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Considering almost 85% of consumers search online for a product or service before purchasing it, making sure that you have a nice website is essential to your success.  Car dealerships are an incredibly competitive industry that is full of dealers who aren’t afraid to spend heavily on ads to acquire customers.  While you can do that yourself, none of it matters if you don’t have a high-quality website to lead them to.

That’s why this post was created.  I spent hours researching/analyzing website builders to help you save time and your sanity in an effort to make your decision about the best website builder for your car dealership easy.


Wix is the best overall website builder for car dealerships thanks to its numerous useful features, tools, and publishing speed.


Hostinger is great for making eye-catching and beautiful websites with over 500 fully customizable templates and themes.


Squarespace is an excellent choice if you want to incorporate third-party applications and plugins to enhance your website.


Strikingly is the perfect choice if you're a beginner without any coding experience and are looking for an affordable site builder.


Weebly is completely free to use but you also have the option of choosing their paid plans for even more functionality.

What is the Best Website Builder for Car Dealerships?

1. Wix

Best Overall Website Builder for Car Dealerships ($17/Month)


Wix has skyrocketed up the popularity ladder with over 200 million global users spread across 190 countries and is one of the best website builders for car dealerships. This is largely credited to how easy it is to build a website with them.

A library of over 500 customizable templates enables beginners and professionals to create high-quality sites easily.

Their drag-and-drop feature allows you to build the front-end website design, unlike other builders where you work on the backend and view results upon completion.

If you are anything like me, I need to view a product before purchasing thoroughly. Wix has templates that enhance product viewing, including a built-in zoom feature and clear branding tools.

Key Features:

  • SEO: This important feature is personalized once you answer a few questions, such as your keywords and location, enhancing your chances of being found online.
  • Wix ADI: Get your site built instantly by taking advantage of Wix’s Artificial Design Intelligence tool, then personalize it according to your needs. 
  • Step-by-Step Guide: Follow their guides in their setup articles, hover over the question mark buttons to get instant support and guidance, or drop an email if you’re still unsure of anything. 


Wix pricing

Try out Wix for free for 14 days. They have plans to suit any budget but if you are running a business, select one of their three business plans. The annual plans work out cheaper than paying monthly.

Business Basic: $17 per month

  • Unlimited bandwidth
  • Free domain for one year

Business Unlimited: $25 per month

  • Dropshipping of up to 250 products
  • Integrated with the biggest online markets

Business VIP: $35 per month

  • Smile.io loyalty program
  • Priority customer care 

2. Hostinger

Best for Creating High-Quality, Aesthetically-Pleasing Websites ($2.79/month)

Hostinger is one of the few powerful website builders that get your car dealer website up and running in under an hour with integrations to social media platforms!

Using Hostinger (often considered the best website builder) doesn’t require prior technical knowledge to set up your eCommerce site or to manage it.

There is a vast choice of designer-made templates, website creation elements, and needs with a great color scheme.

With the help of their powerful AI tools and third-party marketing tools, your car dealer website will be optimized to convert your web traffic into paying clients in no time.

So join the other 250 000 business owners who use Hostinger’s website builder to scale your online business with great website design and be an excellent car dealer with featured cars, car inventory, multiple images, and web page to create a professional-looking website with all the tools to attract potential customers.

Key Features:

  • Customer Support: Hostinger has an experienced and learned support team available all-round-the-clock to help solve your queries efficiently for your car dealer website.
  • Account Management: With a selection of automatic tools for your car dealer website, the hard work of inventory and taxes are done for you seamlessly.
  • Payment Gateways: Hostinger’s Business Plan supports major payment gateways such as PayPal, Stripe, and Mastercard, as well as online international payments.


Hostinger offers one simple plan with a 30-day money-back guarantee that offers a free domain, email, e-commerce features, marketing integrations, the ability to host 100 websites, unlimited traffic visits, free SSL certificates, and their proprietary website builder for $2.79/mo with the first 3 months free.

3. Squarespace

Best for Third-Party Extensions ($16/Month)


Squarespace is an excellent option for showcasing your products. It is feature-rich with tools that help your online business grow. 

Whether you’re starting out or established, creating a professional website for your brand has never been this easy. Not to mention the incredible sales tools to scale your business using your car dealer website.

Creating the best car dealer websites is an ever-improving process with Squarespace seeing how their team is constantly working on ways to improve your customer’s experience on your car dealer website. 

Key Features:

  • Features and Tools: Some of their excellent marketing tools and features include SEO tools, e-commerce functions, built-in analytics, email campaigns and support, integrations with G Suite, PayPal compatibility, and social media support for your car dealer website. 
  • Personalized Support: They boast the best support team available round-the-clock via live chat, email, or live webinars. 
  • Inventory System: Their powerful inventory system has stunning designs to showcase your products, allowing your clients to view your products before purchasing them.


Squarespace pricing

Grab the opportunity to try out their web builder for free without submitting your credit card details. Once you sign up, you unlock a treasure of features and unlimited hosting. Switch between plans easily and get a refund or charge prorated.

Personal: $16 per month

  • Basic car dealer website metrics
  • Access to third-party extensions

Business: $23 per month

  • Professional Gmail and G Suite are free for a year
  • Full access to Squarespace Video Studio App

Basic Commerce: $ 27 per month

  • Fully integrated eCommerce site
  • 0% transaction fees

Advanced Commerce: $49 per month

  • Customized commerce APIs
  • Powerful merchandising tools such as product waitlists

4. Strikingly

Best for Beginners. ($8/Month).


Are you starting out on a budget? Strikingly offers you the best features at an affordable price which makes it ideal as a car dealership website builder.

Their main focus is getting you and your car dealership website online quickly. So quickly, your site can be created and published in less than an hour. Talk about efficiency.

In their sprint to get you online, they don’t neglect the need for security and enable SSL and HTTPS on all their domains so that your site visitors can browse confidently, all while boosting your Google rankings as one of the best car dealer websites.

Key Features:

  • Social Feed: We all know that being on social media is utterly important these days for car dealer websites. This is why Strikingly has integrated links to your various social media accounts so visitors can find you wherever you are.
  • Tool Selection: Strikingly has combined essential tools into its intuitive editor for car dealers, from password protection to product galleries.
  • User Support: With abundant tutorial videos, articles, and screenshots, you are efficiently guided through the site-building process. And their ‘Happiness Officers’ are available 24/7 to assist with your car dealer websites.


Strikingly pricing

All plans with Strikingly come with a 14-day free trial. Switching up or down plans has been simplified, and you can purchase additional sites from within your dashboard. Save when you subscribe for the 2-year, 3-year, or 5-year plans.

Limited: $8 per month

  • Unlimited free sites
  • Up to 5 pages per site

Pro: $16 per month

  • Paid subscription memberships
  • Mobile action buttons for car dealership websites

VIP: $49 per month

  • Dedicated account manager
  • Sell unlimited products from your car dealership business

5. Weebly

Best Free Website Builder (Free)


Weebly powers over 50 million sites across the globe and shows no signs of slowing down. It has become one of the largest car dealership website providers out there.

Square supports its e-commerce functionality, hence why its online store functions are so stunning, such as page-specific descriptions, meta titles and descriptions, advanced SEO features, customizable URLs, and website design.

Suppose you are on the go with your car dealership website; Weebly has a high-performing mobile app that enables you to create your car dealer website, launch it, edit your pages and inventory, and analyze your business from the comfort of a mobile device.   

Key Features:

  • Image Editor: No one wants to view messy images on your car dealer website; luckily, Weebly has powerful tools that allow you to edit your images and enhance video and audio quality to produce superb clarity.
  • Website Stats: Analytics tools track your car dealer website’s performance and easily boost your search engine visibility. 
  • Simplicity: Weebly is such a straightforward and uncomplicated car dealer website builder that you will be building professional car dealer sites in no time with no background knowledge needed.


Weebly pricing

You won’t find another free website builder quite like Weebly. They enable small businesses an opportunity to be visible online without breaking the bank.

Their premium packages compete with other major site builders with a great color scheme, conversion rates, and essential pages for customer experience.


  • 500MB storage
  • Chat and email support for your car dealer website

Personal: $6 per month

  • Free SSL security
  • Connect a custom domain

Professional: $12 per month

  • Payment gateways with third-party providers
  • Advanced car dealer website stats – no need for a web designer for your car dealership business

Performance: $26 per month

  • Item badges such as sales or out-of-stock for car dealers
  • Search Engine Optimization for car dealership website

6. GoDaddy

Best for Creative Websites. ($9.99/Month)


There’s a good reason why more than 20 million trust GoDaddy. They offer all the essentials you need to create a professional car dealer site.

With extensive marketing tools and SEO features to compliment your client’s online experience, Godaddy is your one-stop solution for your car dealership website.

Need a logo? GoDaddy has a logo maker tool that helps create a stand-out logo to transform your brand image. Need help with a design? GoDaddy works with Artificial Design Intelligence to design templates to meet your website needs effortlessly.

GoDaddy is marketing focused and feature-rich in this area. They automatically optimize your site and use Google Analytics to track your business growth.

Key Features:

  • Low Transaction Fees: Unlike other website builders who charge an arm and a leg for transactions, GoDaddy has extremely low transaction fees, with as little as 2.3% + $0.30 for online transactions.
  • Expert Assistance: A team of experts is at your call when you need a responsive design created or a customized website. They also offer a free consultation. 
  • AI Builder: By simply adding your idea, GoDaddy’s Website Builder will quickly create professional site designs that are ready to launch. You’re welcome to customize them with dozens of extensions and attract potential clients.


GoDaddy pricing

GoDaddy offers users a free month’s trial. Their PAID plans are extremely affordable and are worth every penny. You could also opt for the free plan. Annual plans bag a saving of up to 33%.

Basic: $ 9.99 per month

  • Automated chatbot
  • Clients can book appointments from your site

Premium: $14.99 per month

  • Sales tracking dashboard across your channels
  • Premium access to Godaddy templates and designs

Commerce: $ 16.99 per month

  • Free professional email for a year
  • Text and Email appointment reminders

Commerce Plus: $ 29.99 per month

  • Unlimited list of products for online store
  • Automated sales tax calculation

7. WordPress.com

Best for Content-Heavy Websites. ($7/Month)


It’s interesting to note that around 43% of the world’s websites are built with WordPress. As a result, millions of global users call WordPress.com their home.

WordPress.com puts customization at your fingertips with their easy-to-use Block editor, which allows you to design professional sites and create your brand identity.  

The platform has a powerful mobile app that lets you design and create on the go for your car dealership website.

You can customize font sizes, insert text, create forms, insert maps, match images, customize layouts, and drag-and-drop elements freely while being mobile with a complex and minimal layout.

Key Features:

  • Simplicity: No need for tech knowledge or hiring a web designer, WordPess.com has made it simple for anyone to build a professional car dealership website in just a few clicks. 
  • Infinite Combinations: You will never outgrow your website because there are infinite combinations and possibilities. There’s a plug-in for anything you want to do or wish to achieve.
  • Resources: Their information center consists of helpful resources like video tutorials, checklists, a search bar, and even an online course to help you design the best website for yourself. 


WordPress.com pricing

Suppose you want to try out WordPress.com before committing to them; there’s a 30-day trial or free plan. Their plans are appealing to any budget and business size or how far you want to scale. Significant discounts are offered when you sign up for an annual plan.


  • Dozens of free themes with an excellent color scheme
  • Jetpack essential features with great web design for showcasing your best car

Personal: $7 per month

  • Free domain for a year
  • Subscriber-only content

Premium: $14 per month

  • Live chat support
  • Advanced design customization

Business: $33 per month

  • Advanced social media support
  • Google Analytics integration

eCommerce: $59 per month

  • Ad Removal
  • Unlimited product sales 

8. Site123

Best Car Dealership Website Provider for Beginners and Professionals ($7.80/Month)


This is another powerhouse car dealership website builder that has a free plan. Designed to suit anyone, it is an intuitive builder and does not require purchasing additional design software. 

Site123 has many layouts and ready-made styles to simplify your website-building process. Thankfully you don’t need any prior technical knowledge when building your site with Site123, and yes, you can maintain and update your website personally.

There’s a web wizard who guides you through each stage of your web creation and facilitates you in having your site published within minutes. Now that’s what I call efficiency.   

Key Features:

  • Mobile Friendly: Make your site mobile friendly so that your visitors can access your site anytime and anywhere
  • Tools: Take advantage of their SEO tools to help make your site more visible online and optimized for search engines, broadening your reach.
  • Support Center: There is a page dedicated to resources on how to build and navigate your website or simply get in touch with their support team via live chat. 


Site123 pricing

With their free offer, you get hosting and editor tools too. You are allowed to use their site builder free for as long as you want, and 14-day money-back is offered for their paid plan. Their premium plan offers huge discounts on upfront payments. Earn a free domain for a year with any annual plan purchase.


  • 250MB storage
  • 250MB bandwidth  

Premium: $7.80 per month

  • 10GB storage
  • 5GB bandwidth

9. Web.com

Best Car Dealership Website Builder for Small to Medium Businesses ($1.95/Month)


Does your business require clients to book an appointment? Then Web.com is the choice website builder for you!

Not only are they great for appointment setting, but they also automatically send email reminders to you and your client.

They are easy to use, and you can personalize your pages regardless of your tech knowledge level. If you need support, they offer a free one-hour consultation with a pro designer, saving you $99! 

Key Features:

  • Content Blocks: Formatting your site pages has been simplified with their content blocks. Make your site unique with custom photos and videos, promotional banners, and dozens of other tools. 
  • Maps and Forms: Don’t let your clients work hard to find you; insert your Google map location and custom forms so that you are easily found or contacted to sell your car, offer trade-in, or use AAA auto for reference. 
  • Technical Support: When you need support, their technical team is ready and eager to help you succeed with your site.


Web.com pricing

Get a custom domain when you sign up with Web.com. They also have great savings on annual plans. In addition, their monthly plans are affordable and offer great services and tools to get you off the ground.

Website Essentials: $1.95 per month

  • Over 150 templates optimized for mobile viewing for automotive industry website design
  • Free company LLC formation

Business Essentials: $3.95 per month

  • Integrated with social media
  • Monthly SEO health checks

eCommerce essentials: $9.95 per month

  • Powerful e-commerce reports
  • Unlimited products and categories

eCommerce Premium: $24.95 per month

  • Automated sales tax calculations
  • Five professional emails

10. Shopify

Best Car Dealership Website Builder for Online Stores. ($29/Month)


The reason millions of global businesses use Shopify is simply that they are the best. Over $495 billion in sales has been made on Shopify websites. 

Shopify is the go-to website builder if you want to establish your online presence because it boasts top-notch sales features. 

They emerge tall with their design functionality and creative features. All these put together make website building pleasurable and easy.   

Key Features:

  • App Store: Their convenient app store has over 6,000 apps to choose from to integrate and enhance your user experience on your customized site.
  • Backend Editor: Coupled with their impressive inventory system, Shopify makes it possible to scale and manage your online store.
  • Shopify Experts: Choose your Shopify Expert from their freelancer marketplace and get the specialist help you need.


Shopify pricing

If you need time to try Shopify before committing, they offer a 14day free trial. Shopify offers several plans to suit every budget and business level and meet your specific needs with AAA auto URL or other important sites for web design

Basic: $ 29 per month

  • Sell an unlimited number of products
  • Free SSL certificate included

Shopify: $79 per month

  • Automated marketing emails
  • Fraud analysis provided

Advanced: $299 per month

  • International market management
  • Customer filtering and segmentation

What is a Website Builder for a Car Dealership?

Simply put, website builders are software that you can use to create and design website pages, including inventory pages. It’s a platform for you to build your own website without needing to know any code editing or changing any code manually.

Some website builders for car dealerships are based on an editor that asserts a what-you-see-is-what-you-get (WYSIWYG) concept, which is also common in trucking companies.

This makes it easier to build your web pages because you can easily visualize the result and edit and customize it without going to the backend and coding.

Showcase your products, such as the vehicles on sale, and create a place to communicate freely and easily with your customers on your website.

A website helps you build credibility, promote your products/cars, compete with other dealerships, sell your products, and offer a test drive for your best car, so it is important to have the right website to fulfill your dealership needs.

What Features to Look For in Website Builders for Car Dealerships

As you’ve seen above, there are so many website builders for car dealerships, and choosing the right fit may become overwhelming.

The nice thing about most website builders is that they have made it easy for anyone to build a site, with little or no help from the site builder service provider.

You need to be sure of your needs and goals when building your site, but here are some of the key features that any builder should possess to make it a memorable experience for your site visitors:

1. Mobile Optimization: We have seen a spike in website viewing from mobile devices. This is due to the way our market is becoming global, and people are always on the go.

So be sure that your website is mobile optimized to reach your audience wherever they may be. Automotive websites need to look good on any device to appeal to all viewers.  

2. Ease Of Use: Not everyone is a website designer or a technical guru. It saves your company tons of money if you can build the website without employing a specialist.

Be sure to choose a website builder that is easy to use and has great support when needed. 

3. Design: A car dealership needs to have an attractive design and layout. Clients will appreciate a well-presented product and gain confidence in your dealership when they have a good experience on your site.

A site builder that offers a variety of designs and layouts helps you achieve visual excellence and allows you to customize it accordingly, and it helps if they are cross-compatible to PC and Mac devices.

4. Expandability: If you open a dealership company, at some point, you will want your business to grow, and you need a site builder that can grow with you. There is no point in being a booming business in person but having a lack of this representation online.

5. Marketing and Sales Tools: The point of having a dealership company is to make money, right? Find a good site builder with the essential tools and features to support your marketing goals. Sales will follow once you have established effective marketing strategies, such as promos or email marketing

6. Publishing Time: When you are opening a new dealership, many tasks need to be tackled and completed, don’t let website building be a task that slows you down. Get up and running and automated as fast as you can and tick that off the to-do list. 

7. Price and Plans: There’s no need to break the bank in order to get a website up and running. Many website builders these days have essential tools built-in and no need to pay for add-ons.

Some builders are free and meet your current needs. Avoid another hefty bill in running your dealership. You will notice that annual plans are generally cheaper than monthly plans.

8. Maintenance: Times are ever-changing, and your website needs to keep up with the trends of the day. You will be left in the dust if you do not keep up-to-date, costing you potential revenue.

If your website builder is easy to install but hard to update and maintain, you have a problem. Besides, your car dealership will have stock in and out, and you will need to keep this information fresh on your website and become one of the best car dealer websites. 

Website Builders for Car Dealerships Summary & Top Picks

Now that you have realized that your dealership could benefit from an online presence, getting the right website builder for your car dealership is essential.

Implementing SEO tools means that your online visibility will increase and bring more traffic to your own site, bringing in more potential customers with great website design.

Engaging with a powerful web builder puts you a step ahead of your competitors. Having the right tools in place sets you up for success, while having a knowledgeable support team behind you carries you through your success.

If you are ready to create your own website for your car dealership, I hope this guide on website builders for car dealerships has given you some clarity on where you could start, what you should expect when you are building your website, and the best options of builders to select from.


Wix is the best overall website builder for car dealerships thanks to its numerous useful features, tools, and publishing speed.


Hostinger is great for making eye-catching and beautiful websites with over 500 fully customizable templates and themes.


Squarespace is an excellent choice if you want to incorporate third-party applications and plugins to enhance your website.


Strikingly is the perfect choice if you're a beginner without any coding experience and are looking for an affordable site builder.


Weebly is completely free to use but you also have the option of choosing their paid plans for even more functionality.

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