’re going to cover:
The Mom Blog Niche
Believe it or not, about 1 in every 3 bloggers are moms. This niche, the lifestyle and mommy blog niche, makes up about 13.3% of the high-traffic blog niches or those with more than 50,000 sessions every month. Bloggers in the mommy niche will make a median monthly income of $5,150.
- About 1 in 3 bloggers are moms
- Moms who blog are more than 2 times as likely to follow celebrities and brands compared to the average online
- Mommy blogs make a median monthly income of $5,150
- The lifestyle/mommy blogs accounted for 13.3% of niches with the most high-traffic blogs (more than 50,000 sessions a month)
The Relationship Between Moms, Social Media, and Blogs
Out of the 93% of moms with internet access at home, 81% access the net and all of its content via cell phones. In 2021, research showed an increase in moms on social media. 93% of moms were on a social media platform compared to the 73% of moms in 2012. With more than 3 out of 4 Millennial moms using the internet for parenting advice, it comes as no surprise that more than 50% of everyday moms follow a variety of influencer moms on Facebook or blogs.
- 93% of moms have internet access at home
- 81% of moms access the internet from their cell phones
- Millennial women say that the most effective way to reach them is via:
- Social Media: 81%
- Trusted Website: 36%
- Online Articles: 35%
- Emails: 35%
- Online Videos: 17%
- In 2021, 93% of moms use some kind of social media compared to 73% in 2012
- More than 50% of everyday moms are following a variety of influencer moms on Facebook or via bloggers’ pages
- More than 3 out of 4 Millennial moms use the internet for parenting advice
Sources: Edison Research, Snipp, SAGE Journals
Starting a mom blog is the perfect opportunity to share your parenting journey and connect with a community of other mothers going through the same struggles. Mothers can easily connect with others who are going through similar experiences, creating a space for support, advice, and inspiration.