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The market size for insurance agencies and brokers continues to grow at a breathtaking pace. Currently, there are over 853,400 licensed insurance agencies in the US, which means if you want to stand out and get noticed by your ideal clients, then you must build a powerful presence online. To do this, you need a reliable website builder. 

I’ve researched, rated, and reviewed the best website builders for insurance agencies to give you a better idea of which platforms will serve you well. Read the rest of this review to discover all you need to know so you can make a better-informed decision as to which one is the right fit for you.


Wix is the best overall website builder for insurance agencies with dozens of templates and built-in SEO and marketing tools.


Hostinger is the absolute leader when it comes to the quantity of templates - more than 500 of them provide superb versatility.


Squarespace is an excellent choice if you're on a budget and are looking for a great website builder with superb SEO capabilities.


Strikingly is a great choice if amplifying your online presence is the goal by using signups, forms, and memberships for your site.


Weebly is the easiest website builder to use which means you'll be able to create a stunning and functional website in no time.

What are the Best Website Builders for Insurance Agencies?

1. Wix

Best Overall Website Builder for Insurance Agencies ($16/month)


Wix is often found in search results for the best website builder, and with good reason. The powerful platform provides you with tools to create almost any website you want, including sites for insurance agencies. 

You’ll find relevant templates that are ready-made for your ease of use and a wealth of valuable features and tools to help you set up a strong online presence for your business. 

The best part about using this website builder is that it offers you Wix ADI (Artificial Design Intelligence). This tool allows you to answer a few questions about your website and then create a unique site for your business. 

Alternatively, you can use the Wix Editor or Code to create websites, depending on your skill level. 

Either way, you’ll be up and running in no time, thanks to the flexibility of this popular platform.

Key Features:

  • 900+ Templates: Wix has over 900 templates you can customize to match your insurance brand and preferences. 
  • Wix Editor: The platform’s site editor offers unlimited design freedom, which means you’ll be able to create the exact look and feel you want for your new website. 
  • Wix Documents: Save time by adding downloadable documents and forms on the website for visitors to fill out before a meeting. 


Wix pricing

You can use Wix for free, but this is not recommended when building a professional insurance agency website. Premium pricing plans start from $16/month for the Combo package, which includes a free SSL certificate, a free domain for a year, and the ability to add your custom domain.

2. Hostinger

Best Modern, Responsive Insurance Industry Templates ($2.79/month)

Hostinger is an outstanding site builder that you can use to build a stunning professional website for your insurance agency. 

This insurance website builder has a wide range of specialties that will allow you to create a unique website with the exact functionality you desire. No technical knowledge is required, and you can choose from many templates, many of which are well-suited to the insurance industry. 

You can modify these templates to match your branding and preferences and add additional functionality, such as blogging, social media integration, and other tools. 

Furthermore, insurance agency websites come with an SSL certificate, domain name, unlimited storage, and free hosting. In short, Hostinger allows you to enjoy the smooth execution of your insurance website. In just minutes, you’ll have an appealing website online ready to generate an endless flow of leads for your business with this insurance website builder.

Key Features:

  • Contact Forms: Hostinger has many modern contact forms, all fully customizable to match your insurance brand. 
  • Consultation Booking: The platform makes it easy for your website visitors to make bookings online. This frees up your time and creates more convenience for your clients. 
  • SEO and Marketing Tools: Hostinger insurance website builder has a wide range of SEO, marketing, and analytics tools to help you grow and scale your insurance business.


Hostinger offers one simple plan with a 30-day money-back guarantee that offers a free domain, email, e-commerce features, marketing integrations, the ability to host 100 websites, unlimited traffic visits, free SSL certificates, and their proprietary website builder for $2.79/mo with the first 3 months free.

3. Squarespace

Best Value-for-Money Website Builder ( $16/month)


Squarespace is well known for its vast collection of templates in different categories. You’ll be pleased to know that within this broad offering of visually pleasing designs for different industries, there’s a fully customizable template specifically designed for insurance. 

Additional features will help you create a unique and functional insurance website, including custom accounts, email campaigns, website contributors, and various other features. 

The customer accounts are available on the higher tier plans and allow you to create a members-only space where your clients can file claims, pay bills, and more. 

The site contributors feature available on all plans and lets you add as many contributors as you want to your website. This allows other people in your company to help manage your website by adding content and keeping the site up to date.

Key Features:

  • 110+ Templates: As one of the best insurance website builders,there are over 100 high-quality, mobile-responsive templates on Squarespace.
  • Professional Email: All plans come with professional email for your business, and the higher-priced plans have professional communication and marketing campaigns features.
  • Built-In SEO and Marketing Tools: You have everything you need to increase engagement and website traffic, from email campaigns and contact forms to blogging platforms and various other features.


Squarespace pricing

Squarespace has simple plans and simple prices. You only ever pay for what you need. Plans start from $16/month for the Personal plan, which comes with a free custom domain, SSL security, and Unlimited bandwidth. 

You can upgrade to the business plan for $23/month to get additional features, such as unlimited contributors, websites, metrics, and premium integrations.

4. Strikingly

Best for Amplifying Your Online Presence ($8/month)


Strikingly is among the best website builders for insurance agencies with many features to help you build a successful website. The all-in-one platform comes with beautiful templates that require zero coding to customize. 

Simply drag and drop different elements to create the page you want. For instance, you can add videos, text, images, quizzes, etc., to make your pages more engaging for web visitors and clients. You can add functional elements like media, sliders, quote request forms, etc. 

Best of all, you can manage your entire database from your dashboard, so you don’t have to keep jumping from one tool to another when running your insurance business. 

As one of the best insurance website builders, the platform has robust SEO tools that will help you ace the search engine optimization game, even with no SEO expertise. 

Strikingly is well-matched with all the necessary features and tools to create a unique insurance agency website with all the required functionality. 

Key Features:

  • Signups and Forms: Strikingly comes with powerful tools to help you cultivate your audience, including visually appealing signups and forms with multiple customizable fields. 
  • Live Chat Feature: Keep your clients and prospects engaged and provide timely assistance with a live chat integrated into your website. 
  • Register Memberships: Make it easy for your clients to log in, make payments, or get additional resources on your website.


Strikingly pricing

Strikingly offers a 14-day free trial so you can test out the full functionality of the platform. If satisfied, you can upgrade to a premium plan for just $8/month. This plan gives you two limited sites, unlimited free sites, and free SSL for all of your websites. 

To unlock more functionality, you can upgrade to the Pro plan, which costs $16/month and comes with three Pro websites, unlimited bandwidth, and up to 100 pages per site.

5. Weebly

Best for Ease of Use (Starts from Free, then $6/month)


Weebly is undoubtedly one of the easiest insurance agency website builders to use. It has dozens of themes to choose from. Although they are not designed specifically for the insurance industry, all the business themes are easily customizable and automatically mobile responsive. You won’t have any trouble transforming any of the things to suit your needs. 

The platform has a powerful drag-and-drop editor that gives you tons of design freedom and control over the placement of various elements on your pages, such as video backgrounds, text, images, maps, forms, reviews, testimonials, etc. 

No coding knowledge is required, and even with no prior web development experience, you’ll be able to build stunning insurance agency websites in just minutes. 

You can get started on this website for free, which means you get to test out the platform’s functionality with no risk on your part.

Key Features:

  • Online Form Builder: Weebly has a built-in form builder that allows you to create and customize forms with different fields for different uses, such as getting quotes or requesting information.
  • Referrals: The premium plans come with an affiliate program that allows your clients to receive discounts when they refer other users to your insurance agency.
  • Easy Theme Change: You can easily change a theme at any time without worrying about losing any of the content on your website. This is a unique and handy feature you won’t find on many other website builders.


Weebly pricing

You can start using Weebly for free. You’ll be able to build a basic website for your insurance agency. However, if you want full features and functionality, you’ll have to upgrade to one of the paid plans, starting from $6/month for the Personal plan and $12/month for the Professional plan.

6. WordPress

Best for Integrating Plugins for Insurance Agencies ($5/month)


WordPress has over 300 fully customizable themes, many of which are free and automatically mobile responsive. 

If you upgrade to one of the premium plans, you also get access to third-party marketplaces where you can find additional themes specifically designed for insurance agency websites. 

The Business plan allows you to get third-party plugins so you can expand the range of advanced functionality of your website. You also get features that are well-suited to insurance agency websites, including a quote calculator, SEO and marketing tools, and an SSL certificate for security. 

To help you get the most from the site builder, WordPress offers many resources on the WordPress.com blog with solutions to many commonly experienced problems when using the platform. 

Key Features:

  • 300+ Templates: WordPress has an impressive number of templates for you to choose from. And, if you upgrade to one of the paid plans, you’ll be able to find insurance agency templates from third-party providers like ThemeForest, Template Monster, etc. 
  • Yoast SEO: This is a great plugin that simplifies all things SEO. With it, you stand a much better chance of ranking your insurance website high on Google and other search engines. 
  • Quote Calculator: You can add a plugin to provide website visitors instant quotes. One example is CodePeople, an app that provides a Calculated Fields Form on your site.


WordPress pricing

You can use WordPress for free, but as previously stated, this isn’t an excellent way to build a professional image for your insurance agency. Sign up for WordPress.com’s Starter plan for just $5/month to get an ad-free website with a free custom domain for one year and 6 GB of storage. Then, upgrade to the Pro plan for even more features and functionality.

7. Webnode

Best for Building Websites on the Go ($3.90/month)


As far as insurance website builders go, you could do much worse than Webnode. This platform allows you to build a professional website with no coding knowledge required. In addition, the intuitive editor creates a hassle-free website-building experience by accentuating unique concepts in style. 

The result is an outstanding, one-of-a-kind insurance website with full functionality and the ability to add third-party plugins for additional functionality to help your insurance agents. 

Over 30 million people across the globe use this website builder, and it continues to grow in popularity thanks to its built-in modern features and commitment to following the latest web regulations.

You can choose from dozens of layouts, all of which look amazing on both mobile and desktop devices. 

Like most other insurance website builders, Webnode allows you to get started for free. You can test out the software before committing to a paid plan for your business. 

The platform comes with quick, devoted, and friendly customer support, and you have the peace of mind of knowing that you’ll always get assistance whenever you need it.

Key Features:

  • Build on the Go: Use your tablet or phone to build and update your website from wherever you are using this insurance website builder
  • Save Money and Time: No need to hire expensive developers to make a beautiful website. With Webnode, you can get it for free in just a few minutes.
  • Get Help Fast: The platform has 20 years of experience and local support, so you know they’ve covered you.


Webnode pricing

Webnode lets you get started with free plan. Premium plans start from $3.90/month and include a free domain for one year, unlimited bandwidth, and 7 GB of storage. 

You can unlock even more features and functionality by opting for one of the higher-priced plans, including the Mini for $7.50/month, Standard for $12.90/month, and the Profi plan, a full-service plan for professional websites, for $22.90/month.

8. Webflow

Best for Animations and Interactions (Starts from Free, then $12/month)


An insurance agency needs to focus on finding new leads rather than wasting time trying to figure out how to create a successful website. Webflow understands that and helps you build a website that is a marketing asset rather than an engineering challenge. All of this is done through their insurance agency website builder.

You’ll be able to create a fully functional insurance site in under an hour with all the features required to run your insurance agency effectively with less dependency on your insurance agent.

The platform lets you create websites in a completely visual canvas, which means absolutely no coding is needed. Instead, you can choose from one of the many templates to jumpstart your website creation process. 

If you have the knowledge and experience, you can dive deep into the HTML, JavaScript, and CSS environments to fully use the software to design your website exactly how you want it. 

This is one of the best website builders that gives you full creative control to build, collaborate on, and scale your insurance agency website.

Key Features:

  • Members-Only Content: The insurance website builder allows you to build members-only portals where you can grow your audience with gated content and logins on your insurance or advisor websites.
  • Animations and Interactions: Make your insurance website pop by adding immersive experiences through the use of animations and interactions.
  • Optimized for Marketing: Now, you can launch marketing campaigns faster and optimize your website on the fly thanks to the built-in marketing and SEO-focused tools with great web design.


Webflow pricing

Webflow allows you to mix-and-match plans according to your needs. This means you’ll never pay for features you don’t use. You can add each website as you go live and unlock more features as per requirement. Add teammates, and insurance agents, manage collaboration, and more. You can get started for free, and premium plans start from $12/month for your insurance websites.

9. Site123

Best for Automatic SEO Optimization (Starts from Free, then $12.80/month)


Site123 is one of the best free website builders available for insurance agencies. You can pick from dozens of beautiful website templates that you can customize to match your brand by changing colors, fonts, layouts, and more. 

The website editor is intuitive, and no coding is required. In addition, all templates are mobile responsive, which means your insurance website will look great on devices of every size. Building insurance agency websites with this website builder is, therefore, easy for everyone.

The platform offers free, safe, and secure hosting, and a range of intuitive SEO tools will provide you with a perfectly optimized site in just a few clicks. 

All the premium plans come with free domain registration to help you establish your brand with a custom domain. Additionally, you get eCommerce features that allow you to securely collect global payments on your website. 

You can add further functionality to your insurance website through the use of third-party integrations, and you’ll enjoy the use of a powerful content management system (CMS) to help you manage your business effectively from one convenient dashboard.

Key Features:

  • Ease-Of-Use: This is one of the easiest website builders you can use to build an insurance website. You’ll have your insurance site published in just three easy steps.
  • Automatic SEO Optimization: Your website comes with preset SEO features out of the box to improve your results on Google and other search engines and help you drive traffic to your insurance website.
  • 24/7 Live Support: If you have any questions at any stage of your website creation process, you can simply get in touch with Site123’s live chat support to get the answers you need.


Site123 pricing

Site123 has a simple pricing structure. You can sign up for the free version or free plan of the web building software, where you get 250 MB storage, 250 MB bandwidth, and a website built on a .site123 subdomain. 

Alternatively, you can opt for the premium plan, which gives you a free domain for one year, 10 GB of storage, 5 GB bandwidth, and eCommerce functionality.

10. GoDaddy

Best for Building Business-Focused Websites ($9.99/month)


GoDaddy is a business-oriented insurance agency website builder that is perfect for creating insurance agency websites. It comes with a range of marketing features, including an optimization tool designed to help you grow your brand with less dependency on your insurance agent.

You can choose from over a dozen customizable templates for professional services. Customize the template to match your brand by changing colors, fonts, and page layouts. Add your own text, images, videos, and various other elements to make your insurance agency website design unique using this insurance website builder. 

Use the built-in social media and email marketing tools to increase your visibility and recognition online with your insurance website

GoDaddy website builder allows you to run your campaigns directly from your dashboard, which saves you tons of time. Also, it means you don’t have to integrate any third-party marketing tools, so you save money on multiple subscriptions every month. 

The website building software also has an insights tool that gives you recommendations on ways to outpace your competitors so you can get your insurance website to the top of the search engine results pages for your insurance website.

Key Features:

  • Testimonial Pages: GoDaddy insurance website builder has a range of testimonial pages to choose from so you can showcase just how much your current and previous clients love your business.
  • Contact Forms: Create branded forms to make it easy for your website visitors to get in touch with you and request quotes or additional information to help you in building insurance websites or advisor websites for site visitors.
  • Online Appointments: GoDaddy has built-in integrations that allow your clients to easily book appointments on your website without having to wait for your support team to be available.


GoDaddy pricing

To get started building your insurance agency website with GoDaddy, simply sign up for an account on the website. You’ll then be prompted to answer a few questions about your goals for your project so the intuitive website builder can help you get started on the right foot. 

Plans start from $9.99/month for the Basic package and range up to $16.99/month for the eCommerce plan for your insurance website.

What is a Website Builder for an Insurance Agency?

An insurance website builder for an insurance agency is simply a piece of software that allows you to create a fully functional website for your insurance agency with all the necessary features and tools to help you manage your business effectively and help your insurance agents build your insurance company.

The options listed in this article are perfect examples of great insurance website builders. While there are many website builder platforms available, these builders come with a range of built-in tools and integrations to help you design, launch, and run a successful insurance agency website.

Types of Website Builders for Insurance Agencies

There are different types of website builders for insurance agencies to choose from. For instance, some website builders are designed for ease of use to make it possible for anyone to build a professional website regardless of their level of knowledge or expertise. 

These websites require zero coding or web development knowledge, making them perfect for beginners. However, they lack the deep customizability offered by website builders that allow access to the platform’s HTML/CSS/or JavaScript.

These are ideal for users who want to make the most of the software to create a truly unique website with the exact appearance, feel, and functionality desired by most website builders.

What Features to Look For in Website Builders for Insurance Agencies

When looking for the best website builder for insurance agencies, there are a few important factors to keep in mind looking with most other website builders. These include: 

1. Clean, Modern Templates: There are way too many outdated insurance agency websites out there. One thing you can do to find a great website builder is to set yourself apart and showcase your professionalism by choosing a website builder with clean, modern, and stylish templates to make your insurance agency website design pop, whether it be on Mac or PC devices.

With a beautiful design for your quality website that is easy to navigate, you will build trust and encourage more potential clients to request quotes or contact you for more information about your professional services online or your business online.

2. Conversion Tools: Choose a website builder that allows you to design beautiful forms for your website visitors to fill out with the right information to allow you to get back to them with relevant offers from your insurance website with great web design. The right platform should allow you to create an automatic system that creates quotes based on various predefined fields for site visitors on your web pages, even with mobile devices

3. Scalability: As your insurance agency gets more clients, you’ll want to add more features and pages to your websites. Your choice of a website builder should allow you to easily upgrade your plan for more storage and bandwidth for your insurance website.

4. Additional Features: The best website builder for insurance agents will either have built-in features or integrations with tools and apps for things like online scheduling tools, Google analytics, SEO tools, online marketing tools, review widgets, unlimited storage, professional email, social share features, and any other tools that will help you grow your business and sell insurance online and get potential clients to your own website of professional insurance.

5. Affordable Pricing: Choose a website builder that offers affordable, growth-focused plans. You want to avoid paying for features you don’t need, so make sure you test out the software before signing up for a paid subscription to ensure that it’s perfectly suited to your needs. 

The majority of options on our list offer free trials or free versions of the software, so you can test it out risk-free before deciding which one is best for you with a free website builder.

Website Builders for Insurance Agencies Summary & Top Picks

We’ve come to the end of this review on the best website builders for insurance agencies. 

I hope by now you have a clear idea of what the right software for you is. But in case you’re yet to make up your mind, take a look at my top three picks: 

  • Squarespace: Best Overall Website Builder for Insurance Agencies ( $16/month). 
  • Hostinger: Best for Building Top Quality Insurance Websites on a Budget ($2.79/month). 
  • Wix: Best for Modern, Responsive Insurance Industry Templates ($16/month).


Wix is the best overall website builder for insurance agencies with dozens of templates and built-in SEO and marketing tools.


Hostinger is the absolute leader when it comes to the quantity of templates - more than 500 of them provide superb versatility.


Squarespace is an excellent choice if you're on a budget and are looking for a great website builder with superb SEO capabilities.


Strikingly is a great choice if amplifying your online presence is the goal by using signups, forms, and memberships for your site.


Weebly is the easiest website builder to use which means you'll be able to create a stunning and functional website in no time.

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