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Did you know that the number of massage therapists has increased by over 14% over the past decade? This means there are ample opportunities in the industry, but it also means there’s more competition than ever before. If you want to stand out as a massage therapist, you need a custom website with a beautiful, easy-to-navigate design that will make it easier for your potential clients to find you. To build such a site, you need a website builder that’s easy to use and comes fully equipped with the right tools to help you design, create, and launch your website, as well as promote your business online.

While there are a lot of website builders to choose from, they’re not all created equal. Some are better for one type of business than another. For that reason, I’ve researched and rated some of the best website builders for massage therapists – each with its own unique set of features and inclusions – to help you make the right choice for your needs.

Wix

Wix is the best overall website builder for massage practices with powerful built-in AI tools and a simple yet efficient template editor.

Zyro

Zyro is one of the most versatile website builders due to its modern therapy templates and an intuitive and powerful drag-and-drop editor

Squarespace

Squarespace has a wide range of beautiful layouts and designs that are also easy to use. They also offer third-party integrations.

Weebly

Weebly has some of the best analytics tools on the market but - you can also integrate Google Analytics for even more info.

Strikingly

If you're looking to build an eye-catching one-page portfolio or a single page website, then Strikingly is the ideal choice.

What Features to Look For in a Massage Therapists Website Builder

If you want to build a personalized, professional website for your massage therapy business, then you need a website builder with the right features. While it may seem like an easy decision, there are so many website builder options on the market it may seem difficult to discern which will be best for you.

Since each site builder on this list is different from the next, it’s important to look for specific features that will help you determine which site builder is right for your business.

1. Customizable Templates: One of the biggest reasons for using a website builder is to simplify the website creation process. Instead of having to code your own website, you can simply pick a template and customize it to match your brand. Make sure you choose a platform that comes with a variety of ready-made templates so you can find one to suit your preferences and style.

2. Scheduling Tools: Choose a website builder that comes with tools to help you manage your availability and allow clients to instantly make bookings on your website. Some tools even allow you to sync with your Google Calendar if you keep your personal calendar on Google. This way, you won’t experience conflicts created by booking timeslots that are already spoken for. 

These scheduling tools can be built-in or integrated with third-party platforms. Either way, make sure the website builder you choose makes it easy for you to control and manage your crazy schedule.

3. SEO Optimization: Your practice sells services, and you not only need a visually attractive and professional website, but you also need powerful SEO tools to help you get discovered online. Fortunately, most of the website builders listed here have put a lot of thought into helping you land high local rankings on Google and other search sites through the use of techniques like structured data, business or individual directory listings, reviews, and various other features to optimize your website’s visibility.

4. Additional Features: In addition to the features outlined above, you also need a website creation tool that automatically includes other crucial features, such as a client database, intake forms, appointment reminders, social media integration, staff bios, gift certificates, promotions, email marketing, reviews, and more. You might even consider choosing a website builder with credit card payments to streamline the management of your business.

What Are the Best Website Builders for Massage Therapists?

1. Wix

Best Website Builder for Massage Practices (Free Trial, Then $16/Month)

As you well know, having a visually appealing website for your massage practice is crucial to attracting your target clients. Wix understands this, which is why the platform offers you over 800 professional website templates to unleash your creativity and showcase your work beautifully. 

In addition to being able to create a website that is uniquely yours, you also be able to integrate many business tools such as appointment scheduling, live chat, digital forms, and more. 

Moreover, Wix makes it easy to add whatever functionality you want to your website thanks to its vast app marketplace. 

Key Features:

  • Modern Therapy Templates: Wix has a range of beautiful, easy-to-use templates designed for the massage therapy industry.
  • True Drag-And-Drop Editor: If you value flexibility and ease of use, you’ll love the platform’s drag-and-drop editor that simplifies the entire website-building process.
  • Business Management Tools: You’ll find an impressive range of features from eCommerce and memberships to appointment booking, reminders, and more.

Pricing: 

Wix offers a free trial after which you can upgrade to one of four premium plans ranging from $16/month to $45/month.


2. Zyro

Best Website Builder For Creativity and Customizability (Free Trial, Then $2.99/Month)

Zyro gives you the freedom to create your massage therapist’s website exactly the way you want. Choose from a wide range of beautiful templates and customize the content to match your brand. 

There is a wide range of built-in tools to market and promote your website, and you can also integrate third-party apps such as booking apps, membership portals, chatbots, etc. to make it even easier to run your business. 

Best of all, Zyro’s templates come with SEO optimization and all of them are mobile-optimized to ensure your massage therapist website looks great on all devices. 

Key Features:

  • Affordable Plans: Compared to most other website builders, Zyro offers extremely affordable plans for professional massage therapist websites. 
  • SEO Features: With this platform, you’ll be able to boost your online rank using built-in search engine optimization features. 
  • Expertly Built Templates: Zyro understands what encourages visitors to convert on your website and has built templates optimized for an effortless online booking experience and maximum conversions. 

Pricing: 

Zyro has two simple plans. Thee’s the Website plan for $2.99/month, and the Business plan for $3.99/month. Both plans provide you with a free domain for one year, 24/7 customer service, and a wide range of marketing integrations. The Business plan comes with eCommerce features to allow you to sell up to 500 products.


3. Squarespace

Best Website Builder With Exceptional Designs and Layouts (Free 14-Day Trial, Then $16/Month)

Squarespace understands that first impressions matter, which is why this powerful website builder provides you with the features you need to showcase your work beautifully. 

The platform offers a wide range of flexible website templates that you can easily customize to fit your style and professional needs. There’s also an intuitive dashboard and a range of built-in marketing tools to help you better market your massage therapy business, even if you don’t have any prior experience. 

You’ll even be able to add a simple, clean, and professional service menu that will help you keep your information organized so you can sell more services.

Key Features:

  • Designer-Made Templates: Squarespace lets you boost your business’s online presence and performance with professional website templates.
  • Intuitive Website Tools: Get powerful results from your website-building process thanks to a range of built-in marketing, SEO, and analytics tools.
  • Third-Party Integrations: The platform also offers a range of powerful integrations with third-party tools, including email marketing, online booking, staff bios, reviews, etc.

Pricing: 

You can sign up for a 14-day free trial to test out the platform’s main features. After that, if you decide this is the right fit for you, you can upgrade to one of the premium plans starting from $16/month for the Personal plan.


4. Weebly

Best Website Builder With Powerful Analytics Tools (Free Plan, Then $6/Month)

Like other website builders listed here, Weebly offers an impressively varied selection of templates when it comes to website layout, design ideas, color choices, and navigation patterns. 

With this free software, you’ll be able to invest in your future without spending a single dime. Start building a professional website for your massage therapy business and only upgrade when you’re ready to unlock more features. 

The platform has everything you need to drive new customers and sales, and you’ll find all the tools to market and grow your business located on one convenient dashboard. 

Key Features:

  • Blog Feature: In addition to helping you create a professional website, Weebly also has a handy blog builder that makes it easy for you to create and update your blog.
  • Customizable Emails: The platform provides you with email templates like welcome emails, abandoned cart emails, etc. that are easy to customize to match your branding.
  • Site Stats and SEO: Your Weebly website is automatically optimized for SEO and you can use analytics tools to track website performance.

Pricing: 

Weebly has a free plan that you can use for as long as you want. However, to build a professional massage therapy website, you will have to upgrade to a premium plan to unlock the right features such as a custom domain, priority support, additional storage, and more.


5. Strikingly

Best Website Builder With Beautiful One-Page Templates (Free Trial, Then $8/Month)

You’ll love Strikingly’s single-page templates if you want to build a simple massage therapist website where everything is in one place. One-page website templates like these allow you to create a seamless online booking experience so you can encourage more people to buy your massage and bodywork services. 

You can also integrate a reviews feature to show potential clients how happy you’ve made previous and current clients. 

In fact, you can turn on the reviews feature that automatically asks your clients to leave a review after their session. The reviews will then be automatically displayed on your site as a way to add instant legitimacy to your massage practice.

Key Features:

  • Responsive Design: All templates on this website builder are mobile optimized to look great on all devices.
  • Ease-Of-Use: No coding or design knowledge is required, and regardless of your skill level, the platform guarantees that you’ll be able to build a website in under 10 minutes.
  • Built-In Email Marketing Suite: Strikingly has everything you need to start building an audience online and to connect with your current and future clients.

Pricing: 

Strikingly offers a free trial, after which you can choose among three premium plans. The limited plan costs $8/month and comes with everything you need to build a successful website for your massage therapy practice.


6. BrighterVision

Best All-In-One Website Builder for Massage Therapists ($59/Month)

BrighterVision provides you with an all-in-one website package that includes built-in SEO optimization. Awesome SEO is crucial if you want to rank well in Google and make your website more discoverable to your target audience. 

This platform’s biggest selling point is that it helps you rank as high as possible even if you don’t have much SEO knowledge or experience. 

You also get unlimited support from experts with years of experience working with service providers to help you create a website design that empathizes with your target clients and gets them to contact you. If you want to test out the software, you can sign up for a free trial with no credit card required. 

Key Features:

  • Marketing Automation Tools: Maximize your efficiency by automating your therapist’s website, blog, and social media marketing and management.
  • Mobile Responsive: All websites built with this software are 100% mobile friendly and designed to look great on all devices. 
  • Free Forms and Website Content: You get free intake forms and pre-written website content to help you get your website online faster.

Pricing: 

BrighterVision offers a free trial, and marketing packages for therapists start at only $59/month. There’s a $100 setup fee, after which a professional design team will build your website for you. 

You get ongoing professional SEO and unlimited tech support, making this platform perfect for beginners who want to spend as little time as possible on the technical aspects of website building.


7. WordPress.org

Best for Full Customization Capabilities (Free to Download)

If you want to build a website that will be a powerful marketing asset for your massage therapy business (and you don’t mind securing your own hosting and domain), then WordPress.org is the right tool for you. 

The platform comes with a range of features to take your massage therapy practice to the next level. These include features like SEO-optimized and mobile-ready templates, user/client/media management, galleries, social media widgets, calendars, forms, and more. 

No need for your clients to call “during business hours” to make an appointment. People lead busy lives, and you can make it convenient for them to book a session by integrating a simple scheduling tool on your website. 

You can also use a wide range of plugins, such as coupons, promotions, or gift certificate plugins to make it easier for you to promote your business. Customize your designs to strengthen your brand and start growing your sales.

Key Features:

  • Plugin Marketplace: WordPress comes with thousands of free and paid plugins to help you extend your website’s functionality.
  • Huge Support Community: With WordPress, you never have to build alone. A massive community of users and developers is on hand to assist and guide you every step of the way.  
  • Own What You Create: When you use WordPress, your content, design, and data all belong to you, which means you can grow your brand as you see fit. 

Pricing: 

You can download and use WordPress for free. However, you’ll have to set up your own hosting and domain with a hosting provider like Bluehost, GoDaddy, or SiteGround.


8. GoDaddy

Best AI-Powered Website Builder for Massage Therapists (Free Trial, $9.99/Month)

Initially, GoDaddy was known as an unreliable web host, but over the past few years, the platform has made vast improvements to become one of the best website builders around. 

Now, you can build a high-quality website for your massage business in a very short time and with little to no expense. The platform has a drag-and-drop editor which means no web design or coding knowledge is necessary. If you can point-and-click, you can build your own website in a matter of minutes. 

All the websites are mobile-optimized out of the gate, which means that your design will work on devices of all sizes – from large desktops to tablets to phones – while remaining visually stunning and easy to use. 

This level of accessibility is important in today’s world where most of your clients will likely access your website via their mobile devices. This way, they’ll be able to book and manage their appointments from wherever they are.

Key Features:

  • Appointments Feature: Use this feature to keep track of your client scheduling and avoid unnecessary or costly conflicts.
  • Reviews Feature: This handy integration lends legitimacy to your business and allows you to give visitors the confidence they need to book your services.
  • Social Media Integration: Easily tie in your existing social accounts to your website to make it easier for your audience to connect with you across different channels.

Pricing: 

Get started building your new website by signing up for a free trial on the platform. Premium plans start from $9.99/month and include a custom domain connection, website security (SSL), and a range of marketing and analytics tools, including website chat and unified inbox. 


9. ABMP

Best Website Builder With Professional Massage Therapy Templates ($20/Month)

ABMP stands for Associated Bodywork and Massage Professionals. This is a member-driven and member-led massage therapy association. As a member, you’ll be able to build a website to sell your massage services using the platform’s flexible website builder. 

The free, easy-to-use member websites will help you reach more clients and generate more leads for your business. 

There are dozens of beautifully designed massage website templates that you can install with a single click. There’s also pre-written website content that you can utilize as is or edit to suit your needs. 

Include a page to inform your visitors about the benefits of massage therapy, show your availability or schedule, and more. All designs are mobile-friendly and automatically work on phones and tablets.

Key Features:

  • Massage Therapy Website Templates: All templates on the site are designed specifically for massage therapists and can be installed in one click.
  • Full Customizability: There’s a wide range of color options that let you customize your website to match the exact look and feel that is perfect for your massage practice.
  • Free Hosting: When you sign up, you get free hosting allowing you to create a website with unlimited pages.

Pricing: 

If you want to use ABMP’s website builder, you’ll have to sign up for a membership that comes with additional benefits, such as professional liability insurance, discount partnerships, free CE courses, and more – all for a low price of just $20/month.


10. MassageBook

Best Free Website Builder for Personalized Massage Therapist Websites (Free, Then $37.99/Month)

You’re a massage therapist, not a graphic designer. It’s likely that you don’t have the time or desire to learn coding or other technical aspects of building a website, which is why you’re going to love this website builder. 

It comes with a range of pre-designed templates and a simple drag-and-drop editor that makes it as easy as possible for you to get your website up and running, fast. You can choose from a wide range of attractive designs, all of which sport efficient layouts. 

Add your business name, contact information, location, hours, and any other information your visitors might search for. You can create a separate page to showcase your services with an image and a short explanation of each service, and you can even add reviews and testimonials as social proof to convert more visitors. 

Key Features:

  • Free Website Builder: You can start attracting your target clients for free using this platform’s website builder for massage therapists. 
  • SEO Optimization: The website builder comes with built-in tools to boost your online rank on Google and other search engines so your clients can find you easily. 
  • Online Scheduling Tools: Add an online booking form, whether it’s an integrated tool or a button link to a separate platform.

Pricing: 

MassageBook offers a free plan with everything you need to get a practice up and running smoothly. For the first year, you won’t pay anything, and then for the second year, you’ll be charged $19.99/month (discounted to $14.99/month for AMTA members).


Best Website Builders for Massage Therapists Summary & Top Picks

The website builders listed in this guide can help you build a stunning business website quickly and easily. Rather than learn how to code, you can simply edit a pre-made template and have a full-featured website ready to go in minutes.

Furthermore, you can add the types of features you need to maximize your website for your target clients and land more bookings, including things like scheduling tools, location and hours, services provided, etc.

Check out this recap of my top picks below:

Wix

Wix is the best overall website builder for massage practices with powerful built-in AI tools and a simple yet efficient template editor.

Zyro

Zyro is one of the most versatile website builders due to its modern therapy templates and an intuitive and powerful drag-and-drop editor

Squarespace

Squarespace has a wide range of beautiful layouts and designs that are also easy to use. They also offer third-party integrations.

Weebly

Weebly has some of the best analytics tools on the market but - you can also integrate Google Analytics for even more info.

Strikingly

If you're looking to build an eye-catching one-page portfolio or a single page website, then Strikingly is the ideal choice.

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