Facebook, a Meta-owned platform, currently has close to two billion daily active users and annual revenue of $117.92 billion.
Over the years, it has grown to become one of the largest social media platforms with an ever-growing number of ways to monetize your account.
But, while the opportunities for earning are many, not all of them are created equal. That’s why I’ve written this post to help you determine the right Facebook monetization methods to start earning from your content.
So read the rest of this guide to discover 11 proven tactics on how to make money on Facebook.
Can You Really Make Money With Facebook?
Making money on Facebook is a real possibility, but it’s not necessarily easy. To succeed, you’ll have to find your niche and have a strategic plan for building and monetizing an audience on the platform.
We know that Facebook, Meta’s main platform, makes most of its money by selling ad space on its social platforms, including the website and mobile apps that allow users to connect and communicate with friends and family. In other words, YOU are the platform’s product and they are making money off you.
But did you know that you can leverage this social media website to create a legitimate source of income for yourself?
The platform has created an entire new industry packed full of lucrative business ideas and side gig opportunities that everyday people are using to make money online.
On Facebook, you can earn in a variety of ways, including the following:
- Earn with content
- Earn with ads
- Partner with brands
You can use Facebook Subscriptions, Facebook Stars, Paid Online Events, and various Facebook monetization tools, including Badges, Bonus Programs, and more.
But, if you are new to digital marketing and online business, you may not be sure how to make money on Facebook, so read on to discover everything you need to know.
Best Ways to Make Money With Facebook
Listed below are some of the most lucrative ways to monetize your Facebook account. The best part is that all the tactics outlined below are high-paying, easy to learn, and require very little time investment.
1) Start a Blog
Starting a blog is always my number one recommended method for making money online – and with good reason.
A blog will provide you with passive income to help you build real wealth online. Of course, blogging isn’t easy, and it takes time before you can achieve the income levels you dream of.
But, there are ways to speed up your progress, particularly if you have a step-by-step system to follow.
If you’re not sure how to go about starting your blog, check out my free Ignition course where I guide you through the process in way that is easy to follow – even for those with zero website building experience.
With your blog underway, you can then dive into other ways to leverage the magical money-making machine that is Facebook.
2) Secure Sponsored Brand Partnerships
If you have built a decent-sized following on Facebook, it’s possible to collaborate with brands that will pay you to post about their products and services. The broader your reach, the more money you’ll be able to earn from this method.
Sponsored partnership is the main way for social media influencers to make money. But, if your audience is still small, you must first focus on growing your followers which, in turn, will give you the opportunity to win higher-paying clients.
How much can you make with brand sponsorships? Generally, most beginners earn anywhere from $500-$1,000 for each sponsored post while some established influencers make tens of thousands of dollars or more.
The amount you make with sponsored brand partnerships will depend on the size of your audience and their engagement levels. Also, it helps if you have other platforms to promote with, such as a blog, email list, forum/group, etc.
3) Become a Facebook Ads Manager
Another way to monetize your Facebook account is to run Facebook ads for local businesses. Many business owners are too busy to run their own social media accounts, some of them don’t know how to run ads themselves and if you can provide this service, they will eagerly pay you for it.
But first, you must master the art of Facebook advertising so you can more effectively help businesses achieve the results they want. Find courses and online classes on sites like Teachable, Udemy, or Skillshare.
Once you’ve honed your skills, you can earn anywhere between $1,000 and $1,500 per month from each client for whom you manage Facebook ads. As your level of expertise grows, you’ll likely be able to charge much more for your services.
4) Create Videos with Instream Ads
If you are a creator with a sizable audience, then instream ads are perfect for attracting the attention of your followers on Facebook.
Many businesses use instream ads as a way to boost brand awareness and generate positive creative sentiment around their products or services. You can leverage this by creating engaging videos for your audience and then adding 1- to 2-second natural pauses mid-roll where you can slot in instream ads.
Before you can use this monetization method, you must check if you meet Facebook’s eligibility criteria. For instance, your videos must be at this one minute in length and you must have more than 10,000 page followers. This is similar to how you’d make money on Rumble as well.
5) Add a Paid Subscription to Your Facebook Page
A lot of Facebook creators generate consistent revenue each month through fan subscriptions. This feature encourages loyal followers and fans to support your work by paying a recurring sum each month.
If you have a large, active audience, this is a great way for you to monetize your page. It also provides you with options for rewarding fans through discounts, exclusive content, personalized messages, and more.
The Facebook Stars feature allows users to send “tips” to their favorite creators by buying packs of stars. Making use of this handy feature is a great way to make additional revenue on the platform without putting in any extra work.
6) Sell Physical Products on Facebook Marketplace
Another way to make money on Facebook is to flip items for profit. You can sell anything from old clothes and jewelry to secondhand furniture and even cars.
If you are good at finding bargains, you’ll be able to make profits by selling items on the Facebook marketplace. The platform makes it easy to show your items to friends and family, and it’s convenient for them to inquire about any products they are interested in.
There are no selling fees whatsoever and you can do local meet-ups to skip the hassles of shipping.
In addition to Facebook marketplace posts, you can also sell on your timeline or through (relevant) Facebook groups. To maximize your earnings, make sure you add a lot of details to your product descriptions, including high-quality pictures.
7) Sell Digital or Information Products
If you are interested in selling digital downloads or information products, then Facebook is a great place to do it in. The platform is great for targeting ads at specific people who will be likely to be interested in your digital products.
For example, say you want to sell an online course targeted at people who want to learn more about the drop shipping business. With Facebook, you’ll be able to laser target your ads so you can maximize your ad spend and drive relevant people toward your online course.
You might drive traffic toward a simple lead magnet such as a quiz, which would bring people into the top of your funnel to buy your online course – and possibly even other products or services, such as eBooks, one-on-one coaching, etc.
This is a powerful marketing strategy that can help you generate an endless flow of leads for your digital publishing business.
8) Make Money With Affiliate Marketing
Affiliate marketing is where you promote another company’s product or service and get paid a commission for each sale you generate.
As an affiliate, you don’t have to worry about creating your own product or service, and you don’t have to deal with things like customer service. All you have to do is make the sale and collect your money.
You can make affiliate sales by including your unique affiliate link in your Facebook posts. This link can be tracked back to you any time a sale is made.
You might even join relevant Facebook groups where you can assist people with answers to their problems and position your affiliate product as the obvious solution to help them achieve their desired results.
9) Drive Sales to Your eCommerce Store
If you already have a store setup on a different platform, then you can use Facebook as a way to drive traffic to your online store.
Directing shoppers from Facebook is easy with the platform’s social commerce features. You can integrate different third-party stores like Etsy or Shopify and add powerful calls to action to get your audience to follow through and make a purchase.
The best part about using this strategy is that you don’t even have to actively sell your products.
You can simply post images and videos of people using your products, and if you offer a unique product that is in demand, there will inevitably be those who will want to find out where they can buy it. You can then send them a message with a link to your online shop (ideally with a coupon to incentivize the sale).
10) Become a Social Media Manager
This is a great way to make money on Facebook for those who are social media savvy. Simply offer your services as a social media manager and get paid to manage accounts for businesses.
This can be the perfect opportunity to make a part-time income while working flexible hours from home.
Your responsibilities will include things such as:
- Responding to comments
- Scheduling social media posts
- Creating social media graphics
- Building audience size
- Monitoring ad campaign metrics
..and so on.
Use a tool like SocialBe to make your work easier. You may even be required to manage other social media accounts on different platforms outside of Facebook as part of your job, so it may be a good idea to familiarize yourself with other platforms like Instagram, Pinterest, LinkedIn, and Twitter
11) Crowdfund on Facebook
If you are looking to raise funds for a justifiable cause, such as starting a new project, then you might consider crowdfunding on Facebook.
However, you have to integrate a third-party crowdfunding platform like Go Fund Me or Fundly. Ask your followers and fans to contribute, and after the crowdfunding platform takes its cut, you can take the rest home.
Host a Fundraiser
If you want to raise money for nonprofits or personal causes, then you can host a fundraiser directly on Facebook.
You can create a fundraising page for causes such as:
- Crisis relief
- Education
- Faith
- Sports
- Health and medical
- Personal emergency
If your Facebook followers feel that it’s a noble cause, they will likely be eager to support it. Just be careful to not use this tactic too often as it may end up looking like you are spamming your family and friends.
What Are the Highest Earning Facebook Businesses?
In this section of my guide on how to make money on Facebook, I’ll be covering some heavy hitter Facebook businesses in the industry.
Whether you want to use Facebook to make money as a new career or a profitable side hustle, there is no shortage of opportunities.
Take a look at some of these high-earning Facebook businesses to get an idea of what’s possible when it comes to making money on the platform.
1) ZYNGA
ZYNGA is one of the largest gaming platforms online. With more than 10 million daily active users, this game developer is dependent on social platforms like Facebook to attract new players.
The publisher is also one of the biggest businesses on Facebook, spending more than $200 million on marketing and player acquisition ads in this year alone.
2) Fab.com
This home decor brand uses Facebook to build and develop one-on-one relationships with its customers. Its mission is to help customers find products for living a fab life.
Their motto is “Healthy living equates to a happy life”, and the company is committed to sourcing products to help your heart, body, and mind fulfill its potential.
The company uses Facebook as its CRM channel which means that anyone who posts a question or comment on their fan page gets a personalized response. And with over 224,000 likes on their Facebook fan page, this brand is clearly a very popular one on the platform.
3) Shakira
Shakira is a popular Colombian singer, dancer, songwriter, and businesswoman who made her recording debut at just 13 years of age. She records in Spanish and English and has released quite a few international hits.
Currently one of the world’s best-selling music artists, she leverages her fame on Facebook to monetize her account (which has 116 million followers) in a variety of ways, including brand sponsorships, affiliate marketing, and fan subscriptions.
4) Procter & Gamble
Procter & Gamble is a US-based consumer goods giant that specializes in a variety of personal care and hygiene products. Some of its notable brands include Pampers, Tide, Crest, and CoverGirl.
The company also manufacturers, surgical products, including Prilosec OTC and osteoporosis drug, Actonel.
The brand generates over $500 million in sales from social sites (mostly Facebook) and has focused most of its marketing campaigns on creating viral content on the platform.
5) Lionel Messi (Leo Messi)
Leo Messi has over 106 million followers on Facebook. The Argentinean football player won six European Golden Shoes and a record six FIFA Ballon d’or/Best FIFA Men’s Player awards.
Suffice it to say, he’s one of the most popular professional athletes around, and he uses his renown to make money on social platforms like Facebook. Among the many monetization methods he employs are brand sponsorships, merch sales, and the subscription model.
5 Tips to Earn the Most Money From Facebook
As you’ve seen from the tactics outlined above, Facebook is a great way to make money online. The platform can be a lucrative vehicle for either a side hustle or a full-time income.
But, while everyone can potentially earn money on Facebook, only a few people manage to bring home high incomes from their Facebook accounts. They do this by following certain best practices that you need to be aware of as well.
1) Build a Community
Facebook is a great platform to use if you need to communicate regularly with a specific community of people. When you can build a loyal community of like-minded people around your topic, it makes it that much easier to sell your products or services to them.
Let people get to know you so they can start to trust your recommendations and take the action you want them to take. Also, the more engaged your community, the easier it will be to attract major brands who will pay you to access your audience. This means even more earning opportunities for you.
Learn from the example of Emma Johnson, owner of Wealthy Single Mommy.
She started a group on Facebook that currently has over 15,000 moms, providing her with an excellent source for testing ideas and sharing new projects, as well as keeping a finger on the pulse of her target audience.
Moreover, this group has opened up opportunities for Emma that include book deals, brand partnerships, speaking engagements, and more.
2) Check Your Monetization Eligibility
The last thing you want to do is waste time researching and planning Facebook monetization tactics that you won’t be able to implement.
So make sure, before you begin, that you check your Facebook monetization eligibility so you know what you’re able to do to monetize your Facebook content.
You can check your eligibility by going to the Facebook part of your Creator Studio. Click the “Monetization” tab and select the pages you want to view eligibility for.
Both your page and content must abide by the eligibility requirements which are as follows:
- Partner Monetization Policies: These are rules for your Facebook page as a whole. They include the content you create on the platform, how you share it, and the methods you use to make and receive online payments.
- Facebook Community Standards: This is a set of Facebook’s foundational rules, designed to create an authentic and safe place for expression and inspiration. They include things like “no graphic content”, “no nudity or unsafe content”, “no fake or misleading user reviews”, etc.
- Content Monetization Policies: These rules apply to every piece of content posted on the platform, and all your content must comply with the platform’s Terms and Community Standards, otherwise, you risk getting your account banned.
Once you determine that you are eligible for monetizing your content on Facebook, then your focus should be on staying eligible if you want to create a consistent income on the platform.
Regularly review Facebook’s community standards and keep your accounts clean with relevant, high-quality content.
Also, make sure you always have the right to post your images, videos, and other content to avoid disputes that might land you on the wrong side of the law.
Wrapping Things Up
If your life revolves around Facebook, then you now have the tools and resources to turn your Facebook habit into cash. Use the information in this guide to help you learn how to make money on Facebook with proven tactics.
Just keep in mind that most Facebook income strategies need upfront work. Unless you can invest adequate time and effort into building your Facebook business, you’re unlikely to find real success. But, with a strategic plan and determination, you’ll soon have a thriving business on your hands.