Last Modified:
January 3, 2022

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Over the last several years, I have created many websites and am constantly searching for the next best ad network. During my digital marketing journey, I discovered Adsterra.

Adsterra is often referred to as the easiest way for website publishers to earn money, so I had to check it out for myself. A brief look was promising: 

Founded in 2013, Adsterra now boasts over 18,000 direct publishers and 12,000 brands, media agencies, affiliates, and ad networks.

Adsterra’s reach stretches across both ad networks dealing with mainstream and non-mainstream verticals with millions of successful campaigns and is termed as one of the best Google Adsense alternative.

But still, I had to test it for myself to see if it lived up to its reputation. What I found is that this platform is incredibly valuable for both publishers like myself and advertisers.

So, I decided to create this Adsterra review to help other publishers like myself. So let’s dive in, shall we?

Is Adsterra Worth it?

Adsterra is an advertising network that has proven to be extremely lucrative for both publishers and advertisers. 

The platform has no minimum traffic requirements, with multiple ad formats, and offers one of the highest cost-per-conversion rates in the industry. 

It’s a great option to consider whether you want to earn more money from your website traffic or if you are looking for more effective browser versions other than AdSense or Amazon. 

Is Adsterra worth it

With the Adsterra network, you can reach wider ad volumes and ultimately boost your profits. Its emphasis on cost-per-action (CPA) marketing campaigns is one of the reasons why so many marketers and website owners find it so attractive.

Who is Adsterra Good For?

Adsterra is a fresh and vibrant ads network that is superb for:

  • Bloggers looking for easier ways to make money from their blog traffic
  • Website owners looking for better Google AdSense alternatives
  • Anyone who wants to monetize mainstream and non-mainstream websites, blogs, social media marketing, binary, app installs, gaming software
  • Marketers focused on affiliate offers (VPNs, Utilities, Subscriptions, Sweepstakes, Dating, Gambling, Adult paysites, Cams)
  • Publishers who want maximum eCPM
  • Advertisers who want cheap ways to get brand/product exposure
  • Advertisers who want to meet KPIs and grow their ROI
Who is Adsterra good for

The Adsterra network knows the space well and has years of experience in making offers of this type successful.

They also release a lot of case studies showing how the top affiliates make money with the platform. 

This intuitive self serve platform is also extremely easy to use and has tons of support available for anyone who needs it. 

Add that to the fact that there are no minimum traffic requirements, and you have an ad network that is ideally suited for almost everyone who wants to monetize the online business.

Adsterra Pros and Cons

Adsterra network has quite a lot to offer, especially when compared to other ads networks in the same category. 

Below, I’ve listed some of the best things about this platform, as well as a few things that could be improved.


  • No minimum traffic requirements
  • Ads can run with non-mainstream traffic
  • Multiple Cost Models, including CPM, CPA, RTB, CPC, CPI, CPL
  • Ad Formats: Popunder ads, In-page Push ads, IP targeting Banner ads, Native ads, Social bar, Video pre-roll
  • Offers both mobile and desktop ads
  • The platform has a 100% fill rate and global coverage with geo-targeted ad impressions
  • Ability to monetize popular Facebook Pages (and other social networks)
  • Social Bar is a new revolutionary ad format developed by Adsterra
  • Wide range of payment options available
  • Extremely low minimum deposit payouts ($5)
  • Can easily be integrated into WordPress
  • Lucrative and smart direct link program earns publishers an extra 5%
  • Choose from managed services or self-serve platform 
  • Support for multiple languages
  • 24/7 customer support system
  • 20+ filters to target user activity
  • Real-time reporting system
  • Easy API and tracking integration
  • Three-level anti-fraud protection
  • No traffic exchanges or manipulation allowed


  • The platform doesn’t offer demographic targeting yet
  • Some wire transfer payment methods require documentary confirmation
  • CPM rates may be different depending on the country
  • Publishers have to go through a manager for major changes to ad implementation

Adsterra Functionality

In the section, we’re going to break down the key features of Adsterra so you can find out what makes them different from other ad networks.

1. Automated Self-Service Platform (SSP)

For those with a limited budget, Adsterra offers a hassle-free self-service experience to promote your business, product, or app to a wider online audience. 

You can speed up ad campaign creation, generate ad codes, ad impressions and maintain 100% control over the ad campaign settings.

You can also track statistics and monitor ad performance for all placements easily on the intuitive dashboard.

You can also hire a personal manager to help you do the necessary tasks such as running ad impressions, checking on the ad unit, doing a wire transfer when needed.

The image below outlines other reasons why advertisers might choose Adsterra SSP:

Automated self-service platform


2. Multiple Ad Formats

Adsterra offers many different ad types including a wide variety of classic and all-new ad formats in varying sizes for both desktop and mobile:

  • Leaderboard display banners: 8×60, 728×90, and 320×50
  • Skyscraper vertical display banners: 160×300 or 160×600
  • Rectangle display ads: 300×250, 800×440, and 468×60

With the Adsterra network, You can earn money by using the best ad formats easily and safely. These adapt to all types of website categories and look native:

Popunder ads: A full-page ad that’s shown in a new browser and does not overlap with your web content. Best for blogs, streaming websites, file hosting, downloads, entertainment, and movies.

Popunder ads are one of the most popular and profitable formats at Adsterra allows a unique retargeting feature.

It is a great alternative to traditional pop-up ads and is rivaled only by the Social Bar ad format, which is rapidly gaining popularity.

Social Bar: A next-gen ad format that offers better engagement than web push ads and does not require subscriptions. Best for videos, movies, streaming, file hosting, software, file converter, and catalog.

Several factors contribute to Social Bar’s success and high profitability. 

Firstly, the fact that it’s fully customizable – creatives can look exactly the way you want them to, starting from the format (chats, video pre-rolls, etc.) to color, transparency, size, and so on.

This allows Social Bar ads to never stick out like a sore thumb, yet at the same time lets them remain interesting and eye-catching. 

Secondly, the highly engaging nature of this format’s ads gives clients protection against the notorious “ad blindness” effect.

Another advantage Social Bar has over its competition is the dynamic iFrames technology that doesn’t block web content – non-dynamic iFrames render other page content non-clickable, annoying clients, and causing losses in the long run.

Here are a few examples of social bar ads:

examples of social bar ads
social bar ads


Native Ads: These are simple but extremely effective ads that are displayed like editorial content. Their best for personal blogs, books, news, sports, education, games, and finance blogs.

Direct Link Ads: This is a simple URL that you can add to any element of the webpage, including text, images, buttons, etc.

Is the easiest way to make money online and is ideal for one-page websites, landing pages, downloads, books, file hosting, webinars, banner ads, and catalogs.

With these ad formats, you can monetize whatever you want, including social networks and apps. 

Adsterra direct link ads

Display Banners: These are classic formats that run on both desktop and mobile websites. They are ideal for websites such as eshops, news, blogs, webinars, file converters, software, MP3, etc.

Interstitials: These mobile ads take up the whole screen and are commonly used on various apps, especially games.

Video (VAST): VAST videos are integrated into a player’s main video content. These video pre-roll ads are ideal for websites like video hosting, education, sports, and movie sites.

high-converting ad formats

The ad network has multiple ad types, including CPA and CPM, but it’s the pop-unders that help them stand out. 

Publishcane to customize pop-unders, including where the ads appear on the screen, as well as how large the window is, and so on. 

3. Support Models

The platform offers multiple cost models, including: 

  • CPM (Cost Per Mille/1,000 impressions)
  • CPC (Cost Per Click)
  • CPI (Cost Per Install)
  • CPA (Cost Per Action)
  • CPL (Cost Per Lead)
  • CPV (Cost Per View)
  • RTB (Real-Time Bidding)

This range of flexible cost models means that publishers can monetize all types of traffic – desktop/mobile traffic, social/mobile app traffic – and get paid in a variety of ways. 

This is great for you if you want to have full control over the multiple ad types used on your website to ensure they match the traffic and typical use patterns of your audience. 

For instance, if you have highly engaged visitors that frequently click links and ads, you may benefit more from CPC or CPA ads on your website.

However, for less engaged (but larger) audiences, you may experience better results by monetizing them with CPM ads.

4. Enhanced Security

Adsterra strives to provide publishers with a safe experience by using in-house security software and reliable third-party solutions on fraud detection systems, together with manual services to weed out fraud, malware, and scams. 

The company also developed a proprietary Anti-Adblock solution which helps to increase publisher revenue by up to 20%, and you can use ad-type filters to match the perfect ads for your site.

enhanced security

5. Smart AI-Powered Optimization Tool

Yet another amazing feature of this ad network is the smart AI-based optimization tool that analyzes your website traffic and selects the most profitable offers suited to your audience.

This ensures effective monetization for your website, social media pages, or mobile apps, gaming, software, sweepstakes, and various other verticals. 

Having said that, you are still the one in full control of your ad feed, which means that you can adjust the feed settings to choose the verticals you want to exclude.

6. Referral Program

Adsterra Network offers an easy and transparent referral program that allows publishers to earn an extra 5% of the revenue generated by anyone they refer to the platform.

When you sign up as a publisher on the ad network, you’re given a unique referral link and you can use it to bring references through blogging about Adsterra, directly sharing the link with others, or by inserting the reference link on various social media platforms.

Adsterra vs Competitors

Adsterra is one of the leading global advertising platforms that provides value to both publishers and advertisers. However, it’s far from the only ad network available to help you meet your website monetization goals. 

Below, I’ve listed 3 of the top Adsterra alternatives and competitors

Traffic Nomads

Traffic Nomads

Traffic Nomads is a vibrant ad network that offers an exclusive push ads inventory to run campaigns with the highest conversion rate.

The platform provides cutting-edge ad technology for publishers and advertisers to boost ROI.

Why choose Traffic Nomads?

  • Multiple ad formats, including pops, native ads, video ads, calendars, banner ads, and in-page push.
  • Select the hottest geographies with the highest daily impressions.
  • Alert-style push ads i.e. native ads for attracting more visitors and increasing CTR.
  • High-performing verticals, including sweepstakes, gaming, dating, crypto, and casino.
  • Intuitive analytics dashboard for optimizing and analyzing ad impression campaigns.
  • Fraud prevention technology for 100% exclusive push traffic that’s free from bots.



AdMaven is yet another powerful ad network that offers advertisers and publishers great-performing ads and high ROI.

It’s a possible alternative to Adsterra, and the platform supports a wide range of ad formats such as video ads and costs models for global coverage.

Why Choose AdMaven?

  • Dedicated, round-the-clock support team to help you reach your performance goals.
  • Flexible pricing models to increase ROI, including CPA, CPM, CPC, etc.
  • Quickly integrate various ad formats into your site for immediate monetization.
  • Proprietary optimization tools offer high eCPM and revenues.
  • Full-screen ads, push ads, banner ads, native ads, and various other ad formats for monetizing your site.
  • Platform filters out unwanted creatives and malware to keep your site safe and secure.

Any inappropriate traffic, and unsolicited downloads, are tracked and eliminated.



Datspush is an ad network that specializes in push ads in multiple formats, including in-page, pop-under, and native ads.

The platform has over 17 billion push impressions from across 250 different countries. 

As a publisher, you can easily set up push notifications on this multi-format ad network by simply choosing a design and integrating the scripts into your website.

You can then start monetizing your visitors immediately.

Why Choose Datspush?

  • Reliable, 24/7 support team, and dedicated account manager
  • Low bids, starting at $0.001 with a $50 minimum deposit.
  • High-performing verticals, including new track, finance, gaming, dating, etc.
  • Advanced targeting to help you reach wider audiences and boost ROI.
  • Real-time statistics for analyzing your campaign performance.
  • Quick and easy account setups and daily payouts.

Adsterra Payment Policy

The way Adsterra pays their partners is pretty straightforward. There are multiple payment options and publishers can choose from the following:

  • Webmoney: $5 (minimum payment threshold paid out twice a month)
  • Paxum: $5
  • Bitcoin: $100
  • PayPal: $100
  • Tether: $100
  • Bank Wire Transfer: $1,000

Adsterra offers 15NET regular automated payouts likely to be twice a month.


Adsterra provides you with instant income and high CPM rates. This is the number one reason why so many publishers choose this platform as a way to monetize their blogs, websites, and Facebook pages.

CPM rates depend on many different factors: quality traffic, the amount of advertising on the website, ad placement, seasonality, users’ location, audience characteristics: OS of users, their browser, etc.

The best news?  

Adsterra doesn’t cost publishers anything.  

You read that right. Adsterra doesn’t charge anything to their publishers because they pass all costs off to advertisers. This alone is a good enough reason to try out their network. 

Product Support

Adsterra prides itself on providing top-tier support. The company has a 95% customer satisfaction score.

Adsterra’s clients who worked with other ad networks before say that they’ve never seen managers that are as approachable and helpful as Adsterra’s – and none that respond as quickly.

All this and more is due in part to our in-house training program called Partner Care – our unique approach to client support. 

If you happen to get stuck during any stage, from set-up to tracking ads, and anything in between, the platform has a reliable and knowledgeable customer support team that provides personalized and quick support in a variety of ways:

  • Personal Account Manager: Every new account is assigned the contact details of a personal manager, including a business email where you can contact them whenever you need help on the platform.
  • Tickets: Alternatively, you can raise a ticket to get solutions related to any of your account queries and problems.
  • 24/7 Live chat: If you need immediate help, there’s always someone available to assist you through the website’s live chat feature.
  • Skype: You can also chat with support on Skype to get help tweaking your ads or campaigns so you can make them profitable from the very start.
  • Email: You can always get your questions answered via email, although this may have a considerable delay in response time compared to tickets and live chat.
  • Documentation: The website also has extensive help files, resources, and guides to help everyone from total beginners to more experienced users who want to know how to get the most from the platform.
Product support

As you can see, regardless of the type of help you may need, the Adsterra team is always at your disposal and you can contact them in any way that is convenient to you.


How to get started with Adsterra

Getting started on Adsterra is a simple process. All you have to do is follow these steps:

Step #1: Sign up on Adsterra. Provide your name and email to create an account.

Step #2: Complete registration. Provide the necessary information for the registration process.

Step #3: Log onto your dashboard to check the status of your request.

Step #4: Once your request has been approved by the ad network, you will receive an email.

Step #5: When you get the approval, you will be given a code that you can then add to your website to begin monetizing your traffic immediately.

How to paste Adsterra ads on my blog

Once you have been approved as a publisher on the network, you will be given a piece of code that you must copy and paste onto your website to start showing ads to visitors.

Simply follow the prompts on your Adsterra user dashboard to complete the process.

Does Adsterra filter site traffic?

Adsterra has proprietary software designed to help them detect and block fake and bot traffic.

The platform values quality over quantity when it comes to traffic, which means you won’t make a lot of money from any manipulative approaches whether you buy the fake traffic intentionally or if you are a victim of fraud.

What is CPM in Adsterra?

Advertisers using CPM (cost-per-thousand impressions). They pay a set fee for traffic.

Does Adsterra pay per click?

With the addition of the Cost Per Click (CPC) model to the Adsterra Self-Serving Platform, you can now run web push campaigns!

It implies that you just pay for the clicks that your advertisements receive and that you have complete control over your budget.

How much time does approval take for Adsterra?

According to the website, approval for joining the ad network can take up to 3 hours during working hours. But, website approval can be as quick as one minute so you can get started instantly with the SSP platform. 

how much time does approval take for Adsterra

Is Adsterra Legit?

Adsterra is definitely legit. It’s a great company that offers tons of value to publishers and advertisers. 

This ad network is also a great place to start for new marketers and blog owners with very little traffic. 

The emphasis on affiliate offers and high-converting web traffic presents a winning formula that makes the platform particularly lucrative for affiliate marketers. 

Although there are a few things that could be improved on the platform, all in all, the ad network does a superb job of maintaining high-quality publishers and advertisers. 

Join Adsterra now

Whether you want to use Adsterra as a Google AdSense alternative or if you want to use it in conjunction with another network, this is a great ad network to consider for monetizing your traffic.

From this Adsterra review, we can conclude that it’s one of the in the market, see you soon as we do the next Adsterra review 2022.

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