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The market size for insurance agencies and brokers continues to grow at a breathtaking pace. Currently, there are over 853,400 licensed insurance agencies in the US, which means if you want to stand out and get noticed by your ideal clients, then you must build a powerful presence online. To do this, you need a reliable website builder. 

I’ve researched, rated, and reviewed the best website builders for insurance agencies to give you a better idea of which platforms will serve you well. Read the rest of this review to discover all you need to know so you can make a better-informed decision as to which one is the right fit for you.

Zyro

Zyro is the best overall website builder for insurance agencies with dozens of templates and built-in SEO and marketing tools.

Squarespace

Squarespace is an excellent choice if you're on a budget and are looking for a great website builder with superb SEO capabilities.

Wix

Wix is the absolute leader when it comes to the quantity of templates - more than 900 of them provide superb versatility.

Strikingly

Strikingly is a great choice if amplifying your online presence is the goal by using signups, forms, and memberships for your site.

Weebly

Weebly is the easiest website builder to use which means you'll be able to create a stunning and functional website in no time.

What are the Best Website Builders for Insurance Agencies?

1. Zyro

Best Overall Website Builder for Insurance Agencies ($2.99/month). 

Zyro is an outstanding site builder that you can use to build a stunning professional website for your insurance agency. 

This platform has a wide range of specialties that will allow you to create a unique website with the exact functionality you desire. No technical knowledge is required and you can choose from a wide range of templates, many of which are well-suited to the insurance industry. 

You can further modify these templates to match your branding and preferences, as well as add additional functionality, such as blogging, social media integration, and various other tools. 

Furthermore, each website comes with an SSL certificate, domain name, unlimited storage, and free hosting. In short, Zyro allows you to enjoy smooth execution of your insurance website, and in just minutes you’ll have an appealing website online ready to generate an endless flow of leads to your business.

Key Features:

  • Contact Forms: Zyro has a large range of modern contact forms to choose from, all of which are fully customizable to match your insurance brand. 
  • Consultation Booking: The platform makes it easy for your website visitors to make bookings online. This frees up your time and creates more convenience for your clients. 
  • SEO and Marketing Tools: Zyro has a wide range of SEO, marketing, and analytics tools that will help you grow and scale your insurance business. 

Pricing: 

Zyro offers affordable insurance website creation. There are three plans to choose from, starting with the Website plan for just $2.99/month. You get a free domain, free email, marketing integrations, and 24/7 support. The Business plan costs $3.99 and comes with eCommerce functionality. 


2. Squarespace

Best Value-for-Money Website Builder ( $16/month).

Squarespace is well known for its vast collection of templates in different categories. You’ll be pleased to know that within this broad offering of visually pleasing designs for different industries, there’s a fully customizable template specifically designed for insurance. 

There are also additional features that will help you create a unique and functional insurance website, including custom accounts, email campaigns, website contributors, and various other features. 

The customer accounts are available on the higher tier plans and allow you to create a members-only space where your clients can file claims, pay bills, and more. 

The site contributors feature is available on all plans and lets you add as many contributors as you want to your website. This allows other people in your company to help manage your website by adding content and keeping the site up to date.

Key Features:

  • 110+ Templates: There are over 100 high-quality, mobile-responsive templates to choose from on Squarespace.
  • Professional Email: All plans come with professional email for your business, and the higher-priced plans have features for professional communication and marketing campaigns.
  • Built-In SEO and Marketing Tools: From email campaigns and contact forms to blogging platforms and various other features, you have everything you need to increase engagement and website traffic.

Pricing: 

Squarespace has simple plans and simple prices. You only ever pay for what you need. Plans start from $16/month for the Personal plan which comes with a free custom domain, SSL security, and Unlimited bandwidth. 

You can upgrade to the business plan for $23/month to get additional features, such as unlimited contributors, websites, metrics, and premium integrations.


3. Wix

Best for Modern, Responsive Insurance Industry Templates ($16/month). 

Wix is often found in results for searches for the best website builder, and with good reason. The powerful platform provides you with tools to create pretty much any sort of website you want, including sites for insurance agencies. 

You’ll find relevant templates that are ready-made for your ease of use, as well as a wealth of valuable features and tools to help you set up a strong online presence for your business. 

The best part about using this website builder is that it offers you Wix ADI (Artificial Design Intelligence), a tool that allows you to answer a few questions about your website and then create a unique site for your business. 

Alternatively, you can use the Wix Editor or Code to create websites depending on your skill level. 

Either way, you’ll be up and running in no time thanks to the flexibility of this popular platform.

Key Features:

  • 900+ Templates: Wix has over 900 templates that you can customize to match your insurance brand and preferences. 
  • Wix Editor: The platform’s site editor offers unlimited design freedom which means you’ll be able to create the exact look and feel you want for your new website. 
  • Wix Documents: Save time by adding downloadable documents and forms on the website for visitors to fill out before a meeting. 

Pricing: 

You can use Wix for free, but this is not recommended when building a professional insurance agency website. Premium pricing plans start from $16/month for the Combo package, which includes a free SSL certificate, free domain for a year, and the ability to add your own custom domain.


4. Strikingly

Best for Amplifying Your Online Presence ($8/month). 

Strikingly is a great insurance website builder with a ton of features that will help you build a successful website. The all-in-one platform comes with beautiful templates that require zero coding to customize. 

Simply drag-and-drop different elements to create the page you want. For instance, you can add videos, text, images, quizzes, etc. to make your pages more engaging for web visitors and clients. You can also add functional elements like media, sliders, quote request forms, etc. 

Best of all, you can manage your entire database from your dashboard, which means you don’t have to keep jumping from one tool to another when running your insurance business. 

The platform also has robust SEO tools that will help you ace the search engine optimization game, even with no SEO expertise. 

All in all Strikingly is well-matched with all the necessary features and tools to create a unique insurance agency website with all the required functionality. 

Key Features:

  • Signups and Forms: Strikingly comes with powerful tools to help you cultivate your audience, including visually appealing signups and forms with multiple customizable fields. 
  • Live Chat Feature: Keep your clients and prospects engaged and provide timely assistance with a live chat integrated into your website. 
  • Register Memberships: Make it easy for your clients to log in, make payments, or get additional resources on your website.

Pricing: 

Strikingly offers a 14-day free trial so you can test out the full functionality of the platform. If satisfied, you can upgrade to a premium plan for just $8/month. This plan gives you two limited sites, unlimited free sites, and free SSL for all of your websites. 

To unlock more functionality, you can upgrade to the Pro plan which costs $16/month and comes with three Pro websites, unlimited bandwidth, and up to 100 pages per site.


5. Weebly

Best for Ease of Use (Starts from Free, then $6/month). 

Weebly is undoubtedly one of the easiest insurance agency website builders to use. It has dozens of themes to choose from, and although they are not designed specifically for the insurance industry, all the business themes are easily customizable and automatically mobile responsive, which means you won’t have any trouble transforming any of the things to suit your needs. 

The platform has a powerful drag-and-drop editor that gives you tons of design freedom and control over the placement of various elements on your pages, such as video backgrounds, text, images, maps, forms, reviews, testimonials, etc. 

No coding knowledge is required, and even with no prior web development experience, you’ll be able to build a stunning insurance agency website in just minutes. 

You can get started on this website for free, which means you get to test out the platform’s functionality with no risk on your part.

Key Features:

  • Online Form Builder: Weebly has a built-in form builder that allows you to create and customize forms with different fields for different uses, such as getting quotes or requesting information.
  • Referrals: The premium plans come with an affiliate program that allows your clients to receive discounts when they refer other users to your insurance agency.
  • Easy Theme Change: You can easily change a theme at any time without worrying about losing any of the content on your website. This is a unique and handy feature that you won’t find on many other website builders.

Pricing: 

You can start using Weebly for free. You’ll be able to build a basic website for your insurance agency. However, if you want full features and functionality, then you’ll have to upgrade to one of the paid plans, starting from $6/month for the Personal plan, and $12/month for the Professional plan.  


6. WordPress

Best for Integrating Plugins for Insurance Agencies ($5/month). 

WordPress has over 300 fully customizable themes, a lot of which are free and automatically mobile responsive. 

If you upgrade to one of the premium plans, you also get access to third-party marketplaces where you can find additional themes specifically designed for insurance agency websites. 

The Business plan allows you to get third-party plugins so you can expand the range of advanced functionality of your website. You also get additional features that are well-suited to insurance agency websites, including a quote calculator, SEO and marketing tools, and an SSL certificate for security. 

To help you get the most from the site builder, WordPress offers a ton of resources on the WordPress.com blog with solutions to many of the commonly experienced problems when using the platform. 

Key Features:

  • 300+ Templates: WordPress has an impressive number of templates for you to choose from. And, if you upgrade to one of the paid plans, you’ll be able to find insurance agency templates from third-party providers like ThemeForest, Template Monster, etc. 
  • Yoast SEO: This is a great plugin that simplifies all things SEO. With it, you stand a much better chance of ranking your insurance website high on Google and other search engines. 
  • Quote Calculator: You can add a plugin to provide website visitors with instant quotes. One example is CodePeople, an app that provides a Calculated Fields Form on your site. 

Pricing: 

You can use WordPress for free, but as previously stated, this isn’t a good way to build a professional image for your insurance agency. Sign up for WordPress.com’s Starter plan for just $5/month to get an ad-free website with a free custom domain for 1 year and 6 GB of storage. Upgrade to the Pro plan for even more features and functionality. 


7. Webnode

Best for Building Websites on the Go ($3.90/month). 

As far as insurance website builders go, you could do a lot worse than Webnode. This platform allows you to build a professional website with no coding knowledge required. The intuitive editor creates a hassle-free website building experience by accentuating unique concept in style. 

The end result is an outstanding, one-of-a-kind insurance website with full functionality and the ability to add third-party plugins for additional functionality. 

Over 30 million people across the globe use this platform, and it continues to grow in popularity thanks to its built-in modern features and its commitment to follow the latest web regulations. 

You can choose from dozens of layouts, all of which look amazing on both mobile and desktop devices. 

Like most other website builders, Webnode allows you to get started for free. You can test out the software before committing to a paid plan for your business. 

The platform comes with quick, devoted, and friendly customer support and you have the peace of mind of knowing that you’ll always get assistance whenever you need it.

Key Features:

  • Build on the Go: Use your tablet or phone to build and update your website from wherever you are.
  • Save Money and Time: No need to hire expensive developers to make a beautiful website. With Webnode, you can get it for free in just a few minutes.
  • Get Help Fast: The platform has 20 years of experience and local support, so you know they’ve got you covered.

Pricing: 

Webnode lets you get started for free. Premium plans start from $3.90/month and include a free domain for one year, unlimited bandwidth, and 7 GB of storage. 

You can unlock even more features and functionality by opting for one of the higher-priced plans, including the Mini for $7.50/month, Standard for $12.90/month, and the Profi plan, a full-service plan for professional websites, for $22.90/month.


8. Webflow

Best for Animations and Interactions (Starts from Free, then $12/month). 

An insurance agency needs to focus on finding new leads, rather than wasting time trying to figure out how to create a successful website. This website builder understands that and helps you build a website that is a marketing asset, rather than an engineering challenge. 

You’ll be able to create a fully functional site in under an hour with all the features required to run your insurance agency effectively. 

The platform lets you create websites in a completely visual canvas, which means absolutely no coding is needed. You can choose from one of the many templates to jumpstart your website creation process. 

If you have the knowledge and experience, you can also dive deep into the HTML, JavaScript, and CSS environments to make full use of the software to design your website exactly the way you want it. 

This is one of the best website builders that gives you full creative control to build, collaborate on, and scale your insurance agency website.

Key Features:

  • Members-Only Content: The platform allows you to build members-only portals where you can grow your audience with gated content and logins.
  • Animations and Interactions: Make your insurance website pop by adding immersive experiences through the use of animations and interactions.
  • Optimized for Marketing: Now you can launch marketing campaigns faster and optimize your website on the fly thanks to the built-in marketing and SEO-focused tools.

Pricing: 

Webflow allows you to mix-and-match plans according to your needs. This means you’ll never pay for features you don’t use. You can add each website as you go live and unlock more features as per requirement. Add teammates, manage collaboration and more. You can get started for free, and premium plans start from $12/month.


9. Site123

Best for Automatic SEO Optimization (Starts from Free, then $12.80/month). 

Site123 is one of the best free website builders available for insurance agencies. You can pick from dozens of beautiful website templates that you can customize to match your brand by changing colors, fonts, layouts, and more. 

The website editor is intuitive and no coding is required. All templates are mobile responsive, which means your insurance website will look great on devices of every size. 

The platform offers free, safe, and secure hosting, and there is a range of intuitive SEO tools that will provide you with a perfectly optimized site in just a few clicks. 

All the premium plans come with free domain registration to help you establish your brand with a custom domain. Additionally, you get eCommerce features that allow you to securely collect global payments on your website. 

You can add further functionality to your insurance website through the use of third-party integrations, and you’ll enjoy the use of a powerful content management system (CMS) to help you manage your business effectively from one convenient dashboard.

Key Features:

  • Ease-Of-Use: This is one of the easiest website builders you can use to build an insurance website. You’ll have your site published in just three easy steps.
  • Automatic SEO Optimization: Your website comes with preset SEO features out of the box to improve your results on Google and other search engines and help you drive traffic to your insurance website.
  • 24/7 Live Support: If you have any questions at any stage of your website creation process, you can simply get in touch with Site123’s live chat support to get the answers you need.

Pricing: 

Site123 has a simple pricing structure. You can sign up for the free version of the web building software where you get 250 MB storage, 250 MB bandwidth, and a website built on a .site123 subdomain. 

Alternatively, you can opt for the premium plan which gives you a free domain for one year, 10 GB of storage, 5 GB bandwidth, and eCommerce functionality.


10. GoDaddy

Best for Building Business-Focused Websites ($9.99/month). 

GoDaddy is a business-oriented website builder that is perfect for creating insurance agency websites. It comes with a range of marketing features, including an optimization tool designed to help you grow your brand.

You can choose from over a dozen customizable templates for professional services. Customize the template to match your brand by changing colors, fonts, and page layouts. Add your own text, images, videos, and various other elements to make your website unique. 

Use the built-in social media and email marketing tools to increase your visibility and recognition online. 

GoDaddy allows you to run your campaigns directly from your dashboard, which saves you tons of time. Also, it means you don’t have to integrate any third-party marketing tools, so you save money on multiple subscriptions every month. 

The website building software also has an insights tool that gives you recommendations on ways to outpace your competitors so you can get your insurance website to the top of the search engine results pages.

Key Features:

  • Testimonial Pages: GoDaddy has a range of testimonial pages to choose from so you can showcase just how much your current and previous clients love your business.
  • Contact Forms: Create branded forms to make it easy for your website visitors to get in touch with you, and request quotes, or additional information.
  • Online Appointments: GoDaddy has built-in integrations that allow your clients to easily book appointments on your website without having to wait for your support team to be available.

Pricing: 

To get started building your insurance agency website with GoDaddy, simply sign up for an account on the website. You’ll then be prompted to answer a few questions about your goals for your project so the intuitive website builder can help you get started on the right foot. 

Plans start from $9.99/month for the Basic package and range up to $16.99/month for the eCommerce plan.


What is a Website Builder for an Insurance Agency?

A website builder for an insurance agency is simply a piece of software that allows you to create a fully functional website for your insurance agency with all the necessary features and tools to help you manage your business effectively. 

The options listed in this article are perfect examples of great insurance website builders as they come with a range of built-in tools and integrations to help you design, launch, and run a successful insurance agency website.

Types of Website Builders for Insurance Agencies

There are different types of website builders for insurance agencies to choose from. For instance, some website builders are designed for ease of use to make it possible for anyone to build a professional website regardless of their level of knowledge or expertise. 

These types of websites require zero coding or web development knowledge, which makes them perfect for beginners. However, they lack the deep customizability offered by website builders that allow access to the platform’s HTML/CSS/or JavaScript.

These are ideal for users who want to make the most of the software to create a truly unique website with the exact appearance, feel, and functionality desired.

What Features to Look For in Website Builders for Insurance Agencies

When looking for the best website builder for insurance agencies, there are a few important factors to keep in mind. These include: 

1. Clean, Modern Templates: There are way too many outdated insurance agency websites out there. One thing you can do to set yourself apart and showcase your professionalism is to choose a website builder with clean, modern, and stylish templates with which to build your website. 

With a beautiful design that is easy to navigate, you will build trust and encourage more potential clients to request quotes or contact you for more information.

2. Conversion Tools: Choose a website builder that allows you to design beautiful forms for your website visitors to fill out with the right information to allow you to get back to them with relevant offers. The right platform should allow you to create an automatic system that creates quotes based on various predefined fields.

3. Scalability: As your insurance agency gets more clients, you’ll want to add more features and pages to your websites. Your choice of a website builder should allow you to easily upgrade your plan for more storage and bandwidth.

4. Additional Features: Look for website builders that either has built-in features or integrations with tools and apps for things like online scheduling tools, SEO tools, marketing tools, review widgets, professional email, social share features, and any other tools that will help you grow your business.

5. Affordable Pricing: Choose a website builder that offers affordable, growth-focused plans. You want to avoid paying for features you don’t need, so make sure you test out the software before signing up for a paid subscription to ensure that it’s perfectly suited to your needs. 

The majority of options on our list offer free trials or free versions of the software so you can test it out risk-free before deciding which one is best for you.

Website Builders for Insurance Agencies Summary & Top Picks

We’ve come to the end of this review on the best website builders for insurance agencies. 

I hope by now you have a clear idea of what the right software for you is. But in case you’re yet to make up your mind, take a look at my top three picks: 

  • Squarespace: Best Overall Website Builder for Insurance Agencies ( $16/month). 
  • Zyro: Best for Building Top Quality Insurance Websites on a Budget ($2.99/month). 
  • Wix: Best for Modern, Responsive Insurance Industry Templates ($16/month). 

Zyro

Zyro is the best overall website builder for insurance agencies with dozens of templates and built-in SEO and marketing tools.

Squarespace

Squarespace is an excellent choice if you're on a budget and are looking for a great website builder with superb SEO capabilities.

Wix

Wix is the absolute leader when it comes to the quantity of templates - more than 900 of them provide superb versatility.

Strikingly

Strikingly is a great choice if amplifying your online presence is the goal by using signups, forms, and memberships for your site.

Weebly

Weebly is the easiest website builder to use which means you'll be able to create a stunning and functional website in no time.

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