Twitter has grown to become the go-to platform for anyone who wants to connect with friends and family, share their thoughts, and showcase their brand’s personality. But even more than that, it’s fast becoming known as one of the best social media platforms for anyone looking to make money online.
With over 237.8 million global, monetizable daily active users, the platform is a gold mine of opportunities for anyone to make money – not just big publishers. There are a lot of different monetization methods that you can leverage to start earning right now and Twitter continues to work on providing content creators with new features to help them make money from the platform and other Twitter users.
This monetization model has proven to be effective for brands and creators who want to drive revenue on the app. So, if you’re ready to learn how to make money on Twitter, read on to discover some proven tactics to help you get started.
Can You Really Make Money on Twitter?
Making money on Twitter is possible. There are dozens of Twitter money-making strategies you can employ. But, it’s important to note that creating a consistent income on the platform isn’t necessarily easy.
It takes a lot of hard work, and you need to be strategic about your efforts if you’re going to see any real results. Fortunately for you, this article contains all the helpful tips and techniques you need to start earning money on Twitter – even if you don’t have a huge audience yet.
You can use Twitter by itself as a lucrative side hustle or you can use it in conjunction with other social media and online platforms to create a full-time income. Your results will depend on how much time and effort you’re willing to put into building your online business.
The earning potential on Twitter is quite high, with many people earning hundreds and even thousands of dollars every day. Average earnings on the platform vary drastically and your revenue will depend on a variety of factors, such as:
- The types of content you post;
- Your follower counts;
- Brand partnership deals;
- Engagement levels;
… and various other digital marketing efforts.
The good news is that you don’t have to be some sort of social media wunderkind to mimic the success of those who’ve made it on the platform. All it takes is a bit of creativity on your part, and the hard work and determination to carry it out.
So, if you’re ready to make your dream a reality, here are 15 creative ways to make money on Twitter.
Best Ways to Make Money on Twitter
1) Direct Twitter Traffic to Your Blog
One of the best ways to leverage Twitter’s massive audience is to drive that traffic to your own blog. There, you can promote your own digital or physical products.
Use hashtags or @-mentions when writing your tweets so you can direct people to your blog. Even if you don’t sell any products on your website, you can still generate leads from Twitter for a service-based business.
If you don’t already have a blog, you can create one. It’s relatively easy. But, if you don’t know where to start, check out my free online course to guide you through the step-by-step process of starting a profitable blog.
Once your blog is up and running, it’s time to start directing traffic to it. If you are providing a specific type of product or service, simply type that into Twitter’s search query box to see the tweets and conversations of users who are looking for that particular product or service.
2) Promote Your Own Products on Twitter
Next on our list, you can use Twitter to promote your own products on the platform. You can do this for free, and compared to other Twitter monetization strategies, this is the best one because you are in control and you get to keep all the profit.
Consider using a platform like Gumroad to sell your products which will allow you to also sell pre-orders and create membership charges for recurring income. You can also use Etsy or Amazon.
Add a link to your product on your Twitter profile landing page and promote your product by adding a “plug” to any of your high-performing tweets and threads. You can also send targeted, customized DMs (direct messages) to your Twitter audience.
3) Become an Affiliate Marketer
A lot of Twitter users make a full-time income from affiliate marketing, and you can too. Sign up for affiliate programs featuring brands that your audience knows and loves. Tweet about these products or services using your affiliate link and you’ll be paid a commission for any resulting sales.
You’ll get better results from this monetization method if you can convincingly share the benefits of the product and why your audience should buy it. You can find affiliate products to promote on Twitter on sites like:
- Amazon Associates
…and other affiliate networks.
Just remember, you must never spam your followers with affiliate links. Make sure to mix them in with your regular content to avoid annoying your audience. Also, Twitter can suspend your account if too many suspicious links are detected.
4) Run Twitter Contests or Giveaways
Do you want to increase engagement on Twitter and get more sales? Well, nothing engages people as efficiently as a free prize.
Look for businesses and brands that want some publicity and offer to hold a Twitter contest or giveaway. You will be paid a percentage of the sales that come in as a result of that event.
Make your contest enticing to your followers by crowdsourcing them for ideas, asking them to be judges, or simply asking them to retweet something. This way, you not only increase engagement but also generate new traffic and grow your Twitter following all at once.
5) Crowdsource on Twitter
Crowdsourcing is the process of soliciting ideas and contributions from a group or community. It’s a powerful social media marketing tool that can help bring in donations from your followers and fans who want to support your business or idea.
This tactic can be made even more effective when used together with something like Kickstarter. Make sure you research some successful case studies before you start your first crowdsourcing project on Twitter.
6) Sponsored Tweets
This is a great way to monetize your Twitter content. You can charge businesses for your tweets. Once you’ve built up a decent following, simply go to a site like SponsoredTweets where you will find tons of sponsors willing to pay to reach your audience.
You’ll have to tweet about their products or services, and you can arrange a fee according to the number of followers you have, your engagement levels, and other factors mentioned earlier. By selling sponsored tweets, you can earn anywhere from $1-$10,000 a tweet.
7) Purchase Twitter Ads
Sometimes you have to spend money to make money. Twitter recently released a new Creator Studio with a ton of monetization features, including the ability for users to monetize their tweets and video content.
Whether your goals include building brand awareness or driving conversions to make more sales, Twitter ads can be an extremely useful tool to help you achieve them.
You can choose from over 20 types of ads on Twitter, but I recommend starting with Promoted Tweets to showcase your products or services so you can reach more people and start making money on the platform.
8) Use Twitter Media Studio
This is yet another tool that anyone can use to monetize their presence on Twitter. It’s similar to YouTube in the sense that creators can monetize their feeds and place ads in their live streams.
You have the ability to place sponsorships and in-stream video ads right into your content on Twitter and you will earn directly from the platform. You don’t need up to a business account to use this feature.
Simply visit the Media Studio to check if you’re eligible. Once approved, you’ll be able to tweak a few settings, including the types of ads you want to be shown on your content and you’ll start getting paid for each ad shown before your tweets or videos.
Many Twitter accounts make good money through ads, especially the ones that share jokes, memes, and other similar content.
9) Build Your Email List
Twitter has a seriously significant user base, which makes it an email marketer’s dream. You can use the platform to build your email list. Regardless of the business model you’re using, whether it’s promoting your product or brand on Twitter, or sending traffic to your own website, this platform is still a great source of traffic.
Use it to get more people to subscribe to your email list so you can use email marketing to generate more sales for your business.
With email marketing, you’ll be able to send personalized messages to your subscribers to share your latest blog posts or company news, announce new product launches, promote flash sales, etc.
10) Create a Subscription Service with Super Follows
Introduced in 2021, Super Follows is a feature that allows people to create an extra level of conversation on the platform. Creators can share bonus tweets and other types of content to interact authentically with their most engaged followers and, at the same time, earn money for their contributions on Twitter.
You can use this feature to start making money by creating a subscription service so your followers can pay a monthly fee to access your bonus Twitter content and receive personal replies from you.
You can set your subscription price at either $2.99, $4.99, or $9.99. A 3% cut is taken by the platform.
Once a user subscribes and becomes a Super Follower, they’ll receive a badge labeling them as a Super Follower, as shown in the image below:
Right now, you need to have at least 10,000 followers and live in the US in order to be eligible for this feature. Also, you must tweet at least 25 times each month.
11) Set Up Ticketed Spaces
Similar to Super Follows, Twitter has another free built-in feature, Ticketed Spaces, designed to help you monetize your events. This is a monetization feature for the platform’s free live audio “room” feature, Twitter Spaces.
If you’ve got at more than 1,000 followers on the platform, and run at least three spaces a month, then you can charge a fee for users to attend one of your live audio chat sessions.
Apply to run Ticketed Spaces by clicking the “Monetization” button on your main menu and then tapping “Ticketed Spaces”. Fill out the application, and if you are approved, you’ll be ready to use this feature.
12) Produce Your Own Twitter-Related Service
Your audience is already on Twitter, which means that is the platform they use in their free time. You can take advantage of this and create a Twitter product that you know they will want.
For instance, many Twitter users want an app to help them generate hashtags automatically, based on popularity. Although apps like this already exist, you might have an idea of how you can develop something even better.
Or, you might use freelance marketplaces like Fiverr to offer your services to help Twitter users build their presence on the platform. If you know how to help other people generate real Twitter followers, then they will gladly pay you for that service. Some freelancers on Fiverr charge $5 for 100 followers.
13) Set Up a Tip Jar
One of the easiest ways to monetize your Twitter account is to set up a Tip Jar, which is basically a way for your Twitter followers to “tip” you via PayPal, Venmo, Cash App, and other online payment platforms.
It works like Linktree and other popular bio link tools, except it is built right into Twitter. To set up a Tip Jar, simply go to your Twitter profile page and tap “Edit profile”. If the feature is available to you, you’ll be able to turn on Tip Jar and set up the payment options right in that menu.
14) Become a Ghostwriter
You can offer your services to ghostwrite other people’s Twitter accounts. Your work will involve things like distilling ideas into clear, engaging, bite-sized chunks.
The more tweet-worthy your writing, the more you can earn helping individuals and brands build and engage their audiences on Twitter.
This method has a high earning potential and allows you to make money even if you don’t have a Twitter account yourself. Of course, it helps if you have your own established brand on the platform and solid analytics, as these will help show clients that you know what you’re doing.
15) Use YouTube
If you’re good at making high-quality video content, then consider creating Twitter-related tutorials that users are searching for on the platform. You can monetize your YouTube content with AdSense and start earning income based solely on your knowledge of Twitter’s features and tools.
Who Are the Highest Earning Twitter Accounts?
1) Kevin Hart – @KevinHart4real
Number of Followers: 37.5 million
Estimated Income: $14 million from 46 tweets
Kevin Hart is a world-renowned comedian who is often regarded as the top-earning celebrity on Twitter. Over the past few years, he has made $14 million from just 46 promoted tweets on the platform.
2) Kris Sanchez – @UberFacts
Number of Followers: 13.6 million
Estimated Income: $500,000/year
This Twitter brand created by 25-year-old Chris Sanchez generates over half a million dollars per year from the posts published on Twitter, as well as traffic generated to third-party sites. One of the reasons he’s so successful is that he found a niche and set himself apart from the crowd.
3) Demi Lovato – @ddlovato
Number of Followers: 54.2 million
Estimated Income: $10,148,656 from 23 tweets
Pop culture phenomenon Demi Lovato is almost on par with Kevin Hart as the celebrity with the most Twitter money. She made $10,148,656 from just 23 promoted tweets, which include promotional tweets for Jaguar F-Type, Kate Hudson’s fitness brand, and designer watches.
4) LeBron James – @KingJames
Number of Followers: 52.1 million
Estimated Income: $470,356 per tweet
NBA superstar, LeBron James has a huge fan following on Twitter which allows him to earn up to $470,356 for each tweet. Footballers are at a peak in Twitter earnings, but basketball superstars are very close behind with LeBron leading the pack as one of the top-earning athletes on Twitter.
5) Lauren Conrad
Number of Followers: 2.8 million
Estimated Income: $3 million from 95 paid ads
Fashion designer Lauren Conrad is one of Twitter’s highest-earning beauty and fashion influencers. She has made over $3 million from 95 paid ads.
4 Tips to Earn the Most Money on Twitter
Most of the top earners on Twitter are either people who are already celebrities or those who have really committed to the craft.
The good news is that you don’t have to be famous in order to start making money on Twitter. You simply have to get creative and follow a few best practices, such as the ones outlined below.
1) Fully Optimize Your Twitter Profile
The first thing you must do is take the time to fully optimize your Twitter profile. A quality profile will make or break you on this platform.
Set yourself up for success by adding the following to give your Twitter profile a branded look:
- A relevant, easy-to-remember username and Twitter handle
- A high-resolution profile picture of yourself or a company logo
- A clean, professional-looking background image
- A captivating and enticing bio
- A link to your blog or website
The more attractive your profile is, the more memorable it will be, and the more momentum you’ll gain with the moneymaking ideas we talked about in this article.
2) Decide on a Niche
Whether you choose to monetize through affiliate marketing, sponsored tweets, ads, or selling your own products, choosing a niche will help you become more successful. You’ll be able to send targeted messages and have an easier time building an engaged audience of users who are more likely to purchase your products or services.
3) Grow Your Following
Maximizing your earnings on Twitter comes down to your ability to increase your following so you can expand your moneymaking opportunities. For instance, brands are more likely to enter into partnerships with you for affiliate campaigns and sponsored posts if you have a large Twitter following.
So, use the tips below to actively gain more followers:
- Be active on the platform – post regularly, interact with users, retweet, like, and comment on other people’s content
- Only post content that is relevant to your niche or industry
- Use hashtags to widen your content’s reach
- Follow people relevant to your target audience, niche, or industry
- Include your Twitter handle in your email signature
- Embed your Twitter feed on your website
- Promote your Twitter profile on Instagram, Facebook, YouTube, and other social media platforms
4) Use the Right Tools
As you’ve seen so far, making money on Twitter involves a lot of hard work. Fortunately, there are some tools that can help automate many of your tasks and make your work easier.
For example, you can use a tool like TweetHunter to build and monetize your audience. This is an all-in-one Twitter growth tool that helps you make money from your followers on the platform.
Other tools you can use include:
- Agorapulse: The best all-in-one marketing tool for social media with inbox, publishing, reporting, and monitoring features.
- Quuu Promote: The best Twitter marketing platform to get real social media users to share and engage with your content.
- Audiense Connect: The Twitter marketing automation tool with demographic insights and detailed analytics.
SocialBee: The best tool to schedule and publish content on Twitter, with content recycling and content libraries to save you time.