Last Modified:
January 22, 2022

kartra review

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Running an online business requires tons of different tools including web hosting, list building, email marketing, page building, and lead management tools, among many others. 

If you have to acquire each of these tools individually, you’ll end up paying hundreds or even thousands of dollars each month. 

A better option is to choose an all-in-one marketing platform with all the tools you need in one convenient place. 

One such tool is Kartra

Kartra is an all-inclusive marketing platform designed to help you run your business. It cuts out hours of daily tasks and helps you create seamless marketing systems with advanced automation so you can earn money effortlessly around the clock.

Regardless of the industry that you’re in, Kartra gives you everything you need to bring your product or service to market.

Read the rest of this review to discover everything you need to know about Kartra so you can make a better-informed decision about whether or not this software is a great fit for your business. 

If you do try Kartra, I’d be grateful if you supported me by clicking on this link to purchase.

Is Kartra Worth it?

Kartra isn’t just a shopping cart system, it’s an all-inclusive business management platform with tools for email marketing, web hosting, list building, page creation, etc. 

Designed just for marketers, the platform also connects seamlessly to thousands of other marketing apps and tools, all of which you have access to from a single, easy-to-navigate dashboard.

The mobile-optimized platform gives you all the tools you need for effective online marketing, including landing pages and forms, funnels, dynamic content, etc. You also get robust lead management and campaign management tools, basic reporting, and web analytics tools.

While all of these built-in tools and integrations mean that there is a bit of a learning curve, once you get the hang of it, this platform will become your most treasured business tool.

So, in answer to the question, “Is Kartra worth it?”, it absolutely is, and will save you tons of time, money, and effort, and provide you with a fantastic return on your investment. 

Who is Kartra Good For?

Kartra is ideal for all types of businesses, including enterprise companies, solopreneurs, and marketers looking for an all-inclusive marketing platform with all the tools they need to simplify their workflow and automate as many of their marketing tasks as possible. 

Here are a few use cases to help you better understand how Kartra helps various types of creators. 

  • Online Marketing: with Kartra, you can build customized landing pages and create unique lead capture forms to help you capture the right qualifying information so you can maximize conversions on specific marketing campaigns.
  • Lead Management and Nurturing: Kartra has a marketing lead database that provides you with a robust system of record for your leads and contacts. You can also automate drip marketing campaigns to send relevant messages to your leads over time, helping you nurture them effectively. 
  • Campaign Management: The platform has calendaring and program management tools that let you run marketing campaigns across multiple channels, including video campaigns, online ads, social media, mobile, and virtual events. You can create landing pages, emails, automated funnels, and much more. 
  • ROI Analytics: Measure leads and prospects generated, as well as pipeline, revenue, and the ROI of each marketing campaign. This will allow you to see which marketing investments are bringing you the greatest return on your investment so you can better allocate your marketing budget going forward. 

Kartra Functionality

Kartra is an all-in-one marketing platform to help you run your online business in the most effective way possible. 

With it, you’ll be able to cut out hours of repetitive daily work and streamline your efforts with advanced automation so you can earn money around-the-clock. 

You can turn on a host of automation systems according to the behavior of your visitors, such as opening an email, watching a video, etc. and then the platform will automatically send follow-up emails and messages, assign tags, add or remove subscribers to your email list, or include them in marketing sequences. 

And that barely scratches the surface of what this popular platform can do with its dozens of powerful software tools – take a look:

In fact, there are far too many features to look at in a single review, so we’ll just cover the top functionalities of the software to give you a better understanding of what Kartra can do for you. 

1. Ease of Use

Before we can start to take a closer look at some of Kartra’s core functionality, let’s look at how easy it is to get started on the platform. 

One of the very best things about Kartra is that for such a powerful platform, it’s surprisingly easy to use. 

It has an intuitive interface, and you will get step-by-step instructions to guide you every step of the way (if you require it).

Once you log in, on the left-hand side of the page you will see the following tabs:

  • My Products
  • My Communications
  • My Pages
  • My Forms
  • My Memberships
  • My Videos
  • My Calendars
  • My Helpdesks
  • My Campaigns
  • My Integrations
  • My Affiliate Promos
  • Kartra Academy

Each tab will take you to a new page with even more easy options to help you achieve your objective with this platform. 

For instance, under the “My Pages” tab you’ll see the “Block Templates” where you’ll find the following tabs: 

  • Settings
  • Styles
  • Sections
  • Components 
  • Pop Window
  • Alert Bar
  • HelpDesk
  • Your Code

Regardless of what you want to achieve, from creating pages to setting up email campaigns and everything in between, you’ll easily navigate to the links you need via the well-designed dashboard. 

2. Kartra Pages

Kartra Pages is unparalleled in its functionality. This all-new all-in-one app has all the features to create gorgeous-looking web pages by simply clicking the mouse to move elements onto a page. 

This is an amazing drag-and-drop editor that lets you build stunning web pages even with zero graphic design or web development experience. 

There are hundreds of professionally-designed templates, all of them fully mobile-optimized for your convenience and ease. 

Once you launch the page builder, you’ll see that there are dozens of expertly designed templates to choose from, each of which is designed to take your page building to the next level.

With Kartra, website pages are extremely easy to create. They are also trackable with just a few clicks of the mouse. 

No additional setup or coding is necessary, everything you need is right there within reach on your dashboard.

You can start from scratch or choose one of the dozens of high-converting web page templates like this Video Sales Page Template: 

The editor is simple to use and it will transform the way you present your business to the world. 

You’ll be able to add a wide range of elements to your pages, including:

  • Mockup Compositions
  • Carousels
  • Icons
  • Lists
  • Videos

On the templates page, you’ll see the following options:

  • Blank Canvas
  • My Templates
  • Squeeze Pages
  • Video Sales Pages
  • Thank You Pages
  • Long Sales Pages
  • Coming Soon Pages
  • Product Launch Pages
  • Product Review Pages

… and much more.

There are dozens of pre-designed templates to cover every website page you may want to create, from the homepage to Error 404 page and everything in between. All of them are tested and optimized to increase your conversions. 

As you can see from the template below, all you have to do is swap in your own text, images, videos, etc. and your page will be ready to go in just minutes. 

The platform even has a library of high-quality royalty-free images that you can use for your pages, like the one used in the “Coming Soon” page template below: 

3. Email Marketing

If you want to succeed online, you need to be able to communicate effectively with your customers and clients. You must have a powerful email marketing platform that lets you connect with and engage your user base through automated emails, and Kartra can provide you with that. 

With this platform, there’s no need to set up a professional email account. And, you never have to worry about sending each individual email manually because you can easily set up an email automation system. 

Rather than looking for different tools for all these tasks, you can just get it all done with Kartra Email, an app that is available to you as soon as you sign up with Kartra.

With one affordable subscription, you can collect and send emails with the industry’s simplest communication tool designed to make it as easy as possible for anyone without technical skills and knowledge.

With Kartra Email’s integrated workflows, you’ll be able to capture leads, tag prospects, and communicate effortlessly with all your email list subscribers. 

It has never been this easy to manage an email list.

Here are just a few things you can do with your contacts from your dashboard:

  • Subscribe to list
  • Unsubscribe from list
  • Assign tag
  • Unassigned tag
  • Subscribe to sequence

You can segment your visitors any way you like, whether by their position in the customer journey or by tagging them in some way, such as VIP, return visitors, etc. 

In addition to sending emails to tagged contacts, you can also choose to send an email to everyone in your database. Alternatively, you can send messages only to those who are subscribed to your list. You can even send emails to just the people who are not subscribed.

In short, Kartra’s email tool gives you a ton of flexibility about how you run your email campaigns, making it a great alternative for some of the more expensive email marketing tools out there. 

The software also lets you add elements to instill a sense of urgency in your emails, such as countdown timers: 

Furthermore, you can clone previous broadcasts to send out to the people in your email list for recurring events. 

This saves you a ton of time from having to create new broadcasts each time.

The platform’s email tool also provides you with helpful templates that make it easy for you to write compelling email copy even if you aren’t an expert copywriter.

With most other email marketing systems out there, you can send an email and see who opened it, how many clicks it got, and so on. 

But, with Kartra’s dashboard and its interconnected system, you will know exactly how much you make from each email you send to your recipients.

Here’s a quick summary of Kartra’s email marketing features: 

  • Building and Personalizing Emails
  • Sending Outbound Emails
  • Managing Email Deliverability
  • Automated Email Responses
  • Beautiful conversion-optimized opt-in forms

4. Automated Funnels

Kartra Funnels is yet another exciting feature that sets this platform apart from all the rest. With it, you can engineer multi-page funnel flows to help you convert visitors into loyal customers.

The platform has an AI for pre-built funnels, marketing, and automation. Although it’s among the industry’s most powerful marketing machines, it’s also extremely easy to use for simple and complex funnels. 

Regardless of your skill level, or the type of business, product, or service you offer, you’ll be able to hit the ground running on launch day. 

With Kartra, you can create sales and marketing funnels that are as short or as long as you want. 

The intuitive platform guides you every step of the way so you can set triggers for specific actions, such as sending thank you emails, sales emails, cart abandonment emails, etc.

You can choose from a wide range of prebuilt panels or create your own from scratch. All your campaign assets will be neatly organized on your dashboard. 

These include:

  • Pages
  • Tags
  • Lists
  • Products
  • Automation
  • Sequences
  • Forms
  • Videos
  • Memberships, etc.

With these tools at your disposal, there’s really no automation or campaign you cannot create with Kartra Campaigns. 

5. Kartra Memberships

Deliver your course, content, or training material with Kartra’s professionally-designed, drag-and-drop membership portal creator.

Whether you want to create a membership site for your business’s clients or to train students and employees internally, you’ll find all the tools you need here.

If you are ready to share your knowledge with the world, you can use Kartra Memberships to host your product with customizable pages. 

These pages are just what you need for setting up your online course or training. You have the option to create quizzes, and you can even decide on the frequency with which your content is released to your students.

In addition to being able to drip content to your learners, you can also offer one or multiple access levels to your membership portal. 

For instance, you might offer bronze, silver, gold, or diamond membership levels at different pricing tiers as shown in the image below: 

6. Kartra Video

This is a feature that video marketers will absolutely love. You can add offers midway through your video and inject forms for lead capture. You can also add multi-video playlists and much more with Kartra Video. 

Video hosting has never been this powerful. With this platform, you can host videos that use a wide range of dynamic integrated marketing features such as lead tagging, advanced video options, and even on-screen calls to action.

For instance, you can use the video tagging feature to assign a tag:

  • Whenever a lead visits the video page;
  • At a specific time during the video; or 
  • When a lead triggers a call to action. 

The video options allow you to: 

  • Upload and add a splash image in JPG, PNG, and GIF formats
  • Include a logo watermark on your videos
  • Show controls
  • Mute on start
  • Select skin color
  • Autoplay on load

… and many other important settings. 

Best of all, the platform has easy-to-read video analytics that shows you at a glance how each of your videos is doing. 

You’ll know how many visitors viewed it, the number of plays the video got, how many videos were viewed to completion, the average watch time of each one, who clicked on the CTA, and many other important metrics. 

You can also use the Engagement feature to see how many people watched your video, who made it to the end, and more importantly, where dropouts happen so you can take the necessary steps to improve your average watch time. 

7. Affiliates

Kartra has a phenomenal affiliate marketing program. With it, you can build an army of affiliates and sales teams to help you take your business to the next level. 

You’ll be able to easily recruit, manage, and track the affiliates who promote your products. There are flexible payment milestones, commissions, etc. 

This is a powerful feature that will help you grow your business without having to invest anything in advance. 

If your business requires an affiliate management tool, then rather than paying for third-party tools to integrate your website, rather use Kartra’s built-in tool that will help you find and manage high-quality affiliates to generate massive profits for your business.

8. Done-For-You Campaigns

The done-for-you campaigns have been designed by experts on the Kartra team and they will make your life a whole lot easier. 

All you have to do is choose one that is aligned with your goals, and you can immediately begin to guide your customers step-by-step on their journey toward a concrete goal, which is to make a sale.

With these pre-built funnels, there’s no need to worry about designing a sequence for yourself. 

Everything is done for you and all you have to do is input your campaign details into the ready to use campaign. 

This is a great alternative to having to build your own sales funnels, although Kartra certainly makes it easy to do so if that’s what you choose to do.

9. Reporting and Analytics

Kartra has advanced tools to track what your customers and leads are doing across all the different Kartra apps.

You’ll find everything in one convenient place, including visitors, revenue, sales and rebills, refunds, and cancellations. 

You’ll be able to see things such as:  

  • Active Subscriptions
  • Average Retention
  • Customer Value
  • Total Revenue, etc.

On your dashboard, you’ll be shown metrics for:

  • Sales and Rebills
  • Refunds
  • Cancellations
  • Total Revenue
  • Customer Value

… among many other things.

From here, you’ll also have easy access to your video analytics, 

Here, you can easily check things like:

  • Average retention time
  • Average member content progress
  • Subscription and cancellation rates
  • The average time it takes members to complete a course 

With this data at your fingertips, you can then make timely and useful changes to your material whenever necessary which will ultimately boost your revenue and sales.

10.  Kartra Helpdesk

Kartra comes with a full helpdesk system that makes for happy and satisfied customers.With Kartra Helpdesk, you can offer world-class customer support through the platform’s robust ticketing system – all the while having full access to the user’s history.

Kartra Helpdesk is a powerful portal with support ticketing and live chat functionality. It’s fully integrated with the checkout feature so you can also provide billing support.

If your business has different departments, shifts, agents, etc., then you can benefit from the use of a help desk tool that allows you to assign tickets to your customer inquiries and then automatically direct them to the relevant staff members. 

This way, you’ll be able to deal with all your problems, feedback, complaints, etc. quickly and effectively. 

Kartra Pros and Cons

Like all of the software tools on the market, Kartra has its own unique set of pros and cons. Here are some of the most prominent ones:


  1. All-in-One Solution: With Kartra, you can house all your marketing tools and apps in one place so you don’t have to keep jumping from one tool to the other.
  2. Done-For-You Campaigns: These save you a ton of time by providing you with expertly designed campaigns to boost your marketing efforts. 
  3. Beautiful Templates: There are hundreds of beautiful, optimized templates for any page you might think to create.
  4. Internal Video Hosting: Kartra has powerful video hosting capabilities that make this platform a marketer’s dream.
  5. Helpful and Knowledgeable Support: They are always people available to onboard you and provide you with the support you need to get the most from the platform.


  1. Email Deliverability Issues: There have been some reports of people facing deliverability issues when sending large numbers of emails at one time.
  2. No Whitelabel Functionality: The platform doesn’t offer white labeling functionality, although there are reports that the team is currently working on it.

In fact, the Kartra team is always working to evolve the product, and many of the little minor things that count as “cons” are usually fixed in a timely way. 

Kartra Competitors

There’s no denying that Kartra is a great marketing platform, but it’s not the only one available out there, if you’ve been wondering about other all-in-one marketing platforms that are similar, here are the top 3 Kartra alternatives:

1. Keap (Formerly Infusionsoft)

This tool is designed with solopreneurs and new businesses focused on long-term growth. It comes with a core CRM, automation tools, and email marketing tools that allow you to get organized and automate all your follow-up tasks so you can close more deals.

Some of the main features include:

  • Client management (CRM)
  • Contact Segmentation
  • Appointments
  • Payments, invoices, quotes, etc.
  • Text messaging and business phone line
  • Data Migration
  • Internal Forms
  • Reminders, etc. 

Starting from $79/month, Keap’s plans are priced similarly to Kartra. The two platforms have more or less the same features. However, Keap offers a free trial, whereas Kartra does not. 

2. ActiveCampaign

ActiveCampaign is used primarily for creating and managing targeted email marketing campaigns. 

It has powerful marketing automation tools, but its functionality doesn’t come close to Kartra, which is more of an all-in-one marketing platform with everything from email marketing and page building to memberships, videos, automated funnels, and much more.

Some of ActiveCampaign’s main features include: 

  • Email Marketing
  • Unlimited Newsletters
  • Subscription Forms
  • Marketing Automation
  • 3 Team Members included

You get these on the “Lite” plan for just $15/month, but there are many other plans, products, and features that you can unlock by upgrading to the higher-priced plans. 

3. Hubspot Marketing Hub

This platform is for marketers and business owners who want to generate website leads and track contact activity. According to the website, the software is “powerful, not overpowering”. 

The great thing about Hubspot Marketing Hub is that you can use the software for free, and only upgrade if you require additional features. 

Here are some of its main features:

  • Contact activity and management
  • Contact and company insights
  • Forms
  • Ad management
  • Team email
  • Conversations inbox
  • Live chat
  • Chatbots
  • Reporting dashboards

Read also

Kartra vs Thinkific


Kartra pricing is among the most competitive on the market. You can sign up for the Starter plan which includes all the core features and no add-ons for just $79/month. If you want to unlock more features and functionality, you can upgrade to one of the higher-tier plans. 

Here’s what the different plans entail:

  • Starter Plan: $99/month ($79/month when billed annually).
    • Up to 2,500 Leads
    • 1 custom domain
    • 15,000 emails/month
    • 50 GB bandwidth
    • Host 100 pages
    • Host 50 videos
    • Sell 20 products
    • Build 2 membership sites
    • Add 1 additional team member
    • Connect 1 helpdesk
    • Agency not included
  • Silver Plan: $149/month
    • Up to 12,500 Leads
    • 3 custom domains
    • Unlimited emails
    • Unlimited bandwidth
    • Unlimited pages
    • Unlimited videos
    • Unlimited products
    • Unlimited membership sites
    • Unlimited team members
    • Unlimited helpdesk
    • Kartra Agency
  • Gold Plan: $229/month
    • Everything in the “Silver” plan +
    • Up to 25,000 Leads
    • 5 Custom domains
  • Platinum Plan: $379/month
    • Everything in the “Gold” plan +
    • Up to 50,000 Leads
    • 10 Custom domains

If you want to try out Kartra for 14 days, you can do so by paying $1 by using exit intent acting like you’re leaving the site. This gives you access to all the platform’s features with no limitations so you can see whether or not this is a great fit for your business.

You can save up to 25% by paying annually, and the Silver, Gold, and Platinum plans come with a bonus: Kartra Agency included free of charge.

If for any reason, you are not satisfied with this marketing platform, you can request a full refund within 30 days by messaging the customer support team.

Product Support

One thing that is common among the majority of Kartra online reviews is that the platform’s support is extremely quick to respond. 

You can get support in a number of ways: 

  • Email/Help Desk: Email the Kartra support team anytime and you will get a timely response, typically within a few hours.
  • Phone Support: Alternatively, you can call the support team to get instant answers to your questions.
  • 24/7 Live Chat: The platform also offers round-the-clock live chat support so you are never stuck when using the software.
  • Knowledge Base: On the website, you’ll find documentation, videos, and webinars to guide you at every step of the way. Kartra also offers live online training to help users get the most out of the software. 
  • Tutorials and Guides: There are hundreds of tutorials and guides in Kartra Academy to help you learn everything you need to know to create, edit, and publish. Regardless of your skill level, you’ll find tons of value here and get all the support you need to help you take your product or service to the world.


Kartra has a wide range of integrations with some of the most popular tools and apps for marketing, sales, and customer service in the following categories: 

1. Payment

2. Membership

3. Email

4. SMS

5. Hub

The platform integrates with a wide range of third-party tools and apps to help you work faster, including the following:

  • Kartra Mail
  • Stripe
  • Digital Access Pass
  • aMember
  • Elastic Email
  • Authorize.Net
  • Braintree
  • Kajabi
  • MailGun
  • Nexmo
  • Optimizepress
  • PayPal
  • Plivo
  • Postmark
  • s2Member
  • Teachable
  • WordPress
  • Shopify

These are just a few of Kartra’s supported integrations. You may run multiple integrations and have the peace of mind of knowing that all the Kartra apps will seamlessly integrate with each other. 

All the tools are also integrated with the Kartra Marketplace where you can search for even more done-for-you campaigns to help you work faster by getting rid of many of your time-consuming tasks.

Is Kartra Legit?

So, is Kartra the best marketing software to build your online business? In my opinion, it absolutely is. 

A single Kartra subscription gives you access to all of the tools mentioned in this review – all of which are designed to help you skyrocket your sales. 

The platform comes with over a dozen software tools, but depending on your business model, you might not need all of them. 

However, it’s always good to know that in addition to the many built-in tools, you can also add as many tools and apps as you need to run your business from one place without having to worry about getting all the different tools to work together properly. 

That’s taken care of automatically with the hundreds of integrations on the platform.

It’s clear to see from the features offered that this platform gives you every advantage possible to ensure your success. 

There’s a CRM that’s constantly gathering information for you. From the massive range of marketing and sales features to the individualized customer support, you’ll have everything you need to build and run a profitable business online. 

Take a look at what other users had to say about this all-in-one marketing platform: 

If you’re ready to get started with Kartra, sign up for a free trial and enjoy the benefits from this one-stop-shop for all your marketing, CRM, lead generation, and sales needs.

Still not sure what platform is for you? Check out my individual reviews below or my roundup of the best online course platforms.

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