Blogging gives experts and enthusiasts the opportunity to share information about certain niches and the book blog community is no different. Book bloggers have the power to share their perspectives on novels and series as well as connect with fellow bloggers and readers.
Book blogging on the web and social media platforms is definitely a niche to dive into as surveys over the past few years have shown that readers do pick up recommendations. For those thinking about starting a blog about the latest books, here are the statistics you need to know!
Editor’s Picks
- In 2015, 3% of respondents from a survey in Brazil said that a recommendation from a specialized website, social media, or blog influenced their decision to purchase a book
- Based on a survey run by a book blogger in 2020, most book blog traffic comes from WordPress readers (55.4%), search engine hits (23.2%), and social media links (19.6%)
- In 2019, the largest percentage of readers who were influenced to read a book due to social media or book bloggers was 69%, and can be attributed to heavy readers or those that read 12 books or more
Here’s a rundown of the stats we’re going to cover:
The Influence of Book Blogs
Surveys exploring the influence of book blogs, websites, and social media on book-buying decisions were carried out in both Brazil and Italy.
- In 2019, the percentage of readers in Italy that were influenced by social media and book bloggers to pick the following number of books read in a year can be broken down into the following:
- 1 book to 3 books: 57%
- 4 books to 6 books: 58%
- 7 books to 11 books: 64%
- 12 books or more: 69%
- The share of Italian readers that were influenced by social media and book bloggers when picking a book in 2019 by age is:
- 15 years old to 17 years old: 71%
- 18 years old to 24 years old: 71%
- 25 years old to 34 years old: 71%
- 35 years old to 44 years old: 68%
- 45 years old to 54 years old: 64%
- 55 years old to 64 years old: 30%
- 65 years old to 74 years old: 32%
- In 2015, 3% of respondents from a survey in Brazil said that a recommendation from a specialized website, social media, or blog influenced their decision to purchase a book
Sources: Statista, Statista, Statista
Book Blog Traffic According to Bloggers
A book blogger ran the same survey in previous years (2016 and 2018) but in 2020, the most book blog traffic according to book bloggers came from WordPress readers (55.4%), search engine hits (23.2%), and social media links (19.6%.)
- Based on a survey run by a book blogger in 2020, most book blog traffic comes from:
- WordPress Readers: 55.4%
- Search Engine Hits: 23.2%
- Social Media Links: 19.6%
Source: Pages Unbound
Remember, starting a book blog isn’t nearly as complicated as most people think it is and the earlier you begin, the better off you’ll be in the future. If you haven’t come up with a name yet, consider this list of book blog name ideas to begin.