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The best website builders for small businesses are those that simplify the process of online brand building. They have intuitive design tools such as pre-made templates, easy-to-use editors, built-in marketing and SEO tools, and much more. They also come with additional features like eCommerce tools, appointment booking, etc.

But, since different businesses have different needs, it’s important to exercise care when choosing a website builder. That’s why I have evaluated dozens of website builders to arrive at the best website builders for small businesses based on ease of use, features, and cost. Read on to get all the information you need to help you make an informed choice.


Wix is the best website builder for small businesses with powerful tools and a simple, easy-to-use editor.


If your small business uses marketing, then Hostinger is the perfect choice due to its powerful marketing tools.


Squarespace has an expansive library of stylish, modern templates that you can use for making a beautiful website.


If you're looking to build an eye-catching one-page portfolio - choose Strikingly. It's also perfect for beginners.


Weebly is ideal for building affordable eCommerce sites with ease. You can also integrate third-party apps.

What Features to Look For in a Small Business Website Builder

You must choose a website builder with the features you need to build, launch, and manage a successful website for your business. The software you choose will depend on your unique needs and priorities. 

Listed below are some of the most important features to look for when searching for the right website builder for your business.

1. Ease of Use: This is a very important factor to consider when choosing the best website builders for small businesses. You want a platform that makes it easy for you to create a website regardless of your skill level. Fortunately, all the site builders listed here provide pre-made templates, drag-and-drop website editors, and even AI-driven tools to make your work easier.

2. Pre-made Templates: Opt for a site builder that provides you with dozens of expertly designed and optimized website templates for small businesses to choose from. Some website builders come with pre-built templates designed specifically for small businesses. These come with built-in tools like online appointment bookings, reservations, contact forms, membership websites, payment features, and many other capabilities. For instance, if you’re building an architect’s website, you’d want specific tools to set up appointments and the right contact forms as opposed to an artist who is more interested primarily in showcasing their work.

3. Business Features: Although most website builders are generally all-in-one solutions, they are not all created equal. Depending on your type of business, you need to choose the best website builder for you according to the types of features you prioritize. This includes features like security, SEO, marketing, sales, customer care, website analytics, and any other tools that will help you better serve your customers. For instance, if someone has a car dealership they’ll need to allow virtual tours, while a travel agency may need to show itineraries.

4. Customer Support: Another important factor to consider is support. This can make a huge difference in the success of your business. The support team should be available at all hours and offer high-quality assistance through various channels, including phone, live chat, email, and ticketing systems. Platforms should also have a comprehensive online help center, FAQ section, or knowledge base for users who prefer to troubleshoot on their own.

5. Pricing: The best site builders for small businesses offer plans that are competitively priced so that all businesses can manage their websites regardless of budget size. In this guide, I’ve analyzed and compared providers by entry-level pricing, as well as the availability of free trials and contract-free plans.

What Are the Best Website Builders for Small Businesses?

1. Wix

Best Overall Website Builder for Small Businesses (Free Trial, Then $16/Month)

Wix is a popular website builder that offers the most design flexibility. The platform has a drag-and-drop editor with vast design capabilities. You also have the option to use the Wix ADI (artificial design intelligence) editor that can build your website quickly and easily. 

There are built-in SEO tools that include automated schema markup, image compression, and SEORush integration to find lucrative keywords. 

The platform also has a robust eCommerce tier, which allows you to create a membership site and sell digital or physical products, accept online reservations, sell tickets, and more. 

You can also embed codes for even more functionality on your website, including Google Ads, Google Analytics, email marketing tools, etc.

Key Features:

  • Huge Design Capabilities: Wix has an intuitive drag-and-drop editor that offers impressive design capabilities even to complete beginners.
  • Weeks ADI Option: The platform uses artificial design intelligence to create a website for you based on your answers to a few short questions.
  • Built-in Business Tools: You can create a membership site, accept online bookings, sell physical or digital products, and much more.


Wix offers a free plan, but this is severely limited for growing businesses. Instead, you can opt for one of the premium plans starting from $16/month. This will allow you to connect to custom domain, remove Wix ads, and add a free SSL certificate to secure your website.

2. Hostinger

Best Website Builder for Small Businesses With Built-In Marketing Tools ($2.79/Month)

Hostinger is one of the best website builders for business basics. It comes with solid template designs and an easy-to-use grid-based editor that makes editing a breeze. The templates are expertly designed to provide a great user experience and all of them are optimized for speed and high rankings. 

The platform also has a range of unique AI (artificial intelligence) branding tools so you don’t have to start from scratch when branding and marketing your business. 

You can get started with a free trial, and paid plans start from just $2.79/month. There are commission-free eCommerce plans you can use if you want to sell products or services online.

Key Features:

  • Solid Template Designs: Although Hostinger is relatively new, the site builder has exceptional, industry-leading, and well-thought-out website designs for small businesses.
  • AI Tools: The platform has a suite of AI branding tools including a logo creator, content generator, heatmaps, and more.
  • Powerful Business Features: Hostinger has brilliant blogging tools, eCommerce functionality, universal payment solutions, and many other important business tools.


Hostinger offers one simple plan with a 30-day money-back guarantee that offers a free domain, email, e-commerce features, marketing integrations, the ability to host 100 websites, unlimited traffic visits, free SSL certificates, and their proprietary website builder for $2.79/mo with the first 3 months free.

3. Squarespace

Best Small Business Website Builder With Modern Templates (Free 14-Day Trial, Then $16/Month)

Squarespace has introduced a new editing experience in the platform’s powerful Fluid Engine drag-and-drop website editor. This is perhaps the simplest way to express your creativity online. 

The editor offers more flexibility and options for everything from block placements to resizing, overlap, etc. so you can open up new possibilities for building creative layouts. 

The platform has over 100 modern templates to choose from, and regardless of your industry, you’re sure to find a template to suit your small business needs.

Key Features:

  • Powerful Website Editor: Squarespace has a Fluid Engine drag-and-drop website editor that further simplifies the website creation process.
  • Video Studio: The platform comes with a free studio for creating on-brand marketing videos for your small business. 
  • Marketing Integrations: Connect your site to social media, order management, customer relationship management, and dropshipping tools. 


Squarespace gives you unlimited storage and bandwidth on all plans. You also get a free domain, SSL certificate, and beautiful, modern templates for small businesses in a variety of industries. Premium plans start from $16/month, and you can sign up for a free 14-day trial with no credit card required.

4. Strikingly

Best Website Builder for Small Businesses With Attractive One-Page Website Templates (Free Trial, Then $8/Month)

Strikingly is the best website builder for one-page sites and landing pages. This is a very cheap option if you want to build multiple websites for your small business. It comes with a template library where you can choose templates from a range of pre-made options to suit your business and industry. 

The lower tier plans have website page restrictions, but you can overcome this by upgrading to one of the higher tier plans so you can have unlimited pages on your site. 

The platform also has blogging functionality and you can add eCommerce features with one click to start selling your products or services online.

Key Features:

  • Simple Yet Powerful Editor: Strikingly has an outstanding website editor that is simple, intuitive, and perfect for beginners.
  • Affordable Plans: This site-building software is cheap to use if you are building multiple websites for your small business.
  • Built-In Analytics: All websites have built-in analytics so you can see your visitor statistics on easy-to-read charts.


Strikingly offers a free (albeit limited) version of the website-building software. On the free plan, you can only create one-page websites. If you want to add additional pages to your site, then you will have to upgrade to a premium plan for $8/month.

5. Weebly

Best Ecommerce Website Builder for Small Business (Free Plan, Then $6/Month)

Weebly is yet another powerful platform that is ideal for small businesses. It comes with built-in payment solutions powered by Square. You’ll also find handy SEO and eCommerce tools – even in the free version of the software. 

One drawback of the free plan is that it comes with Weebly ads and limited features. But that is easily remedied when you upgrade to a premium plan which is ad-free and comes with unlimited storage. 

You can embed code to extend website functionality, and the platform comes with built-in tools to accept recurring payments and sell gift cards on higher-tier plans.

Key Features:

  • Advanced eCommerce Features: Weebly includes eCommerce tools at every level, starting from the free plan.
  • Versatile Design Tools: Unlike a lot of other website builders, Weebly makes it extremely easy to switch templates at any time so you can refresh your website design.
  • Square Payment Feature: Since this platform is designed for eCommerce and powered by the parent company, Square, payment capabilities are available to all Weebly users.


Weebly is well-known for its built-in eCommerce features for small businesses. These are offered at a fraction of the cost of dedicated eCommerce platforms. You can get advanced eCommerce functionality, including shopping carts, gift cards, automatic tax calculations, and more for just $6/month.

6. GoDaddy

Best for Service-Based Businesses and Service Providers ($9.99/Month)

This is a beginner-friendly website builder that’s perfect for small businesses. It comes with a variety of built-in tools, including appointment booking, website chatbots, and more – even for users on the free plan. 

With these tools, you can attract visitors to your website, maintain high levels of engagement, and increase your conversions so you can make more sales. 

In addition to the built-in marketing and sales tools, you also get a free business email account for one year with premium plans and you can manage your Google and Yelp business profiles directly from the interface. 

Furthermore, you’ll get advanced eCommerce features, including abandoned cart recovery, basic real-time shipping rates, etc. on the basic commerce plan.

Key Features:

  • Flexible Site Builder: GoDaddy has one of the easiest site builders to use and allows you to change your templates at any time without losing your content.
  • Powerful Integrations: The platform has integrations for a variety of small businesses in different industries, including IDX for real estate, restaurant apps, and more.
  • Brand Marketing Tools: When you sign-up for the premium plan, you get access to GoDaddy Studio where you can create on-brand marketing materials like videos, posts, etc.


GoDaddy has a free version that comes with unlimited storage and bandwidth. There’s also a 30-day free trial for paid plans which start from $9.99/month for the Basic plan. If you want to include an online store, you have to upgrade to the Commerce plan for $16/month.

7. DreamHost

Best Small Business Website Builder For Creating WordPress-Powered Sites ($2.59/Month). 

This is a no-code WordPress website builder that comes with built-in hosting plans. With the platform’s BoldGrid site builder, you’ll be able to build a full-featured WordPress website without having to endure a long learning curve.

You can create unlimited websites and generate unlimited traffic. WordPress comes pre-installed and is managed for you by the platform’s experts. This is the main reason why this website builder is ideal for small businesses that don’t have the budget to hire tech professionals to handle their website management. 

You also get free website migration which makes it easy to move your website from a different host. The WordPress unlimited plan comes with a free domain and unlimited email addresses on your own domain.

Key Features:

  • WordPress Plugins: Choose from over 55,000 free and paid WordPress plugins to help you build a fully functional website for your small business.
  • Automated Daily Backups: The platform offers convenient daily backups to protect your website and keep your content secure.
  • Generous Plans: The Shared Unlimited plan is small-business friendly and comes with unlimited storage, bandwidth, websites, and email addresses.


DreamHost doesn’t offer a free plan or free trial, but it has affordable WordPress plans starting from just $2.59/month. You can save up to 72% by paying annually, and you can lock in super low prices with multi-year subscriptions.

8. Duda

Best Site Builder for Integrating SaaS Platforms (Free Trial, Then $14/Month)

Duda is a powerful web design platform that comes with integrated customer management tools to help you build and manage your small business website. The platform has exceptional support and a simple, no-code drag-and-drop editor which makes it an excellent option for beginners.

Key Features:

  • Comprehensive Design Controls: Although the website builder is easy to use, it does offer a set of comprehensive design controls to unleash your creativity.
  • Client Management Tools: The platform has small-business-friendly tools for managing clients from one convenient place.
  • Cost-Effective Solution: Duda offers cheaper prices compared to other website builders in the same category, making it ideal for small businesses on a budget.


Duda offers a free 14-day trial to test out the platform’s core features. After that, you can upgrade to one of the premium plans starting from $14/month.

9. Bluehost

Best WordPress Website Builder for Small Businesses ($9.99/Month)

Bluehost is a popular hosting service provider with a powerful website builder. It comes with a range of built-in tools for marketing, sales, SEO, etc., as well as robust integrations that allow you to connect a variety of third-party tools and apps. This means you’ll be able to build a website with any type of functionality to suit your small business. 

Key Features:

  • Top-Grade Security Features: Get daily backups for your website, automated WordPress updates, and free malware scanning with Sitelock. 
  • Built-In eCommerce Features: WooCommerce comes pre-installed, and you can sell unlimited products and collect secure online payments on the Business plan. 
  • Business Management Tools: From booking client appointments to keeping track of inventory and everything in between – you can do it all from your Bluehost dashboard.


The platform has small-business-friendly plans starting from just $2.95/month for the basic Content Creation plan. To add eCommerce and advanced marketing features, you can upgrade to the Business plan for $9.95/month. 

10. HostGator

Best for Small Business eCommerce Websites ($3.84/Month)

This website builder from HostGator is a great option for small businesses that want a complete solution. You get built-in eCommerce tools, marketing features, website-building tools, and a hosting solution all in one. 

However, it’s important to note that this is an extremely simple website builder with relatively few advanced features compared to other site builders on this list. If you want to launch a complex eCommerce store with lots of functionality, then you may be better served with one of the other eCommerce-focused options on this list.

Key Features:

  • Free Hosting Provided: If you sign up for the premium plan, you don’t have to worry about hosting your small business website.
  • Professional Design Templates: Choose from over 200 expertly designed templates for businesses in different industries.
  • Built-In Stock Photo Library: You won’t have to search the internet for high-quality, copyright-free images to use on your website.


Although HostGator doesn’t offer a free trial or free plan, it does have affordable premium pricing. Plans start from just $3.84/month for the Express Start plan which comes with an intelligent website builder, free domain, and SSL certificate.

11. WordPress (+ Thrive Themes)

Best for Extreme Flexibility and Customization (WordPress: Free, Thrive Themes $299/Year)

There are two versions of WordPress: WordPress.com, the hosted website builder, and WordPress.org the self-hosted version which is free to download and use. 

Self-hosted WordPress is one of the best website builders for small businesses. It’s trusted by over 43% of website owners from small hobby blogs to some of the largest news sites online. 

This flexible website builder is open-source and it’s available on most leading hosting platforms such as Bluehost and SiteGround. You can install it in one click, and you can use a drag-and-drop site builder like Thrive Themes to take your website designs to the next level by giving you granular control over how your small business website looks. 

WordPress also has thousands of free and paid plugins to add any type of functionality you want to your website.

Key Features:

  • Popular Site Builder: WordPress is used by thousands of brands, including big names like the New York Times Company, Microsoft News, and TechCrunch.
  • Robust SEO Settings: The platform comes with powerful SEO features to ensure your website is search engine-friendly and follows best practices to rank higher.
  • Third-Party Integrations: You can integrate your WordPress website with virtually every tool online allowing you to build everything from blogs and portfolio websites to massive eCommerce platforms.


If you are comfortable getting your own hosting and domain, then you can download and install WordPress yourself. If you are looking for the simplest way to start, then you can set up with a hosting provider such as Bluehost, DreamHost, or SiteGround. You can get Thrive Suite for $99/quarter or $299/year. 


Best Site Builder for Affordable Website Creation ($1/Month First Month, Then $5/Month)

This platform has a range of amazing features, including two editors, a simple and beginner-friendly one for building basic websites, and a more complex and flexible editor with advanced features and apps. 

All plans come with built-in SEO features, as well as free SSL, domain, and email addresses. Right now, the platform is offering introductory prices as low as $1/month. 

All plans include eCommerce features, and the higher-tier plans come with business apps, blogging tools, and code embedding. There’s also a multilingual feature that allows you to translate your website into over 60 languages.

Key Features:

  • Robust Payment Processing Tools: All IONOS plans come with a range of payment processing options, including PayPal, credit cards, direct debit, etc.
  • Automatic Translation: This is an important feature for small businesses with a global audience and allows you to translate your website into over 60 languages.
  • Intelligent Personalization Feature: IONOS is the only website builder that gives you access to intelligent personalization tools so you can maximize your marketing results.


For just $1/month, you can get the Starter plan which comes with eCommerce features, a free domain, an SSL certificate, and a professional email address. For $5/month, you also get online marketing and SEO tools, user experience (UX) features, and other tools that cost a lot more with website builders like HubSpot.

13. Shopify

Best Site Builder With Advanced eCommerce Features (Free Trial, Then $29/Month)

If you are looking to grow online sales for your small business, then Shopify is a great website builder for you to consider. 

It comes with built-in features designed to market your business more effectively and increase your sales. These include the ability to connect to dozens of different payment gateways so your customers can choose the payment method that’s most convenient for them. 

This popular website builder is extremely easy to use and has well-integrated apps that let you do a whole lot more with your online store. 

You’ll find sales features such as built-in galleries, multi-platform selling tools, and other features to help your small business find customers and generate more sales and growth.

Key Features:

  • Powerful eCommerce Features: Shopify has robust built-in eCommerce tools including extensive payment options and multi-platform selling features.
  • Beautiful Store Templates: The template designs on the platform are well-crafted and optimized for mobile and search. 
  • SEO Tools: From SEO best practice prompts and meta-descriptions to custom URLs, Google Analytics, and social media integration – Shopify provides all the SEO tools you need to rank your small business website.


You can try Shopify’s website builder for free by signing up on the website. After the free trial is over, and if you decide that this is the right fit for your small business, you can upgrade to one of the paid plans starting from $29/month.

14. HubSpot

Best Website Builder With Marketing Automation Tools (Free Plan, Then $23/Month)

HubSpot allows you to build a free website on your own domain. The site builder has all the tools you need to build and scale a data-driven site that will allow you to grow your business successfully. 

The platform also integrates seamlessly with a variety of HubSpot tools to simplify your sales and marketing efforts. These include tools like WYSIWYG editors (not to be confused with WYSIWYG website builders), multilingual website features, enterprise-class security, and advanced SEO recommendations. 

You can use the fee plan which integrates with HubSpot’s other tools, or you can sign up for the premium plan which comes with a wealth of features such as embed code, CRM (customer relationship management), marketing, and sales tools. 

In addition, you also get advanced security and search engine optimization features. This way, you’ll be able to ensure that your website is found by your target customers online and that you provide a safe browsing experience.

Key Features:

  • Free Forever Plan: HubSpot has a free plan that comes with a wide range of marketing, sales, and customer care tools.
  • Powerful CRM Tool: The company is well known for its powerful CRM and advanced marketing tools all of which are accessible to small businesses.
  • Third-Party Integrations: You have the ability to integrate all the tools you need to run your business more effectively. 


HubSpot has a free forever plan that comes with a variety of free tools. But, if you want to add a custom domain and third-party integrations, you need to upgrade to one of the premium plans starting from $23/month. The cheapest plan comes with email marketing features, custom domain security, and membership features for gated content.

15. Web.com

Best for Building Affordable Small Business Websites ($4.95/Month)

Web.com is a one-stop shop for everything you need to build the website of your dreams. You can use the platform’s drag-and-drop website builder which comes with over 150 professionally designed templates and ready-made content blocks, as well as an hour of free web design support. 

This platform makes it clear that do-it-yourself doesn’t mean do it alone, and an expert team is always on hand to assist you in building the best website for your small business. 

The DIY builder and pre-made templates make it extremely easy to create a professional website without starting from scratch, but you also have the option of hiring an expert from Web.com to create your website for you.

Key Features:

  • Built-In Marketing Tools: Web.com makes it easy to market your small business effectively with tools and resources for SEO, email, and social media marketing.
  • Pro Services Available: If you don’t have the time or the bandwidth to create your own website, then you can get Pro services and support from the platform’s in-house professionals.
  • Secure Hosting: The company offers reliable and secure 24/7 hosting for your small business website.


Web.com has four growth-focused plans. The Website Essentials plan costs $4.95/month and comes with all the features required to start your business website. If you want marketing tools, then you can upgrade to the Business Essentials plan for $7.95/month. Opt for the eCommerce Essentials plan if you want to start selling online, or the eCommerce Premium plan for comprehensive commerce tools.

Best Website Builders for Small Businesses Summary & Top Picks

As we’ve seen from the list of website builders in this guide, each solution has its own unique set of features and inclusions. Most are all-in-one website builders with a long list of amazing features and tools. 

Your choice will depend on a variety of factors that are important to your business, including pricing, built-in features, integrations, and more. 

As a quick recap, here are my top picks: 


Wix is the best website builder for small businesses with powerful tools and a simple, easy-to-use editor.


If your small business uses marketing, then Hostinger is the perfect choice due to its powerful marketing tools.


Squarespace has an expansive library of stylish, modern templates that you can use for making a beautiful website.


If you're looking to build an eye-catching one-page portfolio - choose Strikingly. It's also perfect for beginners.


Weebly is ideal for building affordable eCommerce sites with ease. You can also integrate third-party apps.

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