Over the past few years, food blogs have become a reliable source for information and inspiration on restaurants, recipes, and ingredients. Aside from the latest food-related trends, food bloggers share their recommendations, personal experiences, hacks, and childhood favorite recipes in detail on various social media platforms.
As of last year, the food blog was the most popular blogging niche that not only garnered interest, but profit. For current food bloggers or those looking to begin their own food blog (here’s a list of food blog name ideas to help) who want to start documenting experiments in the kitchen or recipes to be included in a future cookbook, here are a few statistics about the niche.
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- In 2021, 4 out of 5 Generation Z adults enjoyed watching or interacting with food content on social media platforms
- The food blog niche is the most profitable income niche and has the highest median monthly income out of all major blogging niches at $9,169
- As of this year, the largest community detected in connection with the hashtag #foodblogger on Twitter was “Healthy Lifestyle” at 34.92%
- Food bloggers make 42% of their money from ads
- 75% of food bloggers said that they created content for personal satisfaction
Here’s a rundown of the stats we’re going to cover:
The Food Blog Industry
In 2021, 4 out of 5 adults in Generation Z said that they enjoyed watching or interacting with food content across different social media platforms. As for food blogging, this niche was the most popular and most profitable niche last year with the highest median income of $9169 of all major blogging niches. The food blog niche also had the highest percentage of blogs with over 50,000 monthly sessions (42.8%.)
- In 2021, 4 out of 5 Generation Z adults enjoyed watching or interacting with food content on social media platforms
- The food blog niche had the highest percentage of blogs with over 50,000 monthly sessions at 42.8%
- The food blog niche is the most profitable income niche and has the highest median monthly income out of all major blogging niches at $9,169
Statistics on Food Bloggers
Food bloggers create content on various social media platforms but on Twitter, the largest community that was detected having connections with the hashtag #foodblogger was the Healthy Lifestyle community (34.92%.) Most food bloggers started creating content in this niche for personal satisfaction (75%) and those who make money are able to generate income through ads (42%), courses (25%), sponsored posts (11%), and affiliates (10%).
- Food bloggers make:
- 42% of their money from ads
- 25% of their money from courses
- 11% of their money from sponsored posts
- 10% of their money from affiliate
- As of this year, the largest communities detected in connection with the hashtag #foodblogger on Twitter include:
- Healthy Lifestyle: 34.92%
- Home-made Food: 32.95%
- Fast Food: 18.94%
- Breakfast and Lunch: 7.56%
- Food Traveling: 4.64%
- Food bloggers said that they created content for:
- Personal Satisfaction: 75%
- Recognition from Relatives: 29%
- Recognition from other Bloggers: 27%
Sources: National Library of Medicine, Rank IQ, Taylor & Francis Group
Keep in mind that starting a blog is more possible than ever before now that there are so many tools to help along with helpful creators to guide you in your way. If you’re interested in a goo