Content marketing can often be challenging for marketers. In order to generate the biggest return on investment (ROI) on your ad spend, you have to appear in a lot of places simultaneously. That’s a lot to keep up with, which is why Brax.io came up with the perfect solution.
Founded in 2014, Brax.io is a US-based native advertising platform designed for content distribution management across multiple sources from one convenient place. View all your data in a single place, including cost, engagement, and conversion data – all of it unified in one easy-to-read report across campaigns, publishers, and ads to help you get actionable insights to grow your business.
Bulk-manage everything with an intuitive power editor interface where you can create new campaigns easily or update your existing ones. Use any goal metric to adjust bids, block publishers, or pause ads. This is just the tip of the iceberg.
Read the rest of this Brax.io review to discover if this platform is good for you, its functionalities and features, pros and cons, pricing, system requirements, and more.
Brax.io is simplistic in design but versatile in function, allowing you to seamlessly generate the biggest ROI (Return On Investment). What makes this possible is Brax.io’s consolidation of features; everything you need for content marketing is available in one place. Additionally, Brax.io features automatic ad optimization and easy scalability should your business begin growing rapidly.
Automatic Ad Optimization for Maximum Returns
Limited Number of Networks
Starts at $199/Month
Is Brax.io Worth it?
Brax provides you with a single dashboard from which you can manage all your native ads.
That alone makes it worth your while because it’ll save you tons of time and effort when you can take care of all your content pieces and campaigns in one place, giving you the ability to identify top-performing creators easily so you can duplicate them for improved results.
You can connect various accounts easily and add your team, employees, consultants, contractors, etc., with the ability to limit access for each person to the relevant accounts. You’ll get a clear view of who did what, when they did it, and more.
This platform is used by a lot of performance-focused brands and agencies to create and optimize native ads for easy scalability.
Moreover, you’ll get to enjoy additional benefits, such as the robust reporting features, automated rules, and easy addition of new ads.
A/B test your creatives to find the best performing variations for the different pieces of content you produce for each campaign and network.
Connect multiple accounts and manage different brands, channels, and campaigns. Integrate with Yahoo, Taboola, Outbrain, Revcontent, and more to easily compare performance across multiple channels.
Furthermore, the platform’s user permission functions give you the ability to manage team access and permissions so you can seamlessly collaborate with multiple users.
If these are things that are important for your business, then this tool is certainly worth the investment. It will pay for itself many times over within a very short space of time.
Who is Brax.io Good For?
Brax.io is perfect for anyone looking to streamline their entire process. The platform offers features for:
- Advertising: Create ads and campaigns for multiple native networks on one platform. Easily manage all your ads and multiple advertiser accounts with one simple login.
- Sending and Publishing Communications: View across ads, campaigns, and publishers in reporting.
- Campaign Management: No more lost time on menial tasks as the platform solves this issue with robust campaign management tools.
- Campaign Analytics: Increase return on investment (ROI), improve sales, and boost revenue with insights from in-depth campaign reports.
In short, this platform is ideal for you if you want to scale, automate, and simplify all your native ad campaigns and manage Taboola, Revcontent, Content.ad, and Yahoo Gemini from one central place.
It will give you the ability to optimize campaigns faster without the need for hiring additional media buyers.
1. Ease of Use
After signing up, you’ll need to connect at least one account to start using Brax. When you click the “connect” button, you’ll see options including:
- Outbrain Account
- Revcontent Account
- Yahoo Account
- Taboola Account
- Google Analytics Account
- Facebook Account
- Spot-im Account ??
- Voluum Account
- Brax Dsp Account ??
You’ll find guides on how to do this for each of the supported networks, and once you’ve connected an account, make sure it’s set to on by toggling the on-off button on the left-hand side of the page.
Connecting an account like Google Analytics may require a few additional steps, but the platform will walk you through the entire process and you can get in touch with support if you need extra help.
On this page, you’ll also see the “Sync Campaigns” tab. The platform syncs data from the network every hour but you can also start a sync if something isn’t coming through.
You can check the status at the bottom of any of the pages to see when your data was last synced (or last imported).
2. Multi-Campaign Management
Manage all your campaigns across Outbrain, Taboola, Revcontent, and Yahoo Gemini in one place. Combine with Google Analytics or any other data source.
Schedule campaign adjustments including CPC, Budget, and pause or resume.
A/B test image & headline combinations. Re-use across campaigns & traffic sources.
See profit, ROI, invalid clicks, or any other calculation for analysis and auto-optimization. Use the metrics that matter to your business.
3. Understand Your Native Advertising ROI
Finally, compare different ad networks. Brax gives you a better understanding of how native ads as a whole perform for your company. Import and integrate data from your existing systems, including Google Analytics so you can see performance across campaigns, publishers, and content any time you want.
4. Trackable, Trustworthy Data
Make data-driven decisions and say goodbye to dirty data from human error, as well as wasted media spend based on faulty assumptions. Brax lets you define your tracking tags once for accurate and consistent data forever. You can use macros to dynamically insert campaign names, ad IDs, and publisher IDs.
5. Automatic Optimization Based On Performance
Set a few simple rules, and let Brax optimize your ad performances for you. Adjust around any KPI, from “cost per action” to “time on site”, making it easy for you to pause ads with low engagement and reward good placements. You can also exclude bad placements, and much more.
Brax.io Pros and Cons
Like all other software tools, Brax has benefits and drawbacks. Below, we take a look at some of its more prominent pros and cons.
- Automatic Optimization: The platform offers automatic optimization for all your ads, which means you’ll get maximum returns
- Multiple Ad Networks: You have the ability to create campaigns for various advertising networks from one convenient place.
- Multiple Ad Versions: The platform allows you to generate different versions of your ads by simply changing the visuals and headlines.
- Easy Scalability: Brax.io makes it easy to scale your native ad campaigns by cutting down on the ad creation time.
- Limited Networks: There’s a limited number of networks in which to run campaigns, but the platform is actively working on increasing them.
From the features outlined above, it’s clear to see that Brax is a great native ad platform. However, they are other contenders that you might want to consider. Here are three of Brax.io’s top competitors.
1. Brax.io vs StackAdapt
Brax is a self-service ad platform specializing in multichannel solutions, such as native, graphic, and video ads, as well as connected TV and audio ads. The platform provides you with actionable insights and reporting thanks to machine learning and AI (artificial intelligence) features.
You’ll get a unified view of your reporting stack. You’ll also have the ability to schedule reports and customize them according to your needs. The system is built on machine learning and AI, which means it can automate performance choices in order to get your campaigns to do a lot more at scale.
This way, you’ll never have to waste time developing different campaigns to carry out different methods. This platform will do it all for you automatically. However, although the platform is easy to use and has impressive features, the pricing is quite steep when compared to Brax.
2. Brax.io vs Nativo
Nativo is an advertising platform for publishers and brand advertisers to scale, automate, and measure the performance of their native ads.
This SaaS (software as a service) platform provides you with the content intelligence to improve your marketing efforts. It is simple to set up, easy to use and offered at an affordable price.
The platform has been an outstanding digital performer within the native ads space. According to the majority of customer reviews, campaigns created on the platform have performed extremely well in the platform’s customer service offering great insights and assistance whenever needed.
3. Brax.io vs Basis
Basis is a platform for advertisers who need to run successful ads across different channels. The software offers so much more than just streamlined media buying. It’s a comprehensive and automated online media platform that allows you to manage direct, programmatic, search, and social using one interface.
You’ll find powerful tools, such as business intelligence and workflow automation, as well as search and social integrations and a top-rated AI-powered DSP. Although this platform offers amazing support, it’s significantly more expensive, which puts it out of reach of smaller businesses on a budget.
According to the platform, you should try Brax before hiring another employee. That’s because hiring great media buyers is difficult, but with this tool, you can offer your existing team the ability to optimize and scale your advertising campaigns faster.
You’ll be able to do all this with no contracts. Simply book a demo, speak with the specialist to learn more about the platform’s flexible pricing options. You’ll then be able to start a free trial account that you can cancel at any time.
Choose the Brax subscription that matches your needs:
- Starter Plan: $199/month
- Manage $10K ad spend per month
- Overage billed at 2%
- Unlimited ad accounts
- Unlimited users
- Campaign and ad management
- Unified reporting
- Automatic optimization
- Calculated metrics
- Power editor
- Scheduled rules
- Bid templates
- Business Plan: $499/month
- Everything in the Starter plan +
- Manage $50K ad spend per month
- Overage billed at 1.5
- Enterprise Gold Plan: $1,499/month
- Everything in the Business plan +
- Manage $250K ad spend per month
- Overage billed at 1%
- Executive support
- Custom revenue integration
- Brax data services
- Enterprise Platinum: $2,499/month
- Everything in the Enterprise Gold plan +
- Manage $1 million ad spend per month
- Overage billed at .25%
- Stack support channel
Brax offers support via live chat on the platform. You can also get in touch with the support team by emailing them or through the ticketing system.
There’s also an in-depth knowledge base on the site where you’ll find answers to many of the commonly asked questions, as well as tips and tricks on how to get the most out of the platform for new users.
Brax.io is a SaaS (software as a service) tool.
The platform integrates with a variety of tools. Some of the integrations include:
- Google Analytics: Integrate the platform with Google analytics to get to know your customers on a deeper level.
- Revcontent: You can also connect Brax with Rev content, a content marketing platform that lets advertisers interact with audiences at every stage of the marketing campaign.
- Outbrain: An exclusive publisher network that lets you advertise to a targeted audience so you can achieve your business objectives faster.
- Verizon Media: A media group to help people communicate and transact, stay informed, and create new ways to connect.
- Voluum: A simple way for digital marketers to manage all their campaigns from one ad tracker.
- Content.ad: A network of over 66,000+ digital publishers that allows you to reach millions of customers worldwide with advanced advertising methods.
- Taboola: A platform to help you reach your target audience effectively and share your message at the right time to drive improved business results.
Is Brax.io Legit?
The Brax platform is designed to make it easy for you to manage lots of creatives and campaigns from a single convenient location.
Performance is great, and you’ll be able to use the tool to scale your business’s native ad campaigns. Cut down on your overall ad creation time by more than 50% using the platforms’ intuitive tools and automation.
This is what makes Brax ideal for agencies and companies that want to scale fast.
The platform takes care of most of the heavy lifting so you can focus on what you do best instead of having to do all the repetitive tasks yourself. All in all, Brax.io is all you need to handle all the challenges of native.
Here’s what one user had to say about this platform:
If you’re ready to scale your ad campaign management, sign up for a free trial to test out the software before deciding if it’s the right fit for you.